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Pearl Research October 2012 Newsletter
Pearl Research October 2012 Newsletter
Pearl Research October 2012 Newsletter
Pearl Research October 2012 Newsletter
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Pearl Research October 2012 Newsletter

185

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Examines mobile, social, online games.

Examines mobile, social, online games.

Published in: Business
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  • 1. HEADERDDDDLOGIN conference address digitalexpansion of games and mobileSome highlights from the LOGIN Conference In this October 2012 issueheld September 26, 2012 in San Francisco,covering games and digital media: -LOGIN Conference NotesFrom the session ‘Android: Choice or MarketNecessity’, discussing opportunities in the -Infographics Collectionmobile space:-Android is becoming one of the more -Pearl Research in the Newsprofitable platforms in mobile, comparable toApple’s iOS. Dominant business model ismicro-transactions.-Brazil, anything with soccer (football) tends tosell well and average revenues per user canbe as high as $10 a month in that market-China, Tencent is dominant and as a resultdevelopers seek out its platform due toTencent’s vast number of users and scale.Having an experienced Chinese gameoperator will help as they have the resourcesto remove infringing and pirated content.- Turkey, fast-growing market, users tend topay in smaller amounts but often-Russia, there is no one-click payment but LOGIN Conference sessionrather a myriad of payment options that needto be considered for monetization of games.Key takeaways: understanding local marketsis key along with hyper-localization of titlesand payment methods to suit each region. Pearl Research | phone 415-738-7660 | research@pearlresearch.com
  • 2. For moreinfographics anddata points,subscribe to ournewsletter at:http://www.pearlresearch.com/mailing.html
  • 3. ENTER MONTH/YEAR
  • 4. IN THE NEWSAsias console game market very challengingSummary: Console device makers will have to overcome software piracy and shift toward offeringcompelling content to online and mobile games in order to succeed in the region.The Asia market is "very challenging" for console makers such as Sony, Microsoft and Nintendo asthey would have to overcome software piracy, lower buying power of users in the region, andincreasing competition from online and mobile games, say industry watchers.According to Allison Luong, managing director of Pearl Research, console makers face a numberof obstacles in growing their businesses, such as high prices of the consoles, pirated games,competition from lower-priced earlier-generation console models, and import tariff duties.For the full article:http://www.zdnet.com/asias-console-game-market-very-challenging-7000003963/Free Online Games Sink Pirates for Emerging-Market GrowthVideo-game makers that once steered clear of emerging markets to avoid getting ripped off bycopycats are returning with free online offers to make money from customers willing to pay foradd-on features.For the full article: http://www.bloomberg.com/news/2012-08-27/free-online-games-sink-pirates-to-unlock-emerging-market-growth.htmlAsias virtual masters eye Zyngas real lunchA decade ago, a developer from Korean gamemaker Nexon threw a few lines of code together tocreate an image of a flower to present to his girlfriend, buying himself more videogame time as shesat impatiently by his side at an Internet café.For the full article: http://www.reuters.com/article/2012/10/04/us-zynga-virtualgoods-idUSBRE89309G20121004

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