Social Media Marketing


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Social Media Marketing

Presentation from EMEW Networking Group, Leicestershire

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Social Media Marketing

  1. 1. Sandra Peachey ~Peachey Days~ The Traps, Tips and Tricks of Marketing with Social Media
  2. 2. Why I ’ m Standing Here <ul><li>My qualifications –25 years in corporate HR </li></ul><ul><ul><ul><li>Ensuring organisations and individuals achieved goals and successes </li></ul></ul></ul><ul><li>Damsels in Success: </li></ul><ul><ul><li>Member </li></ul></ul><ul><ul><li>VIP </li></ul></ul><ul><ul><li>Leader </li></ul></ul><ul><li>Peachey Days </li></ul><ul><li>A do-ru, rather than a guru! </li></ul>
  3. 3. Social Media and Me <ul><li>Facebook Addict … </li></ul><ul><li>Joined Linked-In and Twitter because they were there … </li></ul><ul><li>Became a business coach – had to master it myself and find myself teaching it … </li></ul><ul><li>How I learnt – invested in training, freebies, research, experts/forums and JUST DID IT (with a buddy). </li></ul>
  4. 4. Social Media and YOU <ul><li>Level of expertise in the room </li></ul><ul><ul><li>Who is a: Beginner / Dabbler / SM Savvy??? </li></ul></ul><ul><li>What IS social media – what are you signed up to? </li></ul><ul><ul><li>What do YOU use them for?? </li></ul></ul><ul><ul><ul><li>For life or for work: </li></ul></ul></ul><ul><ul><ul><ul><ul><li>Facebook </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Twitter </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Linked-In </li></ul></ul></ul></ul></ul>
  5. 5. Why Social Media? <ul><li>Social media is revolutionising the way we communicate and do business. </li></ul><ul><li>It can be a minefield with so much choice and not much time to invest </li></ul><ul><li>Mastering it and getting it right can be a real challenge </li></ul>
  6. 6. Why Social Media? <ul><li>This overview will tell you: </li></ul><ul><ul><li>why you need to be online </li></ul></ul><ul><ul><li>how to do it and </li></ul></ul><ul><ul><li>really make it work for you and your business </li></ul></ul><ul><li>It ’ s content is suitable for social novices, aspiring bloggers and accomplished veterans! </li></ul>
  7. 7. Social Media Because … <ul><li>All the big brands are getting into it – last 18 months or so. Often putting F, LI and T logos instead of, or as well as their website for contacts </li></ul><ul><li>It ’ s not difficult to have a SM presence for little time and money </li></ul><ul><li>Establish relationships and credentials </li></ul>
  8. 8. Social Media Because … <ul><li>Google ads – pay per click – 227M competitors </li></ul><ul><li>However with Twitter – 7388 clicks to a weight lost website – Google £9187!! </li></ul><ul><li>Fastest and most cost effective way to reach potential clients in history </li></ul><ul><li>Can be a huge waste of time and money if used incorrectly </li></ul>
  9. 9. Social Media Because … <ul><li>It ’ s Free! </li></ul><ul><li>Pay for extra services (Facebook and Linked-In) </li></ul><ul><li>Adverts </li></ul><ul><ul><li>Pay per click </li></ul></ul><ul><li>Squeeze pages in Facebook </li></ul>
  10. 10. Social Media and YOU <ul><li>What are the advantages of working with social media???? </li></ul><ul><li>Which one/s are you getting results from??? </li></ul><ul><li>Who uses what and why: </li></ul><ul><ul><li>Facebook? </li></ul></ul><ul><ul><li>Twitter? </li></ul></ul><ul><ul><li>Linked-In? </li></ul></ul><ul><ul><li>Any others … Plaxo, Google Plus …? </li></ul></ul>
