Lecture 9 media and power


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These are the slides from my Studying Society course at Durham University’s Foundation Centre. This weeks session focusses the media and how much power the media has in shaping individuals and society.

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  • Start with brainstormFocus on mass mediaWhere does everybody get their news?
  • Does allow for double counting (ie multiple media at the same time), doesn’t include computer gamesThese charts are from recent ofcom report http://stakeholders.ofcom.org.uk/binaries/research/cmr/753567/CMR_2010_FINAL.pdf (also available in teaching materials)
  • http://www.probertencyclopaedia.com/cgi-bin/res.pl?keyword=Hypodermic+Syringe&offset=0
  • 4 groups, each to look at nationality/ethnicity; gender; class; functionalism
  • Lecture 9 media and power

    1. 1. Power and the Media
    2. 2. OutlineRecap : power in societyWhat are the media?Media effectsCase study : UK NewspapersAssignment
    3. 3. Power in societySociety is socially stratified in multiple dimensionsGenderClassEthnicityEtc.In each case one group has power over another, including the power to maintain that privilegeThe media is part of that
    4. 4. What are the media?How do we consume them?How do they affect us? Norms Values
    5. 5. The mediaMass media – communications which are targeted at large audiences with no personal contact [broadcast media]Social media – communications which are shared by individuals, often with some social contact/ interactionHow are these related?Where does everybody get their news?
    6. 6. How much media do weconsume? Nearly half of people’s waking hours are spent engaging in media and communications activities.
    7. 7. Effects of mass media• Hypodermic syringe model • Propaganda and advertising• Uses and gratifications model • Selective exposure • Selective perception • Selective retention
    8. 8. The MediaKey concepts in the Sociology of ‘The Media’• Agenda setting: – Controlling what issues come to public attention (and how much – 1st page)
    9. 9. The MediaKey concepts in the Sociology of ‘The Media’• Norm-setting: – Sanctions – Deviant behaviour condemned – Conformist behaviour praised
    10. 10. The MediaKey concepts in the Sociology of ‘The Media’• News Values: – Assumptions that guide journalists and editors when selecting news
    11. 11. The MediaKey concepts in the Sociology of ‘The Media’• Moral panic: – Increased / exaggerated public concern about an issue created by media attention• Folk devil: – Groups / individuals seen by the media as a threat to the moral wellbeing of society
    12. 12. Newspaper exercise What stories are being reported? Where in the paper? How do the newspapers differ? How are they being reported? What is being advertised? To whom?Topic Key things to consider for each papernationalism/ethnicity Where are the stories based? Who is the Other? How are different ethnicities represented?gender Are the genders evenly represented? How are they represented? (masculinity/ femininity)class In which class is the reader expected to belong? Cultural capital? How are classes represented (the rich? tax payers?)functionalism What are the norms and values being reinforced? How does the paper frame ‘society’?
    13. 13. Limits to media control?• Law • Libel • Obscenity • Race relations act etc.• Press Complaints Commission• OfCom• Competition Commission • Limits to ownership of newspapers etc.• BBC• Grassroots, indy media, social media?
    14. 14. SummaryBroadcast Vs Social MediaImportance of media in daily lives and societyRelationship between individual and media is complex but importantAssignment