AB site Testing with Google Website Optimizer

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how to use and setup Google Website Optimizer

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AB site Testing with Google Website Optimizer

  1. 1. A /B testing with Google Optimizer Presented by Pete DuMelle PD Design, Inc Brought to you by Fox Valley Computing Professionals HTTP://PDDESIGNINC.COM Fox Valley Computing Professionals
  2. 2. Overview <ul><li>What is A /B Testing </li></ul><ul><li>How to use Google Optomizer </li></ul>
  3. 3. A / B Testing
  4. 4. Google Optimizer <ul><li>Free </li></ul><ul><li>Website testing and Optimization tool </li></ul><ul><li>Helps optimize site design and content </li></ul><ul><li>Helps increase revenue and ROI </li></ul>
  5. 5. How it works <ul><li>Design two or three different pages </li></ul><ul><li>Sign up for an google account </li></ul><ul><li>Add some Jave code to a few of the pages </li></ul><ul><li>Let google track and direct web traffic </li></ul><ul><li>You view the reports </li></ul>
  6. 6. How to set up <ul><li>Design your two or three webpages </li></ul><ul><li>Go to www. google .com/websiteopti mizer </li></ul><ul><li>Login with google ID or make an new account </li></ul>
  7. 7. How to set up continue
  8. 8. How to set up continue
  9. 9. How to set up continue
  10. 10. How to set up continue
  11. 11. Reporting
  12. 12. Plug-Ins for CMS <ul><li>Drupal </li></ul><ul><ul><li>http://drupal.org/project/google_website_optimizer </li></ul></ul><ul><li>WordPress </li></ul><ul><ul><li>http://websiteoptimizer.contentrobot.com/ </li></ul></ul><ul><li>Joomla </li></ul><ul><ul><li>http://www.compassdesigns.net/joomla-tutorials/how-to-use-google-web-optimizer-in-joomla </li></ul></ul>
  13. 13. Take always <ul><li>Google Optimizer </li></ul><ul><ul><li>Free </li></ul></ul><ul><ul><li>Easy to setup </li></ul></ul><ul><ul><li>Works with CMS </li></ul></ul><ul><ul><li>Good way to test Designs and Content </li></ul></ul><ul><ul><li>Works in combination of Google Analytics </li></ul></ul>
  14. 14. <ul><li>Pete DuMelle </li></ul><ul><li>PD Design Inc </li></ul><ul><li>847-768-8495 </li></ul><ul><li>[email_address] </li></ul><ul><li>Presentation </li></ul><ul><li>http://www.pddesigninc.com/BusinessBuilding.shtml </li></ul><ul><li>Articles </li></ul><ul><li>http://ezinearticles.com/?expert=Peter_DuMelle </li></ul><ul><li>Thank You </li></ul>Fox Valley Computing Professionals

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