  11. 11. Facebook <ul><li>More than 600 million active users </li></ul><ul><li>4 million pages – get Likes </li></ul><ul><li>50% of users log on daily </li></ul><ul><li>Average user has 130 friends </li></ul><ul><li>700 billion minutes per month </li></ul><ul><li>Privacy functionality </li></ul><ul><li>Generally not seen by Search Engines </li></ul><ul><li>Maximum 5000 friends </li></ul><ul><li>Can create FB squeeze pages </li></ul>
  12. 12. Twitter <ul><li>200 million accounts – multiple personalities </li></ul><ul><li>Twitter is a ticker tape of consciousness </li></ul><ul><ul><li>Levels the playing field </li></ul></ul><ul><ul><li>Though can be overwhelmed by all the information coming in </li></ul></ul><ul><li>Based on following, so people can see your tweets </li></ul><ul><li>You automatically see your Follower ’ s tweets </li></ul><ul><li>Beware : tweets are in the public domain </li></ul><ul><li>Easiest to automate </li></ul><ul><li>Easy to create a following </li></ul>
  13. 13. Linked-In <ul><li>A diversified business model with recruiting and marketing solutions and premium subscriptions </li></ul><ul><li>Currently, more than 70 million professionals are on LinkedIn, with members joining at the rate of one per second </li></ul><ul><li>As of September 2011, new people are signing up at a rate of two per second </li></ul><ul><li>As of November 2011, the world’s largest professional network on the Internet </li></ul><ul><ul><li>more than 135 million members in over 200 countries </li></ul></ul><ul><li>Nearly two billion people searches in 2010 </li></ul>
  14. 14. The UK vs the US PLATFORM UK US USE Linked-In 1 2 Business Twitter 2 1 Mixture Facebook 3 3 Personal
  15. 15. What the UK and US are doing <ul><li>Plaxo - mainly USA- can be linked to the others </li></ul><ul><li>Link all using </li></ul><ul><li>Add more networks </li></ul>
  16. 16. Why Use SM? <ul><li>Social Proof … </li></ul><ul><li>Soap Opera Marketing … the story of my life / business – episodes, updates … then sales </li></ul><ul><li>These days marketing many services is about relationship building </li></ul><ul><li>Spending X hours with some one before a sale </li></ul><ul><ul><li>they get to know you </li></ul></ul><ul><ul><li>it ’ s more personality led </li></ul></ul><ul><li>(me and the cat bloopers reel) </li></ul>
  17. 17. Traps
  18. 18. Traps <ul><li>Personal vs business </li></ul><ul><li>The cult of personality </li></ul><ul><li>Be confident that you would be happy for it to go completely public </li></ul><ul><li>Profile: </li></ul><ul><li>Security </li></ul><ul><ul><li>Settings to filter who views you </li></ul></ul><ul><ul><li>What you publicise? Family photos? </li></ul></ul><ul><ul><li>Profiles vs pages </li></ul></ul>
  19. 19. Traps <ul><li>Fear – for me of getting started (on Twitter) </li></ul><ul><ul><li>Sat down with an ‘ expert ’ </li></ul></ul><ul><li>Rookie errors – time management, </li></ul><ul><li>Personal Security, </li></ul><ul><li>work or life?? </li></ul><ul><li>How many identities? </li></ul><ul><ul><li>Different for each media </li></ul></ul>
  20. 20. Tips
  21. 21. Tips <ul><li>Image: </li></ul><ul><ul><li>Your photo / logo / an avatar? </li></ul></ul><ul><ul><li>Do it Yourself or by design? </li></ul></ul><ul><li>Protocol: </li></ul><ul><li>Why not accept a request? </li></ul><ul><ul><li>Twitter: I follow you, you follow me </li></ul></ul><ul><ul><li>Facebook – lists and unsubscribes. </li></ul></ul><ul><ul><li>Linked-In – it ’ s all business. </li></ul></ul><ul><li>Getting referrals – social proof – written (Linked-in) and video </li></ul>
