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Passing the “So What?” Test
Whether dealing with your product, service, or personal brand, it is imperative that you identify and translate your “features” into tangible client benefits. You’ll be most successful when you can it a step further to describe the impact your offering will make on your client’s world. By framing things within their perspective, you’re essentially making it easy for people to buy in while also showing them that you truly understand their needs and have aligned your goals with theirs accordingly. This skill is imperative in the new world of consultative selling. Use this Unique Benefits Proposition tool from Peak Focus to get started.