Cloud computing
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El siguiente paso lógico en la computación de negocios....

El siguiente paso lógico en la computación de negocios.

“La nube” es un término ampliamente utilizado en la industria de TI que tiene diversos significados para diferentes personas.

Se refiere a aplicaciones basadas en Web?
Se refiere a servicios hospedados en Web?
Se refiere a granja de servidores y data centers centralizados?
Se refiere a la plataforma para desarrollar y ejecutar aplicaciones escalables?

En realidad, la nube puede ser todas estas cosas y aun más.

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  • Key Points: This presentation is to help explain cloud computing, what it can do for your business and how Microsoft can help
  • At the platform level…If you need new functionality or systems or want to add extra compute or storage to existing systems then there are a few workload patterns that work best for the cloud.Predictable burstingServices with micro seasonality trends Peaks due to periodic increased demandIT complexity and wasted capacity Growing fastSuccessful services needs to grow/scale Keeping up w/growth is big IT challenge Complex lead time for deploymentUnpredictable burstingUnexpected/unplanned peak in demand Sudden spike impacts performance Can’t over provision for extreme cases On and offOn and off workloads (e.g. batch job)Over provisioned capacity is wasted Time to market can be cumbersome
  • This is the Gartner & Forrester Approved SlideGarter 2012 quote is public.
  • There are people who question whether we can map our success on the desktop / server / mobile device platforms to the cloud and develop innovative, scalable, reliable services there.Let’s take a quick look back at just how much work Microsoft has already been doing in the cloud. Windows Live Mail aka Hotmail450M users today, arguably the largest webmail service in the world (3x the size of Gmail)Also one of the first, and the first major web-based email service on the Internet (Yahoo Mail started 1 yr after Hotmail)MSN/Windows LiveHas gone through some name changes but has been delivering various web-based services – MSN Money, MSN Autos, etc… since 1997550 Million users per monthWindows UpdateThe strong and silent type that most would not think of but actually, other than TCP-IP services like DNS, the single largest cloud service period – in the high hundreds of millions of users worldwideInnovation – the first major cloud-based patch management system, introduced with Windows 98Reliable – reason people don’t think of it is that WU generally just worksWindows Live MessengerSince 1999320M+ active usersBingAlso various name changes but around since 19992 Billion queries per monthWith recent Bing launch, introduced concept of a Decision Engine – going beyond basic searches to find locations and to improving the quality of actually making decisions/transacting on the web XBOX LiveLaunched in 2001First major cloud-based gaming community, and perhaps the most important differentiator in XBOX success to date20+ million active usersOffice LiveMeetingConsumer and enterprise cloud collaboration service 5B conferencing minutes last year aloneMS Online ServicesLaunched in 2004Enterprise productivity services for the cloudAlready with 1M paid seatsProcessing 2B emails a dayNow we’re introducing Office Web AppsOffice suite capability in the cloud – with full document fidelity, same look and feel as rich Office client, real time collab on docs, etc… All available to over 400M Live ID users on the day of release
  • Stats!Did you know Windows Live ID handles 1 Billion authentications per day?Did you know Bing handles over 2 Billion queries per month?Did you know we have 320 Million Live Messenger accounts handling 8.2B messages/day375M active hotmail accounts, block 3.4B spam messages/dayMSN gets 570M unique vistors monthly dayExchange hosted services (EHS/FOSE) processes 2-4 Billion emails a day securing corporate environment email?We keep Microsoft’s Live, Online and Cloud Services running around the world, around the clockOur group runs over 200 Microsoft services that have hundreds of millions of customers around the world we’re held up to a very high bar uptime, availability and quality are the focus of our business and the measures of our successthe services have different needs based on their business model and customer promises, so our environment also has to be flexibleWe have to make sure we’re providing the infrastructure and operations support so our services can deliver for our end-users wherever they areWe run this infrastructure on Windows Hundreds of thousands of Windows servers in our environmentUse all the Microsoft Server products and technologies extensivelyUsing virtualization in multiple ways – to meet the needs of the different types of servicesMicrosoft opened its first data center in September of 1989 (with security, raised floors for cables, environmental control, etc.). (Note: it was located at the Redmond, WA campus in Building 11) We built our first large-scale, Generation 2-type data center from the ground up in 2006 – in Quincy, WA Some Service Statistics:Bing Search2.16B queries per monthIndex includes: 20B+ documents, 400M+ images, 7M+ instant answersMSN465M unique users42 markets21 languages10B + page views per monthWindows LiveLive ID: 1B+ Authentications/dayHotmail: 350M+ active accts, block 3.4B spam messages/dayMessenger: 8.2B messages/daySpaces: 8M photos uploaded/daySuite: 265M downloads
  • 3 builds…Here is how Microsoft solution offerings align to the three cloud services categories we just reviewed from both an on premise and cloud perspective. As you can see there is near 1:1 parity between the products.