  22. 22. Tips <ul><li>What is the most used Search Engine? </li></ul><ul><ul><li>Videos – YouTube vs Google </li></ul></ul><ul><li>How does Social Media connect to your website? </li></ul><ul><li>Are you blogging? – Use linked-in to start a discussion </li></ul><ul><li>What do you do with your contacts / business cards – decide how to use them – direct or at VERY LEAST follow / like / link up. </li></ul>
  23. 23. Exercise : <ul><li>Follow everyone in this room on FB, Twitter and Linked-In </li></ul><ul><ul><li>Hand Out: if you want to take part and I will email this to you once completed </li></ul></ul><ul><ul><li>Also get a copy of these slides </li></ul></ul>
  24. 24. Posting: Quality or Quantity? <ul><li>How often to post? </li></ul><ul><li>Your post gets pushed down by the next post </li></ul><ul><ul><li>So should post approx 6 times per day </li></ul></ul><ul><li>What to post? </li></ul><ul><li>Can use same posts over and over again </li></ul><ul><li>Have a mixture of ‘ Give Away ’ and Sale/Promotion </li></ul><ul><li>Ratio of Give Away vs Sale: </li></ul><ul><ul><li>1 in 6 Facebook and Linked-In </li></ul></ul><ul><ul><li>Twitter 1 in 50 </li></ul></ul>
  25. 25. <ul><li>Which platforms ? </li></ul><ul><ul><li>Chose 1, 2 or 3 and stick to them. </li></ul></ul>Tips
  26. 26. Tricks
  27. 27. Tricks <ul><li>MATERIAL: </li></ul><ul><li>Old / New / Borrowed? </li></ul><ul><ul><li>Original material vs </li></ul></ul><ul><ul><li>Borrowing from others </li></ul></ul><ul><ul><ul><li>credit them – automate it </li></ul></ul></ul><ul><li>Do it yourself or </li></ul><ul><li>Outsource </li></ul><ul><ul><li>(Social) Marketeers and VAs often offer this service </li></ul></ul><ul><ul><li>Get an understanding first – understand functionality </li></ul></ul>
  28. 28. Tricks <ul><li>Connecting them all up: </li></ul><ul><li>Ping fm </li></ul><ul><li>Scheduling posts – Hootsuite, Tweetdeck - free </li></ul><ul><li>Twitter Bots </li></ul><ul><li>Automate with Socialoomph – functionality and cost </li></ul><ul><ul><li>will put out postings at regular intervals for you. </li></ul></ul>
  29. 29. Tricks <ul><li>Finding people – Manually: </li></ul><ul><ul><li>Search on email address if known </li></ul></ul><ul><ul><li>Suggestions </li></ul></ul><ul><li>Follow more Tweeps: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><ul><li>Register – add your details and follow people in your niche </li></ul></ul></ul><ul><ul><ul><li>Key words in user name come top </li></ul></ul></ul><ul><li>To find people tweeting about stuff in your niche right here, right now </li></ul><ul><ul><li> </li></ul></ul>
  30. 30. Twitter Tricks <ul><li>TWITTER ‘ BLACK OPS ’ </li></ul><ul><li>Can automate all Twitter operations: </li></ul><ul><ul><li>Can make a mini me – robots – software that pretends to be you, finds followers and responds, etc. </li></ul></ul><ul><ul><li>Santa ’ s little helpers – lots of other created mini me ’ s that retweet your stuff. </li></ul></ul><ul><ul><li>Buying friends/social proof </li></ul></ul><ul><ul><li>Mass Attacks – 1000s of mini me ’ s / accounts. </li></ul></ul><ul><ul><li>Black Ops Work – they create traffic. </li></ul></ul>
