Cemais Williams Evening

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nGenera - Wikinomics: How Mass Collaboration Changes Everything
por Anthony D.Williams

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  • Cemais Williams Evening

    1. 1. Wikinomics: How Mass Collaboration Changes Everything Anthony D. Williams
    2. 2. The Democratization of Value Creation
    3. 3. Wikinomics – 22 Languages
    4. 4. New Possibilities for Collective Action <ul><li>2 million English language articles </li></ul><ul><li>15X encyclopedia Britannica </li></ul><ul><li>200+ languages </li></ul><ul><li>1 million + editors </li></ul><ul><li>70,000 regular contributors </li></ul><ul><li>8 th most visited site on the Web </li></ul>
    5. 5. Age of Participation: Wiki the Educational Curriculum
    6. 6. LINUX Age of Participation: Open Source Operating Systems
    7. 7. Age of Participation: A Peer-Produced Mutual Fund Marketocracy.com Investment Management
    8. 8. Age of Participation: Peer-to-Peer Lending
    9. 9. Age of Participation: A User-Generated Television Station Current TV wins an Emmy
    10. 10. Age of Participation: Citizen Journalism
    11. 11. Age of Participation: Chinese Motorcycles
    12. 12. Age of Participation: The Open Source Microprocessor <ul><li>“ Our goal is to create a larger community where open conversations and collaborative development spawn dramatic innovations around chip design.” </li></ul>
    13. 13. Age of Participation: Citizen Science
    14. 14. Age of Participation: Citizen Science science blogs RSS dashboards podcasts Wiki-science geo-spatial search mobile science
    15. 15. Source: Howard Ratner, CTO, Nature Publishing Group Age of Participation: Citizen Science
    16. 16. Source: Howard Ratner, CTO, Nature Publishing Group Age of Participation: Citizen Science
    17. 17. <ul><li>The Technology Revolution </li></ul>
    18. 18. Web 2.0: Broadband, Mobile, Pervasive L EGACY 2.0
    19. 19. Broadband: True Multimedia & the 3D Internet
    20. 20. Mobile: Anytime, Anywhere Services <ul><li>100 million handsets in sub-Saharan Africa </li></ul><ul><li>520 million handsets in China </li></ul><ul><li>3.1 billion users worldwide </li></ul><ul><li>Rising to over 4 billion by 2010 </li></ul><ul><li>97% of Tanzanians say they can access a mobile phone </li></ul>
    21. 21. Pervasive: Digital/Physical Convergence http://www.flickr.com/photos/jonathanvlarocca/310472325/in/photostream
    22. 22. From Farmer’s Fields . . .
    23. 23. . . . to the Health Care System <ul><li>Patients monitor their blood pressure, glucose, weight, etc. using Bluetooth enabled medical devices </li></ul><ul><li>Readings are wirelessly transmitted via mobile phone to a central data repository </li></ul><ul><li>Clinical decision support algorithms are applied to the data </li></ul><ul><li>Alerts sent to the patients and/or clinicians as appropriate </li></ul>
    24. 24. . . . and Environmental Quality Monitoring
    25. 25. . . . and Environmental Quality Monitoring
    26. 26. The Internet of Things: Any Object Can Be “Intelligent”
    27. 27. Browsing the Physical World
    28. 28. The Power of Collaborative Communities vs. Blogger.com beats CNN.com
    29. 29. The Power of Collaborative Communities vs. Flickr.com beats WebShots.com
    30. 30. The Power of Collaborative Communities vs. Myspace.com beat MTV.com
    31. 31. The Global Computer
    32. 32. The Universal Library of Knowledge <ul><li>32 million books </li></ul><ul><li>750 million articles and essays </li></ul><ul><li>25 million songs </li></ul><ul><li>500 million images </li></ul><ul><li>500,000 movies </li></ul><ul><li>3 million videos, TV shows, and short films </li></ul><ul><li>100 billion public Web pages </li></ul>
