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nGenera - Wikinomics: How Mass Collaboration Changes Everything …

nGenera - Wikinomics: How Mass Collaboration Changes Everything
por Anthony D.Williams

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  • 1. Wikinomics: How Mass Collaboration Changes Everything Anthony D. Williams
  • 2. The Democratization of Value Creation
  • 3. Wikinomics – 22 Languages
  • 4. New Possibilities for Collective Action
    • 2 million English language articles
    • 15X encyclopedia Britannica
    • 200+ languages
    • 1 million + editors
    • 70,000 regular contributors
    • 8 th most visited site on the Web
  • 5. Age of Participation: Wiki the Educational Curriculum
  • 6. LINUX Age of Participation: Open Source Operating Systems
  • 7. Age of Participation: A Peer-Produced Mutual Fund Marketocracy.com Investment Management
  • 8. Age of Participation: Peer-to-Peer Lending
  • 9. Age of Participation: A User-Generated Television Station Current TV wins an Emmy
  • 10. Age of Participation: Citizen Journalism
  • 11. Age of Participation: Chinese Motorcycles
  • 12. Age of Participation: The Open Source Microprocessor
    • “ Our goal is to create a larger community where open conversations and collaborative development spawn dramatic innovations around chip design.”
  • 13. Age of Participation: Citizen Science
  • 14. Age of Participation: Citizen Science science blogs RSS dashboards podcasts Wiki-science geo-spatial search mobile science
  • 15. Source: Howard Ratner, CTO, Nature Publishing Group Age of Participation: Citizen Science
  • 16. Source: Howard Ratner, CTO, Nature Publishing Group Age of Participation: Citizen Science
  • 17.
    • The Technology Revolution
  • 18. Web 2.0: Broadband, Mobile, Pervasive L EGACY 2.0
  • 19. Broadband: True Multimedia & the 3D Internet
  • 20. Mobile: Anytime, Anywhere Services
    • 100 million handsets in sub-Saharan Africa
    • 520 million handsets in China
    • 3.1 billion users worldwide
    • Rising to over 4 billion by 2010
    • 97% of Tanzanians say they can access a mobile phone
  • 21. Pervasive: Digital/Physical Convergence http://www.flickr.com/photos/jonathanvlarocca/310472325/in/photostream
  • 22. From Farmer’s Fields . . .
  • 23. . . . to the Health Care System
    • Patients monitor their blood pressure, glucose, weight, etc. using Bluetooth enabled medical devices
    • Readings are wirelessly transmitted via mobile phone to a central data repository
    • Clinical decision support algorithms are applied to the data
    • Alerts sent to the patients and/or clinicians as appropriate
  • 24. . . . and Environmental Quality Monitoring
  • 25. . . . and Environmental Quality Monitoring
  • 26. The Internet of Things: Any Object Can Be “Intelligent”
  • 27. Browsing the Physical World
  • 28. The Power of Collaborative Communities vs. Blogger.com beats CNN.com
  • 29. The Power of Collaborative Communities vs. Flickr.com beats WebShots.com
  • 30. The Power of Collaborative Communities vs. Myspace.com beat MTV.com
  • 31. The Global Computer
  • 32. The Universal Library of Knowledge
    • 32 million books
    • 750 million articles and essays
    • 25 million songs
    • 500 million images
    • 500,000 movies
    • 3 million videos, TV shows, and short films
    • 100 billion public Web pages
  • 33.
    • Rise of the
    • “ Net Generation”
  • 34. The Digital Natives
  • 35. Growing Up Digital
  • 36. The N-Gen Mind
    • Digital technologies impact brain function
      • Perception and cognitive abilities
      • Skill acquisition
      • Learning
      • Empathy, altruism and other fundamental human traits
    • How does growing up digital influence social, interpersonal and consumer behavior?
    • Implications for marketing and management
  • 37. The N-Gen Wants the Internet Which would you rather do? Source: 2007 New Paradigm Global Study (Q825) * Significantly higher than for Xers/Boomers
  • 38. N-Gen Life Without Technology
  • 39. N-Gen Life Without Technology
  • 40. % Regularly Add or Change Things Online A Generation of Content Creators Source: 2007 New Paradigm Global Study (Q640)
  • 41. Rise of the Prosumer
  • 42. Resistance is Futile
    • Closed - Proprietary OS and applications
    Prosumers – Developers collaboratively created a free unlock solution Vertically Integrated – Customers must use AT&T Prosumers – hacked, modified, and created applications
  • 43. The Power of Mass Collaboration
  • 44. Wither the Record Label’s
    • “ The commercial roles of music companies will be more as facilitators for bringing music and the rights that support them in to the market place, as opposed to being originators of the content itself.”