  31. 31. Linked-InTricks <ul><li>Huge functionality </li></ul><ul><li>Premium membership </li></ul><ul><li>Boxnet </li></ul>
  32. 32. Facebook Tricks <ul><li> – claim your name </li></ul><ul><ul><li>Until you claim it – any one can register it – you won ’ t get it back </li></ul></ul><ul><ul><li>Verification is via mobile phone </li></ul></ul><ul><ul><li>Put in phone no and FB will send you a code – drop the leading number i.e. the 0 do use: +44 792 </li></ul></ul><ul><li>Create a new page </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Best Company, organisation or Institution – get more space to add more key words </li></ul></ul><ul><ul><li>Can tart up the page </li></ul></ul><ul><ul><li>Now Secure Page Name – needed 25 likes to secure it </li></ul></ul>
  33. 33. Tricks <ul><li>See who has viewed you: </li></ul><ul><ul><li>Linked-In – can see </li></ul></ul><ul><ul><li>Facebook - have to pay </li></ul></ul><ul><ul><li>Twitter - via SocialOomph </li></ul></ul>
  34. 34. Blog <ul><li>LI Post on groups - 1st paragraph of a blog/article and attach a link - give it a title. Post in a group. Go back to home. Post has appeared. Click on share and post to groups. </li></ul><ul><li>Connect via groups - very powerful. </li></ul><ul><li>Set up a group - cross promote - I'll promote yours ... </li></ul><ul><li>Chose groups that contain your CLIENTS rather than peers </li></ul>
  35. 35. Other Considerations <ul><li>How does it link to your website? </li></ul><ul><li>Blogging </li></ul><ul><li>You Tube – most used search engine </li></ul>
  36. 36. What Next <ul><li>Create a social media plan: - Planning Sheet </li></ul>
  37. 37. What Next <ul><li>Get the knowledge / Skills </li></ul><ul><li>Get an expert / accountability buddy / coach </li></ul><ul><li>Commit the time to set it up </li></ul>
  38. 38. What Next <ul><li>Create a 3 month marketing plan </li></ul><ul><li>Then timetable weekly posts, special offers, services, but mainly ‘ give aways ’ </li></ul><ul><li>Timetable building up your contacts … </li></ul><ul><ul><li>You can also buy contacts! </li></ul></ul>
  39. 39. As a Minimum <ul><li>Footer on Emails </li></ul><ul><li>Website buttons </li></ul><ul><li>Business card / E-card </li></ul>
  40. 40. Find Out More <ul><li>Influence: The Psychology of Persuasion </li></ul><ul><ul><li>by Robert Cialdini </li></ul></ul><ul><li>Adam Petford – Linked-In Coach </li></ul><ul><li>Helen Dowling – monthly marketing club </li></ul><ul><ul><li>Exceptional Thinking </li></ul></ul><ul><li>Pete Bennett – online course </li></ul><ul><ul><li>Social Media Traffic System </li></ul></ul><ul><li>The Help Function! </li></ul>
  41. 41. Peachey Plug <ul><li>Social Communications Audit and Marketing Plan </li></ul><ul><ul><li>£79 </li></ul></ul><ul><li>Module Training </li></ul><ul><ul><li>In Facebook / Linked-In / Twitter / Hootsuite </li></ul></ul><ul><ul><li>£50.00 - £200.00 </li></ul></ul><ul><li>Presentation Skills </li></ul><ul><ul><li>One to One Masterclass </li></ul></ul><ul><ul><ul><li>Mastering: Content / Powerpoint / YouTube / Nerves </li></ul></ul></ul>
  42. 42. Peachey Media <ul><li>YouTube scripting and shooting </li></ul><ul><ul><li>2 hours training and video </li></ul></ul><ul><li>VA referral </li></ul><ul><li>Business coaching and mentoring </li></ul><ul><li>Sign up TODAY and get 1 hours business coaching free! </li></ul>
  43. 43. Sandra Peachey ~Peachey Days~ [email_address] 07921 494363 ~ Coaching for Life and for Business ~ Job Search and Career Change ~ Damsels in Success