    33. 33. <ul><li>Rise of the </li></ul><ul><li>“ Net Generation” </li></ul>
    34. 34. The Digital Natives
    35. 35. Growing Up Digital
    36. 36. The N-Gen Mind <ul><li>Digital technologies impact brain function </li></ul><ul><ul><li>Perception and cognitive abilities </li></ul></ul><ul><ul><li>Skill acquisition </li></ul></ul><ul><ul><li>Learning </li></ul></ul><ul><ul><li>Empathy, altruism and other fundamental human traits </li></ul></ul><ul><li>How does growing up digital influence social, interpersonal and consumer behavior? </li></ul><ul><li>Implications for marketing and management </li></ul>
    37. 37. The N-Gen Wants the Internet Which would you rather do? Source: 2007 New Paradigm Global Study (Q825) * Significantly higher than for Xers/Boomers
    38. 38. N-Gen Life Without Technology
    39. 39. N-Gen Life Without Technology
    40. 40. % Regularly Add or Change Things Online A Generation of Content Creators Source: 2007 New Paradigm Global Study (Q640)
    41. 41. Rise of the Prosumer
    42. 42. Resistance is Futile <ul><li>Closed - Proprietary OS and applications </li></ul>Prosumers – Developers collaboratively created a free unlock solution Vertically Integrated – Customers must use AT&T Prosumers – hacked, modified, and created applications
    43. 43. The Power of Mass Collaboration
    44. 44. Wither the Record Label’s <ul><li>“ The commercial roles of music companies will be more as facilitators for bringing music and the rights that support them in to the market place, as opposed to being originators of the content itself.” </li></ul><ul><ul><ul><li>Roger Faxon, chief executive of EMI Music Publishing </li></ul></ul></ul>
    45. 45. Digg.com: A Community of News Editors
    46. 46. Open Source Marketing
    47. 47. New Models of Democracy Interactive models of political communication and a genuine role in democracy and governance
    48. 48. Under 25 Population (thousands) Global N-Gen Population Source: United Nations (N-Gen in India + China) = 9.5 x (N-Gen in U.S. and Canada)
    49. 49. The World: According to Land Area Source: Worldmapper
    50. 50. The World: Number of Children Under 15 (2004) Source: Worldmapper
    51. 51. Tapping a Global Talent Pool Less developed countries More developed countries
    52. 52. The First Global Generation? Exxon Valdez OJ Simpson Divorce Challenger disaster Exxon Valdez disaster Kurt Cobain .com .boom Immigration Democracy WTO HK returned to China Chernobyl Financial Crisis European Union Gulf War 1 Challenger Disaster Dolly The Berlin Wall
    53. 53. Mass Collaboration & Innovation
    54. 54. Wikinomics & Mass Innovation R&D Lab Firm Customer R&D Labs Firms
    55. 55. Brainstorming with Customer Communities
    56. 56. Turning Gamers into Game Developers
    57. 57. Customer Input Throughout the Product Lifecycle Prosumer Lifecycle Feedback Design Testing Creation Customization Distribution Marketing Aftermarket modifications
    58. 58. The World is Your R&D Department
    59. 59. Acquiring External Ideas & Innovation <ul><li>An eBay for innovation </li></ul><ul><li>How do you create a vibrant marketplace where you leverage other people's talents, ideas and assets quickly and move on? </li></ul><ul><li>P&G’s Larry Huston: “Alliances and joint ventures don't open up the spirit of capitalism within the company. They're vestiges of the central planning approach when instead you need free market mechanisms.” </li></ul>
    60. 60. Ideagoras: Marketplaces for Uniquely Qualified Minds
    61. 61. Connecting Solution Seekers with Problem Solvers
    62. 62. Climate Change: The First Truly Global Cause
    63. 63. Gene Patent Crisis?
