200,000 years ago
200,000 years agohelped tribes organize
200,000 years agohelped tribes organizeparties were fun
200,000 years agohelped tribes organizeparties were funcan only communicatewithin earshot
200,000 years agohelped tribes organizeparties were funcan only communicatewithin earshotUgh! is kind ofambiguous
- 200,000 years ago
- 200,000 years agomessages carried on,history formed
- 200,000 years agomessages carried on,history formedunreliable
30,000 years ago
30,000 years agofirst graphic design
30,000 years agofirst graphic designlasted forever
30,000 years agofirst graphic designlasted foreverlimited range (stationary)
- 30,000 years ago
- 30,000 years agohighly sophisticated
- 30,000 years agohighly sophisticatedlong range(470 miles/few hours)
- 30,000 years agohighly sophisticatedlong range(470 miles/few hours)temporary
7,000 years ago
7,000 years agogame changer
7,000 years agogame changersegmented,therefore temporary
5,500 years ago
5,500 years agofirst blogs
5,500 years agofirst blogspotentially last forever
5,500 years agofirst blogspotentially last forevertook a long time to reproduce
5,500 years agofirst blogspotentially last forevertook a long time to reproduceheavy to handle
2,900 years ago Chinacreated the first postalservice for governmentuse.
2,900 years ago Chinacreated the first postalservice for governmentuse.increased efficiency
2,900 years ago Chinacreated the first postalservice for governmentuse.increased efficiency100 years later -homing pigeons
2,900 years ago Chinacreated the first postalservice for governmentuse.increased efficiency100 years later -homing pigeonso...
2,900 years ago Chinacreated the first postalservice for governmentuse.increased efficiency100 years later -homing pigeonso...
2,500 years ago
2,500 years agoPapyrus rolls andearly parchment
2,500 years agoPapyrus rolls andearly parchmentgame changer
2,500 years agoPapyrus rolls andearly parchmentgame changerportability, ease of delivery
2,500 years agoPapyrus rolls andearly parchmentgame changerportability, ease of deliverysomewhat archival
1,700 years ago
1,700 years agofirst wooden printing pressinvented in China
550 years ago
550 years agoprinting press with metal,movable type
550 years agoprinting press with metal,movable typegame changer
550 years agoprinting press with metal,movable typegame changernewspapers beginappearing in Europe
450 years ago
450 years agoprimitive image making...Camera Obscura
350 years ago
350 years agodaily newspapers
300 years ago
300 years agotypewriter patented
218 years ago
218 years agoJoseph Henry inventsthe first electrictelegraph
218 years agoJoseph Henry inventsthe first electrictelegraphgame changer
218 years agoJoseph Henry inventsthe first electrictelegraphgame changer+few years: morse code
218 years agoJoseph Henry inventsthe first electrictelegraphgame changer+few years: morse code+few more years: first faxmach...
135 years ago
135 years agoelectric telephone
135 years agoelectric telephonemimeograph(early photo copies)
135 years agoelectric telephonemimeograph(early photo copies)Dewey Decimal System
135 years agoelectric telephonemimeograph(early photo copies)Dewey Decimal Systemphonograph
135 years agoelectric telephonemimeograph(early photo copies)Dewey Decimal Systemphonographhigh-speed photography(moving p...
135 years agoelectric telephonemimeograph(early photo copies)Dewey Decimal Systemphonographhigh-speed photography(moving p...
135 years agoelectric telephonemimeograph(early photo copies)Dewey Decimal Systemphonographhigh-speed photography(moving p...
109 years ago
109 years agogame changer
109 years agogame changerinto the 20th Century (1902)
109 years agogame changerinto the 20th Century (1902)+2 years: first comic booksas we know them
1927 [84 years ago]
1927 [84 years ago]game changer
1927 [84 years ago]game changerexperiential
1927 [84 years ago]game changerexperientialNBC starts 2 radio networks,CBS is founded
1927 [84 years ago]game changerexperientialNBC starts 2 radio networks,CBS is founded“The Jazz Singer” - firstsuccessful ta...
70 years ago
70 years agogame changer
70 years agogame changer+10 years:computers are soldcommercially
70 years agogame changer+10 years:computers are soldcommerciallyour modern reality isonly about 60 yearsold
40 years ago
40 years agoARPANET -government use
1972
1972HBO invents pay-TVservice for cable
1976
1976Apple I homecomputerinvented
1976Apple I homecomputerinventedTed Turnerimplements firstnationwideprogramming viasatellite
1979
1979first cell phone
1980: Sony Walkman invented
1980: Sony Walkman invented1981: first laptopcomputers sold topublic
1980: Sony Walkman invented1981: first laptopcomputers sold topublic1983: Time Magazinenames computer as“Man of the Year”
1980: Sony Walkman invented1981: first laptopcomputers sold topublic1983: Time Magazinenames computer as“Man of the Year”19...
1994 - Americangovernment releasescontrol of the internet
1994 - Americangovernment releasescontrol of the internetgame changer
1994 - Americangovernment releasescontrol of the internetgame changer“what is the internetanyway?”
1994 - Americangovernment releasescontrol of the internetgame changer“what is the internetanyway?”reality as we know it is...
1995 - Yahoo is founded
1995 - Yahoo is founded1997 - AIM
1995 - Yahoo is founded1997 - AIM1997 - Yahoo Mail
1995 - Yahoo is founded1997 - AIM1997 - Yahoo Mail1998 - Google isformed
1995 - Yahoo is founded1997 - AIM1997 - Yahoo Mail1998 - Google isformed2000 - Yahoo buyseGroups and formsYahoo Groups
2002 - Friendster       LinkedIn
2002 - Friendster       LinkedIn2003 - Myspace
2002 - Friendster       LinkedIn2003 - Myspace2004 - facebook
2002 - Friendster       LinkedIn2003 - Myspace2004 - facebook2005 - Yahoo 360°
2002 - Friendster       LinkedIn2003 - Myspace2004 - facebook2005 - Yahoo 360°       YouTube
2002 - Friendster       LinkedIn2003 - Myspace2004 - facebook2005 - Yahoo 360°       YouTube       Ning
2002 - Friendster       LinkedIn2003 - Myspace2004 - facebook2005 - Yahoo 360°       YouTube       Ning2006 - Twitter
2002 - Friendster       LinkedIn2003 - Myspace2004 - facebook2005 - Yahoo 360°       YouTube       Ning2006 - Twittergame ...
2001 - Apple introducesiPod
2001 - Apple introducesiPod2002 - BlackBerrySmartphones
2001 - Apple introducesiPod2002 - BlackBerrySmartphones2007 - Appleintroduces iPhone
2001 - Apple introducesiPod2002 - BlackBerrySmartphones2007 - Appleintroduces iPhonegame changer
1974 - Dungeons & Dragons
1974 - Dungeons & Dragons1982 - Atari homegaming systems
1974 - Dungeons & Dragons1982 - Atari homegaming systems2000 - The Sims
1974 - Dungeons & Dragons1982 - Atari homegaming systems2000 - The Sims2001 - World ofWarcraft
1974 - Dungeons & Dragons1982 - Atari homegaming systems2000 - The Sims2001 - World ofWarcraft2003 - Second Life
1974 - Dungeons & Dragons1982 - Atari homegaming systems2000 - The Sims2001 - World ofWarcraft2003 - Second Life2007 - Zynga
all game changers:1974 - Dungeons & Dragons1982 - Atari homegaming systems2000 - The Sims2001 - World ofWarcraft2003 - Sec...
2000 - Dodgeball
2000 - Dodgeball2007 - Gowalla
2000 - Dodgeball2007 - Gowalla2009 - Foursquare
2000 - Dodgeball2007 - Gowalla2009 - Foursquare2010 - facebook
1994 - The UniformResource Locator [URL] wascreated
1994 - The UniformResource Locator [URL] wascreated1995 - 16,000,000 internetusers       [.04% world]
1994 - The UniformResource Locator [URL] wascreated1995 - 16,000,000 internetusers       [.04% world]2000 - 360,985,493 in...
1994 - The UniformResource Locator [URL] wascreated1995 - 16,000,000 internetusers       [.04% world]2000 - 360,985,493 in...
1994 - The UniformResource Locator [URL] wascreated1995 - 16,000,000 internetusers       [.04% world]2000 - 360,985,493 in...
1994 - The UniformResource Locator [URL] wascreated1995 - 16,000,000 internetusers       [.04% world]2000 - 360,985,493 in...
1994 - The UniformResource Locator [URL] wascreated1995 - 16,000,000 internetusers       [.04% world]2000 - 360,985,493 in...
1994 - early bloggersemerge
1994 - early bloggersemerge1997 - term “weblog”coined
1994 - early bloggersemerge1997 - term “weblog”coined1999 - term “blog” coined
1994 - early bloggersemerge1997 - term “weblog”coined1999 - term “blog” coined1999 - Bloggerlaunched
1994 - early bloggersemerge1997 - term “weblog”coined1999 - term “blog” coined1999 - Bloggerlaunched2003 - Wordpresslaunched
1994 - early bloggersemerge1997 - term “weblog”coined1999 - term “blog” coined1999 - Bloggerlaunched2003 - Wordpresslaunch...
1994 - early bloggersemerge1997 - term “weblog”coined1999 - term “blog” coined1999 - Bloggerlaunched2003 - Wordpresslaunch...
the world is changing... FAST!
the world is changing... FAST!I graduated from AIFL in1991
the world is changing... FAST!I graduated from AIFL in1991
the world is changing... FAST!I graduated from AIFL in1991bands made their own stuff
the world is changing... FAST!I graduated from AIFL in1991bands made their own stuff
the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertising
the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial medi...
the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial medi...
the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial medi...
the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial medi...
the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial medi...
the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial medi...
the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial medi...
the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial medi...
the world is changing... FAST!            I graduated from AIFL in            1991            bands made their own stuff  ...
Be strategic.
Be strategic.   Goals
Be strategic.   Goals                Target Market
Be strategic.   Goals                Target Market                Distribution Channels
Be strategic.   Goals                Target Market                Distribution Channels                Message
Be strategic.   Goals                Target Market                Distribution Channels                Message            ...
Be strategic.   Goals                Target Market                Distribution Channels                Message            ...
Be strategic.Be where people are.
Be where people are.
Be strategic.Be where people are.Be genuine.
Be strategic.Be where people are.Be genuine.Be relevant.
Be strategic.Be where people are.Be genuine.Be relevant.Be consistent.
Be strategic.          Be appropriate.Be where people are.Be genuine.Be relevant.Be consistent.
Be strategic.          Be appropriate.Be where people are.   Be interactive.Be genuine.Be relevant.Be consistent.
Be strategic.          Be appropriate.Be where people are.   Be interactive.Be genuine.            Be patient.Be relevant....
Be strategic.          Be appropriate.Be where people are.   Be interactive.Be genuine.            Be patient.Be relevant....
Be strategic.          Be appropriate.Be where people are.   Be interactive.Be genuine.            Be patient.Be relevant....
Be generous.
Put yourself out there.
Google BusinessPut yourself out there.
Google BusinessPut yourself out there.   Google Maps
Google BusinessPut yourself out there.   Google Maps                          Yahoo Local
Google BusinessPut yourself out there.   Google Maps                          Yahoo Local                          Bing
Google BusinessPut yourself out there.   Google Maps                          Yahoo Local                          Bing   ...
Google BusinessPut yourself out there.   Google Maps                          Yahoo Local                          Bing   ...
Google BusinessPut yourself out there.   Google Maps                          Yahoo Local                          Bing   ...
Google BusinessPut yourself out there.   Google Maps                          Yahoo Local                          Bing   ...
Google BusinessPut yourself out there.   Google Maps                          Yahoo Local                          Bing   ...
Google BusinessPut yourself out there.   Google Maps                          Yahoo Local                          Bing   ...
Google BusinessPut yourself out there.   Google Maps                          Yahoo Local                          Bing   ...
Network and share.
StumbleuponNetwork and share.
StumbleuponNetwork and share.   Digg
StumbleuponNetwork and share.   Digg                     Current
StumbleuponNetwork and share.   Digg                     Current                     Yahoo Buzz
StumbleuponNetwork and share.   Digg                     Current                     Yahoo Buzz                     Google...
StumbleuponNetwork and share.   Digg                     Current                     Yahoo Buzz                     Google...
StumbleuponNetwork and share.   Digg                     Current                     Yahoo Buzz                     Google...
StumbleuponNetwork and share.   Digg                     Current                     Yahoo Buzz                     Google...
StumbleuponNetwork and share.   Digg                     Current                     Yahoo Buzz                     Google...
StumbleuponNetwork and share.   Digg                     Current                     Yahoo Buzz                     Google...
Link and feed.
cross-link everywhere                 possibleLink and feed.      [be where people are]
cross-link everywhere                 possibleLink and feed.      [be where people are]                 offer easy sharing
cross-link everywhere                 possibleLink and feed.      [be where people are]                 offer easy sharing...
cross-link everywhere                 possibleLink and feed.      [be where people are]                 offer easy sharing...
cross-link everywhere                 possibleLink and feed.      [be where people are]                 offer easy sharing...
