WATSONS SPIN THE WHEEL 10 th  Mar – 8 th  Apr 2011
WATSONS <ul><li>BRIEF </li></ul><ul><li>To position Watsons as the dominant offline & online Health & Beauty products reta...
WATSONS SPIN THE WHEEL <ul><li>We conceived and developed an application on Facebook to engage Facebook members with a sim...
WATSONS SPIN THE WHEEL
CAMPAIGN STATS <ul><li>10 No. of spins per second on launch day  </li></ul><ul><li>1,410    Average no. of spins per hour ...
LG LIFE ’S GOOD MOMENTS  15 th  Oct – 31 st  Dec 2010
 
LG MOBILE ASIA <ul><li>BRIEF </li></ul><ul><li>Support the marketing and PR efforts for the launch of new LG Optimus range...
LG LIFE ’S GOOD CAMPAIGN <ul><li>We profiled & invited 20 technology & lifestyle efluencers to maintain a 7 week online vi...
LG LIFE ’S GOOD AMBASSADORS VIDEOS 147,000   video views 21   sites seeded
LG ‘LIFE’S GOOD  CAMPAIGN’  ON  FACEBOOK-TWITTER – BLOGS - YOUTUBE
LG ‘LIFE’S GOOD  CAMPAIGN’  ON  FACEBOOK - TWITTER - BLOGS - YOUTUBE
LG LIFE ’S GOOD USER GENERATED CONTENT
CAMPAIGN STATS  (OCT – DEC 2010)   <ul><li>iWOM </li></ul><ul><li>82 Total no. of sites naturally seeded with efluencers’ ...
L’OREAL SINGAPORE
L’OREAL SINGAPORE <ul><li>BRIEF </li></ul><ul><li>Recommend an online marketing strategy & execution to support Vichy ’s m...
NORMADERM ZERO IMPERFECTION CHALLENGE <ul><li>How did we run this challenge? </li></ul><ul><li>Create a Vichy Singapore Fa...
 
CAMPAIGN STATS  (OCT – DEC 2010)   <ul><li>IWOM </li></ul><ul><li>40 Total no. of sites seeded with efluencers brand relat...
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Singapore Case Studies