  • Technical innovationLong established in the cloud, Microsoft continues to invest heavily in innovations to help drive the technology further.With continual updates to the technology, the estimated investment in the cloud space has been billions of dollars,with more to come. It is involvement on a massive scalePower of choiceMicrosoft’s cloud services is about the power of choice—a hybrid model of on-premises and off-premises resourcesthat enable you to move what you want to the cloud—asmuch or as little as you want.It’s not an ‘all or nothing’ approach; instead, it enables youto flow workloads into your own infrastructure, as well asoutside sets of infrastructure.So, you can complement your existing IT assets with Webbasedservices. And by having applications available acrossthe Internet, you can help ensure the experience is consistentacross all devices.Enterprise class services:Microsoft cloud services offers you the resources needed for a robust cloud computing infrastructure. With a global reach, a commitment to security, and a 99.9% uptime service level agreement with 24/7 service and support every day of the year, you have a truly enterprise-ready infrastructure at your disposal. Recognizing that information is one of an organization’s most prized and protected assets, Microsoft has invested more than U.S. $2 billion in its data centers, with a holistic view and critical eye on security and privacy standards. Microsoft data centers are compliant with the Health Insurance Portability and Accountability Act of 1996, the Sarbanes-Oxley Act of 2002, and the Federal Information Security Our developer and partner ecosystemThousands of companies around the world provide software, services, and support that can help make your investmentin Microsoft products more valuable. Millions of developers worldwide are writing to Microsoft platforms—and manymore are coming to Microsoft cloud computing through our interoperability support of third-party solutions. That’s whyno other cloud vendor can support developers and their applications like Microsoft can.ISVsOver 45,000 ISV PartnersMicrosoft ISVs are the most profitable in the industryHosters9,000 hosting partnersOver 40% of all hosters worldwide are hosting with the Microsoft Platform SIs and VARsOver 250,000 SIs and VARsOver 8,000 BPOS partners in 19 Countries
  • Key Points:No one has the breadth of cloud servicesOnly Microsoft has a the wide set of cloud services that complements on-premises softwareScript:In addition to our consumer-facing cloud services, Microsoft offers the most complete set of cloud-based solutions to meet your business needs including advertising, communications (email, telephony, meetings), collaboration (document storage, sharing, workflow), business applications (CRM, business productivity), storage, management and infrastructure services. And unique to Microsoft these sets of cloud services complement a full and rich set of on-premise software enabling often times to add cloud functionality to your existing software or move between cloud and on-premises systems.Click:And with BPOS we are seeing quite a bit of momentum of customers moving to the cloud.
  • At the application level…Key Points:There are a number of applications or workloads you could move to the cloudMicrosoft can help you do it.Script:First of all, are there things you can move to the cloud? Things that are cheaper, easier or can free up more time if you have someone else provide them for you? Email? Communication? Meeting software? Customer management? Managing PCs?Microsoft can help with online complements of programs you’re already familiar with.