    64. 64. A Public Biological Blueprint for All Human Life <ul><li>Consortium members: APBiotech, AstraZeneca Group PLC, Aventis, Bayer Group AG, Bristol-Myers Squibb Co., F. Hoffmann-La Roche, Glaxo SmithKline , Wellcome Trust , IBM, Motorola, Novartis AG, Pfizer Inc., and Searle </li></ul>
    65. 65. Open Source Biology: Drugs for Neglected Diseases
    66. 66. Private Enterprise and Public Foundations Private Enterprise: Closed Innovation Public Foundation: Open Innovation Standards & disclosure build the enabling platform Patent protection facilitates commercialization
    67. 67. Opening Up Your Platform – Creating An Ecosystem
    68. 68. No Tax, No Tariffs Competition
    69. 69. No Tax, No Tariffs Competition “ Should you take your core assets and processes and keep them to yourself? Or, do you expose them to every software company on the planet and entice them to come in and help develop those assets?” “ We believe that our strength, our genome, our understanding on how to build applications is significantly enhanced by this kind of collaborative innovation marketplace.” -- Shai Agassi, formerly SAP
    70. 70. From Multinational to Global <ul><li>Engine - US, Japan, Europe </li></ul><ul><li>Multi-national </li></ul><ul><li>Act Local </li></ul><ul><li>Engine - China, India, emergent </li></ul><ul><li>Global </li></ul><ul><li>Act Global </li></ul>
    71. 71. Worldsourcing
    72. 72. The Global Plant Floor 2.0
    73. 73. Global Revolutionaries
    74. 74. Brazil’s Untapped Power
    75. 75. <ul><li>Wikinomics </li></ul><ul><li>and the World </li></ul>
    76. 76. Wikinomics and the World Government Education GLOBAL CHANGE Science Environment Democracy Health Care
    77. 77. Government 2.0: Wikinomics, Government & Democracy <ul><li>The definitive worldwide investigation of how Wikinomics and the Web 2.0 is revolutionizing government and democracy. </li></ul><ul><li>A global member-funded community of change agents and thought leaders </li></ul>
    78. 78. The Decline of Engagement <ul><li>Voter participation in many mature democracies fell in second half of 20 th century – Ireland, France, Austria, Germany, Italy, Switzerland and Canada </li></ul>% Turnout
    79. 79. Traditional Models of Global Governance New international structures and supranational alliances
    80. 80. Opening up the Boundaries of Government Inviting input from citizens, non-governmental organizations and private enterprise . . .
    81. 81. Early 20 th Century Views on Democracy The private citizen today has come to feel rather like a deaf spectator in the back row, who ought to keep his mind on the mystery off there, but cannot manage to keep awake. - Walter Lippmann No government by experts in which the masses do not have the chance to inform the experts as to their needs can be anything but an oligarchy managed in the interests of the few. - John Dewey
    82. 82. Social Governance with Web 2.0 Blog Ideas & Comments Personal Attractor Wiki Shared Documents Status/Policies/etc. Forum Question & Answer Discussion Point Shared Bookmarks Co-developed resource Research/Look up Feed Reader Updates in one place Quick scan Social Networking Search & Find People Bonds over distance RSS Feeds and Tags Act as Linking Mechanism
    83. 83. Radical Transparency: “Off the Record” Is Dead
    84. 84. Mass Collaboration and Citizen Engagement
    85. 85. Web-based Platforms for Problem Solving
    86. 86. Web-based Platforms for Problem Solving
    87. 87. Global Rallies Put Pressure on Burma
    88. 88. Global Corporate Accountability (but not by government)
    89. 89. Virtual Parliaments: A Place Where Citizens and their Representatives Collaborate
    90. 90. Democracy in the Age of Participation <ul><li>If the first wave of democracy established elected and accountable institutions of governance, but with a weak public mandate and an inert citizenry … </li></ul>… the second wave will be characterized by strong representation and a new culture of public deliberation built on active citizenship
    91. 91. Thank You <ul><li>Anthony D. Williams Senior Fellow, nGenera Insight </li></ul><ul><li>133 King Street East, Suite 300 Toronto, Canada </li></ul><ul><li>[email_address] </li></ul><ul><li>416-863-8864 </li></ul>

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