Blogging tips
Find & keep a consistent                voice [stay on strategy].Blogging tips
Find & keep a consistent                voice [stay on strategy].Blogging tips                It can be just for news.
Find & keep a consistent                voice [stay on strategy].Blogging tips                It can be just for news.    ...
Find & keep a consistent                voice [stay on strategy].Blogging tips                It can be just for news.    ...
Find & keep a consistent                voice [stay on strategy].Blogging tips                It can be just for news.    ...
Find & keep a consistent                voice [stay on strategy].Blogging tips                It can be just for news.    ...
Find & keep a consistent                voice [stay on strategy].Blogging tips                It can be just for news.    ...
Blogging tipsFebruary 2011
Blogging tips
Blogging tips
facebook
Personal profilefacebook
Personal profile           PLUS business pagefacebook
Personal profile           PLUS business pagefacebook           Frequency - 1x/wk to 2x/           day
Personal profile           PLUS business pagefacebook           Frequency - 1x/wk to 2x/           day              [more o...
Personal profile           PLUS business pagefacebook           Frequency - 1x/wk to 2x/           day              [more o...
Personal profile           PLUS business pagefacebook           Frequency - 1x/wk to 2x/           day              [more o...
Personal profile           PLUS business pagefacebook           Frequency - 1x/wk to 2x/           day              [more o...
Personal profile           PLUS business pagefacebook           Frequency - 1x/wk to 2x/           day              [more o...
facebookNew pages
facebookNew pages
facebookNew pages
facebookNew pages
facebookNew pages
facebookNew pages
facebookNew pages
facebookNew pages
facebookNew pages
Twitter
Twitter
Twitter
Twitter   Brand your page            [graphics and copy]
Twitter
Twitter   Brand your page            [graphics and copy]
Twitter   Brand your page          frequency - and copy] 5x/            [graphics 1x/wk to          day            [more d...
Twitter   Brand your page          frequency - and copy] 5x/            [graphics 1x/wk to          day            [more d...
Twitter   Brand your page          frequency - and copy] 5x/            [graphics 1x/wk to          day            [more d...
Twitter   Brand your page          frequency - and copy] 5x/            [graphics 1x/wk to          day            [more d...
Twitter                                  Brand your pageBiz Stone says he first realized thatTwitter could be used as a glo...
Helpful, free tools
Google AnalyticsHelpful, free tools
Google AnalyticsHelpful, free tools                      Tweet Deck
Google AnalyticsHelpful, free tools                      Tweet Deck                      Hootsuite
Google AnalyticsHelpful, free tools                      Tweet Deck                      Hootsuite                      Kl...
Google AnalyticsHelpful, free tools                      Tweet Deck                      Hootsuite                      Kl...
Google AnalyticsHelpful, free tools                      Tweet Deck                      Hootsuite                      Kl...
think mobile
think mobile      THINK BIG
think mobile         THINK BIG   think small
think mobile         THINK BIGthink   think smallplayfully
think mobile         THINK BIGthink   think smallplayfullythink fast
think mobile         THINK BIGthink   think smallplayfullythink fast         think fast
think mobile         THINK BIGthink   think smallplayfullythink fast         think fast          think Star Trek
Social media is a conversation.
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
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A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond

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A History of the World 7.9:
Social Marketing Through the Ages, Today and Beyond
A brief re-telling of social marketing through the ages puts into perspective the massive changes our society is going through today. With that historic perspective for context, Jessi Miller gives tips on managing your social media today as easily and effectively as possible and gives some insight into what social marketing will look like in the not-so-distant future.

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  • \n
  • \n
  • 200,000 years ago\nUPSIDE:\nhelped tribes organize\nparties were fun\nDOWNSIDE:\ncan only communicate within ear shot\nUgh! is kind of ambiguous (a little unreliable)\n\n
  • 200,000 years ago\nUPSIDE:\nhelped tribes organize\nparties were fun\nDOWNSIDE:\ncan only communicate within ear shot\nUgh! is kind of ambiguous (a little unreliable)\n\n
  • 200,000 years ago\nUPSIDE:\nhelped tribes organize\nparties were fun\nDOWNSIDE:\ncan only communicate within ear shot\nUgh! is kind of ambiguous (a little unreliable)\n\n
  • 200,000 years ago\nUPSIDE:\nhelped tribes organize\nparties were fun\nDOWNSIDE:\ncan only communicate within ear shot\nUgh! is kind of ambiguous (a little unreliable)\n\n
  • 200,000 years ago\nUPSIDE:\nhelped tribes organize\nparties were fun\nDOWNSIDE:\ncan only communicate within ear shot\nUgh! is kind of ambiguous (a little unreliable)\n\n
  • less than 200,000 years ago\nUPSIDE: messages carried on, history formed \nDOWNSIDE: unreliable - counting on people's memory and retelling\n
  • less than 200,000 years ago\nUPSIDE: messages carried on, history formed \nDOWNSIDE: unreliable - counting on people's memory and retelling\n
  • less than 200,000 years ago\nUPSIDE: messages carried on, history formed \nDOWNSIDE: unreliable - counting on people's memory and retelling\n
  • \n
  • 30,000 years ago\n**IT TOOK 170,000 YEARS**\nUPSIDE: \nthe first graphic design, so it was cool\nlasted forever\nDOWNSIDE:\nlimited range: not very effective between tribes\n
  • 30,000 years ago\n**IT TOOK 170,000 YEARS**\nUPSIDE: \nthe first graphic design, so it was cool\nlasted forever\nDOWNSIDE:\nlimited range: not very effective between tribes\n
  • 30,000 years ago\n**IT TOOK 170,000 YEARS**\nUPSIDE: \nthe first graphic design, so it was cool\nlasted forever\nDOWNSIDE:\nlimited range: not very effective between tribes\n
  • 30,000 years ago\n**IT TOOK 170,000 YEARS**\nUPSIDE: \nthe first graphic design, so it was cool\nlasted forever\nDOWNSIDE:\nlimited range: not very effective between tribes\n
  • slightly less than 30,000 years ago\nUPSIDE: highly sophisticated - you had to arrange it beforehand, know where to look, know how to read them\ncovered a great distance quickly, uniting tribes\nDOWNSIDE: didn't last, look fast!\n
  • slightly less than 30,000 years ago\nUPSIDE: highly sophisticated - you had to arrange it beforehand, know where to look, know how to read them\ncovered a great distance quickly, uniting tribes\nDOWNSIDE: didn't last, look fast!\n
  • slightly less than 30,000 years ago\nUPSIDE: highly sophisticated - you had to arrange it beforehand, know where to look, know how to read them\ncovered a great distance quickly, uniting tribes\nDOWNSIDE: didn't last, look fast!\n
  • slightly less than 30,000 years ago\nUPSIDE: highly sophisticated - you had to arrange it beforehand, know where to look, know how to read them\ncovered a great distance quickly, uniting tribes\nDOWNSIDE: didn't last, look fast!\n
  • \n
  • so, it took us 193,000 YEARS TO GET THIS FAR\n
  • so, it took us 193,000 YEARS TO GET THIS FAR\n
  • so, it took us 193,000 YEARS TO GET THIS FAR\n
  • cuneiform pictographs on clay tablets\nEgyptians develop hieroglyphic writing\nearly writing on bones in China\nUPSIDE - expression and history, last forever\nDOWNSIDE - long time to reproduce, heavy to carry\n
  • cuneiform pictographs on clay tablets\nEgyptians develop hieroglyphic writing\nearly writing on bones in China\nUPSIDE - expression and history, last forever\nDOWNSIDE - long time to reproduce, heavy to carry\n
  • cuneiform pictographs on clay tablets\nEgyptians develop hieroglyphic writing\nearly writing on bones in China\nUPSIDE - expression and history, last forever\nDOWNSIDE - long time to reproduce, heavy to carry\n
  • cuneiform pictographs on clay tablets\nEgyptians develop hieroglyphic writing\nearly writing on bones in China\nUPSIDE - expression and history, last forever\nDOWNSIDE - long time to reproduce, heavy to carry\n
  • cuneiform pictographs on clay tablets\nEgyptians develop hieroglyphic writing\nearly writing on bones in China\nUPSIDE - expression and history, last forever\nDOWNSIDE - long time to reproduce, heavy to carry\n
  • 2,900 years ago - first postal service\n for government use in China\n2,800 years ago - homing pigeons\n to deliver message with winner of Olympic Games to the Athenians\n
  • 2,900 years ago - first postal service\n for government use in China\n2,800 years ago - homing pigeons\n to deliver message with winner of Olympic Games to the Athenians\n
  • 2,900 years ago - first postal service\n for government use in China\n2,800 years ago - homing pigeons\n to deliver message with winner of Olympic Games to the Athenians\n
  • 2,900 years ago - first postal service\n for government use in China\n2,800 years ago - homing pigeons\n to deliver message with winner of Olympic Games to the Athenians\n
  • 2,900 years ago - first postal service\n for government use in China\n2,800 years ago - homing pigeons\n to deliver message with winner of Olympic Games to the Athenians\n
  • 2,500 years ago\n Papyrus rolls and early parchments made of dried reeds\n
  • 2,500 years ago\n Papyrus rolls and early parchments made of dried reeds\n
  • 2,500 years ago\n Papyrus rolls and early parchments made of dried reeds\n
  • 2,500 years ago\n Papyrus rolls and early parchments made of dried reeds\n
  • 2,500 years ago\n Papyrus rolls and early parchments made of dried reeds\n
  • \n
  • 1,700 years ago\nFirst wooden printing presses invented in China - symbols carved on a wooden block\n
  • 1,700 years ago\nFirst wooden printing presses invented in China - symbols carved on a wooden block\n
  • 550 years ago (two thousand years after China’s wooden printing press)\nprinting press with metal movable type\nnewspapers appear in Europe\n\n
  • 550 years ago (two thousand years after China’s wooden printing press)\nprinting press with metal movable type\nnewspapers appear in Europe\n\n
  • 550 years ago (two thousand years after China’s wooden printing press)\nprinting press with metal movable type\nnewspapers appear in Europe\n\n
  • 550 years ago (two thousand years after China’s wooden printing press)\nprinting press with metal movable type\nnewspapers appear in Europe\n\n
  • 550 years ago (two thousand years after China’s wooden printing press)\nprinting press with metal movable type\nnewspapers appear in Europe\n\n
  • \n
  • \n
  • \n
  • \n
  • 300 years ago\nfirst patent for a typewriter in England\n
  • 300 years ago\nfirst patent for a typewriter in England\n
  • \n
  • 218 years ago\nUnited States of America is about 17 years old\nJoseph Henry invents the first electric telegraph\nfew years later Samuel Morse invents morse code\nfew more years later, the first fax machine is patented\n
  • 218 years ago\nUnited States of America is about 17 years old\nJoseph Henry invents the first electric telegraph\nfew years later Samuel Morse invents morse code\nfew more years later, the first fax machine is patented\n
  • 218 years ago\nUnited States of America is about 17 years old\nJoseph Henry invents the first electric telegraph\nfew years later Samuel Morse invents morse code\nfew more years later, the first fax machine is patented\n
  • 218 years ago\nUnited States of America is about 17 years old\nJoseph Henry invents the first electric telegraph\nfew years later Samuel Morse invents morse code\nfew more years later, the first fax machine is patented\n
  • 218 years ago\nUnited States of America is about 17 years old\nJoseph Henry invents the first electric telegraph\nfew years later Samuel Morse invents morse code\nfew more years later, the first fax machine is patented\n
  • 135 years ago\nTHIS IS WHERE WE CAN START TO RELATE\nAlexander Graham Bell patents the electric telephone\nThomas Edison patents the mimeograph (early photo copies)\nDewey Decimal System is written\nPhonograph is patented\nHigh speed photography is invented\nfirst moving pictures that captured motion\na year later, the gramophone is invented\nanother year later, George Eastman patents the Kodak roll film camera\n
  • 135 years ago\nTHIS IS WHERE WE CAN START TO RELATE\nAlexander Graham Bell patents the electric telephone\nThomas Edison patents the mimeograph (early photo copies)\nDewey Decimal System is written\nPhonograph is patented\nHigh speed photography is invented\nfirst moving pictures that captured motion\na year later, the gramophone is invented\nanother year later, George Eastman patents the Kodak roll film camera\n
  • 135 years ago\nTHIS IS WHERE WE CAN START TO RELATE\nAlexander Graham Bell patents the electric telephone\nThomas Edison patents the mimeograph (early photo copies)\nDewey Decimal System is written\nPhonograph is patented\nHigh speed photography is invented\nfirst moving pictures that captured motion\na year later, the gramophone is invented\nanother year later, George Eastman patents the Kodak roll film camera\n
  • 135 years ago\nTHIS IS WHERE WE CAN START TO RELATE\nAlexander Graham Bell patents the electric telephone\nThomas Edison patents the mimeograph (early photo copies)\nDewey Decimal System is written\nPhonograph is patented\nHigh speed photography is invented\nfirst moving pictures that captured motion\na year later, the gramophone is invented\nanother year later, George Eastman patents the Kodak roll film camera\n
  • 135 years ago\nTHIS IS WHERE WE CAN START TO RELATE\nAlexander Graham Bell patents the electric telephone\nThomas Edison patents the mimeograph (early photo copies)\nDewey Decimal System is written\nPhonograph is patented\nHigh speed photography is invented\nfirst moving pictures that captured motion\na year later, the gramophone is invented\nanother year later, George Eastman patents the Kodak roll film camera\n
  • 135 years ago\nTHIS IS WHERE WE CAN START TO RELATE\nAlexander Graham Bell patents the electric telephone\nThomas Edison patents the mimeograph (early photo copies)\nDewey Decimal System is written\nPhonograph is patented\nHigh speed photography is invented\nfirst moving pictures that captured motion\na year later, the gramophone is invented\nanother year later, George Eastman patents the Kodak roll film camera\n