  • 50% of Fortune 100 are using an Online service from Microsoft, etc.  (this stat does include Live Meeting and Forefront Online protection for Exchange which is like Google’s Postini)2M paid seats now (which isn’t public yet)More than 5000 paying customers for BPOS. (I also don’t think that this number is public) I think we are close to 8000 partners signed up to sell and 100’s of new partners are signing up each week to sell the service.We have doubled the business in the last 6 months (1m to 2M paid seats for BPOS) – not publicTalk about Dynamics CRM Online as part of the cloud biz app portfolio
  • Presenter ScriptBut first, let’s cut right to the chase and look at a sample cost comparison. For an organization of 2,500 users, this table shows what it might cost to run e-mail, collaboration, and IM/presence for all of them; and web conferencing for 2,500 of them. This is a 3-year total.Now if we assume that this company also deployed those workloads in a highly available fashion, there are some additional costs that would add up – not just for licensing, but also for ops and deploymentAnd if we assume that the company is over-sizing the solution a bit for future expected growth by purchasing additional hardware and licenses, here are the additional costs that would be associated with that.Now let’s look at the cost of enabling those same 2,500 users to have e-mail, collaboration, and IM/presence.All told, the savings add up to about 50% over the 3 years. The per-user, per-year cost is reduced from $54 to $26.
  • Service managementDefine the rules and provide codePlatform deploys, monitors, and manages the serviceStorageSimple storage provided by Windows AzureT-SQL capability delivered through SQL AzureDeveloper experienceFamiliar tools, technologies, languages for MS developersSupport for non-MS technologies, frameworks and toolsIntegration with on-premisesExtend on-premises applications to the cloudFederate identities across cloud applications


  • 1. Microsoft Cloud ServicesEl siguiente paso lógico en la computación de negocios
    Ricardo Yorky
    Education Technology Specialist
    Microsoft Paraguay
    Twitter: @RicardoYorky
  • 2. La TecnologíaConducelos Negocios de Hoy
    Proveedores & Socios de Negocios
    Capturar & crear nuevas ventas
    Reducir costos y complejidad en tecnología
    Recudir costos
    en la operación
    Habilita a los empleados y a la organización a hacer más
  • 3. Quinta Generación Informática
    Servicios Web
    Servicios en Línea /
    Computación en La Nube
  • 4. Que es Cloud Computing según los Analistas
    “Un estilo de computación en donde las capacidades TI de tipo ESCALABLE y ELASTICA se proveen como servicios a clientes externos utilizando tecnologías de Internet.”
    Gartner, Inc. “Hype Cycle for Cloud Computing,” 2009, by Daryl Plummer et al, July 16, 2009.
    “Una capacidad estándar de TI, como el software, la plataforma de aplicaciones, o la infraestructura entregados vía Internet en modalidad de auto-servicio y pago por uso.“
    “How To Message "Cloud" Offerings And Not Get Lost In The Fog,” Forrester Research, Inc., July 2009.
