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Some Social Media and Mobile Stats in Thailand 2010

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Transcript of "Some Social Media and Mobile Stats in Thailand 2010"

  1. 1. 1,500,000 2,300,000 3,500,000 4,800,000 6,000,000 6,970,000 9,909,000 11,413,000 13,416,000 15,416,000 16,100,100 0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 16,000,000 18,000,000 THAILAND: Growth of Internet Users 2009 Updated: 18.1 million internet users in Thailand Internet Penetration Rate of 24.4% 1.9 million broadband subscribers  4 in 5 consumers go online to research what or where to buy  3 in 4 consumers user Search Engines for research online and 92% prefer to use Google  Consumers spend 2x more time online than on TV and 5x more than print  At least 3 in 4 digital products are purchased in stores as results of online research @thanyathornc tchatlaong@gmail.com
  2. 2. has the highest ‘share of time’ in media consumption behavior and highest ads recall and actions thereafter. INTERNET @thanyathornc tchatlaong@gmail.com
  3. 3. THAILAND: Social Media Statistics Updates An estimated 8 millions of Thais use social networks Facebook: Number of users on Facebook in Thailand: 5,744,040 Number of male users: 2,549,680 Number of female users: 3,135,540 Penetration in Thailand:8.65% Penetration in Thailand to online population: 32.85% http://www.facebakers.com/countries-with-facebook/TH/ Twitter: Estimated number of Twitter users in Thailand: (updated Feb 2010 from 720,000, based on number of people who visited Twitter.com over a 1-month period from Google) 910,000 About 60% of Twitter users in Thailand access it from mobile phones http://blog.sysomos.com/2010/01/22/the-top-twitter- countries-and-cities-part-2/ Quick Stats: Estimated 6 million Hi5 users [AIS, Jan 2010] 1 million registered Friendster account [Friendster, Jan 2010] 40 million mobile phone users 12 million mobile internet users @thanyathornc tchatlaong@gmail.com
  4. 4. Mobile Internet Users in Thailand There are currently 69 million mobile users in Thailand. 12 million of them are mobile internet users representing 17.4% of total mobile users. By end of 2010, there are expected to be 18 million mobile internet users in Thailand. Since 2008, Thailand’s mobile internet users universe has grown at a rate of 400% @thanyathornc tchatlaong@gmail.com
  5. 5. Smartphones in Thailand The total number of smartphones in circulation in Thailand was expected to reach between 700,000 and 800,000 units in 2009 Smartphones account for 20% of Thailand’s mobile market. In 2010, smartphones are expected to take up 33.2% of the market More than 50% of Thais access social networking sites via their mobile phones. @thanyathornc tchatlaong@gmail.com
  6. 6. Smartphones in Thailand The total number of smartphones in circulation in Thailand was expected to reach between 700,000 and 800,000 units in 2009 Smartphones account for 20% of Thailand’s mobile market. In 2010, smartphones are expected to take up 33.2% of the market More than 50% of Thais access social networking sites via their mobile phones. @thanyathornc tchatlaong@gmail.com

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