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Some Social Media and Mobile Stats in Thailand 2010

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    Some Social Media and Mobile Stats in Thailand 2010 Some Social Media and Mobile Stats in Thailand 2010 Presentation Transcript

    • THAILAND: Growth of Internet Users 2009 Updated: 18.1 million internet users in Thailand Internet Penetration Rate of 24.4% 1.9 million broadband subscribers
      • 4 in 5 consumers go online to research what or where to buy
      • 3 in 4 consumers user Search Engines for research online and 92% prefer to use Google
      • Consumers spend 2x more time online than on TV and 5x more than print
      • At least 3 in 4 digital products are purchased in stores as results of online research
      @thanyathornc [email_address]
    • has the highest ‘share of time’ in media consumption behavior and highest ads recall and actions thereafter. INTERNET @thanyathornc [email_address]
    • THAILAND: Social Media Statistics Updates An estimated 8 millions of Thais use social networks
      • Facebook:
      • Number of users on Facebook in Thailand:
      • 5,744,040
      • Number of male users: 2,549,680
      • Number of female users: 3,135,540
      • Penetration in Thailand: 8.65%
      • Penetration in Thailand to online population: 32.85%
      http://www.facebakers.com/countries-with-facebook/TH/
      • Twitter:
      • Estimated number of Twitter users in Thailand:
      • (updated Feb 2010 from 720,000, based on number of people who visited Twitter.com over a 1-month period from Google)
      • 910,000
      • About 60% of Twitter users in Thailand access it from mobile phones
      http://blog.sysomos.com/2010/01/22/the-top-twitter-countries-and-cities-part-2/
      • Quick Stats:
      • Estimated 6 million Hi5 users [AIS, Jan 2010]
      • 1 million registered Friendster account [Friendster, Jan 2010]
      • 40 million mobile phone users
      • 12 million mobile internet users
      @thanyathornc [email_address]
    • Mobile Internet Users in Thailand There are currently 69 million mobile users in Thailand. 12 million of them are mobile internet users representing 17.4% of total mobile users. By end of 2010, there are expected to be 18 million mobile internet users in Thailand. Since 2008, Thailand’s mobile internet users universe has grown at a rate of 400% @thanyathornc [email_address]
    • Smartphones in Thailand The total number of smartphones in circulation in Thailand was expected to reach between 700,000 and 800,000 units in 2009 Smartphones account for 20% of Thailand’s mobile market. In 2010, smartphones are expected to take up 33.2% of the market More than 50% of Thais access social networking sites via their mobile phones. @thanyathornc [email_address]