I have been Previously laughed at
http://www.flickr.com/photos/ivanomak/3806721674/

what could be
the reason…
http://www.flickr.com/photos/photoimage/588705847/sizes/o/

You too
could say…
stupid
foolish
me
http://www.flickr.com/photos/purplemattfish/3404482191/sizes/o/

We may not
have the same
outlook
towards basic
social skills
http://www.flickr.com/photos/kirk_thorsteinson/352823428/sizes/l/

I am not an…

I am not
growing up
like others
around me

http://www.flickr.com/photos/37780576@N08/3767962310/in/pool-942436@N24

I am not
funny enough

I am not
getting the
http://www.flickr.com/photos/neonihil/3294600532/

I have taken the
opportunity to
reflect on my own
actions
cause there simply
wasn’t anyone else to
blame
http://www.flickr.com/photos/jjjohn/2387534678/

So…
What’s
my point?

I don’t think
we spend
our childhood
http://www.flickr.com/photos/outragousart2008/3771455575/

or days of
youth
wondering what
one is capable
of doing
http://www.flickr.com/photos/javierlopeznavarrete/3540153800/

I too have
many dreams
like the rest of
you
http://www.flickr.com/photos/34409164@N06/3207766497/

in the
mean time…
…I grew up
http://www.flickr.com/photos/amandawoodward/3161671799/ http://www.flickr.com/photos/elninioinvisible/3442706649/

I grew up …
to earn a living
fill in my forms and pay taxes
watch tv
enjoy holidays
adapt to new technology
catch jargons
http://www.flickr.com/photos/dum/544109285/

I have become
an observer of
reality
(without really
participating in
it)
http://www.flickr.com/photos/36506208@N07/3699691494/

So I was just
simply wasting
my time
…(was I?)
http://www.flickr.com/photos/30427223@N08/3361804329/

We are pretty I have been Previously laughed at
close to figure
out…
why?
http://www.flickr.com/photos/ivanomak/3806721674/

Someone out
there thinks
and believes
that I must be
a moron and I
could be
subjected to
anything they
feel like…
…Well almost
http://www.flickr.com/photos/aaronescobar/2170448724/sizes/l/

a buzzword in
my circle of
friends
http://www.flickr.com/photos/liamlevitz/3297752613/

Social
Media
WEB 2.0
Digital technologies
Buzz Natives
Marketing
http://www.flickr.com/photos/yosemiteindiantruths/1904439788/

I too have a
profile on
some of them
And like many
at times
unaware or
don’t care
That so much
exists around
me
http://www.flickr.com/photos/stabilo-boss/93136022/

In all this, 3.3 tonnes and 7 metres tall,
I do sense a this Weeman represents all
tension
the electronic and electrical
(a social one)
against an waste you produce in your
unknown enemy lifetime.

I was
experiencing a
kind of social
unrest
a battle to be
cool and not a
fool in the
world of
emerging
media.

It had come
to a point
where, I was
playing
William
Wordsmith
against Smart
Alec and
Clever John
and Chatty
Jones.

It made me
wonder what
put me in this
position in the
first place

And there were
a few answers
to chose form
or

I could take a
dive into an
exploratory
experiment to
decode some
truths around
communication
ideas, its
symbols and its
manifestations

if ideas are to
capture
the amusement
of what we
often seek from
brand
communication
…advertising
today, is a bad
word in that
sense
http://www.flickr.com/photos/cham128/2366895065

As we speak,
advertising is a
now a fossil of
the last ice age
that silently
tells the story
Internet advertising spending 'overtakes TV'
of its decline. … internet expenditure grew to TV took 21.9 per cent of the
1.75 billion pounds making up market, with press and DM on
23.5 per cent of the total 18.5 per cent 11.5 per cent
respectively.
Staff, Brand Republic, 30 September, 2009
http://www.flickr.com/photos/minebilder/89489349/

Yesterday’s
view
for a
communication
programme a Big Idea
an insight
Business Background
http://www.flickr.com/photos/john/184534580/

A perfect bite
for someone
who is willing to
trade a few
products/
services and
live it out in the
dog eat dog
world
http://www.flickr.com/ph

Giving rise to
dichotomy and
an erroneous
battle …

explanation
Vs.
expression
What wins
here?
http://www.flickr.com/photos/tonica/2068365809/

the
need to
explain
as to why is
Brand “X”
better
http://www.flickr.com/photos/visbeek/2348285288/

it was suicidal
to have “said”
than pondering
upon what
needs to be
“spoken” to
create brand
love
http://www.flickr.com/photos/tando/383554954/

brand
communication
as a function
run by a
marketing
department,
dilutes the vital
insight on
consumerism.
http://www.flickr.com/photos/minebilder/244910027/

to dissect
I had new tools
as a brand
planner where
a simple yet
powerful theme
emerges…
As a society
that thrives on
the trials of
economy,
brands need to
evolve
http://www.flickr.com/photos/dryrot/2400610219