  • 135 years ago\nTHIS IS WHERE WE CAN START TO RELATE\nAlexander Graham Bell patents the electric telephone\nThomas Edison patents the mimeograph (early photo copies)\nDewey Decimal System is written\nPhonograph is patented\nHigh speed photography is invented\nfirst moving pictures that captured motion\na year later, the gramophone is invented\nanother year later, George Eastman patents the Kodak roll film camera\n
  • 135 years ago\nTHIS IS WHERE WE CAN START TO RELATE\nAlexander Graham Bell patents the electric telephone\nThomas Edison patents the mimeograph (early photo copies)\nDewey Decimal System is written\nPhonograph is patented\nHigh speed photography is invented\nfirst moving pictures that captured motion\na year later, the gramophone is invented\nanother year later, George Eastman patents the Kodak roll film camera\n
  • 109 years ago \n1902 - into the 20th century now\nfirst radio signal transmits across the Atlantic Ocean\ntwo years later - first comic books as we know them\n
  • 109 years ago \n1902 - into the 20th century now\nfirst radio signal transmits across the Atlantic Ocean\ntwo years later - first comic books as we know them\n
  • 109 years ago \n1902 - into the 20th century now\nfirst radio signal transmits across the Atlantic Ocean\ntwo years later - first comic books as we know them\n
  • 109 years ago \n1902 - into the 20th century now\nfirst radio signal transmits across the Atlantic Ocean\ntwo years later - first comic books as we know them\n
  • 1927 (84 years ago)\nfirst television broadcast in England\nNBC starts two radio networks, CBS is founded.\nWarner Brothers releases "The Jazz Singer" - the first successful talking motion picture.\n
  • 1927 (84 years ago)\nfirst television broadcast in England\nNBC starts two radio networks, CBS is founded.\nWarner Brothers releases "The Jazz Singer" - the first successful talking motion picture.\n
  • 1927 (84 years ago)\nfirst television broadcast in England\nNBC starts two radio networks, CBS is founded.\nWarner Brothers releases "The Jazz Singer" - the first successful talking motion picture.\n
  • 1927 (84 years ago)\nfirst television broadcast in England\nNBC starts two radio networks, CBS is founded.\nWarner Brothers releases "The Jazz Singer" - the first successful talking motion picture.\n
  • 1927 (84 years ago)\nfirst television broadcast in England\nNBC starts two radio networks, CBS is founded.\nWarner Brothers releases "The Jazz Singer" - the first successful talking motion picture.\n
  • \n
  • 70 years ago\ngovernment-owned computers are put into service\nten years later computers are sold commercially\n**that means that reality as we know it is only 60 years old**\n
  • 70 years ago\ngovernment-owned computers are put into service\nten years later computers are sold commercially\n**that means that reality as we know it is only 60 years old**\n
  • 70 years ago\ngovernment-owned computers are put into service\nten years later computers are sold commercially\n**that means that reality as we know it is only 60 years old**\n
  • 70 years ago\ngovernment-owned computers are put into service\nten years later computers are sold commercially\n**that means that reality as we know it is only 60 years old**\n
  • 40 years ago\nARPANET - the first Internet began for government use\n
  • 40 years ago\nARPANET - the first Internet began for government use\n
  • 1972\nHBO invents pay-TV service for cable\n
  • 1972\nHBO invents pay-TV service for cable\n
  • 1976\nApple I home computer invented\nTed Turner implements first nationwide programming via satellite\n
  • 1976\nApple I home computer invented\nTed Turner implements first nationwide programming via satellite\n
  • 1976\nApple I home computer invented\nTed Turner implements first nationwide programming via satellite\n
  • 1979\nfirst cellular phone communication network started in Japan\n
  • 1979\nfirst cellular phone communication network started in Japan\n
  • 1980 - Sony Walkman invented\n1981 - first laptop computers sold to public\n1983 - Time Magazine names the computer as "Man of the Year"\n1985 - Cell phones in cars become wide-spread\n
  • 1980 - Sony Walkman invented\n1981 - first laptop computers sold to public\n1983 - Time Magazine names the computer as "Man of the Year"\n1985 - Cell phones in cars become wide-spread\n
  • 1980 - Sony Walkman invented\n1981 - first laptop computers sold to public\n1983 - Time Magazine names the computer as "Man of the Year"\n1985 - Cell phones in cars become wide-spread\n
  • 1980 - Sony Walkman invented\n1981 - first laptop computers sold to public\n1983 - Time Magazine names the computer as "Man of the Year"\n1985 - Cell phones in cars become wide-spread\n
  • 1994 - American government releases control of the internet\n\nThe Today Show asks, “What is the internet, anyway?”\n\n**that means reality as we know it is only 17 years old**\n
  • 1994 - American government releases control of the internet\n\nThe Today Show asks, “What is the internet, anyway?”\n\n**that means reality as we know it is only 17 years old**\n
  • 1994 - American government releases control of the internet\n\nThe Today Show asks, “What is the internet, anyway?”\n\n**that means reality as we know it is only 17 years old**\n
  • 1994 - American government releases control of the internet\n\nThe Today Show asks, “What is the internet, anyway?”\n\n**that means reality as we know it is only 17 years old**\n
  • 550 years ago (two thousand years after China’s wooden printing press)\nprinting press with metal movable type\nnewspapers appear in Europe\n\n
  • 550 years ago (two thousand years after China’s wooden printing press)\nprinting press with metal movable type\nnewspapers appear in Europe\n\n
  • 550 years ago (two thousand years after China’s wooden printing press)\nprinting press with metal movable type\nnewspapers appear in Europe\n\n
  • \n
  • 1995 - Yahoo is founded\n1997 - AOL releases AIM\n1997 - Yahoo! Mail\n1998 - Google is formed\n2000 - Yahoo buys eGroups and forms Yahoo! Groups\nthis is when social networking started becoming what we know it as today\nDuring this period, we start getting used to emails. We can upload files to newspapers and printers via ftp sites instead of overnighting expensive film. \n
  • 1995 - Yahoo is founded\n1997 - AOL releases AIM\n1997 - Yahoo! Mail\n1998 - Google is formed\n2000 - Yahoo buys eGroups and forms Yahoo! Groups\nthis is when social networking started becoming what we know it as today\nDuring this period, we start getting used to emails. We can upload files to newspapers and printers via ftp sites instead of overnighting expensive film. \n
  • 1995 - Yahoo is founded\n1997 - AOL releases AIM\n1997 - Yahoo! Mail\n1998 - Google is formed\n2000 - Yahoo buys eGroups and forms Yahoo! Groups\nthis is when social networking started becoming what we know it as today\nDuring this period, we start getting used to emails. We can upload files to newspapers and printers via ftp sites instead of overnighting expensive film. \n
  • 1995 - Yahoo is founded\n1997 - AOL releases AIM\n1997 - Yahoo! Mail\n1998 - Google is formed\n2000 - Yahoo buys eGroups and forms Yahoo! Groups\nthis is when social networking started becoming what we know it as today\nDuring this period, we start getting used to emails. We can upload files to newspapers and printers via ftp sites instead of overnighting expensive film. \n
  • 1995 - Yahoo is founded\n1997 - AOL releases AIM\n1997 - Yahoo! Mail\n1998 - Google is formed\n2000 - Yahoo buys eGroups and forms Yahoo! Groups\nthis is when social networking started becoming what we know it as today\nDuring this period, we start getting used to emails. We can upload files to newspapers and printers via ftp sites instead of overnighting expensive film. \n
  • 2002 - Friendster \n2002 - LinkedIn \n2003 - Myspace \n2004 - Facebook\n2005 - Yahoo! 360°\nYouTube \nNing \n2006 - Twitter \nthe game changer\n
  • 2002 - Friendster \n2002 - LinkedIn \n2003 - Myspace \n2004 - Facebook\n2005 - Yahoo! 360°\nYouTube \nNing \n2006 - Twitter \nthe game changer\n
  • 2002 - Friendster \n2002 - LinkedIn \n2003 - Myspace \n2004 - Facebook\n2005 - Yahoo! 360°\nYouTube \nNing \n2006 - Twitter \nthe game changer\n
  • 2002 - Friendster \n2002 - LinkedIn \n2003 - Myspace \n2004 - Facebook\n2005 - Yahoo! 360°\nYouTube \nNing \n2006 - Twitter \nthe game changer\n
  • 2002 - Friendster \n2002 - LinkedIn \n2003 - Myspace \n2004 - Facebook\n2005 - Yahoo! 360°\nYouTube \nNing \n2006 - Twitter \nthe game changer\n
  • 2002 - Friendster \n2002 - LinkedIn \n2003 - Myspace \n2004 - Facebook\n2005 - Yahoo! 360°\nYouTube \nNing \n2006 - Twitter \nthe game changer\n
  • 2002 - Friendster \n2002 - LinkedIn \n2003 - Myspace \n2004 - Facebook\n2005 - Yahoo! 360°\nYouTube \nNing \n2006 - Twitter \nthe game changer\n
  • 2002 - Friendster \n2002 - LinkedIn \n2003 - Myspace \n2004 - Facebook\n2005 - Yahoo! 360°\nYouTube \nNing \n2006 - Twitter \nthe game changer\n
  • 2001 - Apple introduces iPod\n2002 - BlackBerry Smartphone \n2007 - Apple introduces iPhone \nthe game-changer\n
  • 2001 - Apple introduces iPod\n2002 - BlackBerry Smartphone \n2007 - Apple introduces iPhone \nthe game-changer\n
  • 2001 - Apple introduces iPod\n2002 - BlackBerry Smartphone \n2007 - Apple introduces iPhone \nthe game-changer\n
  • 2001 - Apple introduces iPod\n2002 - BlackBerry Smartphone \n2007 - Apple introduces iPhone \nthe game-changer\n
  • 1974 - Dungeons & Dragons (lowtech)\n1982 - Atari home game systems\n2000 - The Sims\n2001 - World of Warcraft\n2003 - Second Life \n2007 - Zynga\ngame changer\n
  • 1974 - Dungeons & Dragons (lowtech)\n1982 - Atari home game systems\n2000 - The Sims\n2001 - World of Warcraft\n2003 - Second Life \n2007 - Zynga\ngame changer\n
  • 1974 - Dungeons & Dragons (lowtech)\n1982 - Atari home game systems\n2000 - The Sims\n2001 - World of Warcraft\n2003 - Second Life \n2007 - Zynga\ngame changer\n
  • 1974 - Dungeons & Dragons (lowtech)\n1982 - Atari home game systems\n2000 - The Sims\n2001 - World of Warcraft\n2003 - Second Life \n2007 - Zynga\ngame changer\n
  • 1974 - Dungeons & Dragons (lowtech)\n1982 - Atari home game systems\n2000 - The Sims\n2001 - World of Warcraft\n2003 - Second Life \n2007 - Zynga\ngame changer\n
  • 1974 - Dungeons & Dragons (lowtech)\n1982 - Atari home game systems\n2000 - The Sims\n2001 - World of Warcraft\n2003 - Second Life \n2007 - Zynga\ngame changer\n
  • 1974 - Dungeons & Dragons (lowtech)\n1982 - Atari home game systems\n2000 - The Sims\n2001 - World of Warcraft\n2003 - Second Life \n2007 - Zynga\ngame changer\n
  • 2000 - Dogeball\n2007 - Gowalla\n2009 - Foursquare\n2010 - Facebook Places\n
  • 2000 - Dogeball\n2007 - Gowalla\n2009 - Foursquare\n2010 - Facebook Places\n
  • 2000 - Dogeball\n2007 - Gowalla\n2009 - Foursquare\n2010 - Facebook Places\n
  • 2000 - Dogeball\n2007 - Gowalla\n2009 - Foursquare\n2010 - Facebook Places\n
  • 1994 - The Uniform Resource Locator (URL) was created\n2000: 360,985,492 internet users\nNow: 1,966,514,816 internet users (28.7% world. Us is 77.4%)\nURL's As of March 5, 2011:\nAll\nNew\nDeleted\nTransferred\n\n128,982,377\n155,216\n99,108\n165,980\n
  • 1994 - The Uniform Resource Locator (URL) was created\n2000: 360,985,492 internet users\nNow: 1,966,514,816 internet users (28.7% world. Us is 77.4%)\nURL's As of March 5, 2011:\nAll\nNew\nDeleted\nTransferred\n\n128,982,377\n155,216\n99,108\n165,980\n
  • 1994 - The Uniform Resource Locator (URL) was created\n2000: 360,985,492 internet users\nNow: 1,966,514,816 internet users (28.7% world. Us is 77.4%)\nURL's As of March 5, 2011:\nAll\nNew\nDeleted\nTransferred\n\n128,982,377\n155,216\n99,108\n165,980\n
  • 1994 - The Uniform Resource Locator (URL) was created\n2000: 360,985,492 internet users\nNow: 1,966,514,816 internet users (28.7% world. Us is 77.4%)\nURL's As of March 5, 2011:\nAll\nNew\nDeleted\nTransferred\n\n128,982,377\n155,216\n99,108\n165,980\n
  • 1994 - The Uniform Resource Locator (URL) was created\n2000: 360,985,492 internet users\nNow: 1,966,514,816 internet users (28.7% world. Us is 77.4%)\nURL's As of March 5, 2011:\nAll\nNew\nDeleted\nTransferred\n\n128,982,377\n155,216\n99,108\n165,980\n
  • 1994 - The Uniform Resource Locator (URL) was created\n2000: 360,985,492 internet users\nNow: 1,966,514,816 internet users (28.7% world. Us is 77.4%)\nURL's As of March 5, 2011:\nAll\nNew\nDeleted\nTransferred\n\n128,982,377\n155,216\n99,108\n165,980\n
  • 1994 - The Uniform Resource Locator (URL) was created\n2000: 360,985,492 internet users\nNow: 1,966,514,816 internet users (28.7% world. Us is 77.4%)\nURL's As of March 5, 2011:\nAll\nNew\nDeleted\nTransferred\n\n128,982,377\n155,216\n99,108\n165,980\n
  • 1994 - earliest bloggers emerge\n1997 - term "weblog" coined\n1999 - term "blog" coined\n1999 - Blogger launched\n2003 - Wordpress launched\n2006 - Twitter catapaults micro-blogging\nAs of 16 February 2011, there were over 156 million public blogs in existence.\n
  • 1994 - earliest bloggers emerge\n1997 - term "weblog" coined\n1999 - term "blog" coined\n1999 - Blogger launched\n2003 - Wordpress launched\n2006 - Twitter catapaults micro-blogging\nAs of 16 February 2011, there were over 156 million public blogs in existence.\n
  • 1994 - earliest bloggers emerge\n1997 - term "weblog" coined\n1999 - term "blog" coined\n1999 - Blogger launched\n2003 - Wordpress launched\n2006 - Twitter catapaults micro-blogging\nAs of 16 February 2011, there were over 156 million public blogs in existence.\n
  • 1994 - earliest bloggers emerge\n1997 - term "weblog" coined\n1999 - term "blog" coined\n1999 - Blogger launched\n2003 - Wordpress launched\n2006 - Twitter catapaults micro-blogging\nAs of 16 February 2011, there were over 156 million public blogs in existence.\n
  • 1994 - earliest bloggers emerge\n1997 - term "weblog" coined\n1999 - term "blog" coined\n1999 - Blogger launched\n2003 - Wordpress launched\n2006 - Twitter catapaults micro-blogging\nAs of 16 February 2011, there were over 156 million public blogs in existence.\n
  • 1994 - earliest bloggers emerge\n1997 - term "weblog" coined\n1999 - term "blog" coined\n1999 - Blogger launched\n2003 - Wordpress launched\n2006 - Twitter catapaults micro-blogging\nAs of 16 February 2011, there were over 156 million public blogs in existence.\n
