Our Work in China Social Media Marketing
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One9ninety provides social media marketing services in China for multinational companies, including community management on platforms like Sina Weibo and Douban. They have run campaigns for clients such as Lufthansa, Garnier, and the UK Pavilion. For Lufthansa, they grew a Weibo community to over 8,000 followers through regular posting and influencer engagement. In their work for Garnier, they recruited influencers who generated over 700 authentic product reviews reaching millions of views. For the UK Pavilion, they drove traffic to the client's site through contests and cultural content on Douban, achieving high engagement metrics.
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Our Work in China Social Media Marketing
- 2. OUR WORK IN CHINA Many global Fortune 500 & multinational corporations have sought One9ninety’s expertise for both strategy & execution of sophisticated digital marketing across Chinese social media. Our work covers social media insights & analysis, generating influence, creative campaigns & content, and managing online communities. SINA WEIBO Community Management Da Ren Outreach SOCIAL NETWORKING SITES Community Management Da Ren Outreach eFLUENCER ENGAGEMENT Blogs, BBS, SNS, Weibo
- 3. CASESTUDIES Below is a list of clients by case study category. Often, our social media marketing work is a combination of some or all of the categories outlined (e.g., UK Pavilion, Garnier, Lufthansa). In some instances, we have led the social media creative (e.g., GM, Garnier), which includes site page design, campaign mechanics and production of viral videos. MICRO-BLOGGING - SINA WEIBO EXAMPLE: Lufthansa OTHER CLIENTS INCLUDE: Garnier (L’Oreal), United Nude, ASH, Miss Sixty EFLUENCER ENGAGEMENT EXAMPLE: Garnier (L’Oreal) OTHER CLIENTS INCLUDE: Chivas 18 (PernodRicard), Media Markt, Lufthansa, Absolut (PernodRicard), Sally Hansen, Rimmel, Kinohimitsu, Philips, Bacardi, GM, UK Pavilion SNS COMMUNITY MANAGEMENT & CREATIVE EXAMPLE: UK Pavilion World Expo OTHER CLIENTS INCLUDE: Garnier (L’Oreal)
- 4. LUFTHANSA SINA WEIBO COMMUNITY Challenge Build on success of Lufthansa SNS community to establish complementary and vibrant Lufthansa presence in microblog space in order to connect with target Chinese travelers. Launch date April 2011
- 6. Plan content editorial calendar, draft & amend consumer Q&A manual, grow network of followers, create and post daily content, manage consumer replies, track both quantitative and qualitative results on a daily basis.
- 7. Engage Sinaweibo ‘da ren’ to promote activities on brand weibo community, driving traffic and number of followers.
- 9. 257 posts
- 10. 12,500+ LH follower forwards
- 11. 7,550+ LH follower comments
- 13. 2,500,000+ views of darenforwards
- 14. Number of followers projected to exceed 20,000 by end of 2011
- 16. Achieve high levels of consumer engagement
- 18. 2,100,000+ views
- 19. 7,881 views per post
- 20. 30 replies per post
- 23. “Best of UK” - showcase cultural highlights of UK (Fashion, Movies, Music, Literature)
- 24. “Inspiration UK” – work with Neocha.com to curate and generate participation in visual artist (animation, graphic design) interpretation of UK music artist song to create new work of art with elements from both cultures.
- 26. 1,650,000+ views &69,000 replies across key social media platforms
- 27. 330,000+ page views of UK Pavilion Doubanminisite
- 28. 42,000+ member registrations on UK Pavilion Doubanminisite (largest UK community on Douban)
- 29. UK Pavilion a Top 3 Expo destination site as measured by foot traffic