We profiled & invited 20 technology & lifestyle efluencers to maintain a 7 week online video/ photo/ text journal of their Life ’s Good Moments with LG Mobile. This online diary lived on LG’s Facebook brand page
The Facebook app we conceived let the Ambassadors directly upload their photos, videos, text and receive votes, comments, share and ‘like’ from the community.
LG Life’s Good Ambassadors each received a phone, reviewed them and were strongly incentivized to rally their community to vote for them
We conceived a teaser video presenting the campaign and our Ambassadors that was shown at the press launch.
A final video was also shot with the best of LG Ambassadors’ Life’s Good Moments
LG LIFE ’S GOOD AMBASSADORS VIDEOS 147,000 video views 21 sites seeded
LG ‘LIFE’S GOOD CAMPAIGN’ ON FACEBOOK-TWITTER – BLOGS - YOUTUBE
LG ‘LIFE’S GOOD CAMPAIGN’ ON FACEBOOK - TWITTER - BLOGS - YOUTUBE