  • 1994 - earliest bloggers emerge\n1997 - term "weblog" coined\n1999 - term "blog" coined\n1999 - Blogger launched\n2003 - Wordpress launched\n2006 - Twitter catapaults micro-blogging\nAs of 16 February 2011, there were over 156 million public blogs in existence.\n
  • The world is changing at a mind-boggling speed, and over the past 20 years the shifts are amazing.\nI graduated from AIFL in 1991. Advertising was still somewhat traditional at that point. It was PUSH and REPETITION. It was all one-way and there was a formula for how many times information needed to be repeated to affect behavior change. Which is why some of you might spell relief ROLAIDS. Change still took time, you had to "stop the presses" to get news out in time. \nThen something shifted. Internet brought a voice to the people. A consumer was a human again. There was a song that emerged as people expressed themselves and other people listened and interacted. We all want a voice, to be heard, to be important, to be famous. It was like a glorious renaissance, and it took "business as usual" down hard. \n**Obama FB story**\nThen Facebook got big. Too big. Everyone's mother got on, and so did their old school chums. Privacy red flags went up and people clammed up. The trusting brotherhood is withdrawing back to themselves a little. But our kids are a different story. They don't know these changes. \n"Mommy, what's a pager?"\nAlways in touch now. Kids today will never wonder what happened to their old high school friends. Everything is recorded. Everything is visible.\nSo things go up and down really quickly now. It's the age of reinvention and renewed relevancy. When I graduated, people could not just make their own logos, ads, flyers, commercials, videos, websites, etc. (Except cool bands). \n
  • The world is changing at a mind-boggling speed, and over the past 20 years the shifts are amazing.\nI graduated from AIFL in 1991. Advertising was still somewhat traditional at that point. It was PUSH and REPETITION. It was all one-way and there was a formula for how many times information needed to be repeated to affect behavior change. Which is why some of you might spell relief ROLAIDS. Change still took time, you had to "stop the presses" to get news out in time. \nThen something shifted. Internet brought a voice to the people. A consumer was a human again. There was a song that emerged as people expressed themselves and other people listened and interacted. We all want a voice, to be heard, to be important, to be famous. It was like a glorious renaissance, and it took "business as usual" down hard. \n**Obama FB story**\nThen Facebook got big. Too big. Everyone's mother got on, and so did their old school chums. Privacy red flags went up and people clammed up. The trusting brotherhood is withdrawing back to themselves a little. But our kids are a different story. They don't know these changes. \n"Mommy, what's a pager?"\nAlways in touch now. Kids today will never wonder what happened to their old high school friends. Everything is recorded. Everything is visible.\nSo things go up and down really quickly now. It's the age of reinvention and renewed relevancy. When I graduated, people could not just make their own logos, ads, flyers, commercials, videos, websites, etc. (Except cool bands). \n
  • The world is changing at a mind-boggling speed, and over the past 20 years the shifts are amazing.\nI graduated from AIFL in 1991. Advertising was still somewhat traditional at that point. It was PUSH and REPETITION. It was all one-way and there was a formula for how many times information needed to be repeated to affect behavior change. Which is why some of you might spell relief ROLAIDS. Change still took time, you had to "stop the presses" to get news out in time. \nThen something shifted. Internet brought a voice to the people. A consumer was a human again. There was a song that emerged as people expressed themselves and other people listened and interacted. We all want a voice, to be heard, to be important, to be famous. It was like a glorious renaissance, and it took "business as usual" down hard. \n**Obama FB story**\nThen Facebook got big. Too big. Everyone's mother got on, and so did their old school chums. Privacy red flags went up and people clammed up. The trusting brotherhood is withdrawing back to themselves a little. But our kids are a different story. They don't know these changes. \n"Mommy, what's a pager?"\nAlways in touch now. Kids today will never wonder what happened to their old high school friends. Everything is recorded. Everything is visible.\nSo things go up and down really quickly now. It's the age of reinvention and renewed relevancy. When I graduated, people could not just make their own logos, ads, flyers, commercials, videos, websites, etc. (Except cool bands). \n
  • The world is changing at a mind-boggling speed, and over the past 20 years the shifts are amazing.\nI graduated from AIFL in 1991. Advertising was still somewhat traditional at that point. It was PUSH and REPETITION. It was all one-way and there was a formula for how many times information needed to be repeated to affect behavior change. Which is why some of you might spell relief ROLAIDS. Change still took time, you had to "stop the presses" to get news out in time. \nThen something shifted. Internet brought a voice to the people. A consumer was a human again. There was a song that emerged as people expressed themselves and other people listened and interacted. We all want a voice, to be heard, to be important, to be famous. It was like a glorious renaissance, and it took "business as usual" down hard. \n**Obama FB story**\nThen Facebook got big. Too big. Everyone's mother got on, and so did their old school chums. Privacy red flags went up and people clammed up. The trusting brotherhood is withdrawing back to themselves a little. But our kids are a different story. They don't know these changes. \n"Mommy, what's a pager?"\nAlways in touch now. Kids today will never wonder what happened to their old high school friends. Everything is recorded. Everything is visible.\nSo things go up and down really quickly now. It's the age of reinvention and renewed relevancy. When I graduated, people could not just make their own logos, ads, flyers, commercials, videos, websites, etc. (Except cool bands). \n
  • The world is changing at a mind-boggling speed, and over the past 20 years the shifts are amazing.\nI graduated from AIFL in 1991. Advertising was still somewhat traditional at that point. It was PUSH and REPETITION. It was all one-way and there was a formula for how many times information needed to be repeated to affect behavior change. Which is why some of you might spell relief ROLAIDS. Change still took time, you had to "stop the presses" to get news out in time. \nThen something shifted. Internet brought a voice to the people. A consumer was a human again. There was a song that emerged as people expressed themselves and other people listened and interacted. We all want a voice, to be heard, to be important, to be famous. It was like a glorious renaissance, and it took "business as usual" down hard. \n**Obama FB story**\nThen Facebook got big. Too big. Everyone's mother got on, and so did their old school chums. Privacy red flags went up and people clammed up. The trusting brotherhood is withdrawing back to themselves a little. But our kids are a different story. They don't know these changes. \n"Mommy, what's a pager?"\nAlways in touch now. Kids today will never wonder what happened to their old high school friends. Everything is recorded. Everything is visible.\nSo things go up and down really quickly now. It's the age of reinvention and renewed relevancy. When I graduated, people could not just make their own logos, ads, flyers, commercials, videos, websites, etc. (Except cool bands). \n
  • The world is changing at a mind-boggling speed, and over the past 20 years the shifts are amazing.\nI graduated from AIFL in 1991. Advertising was still somewhat traditional at that point. It was PUSH and REPETITION. It was all one-way and there was a formula for how many times information needed to be repeated to affect behavior change. Which is why some of you might spell relief ROLAIDS. Change still took time, you had to "stop the presses" to get news out in time. \nThen something shifted. Internet brought a voice to the people. A consumer was a human again. There was a song that emerged as people expressed themselves and other people listened and interacted. We all want a voice, to be heard, to be important, to be famous. It was like a glorious renaissance, and it took "business as usual" down hard. \n**Obama FB story**\nThen Facebook got big. Too big. Everyone's mother got on, and so did their old school chums. Privacy red flags went up and people clammed up. The trusting brotherhood is withdrawing back to themselves a little. But our kids are a different story. They don't know these changes. \n"Mommy, what's a pager?"\nAlways in touch now. Kids today will never wonder what happened to their old high school friends. Everything is recorded. Everything is visible.\nSo things go up and down really quickly now. It's the age of reinvention and renewed relevancy. When I graduated, people could not just make their own logos, ads, flyers, commercials, videos, websites, etc. (Except cool bands). \n
  • The world is changing at a mind-boggling speed, and over the past 20 years the shifts are amazing.\nI graduated from AIFL in 1991. Advertising was still somewhat traditional at that point. It was PUSH and REPETITION. It was all one-way and there was a formula for how many times information needed to be repeated to affect behavior change. Which is why some of you might spell relief ROLAIDS. Change still took time, you had to "stop the presses" to get news out in time. \nThen something shifted. Internet brought a voice to the people. A consumer was a human again. There was a song that emerged as people expressed themselves and other people listened and interacted. We all want a voice, to be heard, to be important, to be famous. It was like a glorious renaissance, and it took "business as usual" down hard. \n**Obama FB story**\nThen Facebook got big. Too big. Everyone's mother got on, and so did their old school chums. Privacy red flags went up and people clammed up. The trusting brotherhood is withdrawing back to themselves a little. But our kids are a different story. They don't know these changes. \n"Mommy, what's a pager?"\nAlways in touch now. Kids today will never wonder what happened to their old high school friends. Everything is recorded. Everything is visible.\nSo things go up and down really quickly now. It's the age of reinvention and renewed relevancy. When I graduated, people could not just make their own logos, ads, flyers, commercials, videos, websites, etc. (Except cool bands). \n
  • The world is changing at a mind-boggling speed, and over the past 20 years the shifts are amazing.\nI graduated from AIFL in 1991. Advertising was still somewhat traditional at that point. It was PUSH and REPETITION. It was all one-way and there was a formula for how many times information needed to be repeated to affect behavior change. Which is why some of you might spell relief ROLAIDS. Change still took time, you had to "stop the presses" to get news out in time. \nThen something shifted. Internet brought a voice to the people. A consumer was a human again. There was a song that emerged as people expressed themselves and other people listened and interacted. We all want a voice, to be heard, to be important, to be famous. It was like a glorious renaissance, and it took "business as usual" down hard. \n**Obama FB story**\nThen Facebook got big. Too big. Everyone's mother got on, and so did their old school chums. Privacy red flags went up and people clammed up. The trusting brotherhood is withdrawing back to themselves a little. But our kids are a different story. They don't know these changes. \n"Mommy, what's a pager?"\nAlways in touch now. Kids today will never wonder what happened to their old high school friends. Everything is recorded. Everything is visible.\nSo things go up and down really quickly now. It's the age of reinvention and renewed relevancy. When I graduated, people could not just make their own logos, ads, flyers, commercials, videos, websites, etc. (Except cool bands). \n
  • The world is changing at a mind-boggling speed, and over the past 20 years the shifts are amazing.\nI graduated from AIFL in 1991. Advertising was still somewhat traditional at that point. It was PUSH and REPETITION. It was all one-way and there was a formula for how many times information needed to be repeated to affect behavior change. Which is why some of you might spell relief ROLAIDS. Change still took time, you had to "stop the presses" to get news out in time. \nThen something shifted. Internet brought a voice to the people. A consumer was a human again. There was a song that emerged as people expressed themselves and other people listened and interacted. We all want a voice, to be heard, to be important, to be famous. It was like a glorious renaissance, and it took "business as usual" down hard. \n**Obama FB story**\nThen Facebook got big. Too big. Everyone's mother got on, and so did their old school chums. Privacy red flags went up and people clammed up. The trusting brotherhood is withdrawing back to themselves a little. But our kids are a different story. They don't know these changes. \n"Mommy, what's a pager?"\nAlways in touch now. Kids today will never wonder what happened to their old high school friends. Everything is recorded. Everything is visible.\nSo things go up and down really quickly now. It's the age of reinvention and renewed relevancy. When I graduated, people could not just make their own logos, ads, flyers, commercials, videos, websites, etc. (Except cool bands). \n