        • Roger Faxon, chief executive of EMI Music Publishing
  • 45. Digg.com: A Community of News Editors
  • 46. Open Source Marketing
  • 47. New Models of Democracy Interactive models of political communication and a genuine role in democracy and governance
  • 48. Under 25 Population (thousands) Global N-Gen Population Source: United Nations (N-Gen in India + China) = 9.5 x (N-Gen in U.S. and Canada)
  • 49. The World: According to Land Area Source: Worldmapper
  • 50. The World: Number of Children Under 15 (2004) Source: Worldmapper
  • 51. Tapping a Global Talent Pool Less developed countries More developed countries
  • 52. The First Global Generation? Exxon Valdez OJ Simpson Divorce Challenger disaster Exxon Valdez disaster Kurt Cobain .com .boom Immigration Democracy WTO HK returned to China Chernobyl Financial Crisis European Union Gulf War 1 Challenger Disaster Dolly The Berlin Wall
  • 53. Mass Collaboration & Innovation
  • 54. Wikinomics & Mass Innovation R&D Lab Firm Customer R&D Labs Firms
  • 55. Brainstorming with Customer Communities
  • 56. Turning Gamers into Game Developers
  • 57. Customer Input Throughout the Product Lifecycle Prosumer Lifecycle Feedback Design Testing Creation Customization Distribution Marketing Aftermarket modifications
  • 58. The World is Your R&D Department
  • 59. Acquiring External Ideas & Innovation
    • An eBay for innovation
    • How do you create a vibrant marketplace where you leverage other people's talents, ideas and assets quickly and move on?
    • P&G’s Larry Huston: “Alliances and joint ventures don't open up the spirit of capitalism within the company. They're vestiges of the central planning approach when instead you need free market mechanisms.”
  • 60. Ideagoras: Marketplaces for Uniquely Qualified Minds
  • 61. Connecting Solution Seekers with Problem Solvers
  • 62. Climate Change: The First Truly Global Cause
  • 63. Gene Patent Crisis?
  • 64. A Public Biological Blueprint for All Human Life
    • Consortium members: APBiotech, AstraZeneca Group PLC, Aventis, Bayer Group AG, Bristol-Myers Squibb Co., F. Hoffmann-La Roche, Glaxo SmithKline , Wellcome Trust , IBM, Motorola, Novartis AG, Pfizer Inc., and Searle
  • 65. Open Source Biology: Drugs for Neglected Diseases
  • 66. Private Enterprise and Public Foundations Private Enterprise: Closed Innovation Public Foundation: Open Innovation Standards & disclosure build the enabling platform Patent protection facilitates commercialization
  • 67. Opening Up Your Platform – Creating An Ecosystem
  • 68. No Tax, No Tariffs Competition
  • 69. No Tax, No Tariffs Competition “ Should you take your core assets and processes and keep them to yourself? Or, do you expose them to every software company on the planet and entice them to come in and help develop those assets?” “ We believe that our strength, our genome, our understanding on how to build applications is significantly enhanced by this kind of collaborative innovation marketplace.” -- Shai Agassi, formerly SAP
  • 70. From Multinational to Global
    • Engine - US, Japan, Europe
    • Multi-national
    • Act Local
    • Engine - China, India, emergent
    • Global
    • Act Global
  • 71. Worldsourcing
  • 72. The Global Plant Floor 2.0
  • 73. Global Revolutionaries
  • 74. Brazil’s Untapped Power
  • 75.
    • Wikinomics
    • and the World
  • 76. Wikinomics and the World Government Education GLOBAL CHANGE Science Environment Democracy Health Care
  • 77. Government 2.0: Wikinomics, Government & Democracy
    • The definitive worldwide investigation of how Wikinomics and the Web 2.0 is revolutionizing government and democracy.
    • A global member-funded community of change agents and thought leaders
  • 78. The Decline of Engagement
    • Voter participation in many mature democracies fell in second half of 20 th century – Ireland, France, Austria, Germany, Italy, Switzerland and Canada
    % Turnout
  • 79. Traditional Models of Global Governance New international structures and supranational alliances
  • 80. Opening up the Boundaries of Government Inviting input from citizens, non-governmental organizations and private enterprise . . .
  • 81. Early 20 th Century Views on Democracy The private citizen today has come to feel rather like a deaf spectator in the back row, who ought to keep his mind on the mystery off there, but cannot manage to keep awake. - Walter Lippmann No government by experts in which the masses do not have the chance to inform the experts as to their needs can be anything but an oligarchy managed in the interests of the few. - John Dewey
  • 82. Social Governance with Web 2.0 Blog Ideas & Comments Personal Attractor Wiki Shared Documents Status/Policies/etc. Forum Question & Answer Discussion Point Shared Bookmarks Co-developed resource Research/Look up Feed Reader Updates in one place Quick scan Social Networking Search & Find People Bonds over distance RSS Feeds and Tags Act as Linking Mechanism
  • 83. Radical Transparency: “Off the Record” Is Dead
  • 84. Mass Collaboration and Citizen Engagement
  • 85. Web-based Platforms for Problem Solving
  • 86. Web-based Platforms for Problem Solving
  • 87. Global Rallies Put Pressure on Burma
  • 88. Global Corporate Accountability (but not by government)
  • 89. Virtual Parliaments: A Place Where Citizens and their Representatives Collaborate
  • 90. Democracy in the Age of Participation
    • If the first wave of democracy established elected and accountable institutions of governance, but with a weak public mandate and an inert citizenry …
    … the second wave will be characterized by strong representation and a new culture of public deliberation built on active citizenship
  • 91. Thank You
    • Anthony D. Williams Senior Fellow, nGenera Insight
    • 133 King Street East, Suite 300 Toronto, Canada
    • [email_address]
    • 416-863-8864