A movement
from
explanation
vs
expression
to
my individuality
Vs
My social image
http://www.flickr.com/photos/haniamir/2203455998/

As individuals,
We need to
think beyond
the selling
proposition
http://www.flickr.com/photos/renmeleon/169123200/

A good starting
point as guided
by a basic
communication
principle
“Its about a
conversation
between two
individuals”

it all boils down
to the
collective
intelligence of
marketers and
communication
designers to
http://matthewdhamilton.com/wp/wp-content/uploads/2009/06/1810357551_bd5a27da50_b.jpg

to shift from
Clever
messaging
to
productive
interactions
http://www.flickr.com/photos/fixe/2685248903/

…a new
frontier has
emerged
http://www.flickr.com/photos/22042682@N04/2127868764/

the consumer
has evolved
From
the served
To
the creator
http://www.flickr.com/photos/smallcaps/315212671/sizes/l/

Here the
consumer is the
performer
http://www.flickr.com/photos/toasty/2884434108/

While we await the
onset of the next Ice
age

Whether “analog” or
“digital”
True convergence
has already started
shaping the future

First - people were video taping the whole time. It was permitted, and
the audience was respectful while taping.
Second - the musicians each had a huge smile on their face throughout
YouTube Symphony the entire concert. They were thrilled to be a part of this historic
Orchestra at
experience.
Carnegie Hall Third, during intermission videos of those who did not make the
ensemble were projected on the walls of the hall while members of
the orchestra greeted family members at the front of the stage.
Fourth, the performance of John Cage’s music by Measha
Brueggerosman reminded me why I love John Cage.
Fifth, the multimedia moments during the concert truly enhanced my
experience. Perhaps it is time for other orchestras to consider dong
the same.
Sixth, I was THRILLED to see electronic music
validated in the classical music world. And last,
I was so happy to be a part of what
I believe will go down in music history
as a pivotal moment in classical music -
when the spirit that inspired the great
composers was embodied by a group of
musicians from around the world in one
concert.
http://jamesfrankel.musiced.net/2009/04/16/youtube-symphony-concert-review/

crowdsourcing is more than
just an effective marketing
strategy; it also represents a
future-proof vision for
marketing itself – where
marketing does its solving-
peoples-problems-at-a-
profit job by becoming an
open platform linking
creative talent with
customers.

Two typographers (
Pierre & Damien /
plmd.me ) and a pro
race pilot (Stef van
Campenhoudt)
collaborated to
design a font with a
car.
download the font here:
nl.toyota.be/iqfont
Watch:
the making of

What’s the point
here?

A new kind of
alchemy of Mediums
& Messages have
begun to drive
consumers to
re-evaluate the
brands they
associate with

CONTENT
+
TECHNOLOGY
BRAND
+ = EVOLUTION
ENGAGEMENT
+
ENTERTAINMENT

The social tension that consumers
CONTENT wish to resolve
+
TECHNOLOGY
+
ENGAGEMENT
+
ENTERTAINMENT

The social tension that consumers
CONTENT wish to resolve
+
Converging Media Applications:
TECHNOLOGY tools to solve, share, spread
+
ENGAGEMENT
+
ENTERTAINMENT

The social tension that consumers
CONTENT wish to resolve
+
converging media applications: tools
TECHNOLOGY to solve, share, spread
+
Allow the consumer to become the
ENGAGEMENT protagonist for your brand
+
ENTERTAINMENT

The social tension that consumers
CONTENT wish to resolve
+
converging media applications: tools
TECHNOLOGY to solve, share, spread
+
Allow the consumer to become the
ENGAGEMENT protagonist for your brand
+
ENTERTAINMENT If you wish for someone to notice you
entertain them with anything (well
almost)

It’s not the fear of
end, nor will the zest
of opportunism that
will create brands of
tomorrow, brands
now grow organically,
as popularity will take
as back seat while
familiarity will create
conversations. It is
time to evolve or
dissolve the old
identity.
The final frontier
http://www.flickr.com/photos/hanneorla/3802198350/

Most of the images have been sourced from
flickr, I have tried to list them on each slide,
some places I may have missed…
Quite a few of this understanding is an overlap
of experiences and observations and insight
hunting over ten years of work across various
brands, categories, verticals and
conversations.
Thanks for taking time out and reading this,
you have the complete right to spread and use
this presentation to express your own views.
And if you have the time then do share your
comments on slideshare or else write to me :
flintcan@gmail.com
The views expressed here are personal.
It’s a
wrap!