  • The world is changing at a mind-boggling speed, and over the past 20 years the shifts are amazing.\nI graduated from AIFL in 1991. Advertising was still somewhat traditional at that point. It was PUSH and REPETITION. It was all one-way and there was a formula for how many times information needed to be repeated to affect behavior change. Which is why some of you might spell relief ROLAIDS. Change still took time, you had to "stop the presses" to get news out in time. \nThen something shifted. Internet brought a voice to the people. A consumer was a human again. There was a song that emerged as people expressed themselves and other people listened and interacted. We all want a voice, to be heard, to be important, to be famous. It was like a glorious renaissance, and it took "business as usual" down hard. \n**Obama FB story**\nThen Facebook got big. Too big. Everyone's mother got on, and so did their old school chums. Privacy red flags went up and people clammed up. The trusting brotherhood is withdrawing back to themselves a little. But our kids are a different story. They don't know these changes. \n"Mommy, what's a pager?"\nAlways in touch now. Kids today will never wonder what happened to their old high school friends. Everything is recorded. Everything is visible.\nSo things go up and down really quickly now. It's the age of reinvention and renewed relevancy. When I graduated, people could not just make their own logos, ads, flyers, commercials, videos, websites, etc. (Except cool bands). \n
  • The world is changing at a mind-boggling speed, and over the past 20 years the shifts are amazing.\nI graduated from AIFL in 1991. Advertising was still somewhat traditional at that point. It was PUSH and REPETITION. It was all one-way and there was a formula for how many times information needed to be repeated to affect behavior change. Which is why some of you might spell relief ROLAIDS. Change still took time, you had to "stop the presses" to get news out in time. \nThen something shifted. Internet brought a voice to the people. A consumer was a human again. There was a song that emerged as people expressed themselves and other people listened and interacted. We all want a voice, to be heard, to be important, to be famous. It was like a glorious renaissance, and it took "business as usual" down hard. \n**Obama FB story**\nThen Facebook got big. Too big. Everyone's mother got on, and so did their old school chums. Privacy red flags went up and people clammed up. The trusting brotherhood is withdrawing back to themselves a little. But our kids are a different story. They don't know these changes. \n"Mommy, what's a pager?"\nAlways in touch now. Kids today will never wonder what happened to their old high school friends. Everything is recorded. Everything is visible.\nSo things go up and down really quickly now. It's the age of reinvention and renewed relevancy. When I graduated, people could not just make their own logos, ads, flyers, commercials, videos, websites, etc. (Except cool bands). \n
  • The world is changing at a mind-boggling speed, and over the past 20 years the shifts are amazing.\nI graduated from AIFL in 1991. Advertising was still somewhat traditional at that point. It was PUSH and REPETITION. It was all one-way and there was a formula for how many times information needed to be repeated to affect behavior change. Which is why some of you might spell relief ROLAIDS. Change still took time, you had to "stop the presses" to get news out in time. \nThen something shifted. Internet brought a voice to the people. A consumer was a human again. There was a song that emerged as people expressed themselves and other people listened and interacted. We all want a voice, to be heard, to be important, to be famous. It was like a glorious renaissance, and it took "business as usual" down hard. \n**Obama FB story**\nThen Facebook got big. Too big. Everyone's mother got on, and so did their old school chums. Privacy red flags went up and people clammed up. The trusting brotherhood is withdrawing back to themselves a little. But our kids are a different story. They don't know these changes. \n"Mommy, what's a pager?"\nAlways in touch now. Kids today will never wonder what happened to their old high school friends. Everything is recorded. Everything is visible.\nSo things go up and down really quickly now. It's the age of reinvention and renewed relevancy. When I graduated, people could not just make their own logos, ads, flyers, commercials, videos, websites, etc. (Except cool bands). \n
  • The world is changing at a mind-boggling speed, and over the past 20 years the shifts are amazing.\nI graduated from AIFL in 1991. Advertising was still somewhat traditional at that point. It was PUSH and REPETITION. It was all one-way and there was a formula for how many times information needed to be repeated to affect behavior change. Which is why some of you might spell relief ROLAIDS. Change still took time, you had to "stop the presses" to get news out in time. \nThen something shifted. Internet brought a voice to the people. A consumer was a human again. There was a song that emerged as people expressed themselves and other people listened and interacted. We all want a voice, to be heard, to be important, to be famous. It was like a glorious renaissance, and it took "business as usual" down hard. \n**Obama FB story**\nThen Facebook got big. Too big. Everyone's mother got on, and so did their old school chums. Privacy red flags went up and people clammed up. The trusting brotherhood is withdrawing back to themselves a little. But our kids are a different story. They don't know these changes. \n"Mommy, what's a pager?"\nAlways in touch now. Kids today will never wonder what happened to their old high school friends. Everything is recorded. Everything is visible.\nSo things go up and down really quickly now. It's the age of reinvention and renewed relevancy. When I graduated, people could not just make their own logos, ads, flyers, commercials, videos, websites, etc. (Except cool bands). \n
  • The world is changing at a mind-boggling speed, and over the past 20 years the shifts are amazing.\nI graduated from AIFL in 1991. Advertising was still somewhat traditional at that point. It was PUSH and REPETITION. It was all one-way and there was a formula for how many times information needed to be repeated to affect behavior change. Which is why some of you might spell relief ROLAIDS. Change still took time, you had to "stop the presses" to get news out in time. \nThen something shifted. Internet brought a voice to the people. A consumer was a human again. There was a song that emerged as people expressed themselves and other people listened and interacted. We all want a voice, to be heard, to be important, to be famous. It was like a glorious renaissance, and it took "business as usual" down hard. \n**Obama FB story**\nThen Facebook got big. Too big. Everyone's mother got on, and so did their old school chums. Privacy red flags went up and people clammed up. The trusting brotherhood is withdrawing back to themselves a little. But our kids are a different story. They don't know these changes. \n"Mommy, what's a pager?"\nAlways in touch now. Kids today will never wonder what happened to their old high school friends. Everything is recorded. Everything is visible.\nSo things go up and down really quickly now. It's the age of reinvention and renewed relevancy. When I graduated, people could not just make their own logos, ads, flyers, commercials, videos, websites, etc. (Except cool bands). \n
  • The world is changing at a mind-boggling speed, and over the past 20 years the shifts are amazing.\nI graduated from AIFL in 1991. Advertising was still somewhat traditional at that point. It was PUSH and REPETITION. It was all one-way and there was a formula for how many times information needed to be repeated to affect behavior change. Which is why some of you might spell relief ROLAIDS. Change still took time, you had to "stop the presses" to get news out in time. \nThen something shifted. Internet brought a voice to the people. A consumer was a human again. There was a song that emerged as people expressed themselves and other people listened and interacted. We all want a voice, to be heard, to be important, to be famous. It was like a glorious renaissance, and it took "business as usual" down hard. \n**Obama FB story**\nThen Facebook got big. Too big. Everyone's mother got on, and so did their old school chums. Privacy red flags went up and people clammed up. The trusting brotherhood is withdrawing back to themselves a little. But our kids are a different story. They don't know these changes. \n"Mommy, what's a pager?"\nAlways in touch now. Kids today will never wonder what happened to their old high school friends. Everything is recorded. Everything is visible.\nSo things go up and down really quickly now. It's the age of reinvention and renewed relevancy. When I graduated, people could not just make their own logos, ads, flyers, commercials, videos, websites, etc. (Except cool bands). \n
  • Have a strategy.\n include: who you want to reach, where are they, how often, what are you saying\nthis is the "if you remember nothing else, remember this part"\nDeciding what you're doing in advance will save you from having to rename accounts, helps to avoid getting identity crisises.\nBe where people are.\nPeople are not on your website. Your website is a brochure.\nBe genuine.\n Say more than you think you should, but not as much as you'd like to.\nBe relevant.\nBe consistent.\nBe appropriate.\n not everything should go on FB, not everything should go on Twitter, etc.\nListen.\nInteract.\nFocus. Don't try to be a jack of all trades.\nBe patient. It takes time, it's like a lifetime companion, a public reflection of your professional health.\nBe flexible. Multimedia rules. Don't forget good old-fashioned email and snail mail, video, photos, writing.\nBe generous. Give. Whenever you have time, whatever impulse you have, give your art generously. It will increase in value. Support other people and their art, it will increase your value and theirs, and you will gain advocates.\n *Halloween portraits*\n
  • Have a strategy.\n include: who you want to reach, where are they, how often, what are you saying\nthis is the "if you remember nothing else, remember this part"\nDeciding what you're doing in advance will save you from having to rename accounts, helps to avoid getting identity crisises.\nBe where people are.\nPeople are not on your website. Your website is a brochure.\nBe genuine.\n Say more than you think you should, but not as much as you'd like to.\nBe relevant.\nBe consistent.\nBe appropriate.\n not everything should go on FB, not everything should go on Twitter, etc.\nListen.\nInteract.\nFocus. Don't try to be a jack of all trades.\nBe patient. It takes time, it's like a lifetime companion, a public reflection of your professional health.\nBe flexible. Multimedia rules. Don't forget good old-fashioned email and snail mail, video, photos, writing.\nBe generous. Give. Whenever you have time, whatever impulse you have, give your art generously. It will increase in value. Support other people and their art, it will increase your value and theirs, and you will gain advocates.\n *Halloween portraits*\n
  • Have a strategy.\n include: who you want to reach, where are they, how often, what are you saying\nthis is the "if you remember nothing else, remember this part"\nDeciding what you're doing in advance will save you from having to rename accounts, helps to avoid getting identity crisises.\nBe where people are.\nPeople are not on your website. Your website is a brochure.\nBe genuine.\n Say more than you think you should, but not as much as you'd like to.\nBe relevant.\nBe consistent.\nBe appropriate.\n not everything should go on FB, not everything should go on Twitter, etc.\nListen.\nInteract.\nFocus. Don't try to be a jack of all trades.\nBe patient. It takes time, it's like a lifetime companion, a public reflection of your professional health.\nBe flexible. Multimedia rules. Don't forget good old-fashioned email and snail mail, video, photos, writing.\nBe generous. Give. Whenever you have time, whatever impulse you have, give your art generously. It will increase in value. Support other people and their art, it will increase your value and theirs, and you will gain advocates.\n *Halloween portraits*\n
  • Have a strategy.\n include: who you want to reach, where are they, how often, what are you saying\nthis is the "if you remember nothing else, remember this part"\nDeciding what you're doing in advance will save you from having to rename accounts, helps to avoid getting identity crisises.\nBe where people are.\nPeople are not on your website. Your website is a brochure.\nBe genuine.\n Say more than you think you should, but not as much as you'd like to.\nBe relevant.\nBe consistent.\nBe appropriate.\n not everything should go on FB, not everything should go on Twitter, etc.\nListen.\nInteract.\nFocus. Don't try to be a jack of all trades.\nBe patient. It takes time, it's like a lifetime companion, a public reflection of your professional health.\nBe flexible. Multimedia rules. Don't forget good old-fashioned email and snail mail, video, photos, writing.\nBe generous. Give. Whenever you have time, whatever impulse you have, give your art generously. It will increase in value. Support other people and their art, it will increase your value and theirs, and you will gain advocates.\n *Halloween portraits*\n
  • Have a strategy.\n include: who you want to reach, where are they, how often, what are you saying\nthis is the "if you remember nothing else, remember this part"\nDeciding what you're doing in advance will save you from having to rename accounts, helps to avoid getting identity crisises.\nBe where people are.\nPeople are not on your website. Your website is a brochure.\nBe genuine.\n Say more than you think you should, but not as much as you'd like to.\nBe relevant.\nBe consistent.\nBe appropriate.\n not everything should go on FB, not everything should go on Twitter, etc.\nListen.\nInteract.\nFocus. Don't try to be a jack of all trades.\nBe patient. It takes time, it's like a lifetime companion, a public reflection of your professional health.\nBe flexible. Multimedia rules. Don't forget good old-fashioned email and snail mail, video, photos, writing.\nBe generous. Give. Whenever you have time, whatever impulse you have, give your art generously. It will increase in value. Support other people and their art, it will increase your value and theirs, and you will gain advocates.\n *Halloween portraits*\n