  • 6. Nube Privada o Pública: La Evolución del Centro de Datos
    • Decrecen Significativamente los Costos
    • 7. TI como Servicio
    • 8. Bien Conocido, estable y seguro
    • 9. Utilización <15%
    • 10. Mejora la utilización >50%
    • 11. Decrecen los costos de manejo y administración
    • 12. Capacidad bajo Demanda
    • 13. Alcance Global
    Centro de Datos
    Centro de Datos
  • 14. En un entorno no cloud, existen ineficiencias
    Pronostico de carga
    Recursos localizados de TI
    “Falta de suministro“ de capacidades
    “Desperdicio“ de capacidades
    Costo fijo de capacidades de TI
    Barrera para innovacion
    Carga actual
  • 15. Los accidentes ocurren y seguirán ocurriendo
  • 16. En un entorno cloud
    Pronostico de carga
    Recursos localizados de TI
    No existe“falta de provision“
    Reduccion de desperdicio de “sobre provision“
    Posible reduccion de capacidades de TI en caso de carga reducida
    Reducción de inversión inicial
    Carga actual
  • 17. Patrones de computación en la Nube
    • Cargas de trabajo Intermitentes (ej. Trabajos batch)
    • 18. Capacidades aprovisionadas desperdiciadas
    • 19. Time to Market resulta complejo
    • 20. Servicios exitosos deben escalar/crecer
    • 21. Mantenerse al día con el crecimiento es un desafío para TI
    • 22. Complejidad para cumplir tiempos de implementación
    “Rápido Crecimiento“
    de Inactividad
    Utilización Promedio
    • Pico en la demanda no esperado/ no planificado
    • 23. Picos repentinos impactan el rendimiento
    • 24. No es posible sobre aprovisionar los casos extremos
    • 25. Ciclos de Estacionalidad en los Servicios
    • 26. Se dan picos debido a incrementos periódicos de la demanda
    • 27. Complejidad en TI y capacidades desperdiciadas
    “Ráfaga No Predecible“
    “Ráfaga Predecible“
    Utilización Promedio
    Average Utilización
  • 28. Por qué los Clientes están Adoptando la Nube
    Reducir CAPEX y OPEX
    Acceso a últimas versiones
    Suscripciones Predecibles y Pago bajo demanda
    Acceso, Flexibilidad y Agilidad de recursos
    Fusiones y Adquisiciones
    Enfoque en Diferenciación de Mercado
    Eficiencia Energética
    Rápida puesta en marcha
    “Para el 2012, 20% de las empresas no serán propietarios de activos de TI.”
    Gartner, Gartner Highlights Key Predictions for IT Organizations and Users in 2010 and Beyond, Enero, 2010
    De acuerdo con una encuesta de satisfacción a 318 clientes con SaaS : “Los 3 beneficios principales son :No hay necesidad de mantenimiento interno(57%), Rápida puesta en marcha (49%), acceso en cualquier lugar vía Internet(46%).”
    Burton Group, “Gartner and Burton Group SaaS Surveys: Same High-Level Findings, Different Conclusions.”
    Craig Roth Julio, 2009.
  • 29. Visión de MicrosoftExperiencias a través de Los Aspectos de Tu Vida
  • 30. Broad Innovation
    Microsoft en la nube
    Web Applications
    400M+usuarios en el lanzamiento
    2 Billionesemails/dia
    5 Billionesminutos de conferencias/año
    20M+ UsuariosActivos
    2 Billionesconsultas/mes
    320M+ UsuariosActivos
    Servicio en la nubemásgrande (no -TCP/IP)
    Windows Live Messenger
    550M usuarios/mes
  • 31. Microsoft Impulsa a la NubeToda la empresa, en todo el mundo, a toda hora
    Además de otros 150 sitios y servicios
    3rd Most Connected Network –Right behind Level 3 and Global Crossings< 2 hops from any of your users & DCs!
  • 32. Principios de la estrategia Cloud de Microsoft
    • On-premises, off-premises, o una combinación de ambos de acuerdo a la necesidad de negocios.
    • 33. Servicios de tipo empresarial sin comprometer la disponibilidad, fiabilidad o seguridad.
    • 34. Experiencia de usuario consistente y conectada entre diferentes dispositivos y plataformas.
  • Power of Choice
    Servicios en la nube de Microsoft
    Software comoServicio
    Web Applications
    Web Applications
    Dynamic Data Center Toolkitfor Hosters
    Dynamic Data Center Toolkit for Enterprises
  • 35. Microsoft Cloud Services
    Escala Requerimientos
    Automatiza la Administración de Servicios
    Alta Disponibilidad
    Modelo de Negocio
  • 36. El Diferenciador de Microsoft
    Microsoft invierte firmemente en innovaciones que ayuden a impulsar la tecnología.