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Case studies from Singapore

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Singapore Case Studies

  1. 3. WATSONS SPIN THE WHEEL 10 th Mar – 8 th Apr 2011
  2. 4. WATSONS <ul><li>BRIEF </li></ul><ul><li>To position Watsons as the dominant offline & online Health & Beauty products retailer in Singapore </li></ul><ul><li>Recommend & execute a long-term social media marketing strategy </li></ul><ul><li>Manage Watsons ’ and GLOW’s Facebook presence </li></ul><ul><li>Make social media central to a cost effective marketing strategy </li></ul><ul><li>Recruit 50,000 fans by end 2011 </li></ul><ul><li>SOLUTION </li></ul><ul><li>Insights – quarterly buzz monitoring & analysis </li></ul><ul><li>Efluencers engagement – word of mouth - events/ workshops </li></ul><ul><li>Create & execute 4 main online activation campaigns in 2011, starting with Spin the Wheel </li></ul><ul><li>Redesign, monitor & moderate both Watsons & GLOW magazine Facebook brand page </li></ul><ul><li>Create & manage a blog & Twitter channel </li></ul><ul><li>Facebook media buy </li></ul>
  3. 5. WATSONS SPIN THE WHEEL <ul><li>We conceived and developed an application on Facebook to engage Facebook members with a simple and straightforward viral game called Watsons Spin The Wheel </li></ul><ul><li>Only fans are allowed to spin the wheel - daily prizes and 4 Grand Prizes were put in place to attract more fans </li></ul><ul><li>A Facebook social Ad buy was also implemented during this campaign reaching out to a targeted female audience </li></ul><ul><li>Various social button such as tweet, share & like buttons were installed for the fans to easily share rally their friends on Facebook or Twitter </li></ul><ul><li>10 beauty efluencers were invited to join in the fun & spread the campaign to their followers on their natural online environments </li></ul>
  4. 6. WATSONS SPIN THE WHEEL
  5. 7. CAMPAIGN STATS <ul><li>10 No. of spins per second on launch day </li></ul><ul><li>1,410 Average no. of spins per hour </li></ul><ul><li>34,000 Average no. of spins per day </li></ul><ul><li>1,000,000 Total no. of spins </li></ul><ul><li>3,105 New fans acquired on launch day </li></ul><ul><li>20,500 New fans acquired over 3 weeks campaign period </li></ul><ul><li>25,000 Total users who spun the wheel </li></ul><ul><li>32,586 Average post views during campaign period </li></ul><ul><li>503% Average page post views increase </li></ul><ul><li>30,000 Monthly active users during 1 st 2 weeks of April </li></ul>
  6. 8. LG LIFE ’S GOOD MOMENTS 15 th Oct – 31 st Dec 2010
  7. 10. LG MOBILE ASIA <ul><li>BRIEF </li></ul><ul><li>Support the marketing and PR efforts for the launch of new LG Optimus range of smartphones One (Android) & 7 (Windows 7) </li></ul><ul><li>Engage Facebook & Twitter community </li></ul><ul><li>Encourage User Generated Content and internet Word Of Mouth </li></ul><ul><li>SOLUTION </li></ul><ul><li>Efluencers Engagement – Word of Mouth Marketing incl. workshop + Press Conference </li></ul><ul><li>Facebook Fanpage & Twitter Channel creation & moderation </li></ul><ul><li>LG Life ’s Good Ambassador Search activation campaign </li></ul><ul><li>Teaser Video to inspire efluencers & best LG Life’s Good Moments final video </li></ul><ul><li>Development of dedicated Facebook App </li></ul>
  8. 11. LG LIFE ’S GOOD CAMPAIGN <ul><li>We profiled & invited 20 technology & lifestyle efluencers to maintain a 7 week online video/ photo/ text journal of their Life ’s Good Moments with LG Mobile. This online diary lived on LG’s Facebook brand page </li></ul><ul><li>The Facebook app we conceived let the Ambassadors directly upload their photos, videos, text and receive votes, comments, share and ‘like’ from the community. </li></ul><ul><li>LG Life’s Good Ambassadors each received a phone, reviewed them and were strongly incentivized to rally their community to vote for them </li></ul><ul><li>We conceived a teaser video presenting the campaign and our Ambassadors that was shown at the press launch. </li></ul><ul><li>A final video was also shot with the best of LG Ambassadors’ Life’s Good Moments </li></ul>
  9. 12. LG LIFE ’S GOOD AMBASSADORS VIDEOS 147,000 video views 21 sites seeded
  10. 13. LG ‘LIFE’S GOOD CAMPAIGN’ ON FACEBOOK-TWITTER – BLOGS - YOUTUBE
  11. 14. LG ‘LIFE’S GOOD CAMPAIGN’ ON FACEBOOK - TWITTER - BLOGS - YOUTUBE
  12. 15. LG LIFE ’S GOOD USER GENERATED CONTENT
  13. 16. CAMPAIGN STATS (OCT – DEC 2010) <ul><li>iWOM </li></ul><ul><li>82 Total no. of sites naturally seeded with efluencers’ brand & campaign related posts </li></ul><ul><li>1,537 Authentic video/ photo/ text brand related posts generated </li></ul><ul><li>30,504,328 Total authentic brand & campaign related posts views as registered on Facebook, Twitter, YouTube, Forums, Blogs </li></ul><ul><li>FACEBOOK </li></ul><ul><li>6,930 Comments, likes & shares </li></ul><ul><li>45,593 Total no. of votes </li></ul><ul><li>SALES LG Optimus sales have exceeded expectations </li></ul>
  14. 17. L’OREAL SINGAPORE
  15. 18. L’OREAL SINGAPORE <ul><li>BRIEF </li></ul><ul><li>Recommend an online marketing strategy & execution to support Vichy ’s marketing presence on the social web and to support Normaderms sales </li></ul><ul><li>Campaign period is from Oct to Dec 2010 </li></ul><ul><li>Establish Facebook presence for Vichy </li></ul><ul><li>Drive Normaderm sales before 2011 re-launch </li></ul><ul><li>SOLUTION </li></ul><ul><li>Profile & recommend 10 efluencers to Vichy to run a ‘ Zero Imperfection Challenge ’ via a Facebook Diary app </li></ul><ul><li>Create a Vichy brand page on Facebook Singapore </li></ul><ul><li>Organise and coordinate a physical workshop to facilitate sampling and trial with 10 efluencers </li></ul><ul><li>Facebook media buy </li></ul>
  16. 19. NORMADERM ZERO IMPERFECTION CHALLENGE <ul><li>How did we run this challenge? </li></ul><ul><li>Create a Vichy Singapore Facebook Fanpage </li></ul><ul><li>Invited 10 efluencers to help a loved one improve her skin condition over 2 weeks </li></ul><ul><li>Conceive & develop a Facebook application that supports both photos & videos and allows Facebook members to vote, comment and ‘like’ the challengers uploads </li></ul><ul><li>Connect the registered application to Facebook on a dedicated tab that was set as the default landing tab throughout the campaign period </li></ul><ul><li>Cross-links to the application and the Fanpage were implemented together with the viral elements of sharing, liking, commenting and inviting friends to participate and vote for this challenge </li></ul><ul><li>Efluencers word of mouth, attractive prizes as well as a simple call to action Facebook ad also supported the campaign </li></ul>
  17. 21. CAMPAIGN STATS (OCT – DEC 2010) <ul><li>IWOM </li></ul><ul><li>40 Total no. of sites seeded with efluencers brand related posts </li></ul><ul><li>195 Authentic brand related posts generated </li></ul><ul><li>52,000+ Total e-fluencers ’ Facebook fans, tweeter followers, YouTube subscribers & unique blog visitors exposed to brand posts </li></ul><ul><li>900,000+ Total posts views </li></ul><ul><li>FACEBOOK (Campaign Duration: 18th Oct -24 th Nov 2010) </li></ul><ul><li>2,200 New fans organically acquired </li></ul><ul><li>25,500+ Total votes garnered </li></ul><ul><li>SALES </li></ul><ul><li>50% Sales increase in Q4 2010 </li></ul>

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