  • Have a strategy.\n include: who you want to reach, where are they, how often, what are you saying\nthis is the "if you remember nothing else, remember this part"\nDeciding what you're doing in advance will save you from having to rename accounts, helps to avoid getting identity crisises.\nBe where people are.\nPeople are not on your website. Your website is a brochure.\nBe genuine.\n Say more than you think you should, but not as much as you'd like to.\nBe relevant.\nBe consistent.\nBe appropriate.\n not everything should go on FB, not everything should go on Twitter, etc.\nListen.\nInteract.\nFocus. Don't try to be a jack of all trades.\nBe patient. It takes time, it's like a lifetime companion, a public reflection of your professional health.\nBe flexible. Multimedia rules. Don't forget good old-fashioned email and snail mail, video, photos, writing.\nBe generous. Give. Whenever you have time, whatever impulse you have, give your art generously. It will increase in value. Support other people and their art, it will increase your value and theirs, and you will gain advocates.\n *Halloween portraits*\n
  • Have a strategy.\n include: who you want to reach, where are they, how often, what are you saying\nthis is the "if you remember nothing else, remember this part"\nDeciding what you're doing in advance will save you from having to rename accounts, helps to avoid getting identity crisises.\nBe where people are.\nPeople are not on your website. Your website is a brochure.\nBe genuine.\n Say more than you think you should, but not as much as you'd like to.\nBe relevant.\nBe consistent.\nBe appropriate.\n not everything should go on FB, not everything should go on Twitter, etc.\nListen.\nInteract.\nFocus. Don't try to be a jack of all trades.\nBe patient. It takes time, it's like a lifetime companion, a public reflection of your professional health.\nBe flexible. Multimedia rules. Don't forget good old-fashioned email and snail mail, video, photos, writing.\nBe generous. Give. Whenever you have time, whatever impulse you have, give your art generously. It will increase in value. Support other people and their art, it will increase your value and theirs, and you will gain advocates.\n *Halloween portraits*\n
  • Be strategic.\n CREATE A STRATEGY include: who you want to reach, where are they, how often, what are you saying\nthis is the "if you remember nothing else, remember this part"\nDeciding what you're doing in advance will save you from having to rename accounts, helps to avoid getting identity crisises.\nBe where people are.\nPeople are not on your website. Your website is a brochure.\nBe genuine.\n Say more than you think you should, but not as much as you'd like to.\nBe relevant. - don’t blind-sell\nBe consistent. - you are a brand\nBe appropriate.\n not everything should go on FB, not everything should go on Twitter, etc.\nListen.\nInteract.\nFocus. Don't try to be a jack of all trades.\nBe patient. It takes time, it's like a lifetime companion, a public reflection of your professional health.\nBe flexible. Multimedia rules. Don't forget good old-fashioned email and snail mail, video, photos, writing.\nBe generous. Give. Whenever you have time, whatever impulse you have, give your art generously. It will increase in value. Support other people and their art, it will increase your value and theirs, and you will gain advocates.\n *Halloween portraits*\n
  • Be strategic.\n CREATE A STRATEGY include: who you want to reach, where are they, how often, what are you saying\nthis is the "if you remember nothing else, remember this part"\nDeciding what you're doing in advance will save you from having to rename accounts, helps to avoid getting identity crisises.\nBe where people are.\nPeople are not on your website. Your website is a brochure.\nBe genuine.\n Say more than you think you should, but not as much as you'd like to.\nBe relevant. - don’t blind-sell\nBe consistent. - you are a brand\nBe appropriate.\n not everything should go on FB, not everything should go on Twitter, etc.\nListen.\nInteract.\nFocus. Don't try to be a jack of all trades.\nBe patient. It takes time, it's like a lifetime companion, a public reflection of your professional health.\nBe flexible. Multimedia rules. Don't forget good old-fashioned email and snail mail, video, photos, writing.\nBe generous. Give. Whenever you have time, whatever impulse you have, give your art generously. It will increase in value. Support other people and their art, it will increase your value and theirs, and you will gain advocates.\n *Halloween portraits*\n
  • Be strategic.\n CREATE A STRATEGY include: who you want to reach, where are they, how often, what are you saying\nthis is the "if you remember nothing else, remember this part"\nDeciding what you're doing in advance will save you from having to rename accounts, helps to avoid getting identity crisises.\nBe where people are.\nPeople are not on your website. Your website is a brochure.\nBe genuine.\n Say more than you think you should, but not as much as you'd like to.\nBe relevant. - don’t blind-sell\nBe consistent. - you are a brand\nBe appropriate.\n not everything should go on FB, not everything should go on Twitter, etc.\nListen.\nInteract.\nFocus. Don't try to be a jack of all trades.\nBe patient. It takes time, it's like a lifetime companion, a public reflection of your professional health.\nBe flexible. Multimedia rules. Don't forget good old-fashioned email and snail mail, video, photos, writing.\nBe generous. Give. Whenever you have time, whatever impulse you have, give your art generously. It will increase in value. Support other people and their art, it will increase your value and theirs, and you will gain advocates.\n *Halloween portraits*\n
  • Be strategic.\n CREATE A STRATEGY include: who you want to reach, where are they, how often, what are you saying\nthis is the "if you remember nothing else, remember this part"\nDeciding what you're doing in advance will save you from having to rename accounts, helps to avoid getting identity crisises.\nBe where people are.\nPeople are not on your website. Your website is a brochure.\nBe genuine.\n Say more than you think you should, but not as much as you'd like to.\nBe relevant. - don’t blind-sell\nBe consistent. - you are a brand\nBe appropriate.\n not everything should go on FB, not everything should go on Twitter, etc.\nListen.\nInteract.\nFocus. Don't try to be a jack of all trades.\nBe patient. It takes time, it's like a lifetime companion, a public reflection of your professional health.\nBe flexible. Multimedia rules. Don't forget good old-fashioned email and snail mail, video, photos, writing.\nBe generous. Give. Whenever you have time, whatever impulse you have, give your art generously. It will increase in value. Support other people and their art, it will increase your value and theirs, and you will gain advocates.\n *Halloween portraits*\n
  • Be strategic.\n CREATE A STRATEGY include: who you want to reach, where are they, how often, what are you saying\nthis is the "if you remember nothing else, remember this part"\nDeciding what you're doing in advance will save you from having to rename accounts, helps to avoid getting identity crisises.\nBe where people are.\nPeople are not on your website. Your website is a brochure.\nBe genuine.\n Say more than you think you should, but not as much as you'd like to.\nBe relevant. - don’t blind-sell\nBe consistent. - you are a brand\nBe appropriate.\n not everything should go on FB, not everything should go on Twitter, etc.\nListen.\nInteract.\nFocus. Don't try to be a jack of all trades.\nBe patient. It takes time, it's like a lifetime companion, a public reflection of your professional health.\nBe flexible. Multimedia rules. Don't forget good old-fashioned email and snail mail, video, photos, writing.\nBe generous. Give. Whenever you have time, whatever impulse you have, give your art generously. It will increase in value. Support other people and their art, it will increase your value and theirs, and you will gain advocates.\n *Halloween portraits*\n
  • Be strategic.\n CREATE A STRATEGY include: who you want to reach, where are they, how often, what are you saying\nthis is the "if you remember nothing else, remember this part"\nDeciding what you're doing in advance will save you from having to rename accounts, helps to avoid getting identity crisises.\nBe where people are.\nPeople are not on your website. Your website is a brochure.\nBe genuine.\n Say more than you think you should, but not as much as you'd like to.\nBe relevant. - don’t blind-sell\nBe consistent. - you are a brand\nBe appropriate.\n not everything should go on FB, not everything should go on Twitter, etc.\nListen.\nInteract.\nFocus. Don't try to be a jack of all trades.\nBe patient. It takes time, it's like a lifetime companion, a public reflection of your professional health.\nBe flexible. Multimedia rules. Don't forget good old-fashioned email and snail mail, video, photos, writing.\nBe generous. Give. Whenever you have time, whatever impulse you have, give your art generously. It will increase in value. Support other people and their art, it will increase your value and theirs, and you will gain advocates.\n *Halloween portraits*\n
  • Be strategic.\n CREATE A STRATEGY include: who you want to reach, where are they, how often, what are you saying\nthis is the "if you remember nothing else, remember this part"\nDeciding what you're doing in advance will save you from having to rename accounts, helps to avoid getting identity crisises.\nBe where people are.\nPeople are not on your website. Your website is a brochure.\nBe genuine.\n Say more than you think you should, but not as much as you'd like to.\nBe relevant. - don’t blind-sell\nBe consistent. - you are a brand\nBe appropriate.\n not everything should go on FB, not everything should go on Twitter, etc.\nListen.\nInteract.\nFocus. Don't try to be a jack of all trades.\nBe patient. It takes time, it's like a lifetime companion, a public reflection of your professional health.\nBe flexible. Multimedia rules. Don't forget good old-fashioned email and snail mail, video, photos, writing.\nBe generous. Give. Whenever you have time, whatever impulse you have, give your art generously. It will increase in value. Support other people and their art, it will increase your value and theirs, and you will gain advocates.\n *Halloween portraits*\n
  • Be strategic.\n CREATE A STRATEGY include: who you want to reach, where are they, how often, what are you saying\nthis is the "if you remember nothing else, remember this part"\nDeciding what you're doing in advance will save you from having to rename accounts, helps to avoid getting identity crisises.\nBe where people are.\nPeople are not on your website. Your website is a brochure.\nBe genuine.\n Say more than you think you should, but not as much as you'd like to.\nBe relevant. - don’t blind-sell\nBe consistent. - you are a brand\nBe appropriate.\n not everything should go on FB, not everything should go on Twitter, etc.\nListen.\nInteract.\nFocus. Don't try to be a jack of all trades.\nBe patient. It takes time, it's like a lifetime companion, a public reflection of your professional health.\nBe flexible. Multimedia rules. Don't forget good old-fashioned email and snail mail, video, photos, writing.\nBe generous. Give. Whenever you have time, whatever impulse you have, give your art generously. It will increase in value. Support other people and their art, it will increase your value and theirs, and you will gain advocates.\n *Halloween portraits*\n
  • Be strategic.\n CREATE A STRATEGY include: who you want to reach, where are they, how often, what are you saying\nthis is the "if you remember nothing else, remember this part"\nDeciding what you're doing in advance will save you from having to rename accounts, helps to avoid getting identity crisises.\nBe where people are.\nPeople are not on your website. Your website is a brochure.\nBe genuine.\n Say more than you think you should, but not as much as you'd like to.\nBe relevant. - don’t blind-sell\nBe consistent. - you are a brand\nBe appropriate.\n not everything should go on FB, not everything should go on Twitter, etc.\nListen.\nInteract.\nFocus. Don't try to be a jack of all trades.\nBe patient. It takes time, it's like a lifetime companion, a public reflection of your professional health.\nBe flexible. Multimedia rules. Don't forget good old-fashioned email and snail mail, video, photos, writing.\nBe generous. Give. Whenever you have time, whatever impulse you have, give your art generously. It will increase in value. Support other people and their art, it will increase your value and theirs, and you will gain advocates.\n *Halloween portraits*\n
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  • \nProfile pic 200x600\nNews feed - random annoying\nTabs are gone :( - moved to left\nCustom tabs\n
  • \nProfile pic 200x600\nNews feed - random annoying\nTabs are gone :( - moved to left\nCustom tabs\n
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  • Super cool - but gives an identity crisis\n\nYou can like other pages as LITTLE BLACK MASK\n\ndoubles your efforts\n\ncross-promoting \n\ndownside: gives an identity crisis\n
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  • think mobile - there's a computer in your pocket and it's going to be capable of almost everything your large computer can do and more.\nthink big - not what's in your computer, but what's your computer in\nthink small - Facebook is too big for us, segmentation has already begun. **We know too much** (what people are eating, where they are, how they feel, bosses and mothers are listening)\nthink playfully - gaming-based marketing \nthink fast - speed: everything will be instant. growth: we're growing at a rate beyond comprehension.\nthink star trek: grocery store doors and taser beams, holladecks are coming\n
  • think mobile - there's a computer in your pocket and it's going to be capable of almost everything your large computer can do and more.\nthink big - not what's in your computer, but what's your computer in\nthink small - Facebook is too big for us, segmentation has already begun. **We know too much** (what people are eating, where they are, how they feel, bosses and mothers are listening)\nthink playfully - gaming-based marketing \nthink fast - speed: everything will be instant. growth: we're growing at a rate beyond comprehension.\nthink star trek: grocery store doors and taser beams, holladecks are coming\n