    Innovación en Tecnología
    Local, Externo, o híbrido basado en la necesidad del negocio. Experiencia consistente y conectada a través de distintos dispositivos y plataformas
    Poder de la Elección
    Servicios de clase Empresarial sin comprometer disponibilidad, confiabilidad o seguridad.
    Servicios de clase empresarial
    Miles de compañías alrededor del mundo que proveen software, servicios y soporte
    Ecosistema de socios
  • 37. Servicios sobre La Nube
    9,000 clientes
    40M de asientos
    Más de 500 entidades gubernamentales
    Más del 50% de las Fortune 500
    70% migrando desde Notes
    12,000 socios de negocio
  • 38. Soluciones Disponibles
    Correo Electrónico
  • 39. Aplicaciones y Colaboración
    La mejor experiencia de Productividad en la Nube
    Experiencia a través de PC, teléfono y navegador.
    La mejor integración con servidores y servicios
    Software de clase Empresarial
    Ofrecido a través de servicios de suscripción
    Operado por Microsoft y vendido por socios
  • 40. Comparación de Costo Total (1,000 usuarios)
    57% ahorros en 3 años
    Comparación Total del costo de 1,000 BPO Suites vs. on-premises (a través de 3 años) usando precios y licenciamiento EA Nivel A.
  • 41. CRM Como Servicio
    Dynamics CRM 4.0 está disponible en la nube y en los esquemas de licenciamiento tradicional
    Oferta de Servicio de CRM hospedado por Microsoft: Disponible en Puerto Rico y US Caribbean Islands. Próximamente en: Perú, Costa Rica, Trinidad & Tobago
    Oferta de Servicios hospedado por Socios: Disponible por socios en el Caribe y América Latina
    Mas de 20 socios activos en la venta de servicios hospedados de CRM en el Caribe y América Latina, incluyendo las empresas de Telecomunicaciones.
    Más de 3000 usuarios en el Caribe y América Latina de CRM hospedado.
    Microsoft Dynamics CRM
    - Fácil de usar
    - Efectiva administración de la información
    - Reportes Simplificados
    - Procesos de colaboración mejorados
    - Optimización de flujos de trabajo
    - Poder de elegir
    - Integración con la plataforma Microsoft
  • 42. Plataforma de Servicios
    Computo y almacenamiento Escalable
    Administración automatizada del servicio
    Herramientas, tecnologías y lenguajes Familiares
    Almacenamiento Relacional en la nube
    Modelo de desarrollo Consistente
    Administración automatizada de bases de datos
    Conectar aplicaciones existentes con la nube
    Servicio de Control de Accesos
    Capacidad de Bus de Servicios
  • 43. La plataforma Windows Azure
    Nube de terceros
    Aplicaciones Web
    Experienciapara el desarrollador
    Utilizarhabilidades y herramientasexistentes
    Relational data
    Service Bus
    Access control
  • 44. Análisis de Costos de la Plataforma
    (Período 3 años)
    Alinean Inc.
    Persistent Systems
    Proveedores líderes en estrategias de venta B2B y mercadeo de soluciones.
    Reducción en la complejidad de IT y realocación de recursos hacia los procesos críticos.
    Administración de soluciones y servicios para sector público
    Necesidad de plataforma segura, escalable y elástica.
    Disminución del costo de propiedad por automatización en la administración de servicios.
    Disminución del costo de propiedad por uso eficiente de recursos y administración de servicios
  • 45. Evidencias
  • 46. Siguientes pasos
    Contacte a su representante de Microsoft
    Explore sus opciones y empiece a planificar
    Evalúe el impacto de las opciones de computación en la nube
    Más recursos:
  • 47. Ricardo Yorky
    Education Technology Specialist
    Microsoft Paraguay
    Twitter: @RicardoYorky
  • 48.
  • 49. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
    The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.