Starting Your Own Business

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This is a general overview of starting your own business talks about marketing , branding , customers, ROI and technology

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Starting Your Own Business

  1. 1. Starting Your Own business It is an Adventure Pete DuMelle PD Design Inc Technology / Business Specialist
  2. 2. Overview <ul><li>Do you have what it takes? </li></ul><ul><li>How are you going to start? What you need? </li></ul><ul><li>About the customers </li></ul><ul><li>How to reach the customers </li></ul><ul><li>Make your self unique </li></ul><ul><li>Using Technology </li></ul><ul><li>Tracking </li></ul><ul><li>Actions Items </li></ul>
  3. 3. Do you have what it take? <ul><li>Confidence and support structure </li></ul><ul><li>Hard work </li></ul><ul><li>Creative </li></ul><ul><li>Multitask </li></ul><ul><li>Ware many Hats </li></ul><ul><li>Can you Accept “NO” </li></ul><ul><li>Make it past the First Year </li></ul>
  4. 4. How are you going to start? What you need? <ul><li>MBA </li></ul><ul><ul><li>Full business plan </li></ul></ul><ul><ul><li>Structure and a project plan focus </li></ul></ul><ul><li>Bootstrap </li></ul><ul><ul><li>Limited funds and resources </li></ul></ul><ul><ul><li>You do what needs to be done now and have an idea of what is next </li></ul></ul><ul><ul><li>Find people that you can trade or work with </li></ul></ul><ul><li>Basics </li></ul><ul><ul><li>Knowledge of your industry </li></ul></ul><ul><ul><li>Initial investment for materials </li></ul></ul><ul><ul><li>S Corporation </li></ul></ul><ul><ul><li>Insurance </li></ul></ul><ul><ul><li>Get help where you need it </li></ul></ul>
  5. 5. About the customers <ul><li>Buyers are in control of who they buy from </li></ul><ul><ul><li>Over 70% of the people Google before buy </li></ul></ul><ul><ul><li>Referrals marketing is still gets best ROI </li></ul></ul><ul><ul><li>Old school sales is out it is educating the customer </li></ul></ul><ul><li>What type of value add are you offering them? </li></ul><ul><li>Build relationships </li></ul>
  6. 6. How to reach the customers <ul><li>Networking </li></ul><ul><ul><li>Meetup groups </li></ul></ul><ul><ul><li>BNI </li></ul></ul><ul><ul><li>Trade Organizations </li></ul></ul><ul><li>Power partners </li></ul><ul><li>Referral marketing from existing customers </li></ul><ul><li>Low priority items </li></ul><ul><ul><li>Cold Calls </li></ul></ul><ul><ul><li>Mass Marketing get less then 1% return </li></ul></ul>
  7. 7. Make your self unique <ul><li>How are you going to separate your self? </li></ul><ul><li>Value add? </li></ul><ul><li>What will make the customers come back? </li></ul><ul><li>Do what you are good at and like to do it will show </li></ul><ul><li>Branding and image </li></ul>
  8. 8. Using Technology <ul><li>Website </li></ul><ul><li>Contact list </li></ul><ul><li>Phone </li></ul><ul><li>Accounting </li></ul><ul><li>Quoting </li></ul>
  9. 9. Tracking <ul><li>Expenses </li></ul><ul><li>ROI on Marketing </li></ul><ul><li>Each job time and materials actual VS billed </li></ul>
  10. 10. Actions Items <ul><li>Incorporate/Insurance </li></ul><ul><li>Branding / marketing materials </li></ul><ul><ul><li>Name, website, advertising </li></ul></ul><ul><li>Start getting your name out </li></ul><ul><li>Take some relaxing time and do not worry </li></ul>
  11. 11. <ul><li>? </li></ul>

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