  • think mobile - there's a computer in your pocket and it's going to be capable of almost everything your large computer can do and more.\nthink big - not what's in your computer, but what's your computer in\nthink small - Facebook is too big for us, segmentation has already begun. **We know too much** (what people are eating, where they are, how they feel, bosses and mothers are listening)\nthink playfully - gaming-based marketing \nthink fast - speed: everything will be instant. growth: we're growing at a rate beyond comprehension.\nthink star trek: grocery store doors and taser beams, holladecks are coming\n
  • think mobile - there's a computer in your pocket and it's going to be capable of almost everything your large computer can do and more.\nthink big - not what's in your computer, but what's your computer in\nthink small - Facebook is too big for us, segmentation has already begun. **We know too much** (what people are eating, where they are, how they feel, bosses and mothers are listening)\nthink playfully - gaming-based marketing \nthink fast - speed: everything will be instant. growth: we're growing at a rate beyond comprehension.\nthink star trek: grocery store doors and taser beams, holladecks are coming\n
  • think mobile - there's a computer in your pocket and it's going to be capable of almost everything your large computer can do and more.\nthink big - not what's in your computer, but what's your computer in\nthink small - Facebook is too big for us, segmentation has already begun. **We know too much** (what people are eating, where they are, how they feel, bosses and mothers are listening)\nthink playfully - gaming-based marketing \nthink fast - speed: everything will be instant. growth: we're growing at a rate beyond comprehension.\nthink star trek: grocery store doors and taser beams, holladecks are coming\n
  • think mobile - there's a computer in your pocket and it's going to be capable of almost everything your large computer can do and more.\nthink big - not what's in your computer, but what's your computer in\nthink small - Facebook is too big for us, segmentation has already begun. **We know too much** (what people are eating, where they are, how they feel, bosses and mothers are listening)\nthink playfully - gaming-based marketing \nthink fast - speed: everything will be instant. growth: we're growing at a rate beyond comprehension.\nthink star trek: grocery store doors and taser beams, holladecks are coming\n
  • think mobile - there's a computer in your pocket and it's going to be capable of almost everything your large computer can do and more.\nthink big - not what's in your computer, but what's your computer in\nthink small - Facebook is too big for us, segmentation has already begun. **We know too much** (what people are eating, where they are, how they feel, bosses and mothers are listening)\nthink playfully - gaming-based marketing \nthink fast - speed: everything will be instant. growth: we're growing at a rate beyond comprehension.\nthink star trek: grocery store doors and taser beams, holladecks are coming\n
  • Even though it seems like we are dealing with that little blue dot in the entire human existence, really we’re dealing with all of it. We still have flight or fight responses. We still want to breed. We have the same dna. We are social creatures who have always had CONVERSATION\n\n
  • Even though it seems like we are dealing with that little blue dot in the entire human existence, really we’re dealing with all of it. We still have flight or fight responses. We still want to breed. We have the same dna. We are social creatures who have always had CONVERSATION\n\n
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  • A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond

    1. 1. 200,000 years ago
    2. 2. 200,000 years agohelped tribes organize
    3. 3. 200,000 years agohelped tribes organizeparties were fun
    4. 4. 200,000 years agohelped tribes organizeparties were funcan only communicatewithin earshot
    5. 5. 200,000 years agohelped tribes organizeparties were funcan only communicatewithin earshotUgh! is kind ofambiguous
    6. 6. - 200,000 years ago
    7. 7. - 200,000 years agomessages carried on,history formed
    8. 8. - 200,000 years agomessages carried on,history formedunreliable
    9. 9. 30,000 years ago
    10. 10. 30,000 years agofirst graphic design
    11. 11. 30,000 years agofirst graphic designlasted forever
    12. 12. 30,000 years agofirst graphic designlasted foreverlimited range (stationary)
    13. 13. - 30,000 years ago
    14. 14. - 30,000 years agohighly sophisticated
    15. 15. - 30,000 years agohighly sophisticatedlong range(470 miles/few hours)
    16. 16. - 30,000 years agohighly sophisticatedlong range(470 miles/few hours)temporary
    17. 17. 7,000 years ago
    18. 18. 7,000 years agogame changer
    19. 19. 7,000 years agogame changersegmented,therefore temporary
    20. 20. 5,500 years ago
    21. 21. 5,500 years agofirst blogs
    22. 22. 5,500 years agofirst blogspotentially last forever
    23. 23. 5,500 years agofirst blogspotentially last forevertook a long time to reproduce
    24. 24. 5,500 years agofirst blogspotentially last forevertook a long time to reproduceheavy to handle
    25. 25. 2,900 years ago Chinacreated the first postalservice for governmentuse.
    26. 26. 2,900 years ago Chinacreated the first postalservice for governmentuse.increased efficiency
    27. 27. 2,900 years ago Chinacreated the first postalservice for governmentuse.increased efficiency100 years later -homing pigeons
    28. 28. 2,900 years ago Chinacreated the first postalservice for governmentuse.increased efficiency100 years later -homing pigeonsold-fashioned GPS
    29. 29. 2,900 years ago Chinacreated the first postalservice for governmentuse.increased efficiency100 years later -homing pigeonsold-fashioned GPSbefore paper?
    30. 30. 2,500 years ago
    31. 31. 2,500 years agoPapyrus rolls andearly parchment
    32. 32. 2,500 years agoPapyrus rolls andearly parchmentgame changer
    33. 33. 2,500 years agoPapyrus rolls andearly parchmentgame changerportability, ease of delivery
    34. 34. 2,500 years agoPapyrus rolls andearly parchmentgame changerportability, ease of deliverysomewhat archival
    35. 35. 1,700 years ago
    36. 36. 1,700 years agofirst wooden printing pressinvented in China
    37. 37. 550 years ago
    38. 38. 550 years agoprinting press with metal,movable type
    39. 39. 550 years agoprinting press with metal,movable typegame changer
    40. 40. 550 years agoprinting press with metal,movable typegame changernewspapers beginappearing in Europe
    41. 41. 450 years ago
    42. 42. 450 years agoprimitive image making...Camera Obscura
    43. 43. 350 years ago
    44. 44. 350 years agodaily newspapers
    45. 45. 300 years ago
    46. 46. 300 years agotypewriter patented
    47. 47. 218 years ago
    48. 48. 218 years agoJoseph Henry inventsthe first electrictelegraph
    49. 49. 218 years agoJoseph Henry inventsthe first electrictelegraphgame changer
    50. 50. 218 years agoJoseph Henry inventsthe first electrictelegraphgame changer+few years: morse code
    51. 51. 218 years agoJoseph Henry inventsthe first electrictelegraphgame changer+few years: morse code+few more years: first faxmachine is patented
    52. 52. 135 years ago
    53. 53. 135 years agoelectric telephone
    54. 54. 135 years agoelectric telephonemimeograph(early photo copies)
    55. 55. 135 years agoelectric telephonemimeograph(early photo copies)Dewey Decimal System
    56. 56. 135 years agoelectric telephonemimeograph(early photo copies)Dewey Decimal Systemphonograph
    57. 57. 135 years agoelectric telephonemimeograph(early photo copies)Dewey Decimal Systemphonographhigh-speed photography(moving pictures)
    58. 58. 135 years agoelectric telephonemimeograph(early photo copies)Dewey Decimal Systemphonographhigh-speed photography(moving pictures)+1 year, gramophone
    59. 59. 135 years agoelectric telephonemimeograph(early photo copies)Dewey Decimal Systemphonographhigh-speed photography(moving pictures)+1 year, gramophone+1 year, Kodak roll filmcamera
    60. 60. 109 years ago
    61. 61. 109 years agogame changer
    62. 62. 109 years agogame changerinto the 20th Century (1902)
    63. 63. 109 years agogame changerinto the 20th Century (1902)+2 years: first comic booksas we know them
    64. 64. 1927 [84 years ago]
    65. 65. 1927 [84 years ago]game changer
    66. 66. 1927 [84 years ago]game changerexperiential
    67. 67. 1927 [84 years ago]game changerexperientialNBC starts 2 radio networks,CBS is founded
    68. 68. 1927 [84 years ago]game changerexperientialNBC starts 2 radio networks,CBS is founded“The Jazz Singer” - firstsuccessful talking motionpicture by Warner Bro’s
    69. 69. 70 years ago
    70. 70. 70 years agogame changer
    71. 71. 70 years agogame changer+10 years:computers are soldcommercially
    72. 72. 70 years agogame changer+10 years:computers are soldcommerciallyour modern reality isonly about 60 yearsold
    73. 73. 40 years ago
    74. 74. 40 years agoARPANET -government use
    75. 75. 1972
    76. 76. 1972HBO invents pay-TVservice for cable
    77. 77. 1976
    78. 78. 1976Apple I homecomputerinvented
    79. 79. 1976Apple I homecomputerinventedTed Turnerimplements firstnationwideprogramming viasatellite
    80. 80. 1979
    81. 81. 1979first cell phone
    82. 82. 1980: Sony Walkman invented
    83. 83. 1980: Sony Walkman invented1981: first laptopcomputers sold topublic
    84. 84. 1980: Sony Walkman invented1981: first laptopcomputers sold topublic1983: Time Magazinenames computer as“Man of the Year”
    85. 85. 1980: Sony Walkman invented1981: first laptopcomputers sold topublic1983: Time Magazinenames computer as“Man of the Year”1985: cell phones incars become wide-spread
    86. 86. 1994 - Americangovernment releasescontrol of the internet
    87. 87. 1994 - Americangovernment releasescontrol of the internetgame changer
    88. 88. 1994 - Americangovernment releasescontrol of the internetgame changer“what is the internetanyway?”
    89. 89. 1994 - Americangovernment releasescontrol of the internetgame changer“what is the internetanyway?”reality as we know it isonly 17 years old
    90. 90. 1995 - Yahoo is founded
    91. 91. 1995 - Yahoo is founded1997 - AIM
    92. 92. 1995 - Yahoo is founded1997 - AIM1997 - Yahoo Mail
    93. 93. 1995 - Yahoo is founded1997 - AIM1997 - Yahoo Mail1998 - Google isformed
    94. 94. 1995 - Yahoo is founded1997 - AIM1997 - Yahoo Mail1998 - Google isformed2000 - Yahoo buyseGroups and formsYahoo Groups
    95. 95. 2002 - Friendster LinkedIn
    96. 96. 2002 - Friendster LinkedIn2003 - Myspace
    97. 97. 2002 - Friendster LinkedIn2003 - Myspace2004 - facebook
    98. 98. 2002 - Friendster LinkedIn2003 - Myspace2004 - facebook2005 - Yahoo 360°
    99. 99. 2002 - Friendster LinkedIn2003 - Myspace2004 - facebook2005 - Yahoo 360° YouTube
    100. 100. 2002 - Friendster LinkedIn2003 - Myspace2004 - facebook2005 - Yahoo 360° YouTube Ning
    101. 101. 2002 - Friendster LinkedIn2003 - Myspace2004 - facebook2005 - Yahoo 360° YouTube Ning2006 - Twitter
    102. 102. 2002 - Friendster LinkedIn2003 - Myspace2004 - facebook2005 - Yahoo 360° YouTube Ning2006 - Twittergame changer
    103. 103. 2001 - Apple introducesiPod
    104. 104. 2001 - Apple introducesiPod2002 - BlackBerrySmartphones
    105. 105. 2001 - Apple introducesiPod2002 - BlackBerrySmartphones2007 - Appleintroduces iPhone
    106. 106. 2001 - Apple introducesiPod2002 - BlackBerrySmartphones2007 - Appleintroduces iPhonegame changer
    107. 107. 1974 - Dungeons & Dragons
    108. 108. 1974 - Dungeons & Dragons1982 - Atari homegaming systems
    109. 109. 1974 - Dungeons & Dragons1982 - Atari homegaming systems2000 - The Sims
    110. 110. 1974 - Dungeons & Dragons1982 - Atari homegaming systems2000 - The Sims2001 - World ofWarcraft
    111. 111. 1974 - Dungeons & Dragons1982 - Atari homegaming systems2000 - The Sims2001 - World ofWarcraft2003 - Second Life
    112. 112. 1974 - Dungeons & Dragons1982 - Atari homegaming systems2000 - The Sims2001 - World ofWarcraft2003 - Second Life2007 - Zynga
    113. 113. all game changers:1974 - Dungeons & Dragons1982 - Atari homegaming systems2000 - The Sims2001 - World ofWarcraft2003 - Second Life2007 - Zynga
    114. 114. 2000 - Dodgeball
    115. 115. 2000 - Dodgeball2007 - Gowalla
    116. 116. 2000 - Dodgeball2007 - Gowalla2009 - Foursquare
    117. 117. 2000 - Dodgeball2007 - Gowalla2009 - Foursquare2010 - facebook
    118. 118. 1994 - The UniformResource Locator [URL] wascreated
    119. 119. 1994 - The UniformResource Locator [URL] wascreated1995 - 16,000,000 internetusers [.04% world]
    120. 120. 1994 - The UniformResource Locator [URL] wascreated1995 - 16,000,000 internetusers [.04% world]2000 - 360,985,493 internet users [5.8% world]
    121. 121. 1994 - The UniformResource Locator [URL] wascreated1995 - 16,000,000 internetusers [.04% world]2000 - 360,985,493 internet users [5.8% world]now - 1,966,514,816 internet users
    122. 122. 1994 - The UniformResource Locator [URL] wascreated1995 - 16,000,000 internetusers [.04% world]2000 - 360,985,493 internet users [5.8% world]now - 1,966,514,816 internet users28.7% of the world
    123. 123. 1994 - The UniformResource Locator [URL] wascreated1995 - 16,000,000 internetusers [.04% world]2000 - 360,985,493 internet users [5.8% world]now - 1,966,514,816 internet users28.7% of the world77.4% of the United States
    124. 124. 1994 - The UniformResource Locator [URL] wascreated1995 - 16,000,000 internetusers [.04% world]2000 - 360,985,493 internet users [5.8% world]now - 1,966,514,816 internet users28.7% of the world77.4% of the United StatesMarch 5, 2011: 128,982,377 url’s
    125. 125. 1994 - early bloggersemerge
    126. 126. 1994 - early bloggersemerge1997 - term “weblog”coined
    127. 127. 1994 - early bloggersemerge1997 - term “weblog”coined1999 - term “blog” coined
    128. 128. 1994 - early bloggersemerge1997 - term “weblog”coined1999 - term “blog” coined1999 - Bloggerlaunched
    129. 129. 1994 - early bloggersemerge1997 - term “weblog”coined1999 - term “blog” coined1999 - Bloggerlaunched2003 - Wordpresslaunched
    130. 130. 1994 - early bloggersemerge1997 - term “weblog”coined1999 - term “blog” coined1999 - Bloggerlaunched2003 - Wordpresslaunched2006 - Twitter catapaults“micro-blogging”
    131. 131. 1994 - early bloggersemerge1997 - term “weblog”coined1999 - term “blog” coined1999 - Bloggerlaunched2003 - Wordpresslaunched2006 - Twitter catapaults“micro-blogging”As of February 2011: over156,000,000 public blogs
    132. 132. the world is changing... FAST!
    133. 133. the world is changing... FAST!I graduated from AIFL in1991
    134. 134. the world is changing... FAST!I graduated from AIFL in1991
    135. 135. the world is changing... FAST!I graduated from AIFL in1991bands made their own stuff
    136. 136. the world is changing... FAST!I graduated from AIFL in1991bands made their own stuff
    137. 137. the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertising
    138. 138. the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial media = a voice
    139. 139. the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial media = a voice
    140. 140. the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial media = a voiceconsumers are empowered
    141. 141. the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial media = a voiceconsumers are empowered
    142. 142. the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial media = a voiceconsumers are empoweredless jobs + more jobs =reinvention
    143. 143. the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial media = a voiceconsumers are empoweredless jobs + more jobs =reinventionsome guy starts an Obama fb page
    144. 144. the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial media = a voiceconsumers are empoweredless jobs + more jobs =reinventionsome guy starts an Obama fb pageyour mother is on facebook
    145. 145. the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial media = a voiceconsumers are empoweredless jobs + more jobs =reinventionsome guy starts an Obama fb pageyour mother is on facebookkids don’t know what we didn’tknow
    146. 146. the world is changing... FAST! I graduated from AIFL in 1991 bands made their own stuff PUSH/REPETITION advertising social media = a voice consumers are empowered less jobs + more jobs =“Mommy, reinvention some guy starts an Obama fb page what’s a your mother is on facebook pager?” kids don’t know what we didn’t know
    147. 147. Be strategic.
    148. 148. Be strategic. Goals
    149. 149. Be strategic. Goals Target Market
    150. 150. Be strategic. Goals Target Market Distribution Channels
    151. 151. Be strategic. Goals Target Market Distribution Channels Message
    152. 152. Be strategic. Goals Target Market Distribution Channels Message Frequency
    153. 153. Be strategic. Goals Target Market Distribution Channels Message Frequency Measure
    154. 154. Be strategic.Be where people are.
    155. 155. Be where people are.
    156. 156. Be strategic.Be where people are.Be genuine.
    157. 157. Be strategic.Be where people are.Be genuine.Be relevant.
    158. 158. Be strategic.Be where people are.Be genuine.Be relevant.Be consistent.
    159. 159. Be strategic. Be appropriate.Be where people are.Be genuine.Be relevant.Be consistent.
    160. 160. Be strategic. Be appropriate.Be where people are. Be interactive.Be genuine.Be relevant.Be consistent.
    161. 161. Be strategic. Be appropriate.Be where people are. Be interactive.Be genuine. Be patient.Be relevant.Be consistent.
    162. 162. Be strategic. Be appropriate.Be where people are. Be interactive.Be genuine. Be patient.Be relevant. Be flexible.Be consistent.
    163. 163. Be strategic. Be appropriate.Be where people are. Be interactive.Be genuine. Be patient.Be relevant. Be flexible.Be consistent. Be generous.
    164. 164. Be generous.
    165. 165. Put yourself out there.
    166. 166. Google BusinessPut yourself out there.
    167. 167. Google BusinessPut yourself out there. Google Maps
    168. 168. Google BusinessPut yourself out there. Google Maps Yahoo Local
    169. 169. Google BusinessPut yourself out there. Google Maps Yahoo Local Bing
    170. 170. Google BusinessPut yourself out there. Google Maps Yahoo Local Bing LinkedIn [business page too!]
    171. 171. Google BusinessPut yourself out there. Google Maps Yahoo Local Bing LinkedIn [business page too!] Facebook [business page too!]
    172. 172. Google BusinessPut yourself out there. Google Maps Yahoo Local Bing LinkedIn [business page too!] Facebook [business page too!] Twitter
    173. 173. Google BusinessPut yourself out there. Google Maps Yahoo Local Bing LinkedIn [business page too!] Facebook [business page too!] Twitter YouTube
    174. 174. Google BusinessPut yourself out there. Google Maps Yahoo Local Bing LinkedIn [business page too!] Facebook [business page too!] Twitter YouTube Yelp!
    175. 175. Google BusinessPut yourself out there. Google Maps Yahoo Local Bing LinkedIn [business page too!] Facebook [business page too!] Twitter YouTube Yelp! Foursquare
    176. 176. Google BusinessPut yourself out there. Google Maps Yahoo Local Bing LinkedIn [business page too!] Facebook [business page too!] Twitter YouTube Yelp! Foursquare Gowalla
    177. 177. Network and share.
    178. 178. StumbleuponNetwork and share.
    179. 179. StumbleuponNetwork and share. Digg
    180. 180. StumbleuponNetwork and share. Digg Current
    181. 181. StumbleuponNetwork and share. Digg Current Yahoo Buzz
    182. 182. StumbleuponNetwork and share. Digg Current Yahoo Buzz Google Buzz
    183. 183. StumbleuponNetwork and share. Digg Current Yahoo Buzz Google Buzz Delicious.com
    184. 184. StumbleuponNetwork and share. Digg Current Yahoo Buzz Google Buzz Delicious.com Fuelyourcreativity.com
    185. 185. StumbleuponNetwork and share. Digg Current Yahoo Buzz Google Buzz Delicious.com Fuelyourcreativity.com Myspace
    186. 186. StumbleuponNetwork and share. Digg Current Yahoo Buzz Google Buzz Delicious.com Fuelyourcreativity.com Myspace facebook
    187. 187. StumbleuponNetwork and share. Digg Current Yahoo Buzz Google Buzz Delicious.com Fuelyourcreativity.com Myspace facebook Twitter
    188. 188. Link and feed.
    189. 189. cross-link everywhere possibleLink and feed. [be where people are]
    190. 190. cross-link everywhere possibleLink and feed. [be where people are] offer easy sharing
    191. 191. cross-link everywhere possibleLink and feed. [be where people are] offer easy sharing Google Feed Burner e-mail subscription blog feeds
    192. 192. cross-link everywhere possibleLink and feed. [be where people are] offer easy sharing Google Feed Burner e-mail subscription blog feeds facebook & Twitter feeds
    193. 193. cross-link everywhere possibleLink and feed. [be where people are] offer easy sharing Google Feed Burner e-mail subscription blog feeds facebook & Twitter feeds fill everything out, keep it up to date
    194. 194. Blogging tips
    195. 195. Find & keep a consistent voice [stay on strategy].Blogging tips
    196. 196. Find & keep a consistent voice [stay on strategy].Blogging tips It can be just for news.
    197. 197. Find & keep a consistent voice [stay on strategy].Blogging tips It can be just for news. Frequency
    198. 198. Find & keep a consistent voice [stay on strategy].Blogging tips It can be just for news. Frequency Spice it up [art, video, links]
    199. 199. Find & keep a consistent voice [stay on strategy].Blogging tips It can be just for news. Frequency Spice it up [art, video, links] Take longer to write it than it takes to read it.
    200. 200. Find & keep a consistent voice [stay on strategy].Blogging tips It can be just for news. Frequency Spice it up [art, video, links] Take longer to write it than it takes to read it. Keywords & tags
    201. 201. Find & keep a consistent voice [stay on strategy].Blogging tips It can be just for news. Frequency Spice it up [art, video, links] Take longer to write it than it takes to read it. Keywords & tags Current info & events
    202. 202. Blogging tipsFebruary 2011
    203. 203. Blogging tips
    204. 204. Blogging tips
    205. 205. facebook
    206. 206. Personal profilefacebook
    207. 207. Personal profile PLUS business pagefacebook
    208. 208. Personal profile PLUS business pagefacebook Frequency - 1x/wk to 2x/ day
    209. 209. Personal profile PLUS business pagefacebook Frequency - 1x/wk to 2x/ day [more on special events]
    210. 210. Personal profile PLUS business pagefacebook Frequency - 1x/wk to 2x/ day [more on special events] Take it with a grain of salt
    211. 211. Personal profile PLUS business pagefacebook Frequency - 1x/wk to 2x/ day [more on special events] Take it with a grain of salt Interact a lot
    212. 212. Personal profile PLUS business pagefacebook Frequency - 1x/wk to 2x/ day [more on special events] Take it with a grain of salt Interact a lot Links-photos-videos
    213. 213. Personal profile PLUS business pagefacebook Frequency - 1x/wk to 2x/ day [more on special events] Take it with a grain of salt Interact a lot Links-photos-videos New pages update
    214. 214. facebookNew pages
    215. 215. facebookNew pages
    216. 216. facebookNew pages
    217. 217. facebookNew pages
    218. 218. facebookNew pages
    219. 219. facebookNew pages
    220. 220. facebookNew pages
    221. 221. facebookNew pages
    222. 222. facebookNew pages
    223. 223. Twitter
    224. 224. Twitter
    225. 225. Twitter
    226. 226. Twitter Brand your page [graphics and copy]
    227. 227. Twitter
    228. 228. Twitter Brand your page [graphics and copy]
    229. 229. Twitter Brand your page frequency - and copy] 5x/ [graphics 1x/wk to day [more during special events]
    230. 230. Twitter Brand your page frequency - and copy] 5x/ [graphics 1x/wk to day [more during special events] can vary more content [but don’t be mundane]
    231. 231. Twitter Brand your page frequency - and copy] 5x/ [graphics 1x/wk to day [more during special events] can vary more content [but don’t be mundane] the almighty hashtag [ @ RT # via FF ]
    232. 232. Twitter Brand your page frequency - and copy] 5x/ [graphics 1x/wk to day [more during special events] can vary more content [but don’t be mundane] the almighty hashtag [ @ RT # via FF ] interact. respond. retweet.
    233. 233. Twitter Brand your pageBiz Stone says he first realized thatTwitter could be used as a global frequency - and copy] 5x/ [graphics 1x/wk toorganizing tool in April 2008, when dayAmerican graduate student James Buckwas arrested while covering anti- [more during specialgovernment protests in Egypt. events] can vary more contentOn his way to the police station, Bucktweeted one word — "arrested" — to [but don’t be mundane]his friends, who were able to call theconsulate and Egyptian authorities and the almighty hashtaghelp secure his release. [ @ RT # via FF ]Later he tweeted one word again, thistime it was “free.” interact. respond. retweet.
    234. 234. Helpful, free tools
    235. 235. Google AnalyticsHelpful, free tools
    236. 236. Google AnalyticsHelpful, free tools Tweet Deck
    237. 237. Google AnalyticsHelpful, free tools Tweet Deck Hootsuite
    238. 238. Google AnalyticsHelpful, free tools Tweet Deck Hootsuite Klout.com
    239. 239. Google AnalyticsHelpful, free tools Tweet Deck Hootsuite Klout.com Google Feed Burner
    240. 240. Google AnalyticsHelpful, free tools Tweet Deck Hootsuite Klout.com Google Feed Burner Addictomatic.com
    241. 241. think mobile
    242. 242. think mobile THINK BIG
    243. 243. think mobile THINK BIG think small
    244. 244. think mobile THINK BIGthink think smallplayfully
    245. 245. think mobile THINK BIGthink think smallplayfullythink fast
    246. 246. think mobile THINK BIGthink think smallplayfullythink fast think fast
    247. 247. think mobile THINK BIGthink think smallplayfullythink fast think fast think Star Trek
    248. 248. Social media is a conversation.

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