Switch from Consoles to Social games
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Switch from Consoles to Social games

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Switch from Consoles to Social games Presentation Transcript

  • 1. switch Thanks for your participation.from consoles Don’t hesitate to contact me : pierre.dumas@gmail.comto social +33 6 44 08 07 29
  • 2. what are we talking about today ? switch from consoles to social
  • 3. 1 billion people using facebook in 2012Source 1-billion-people-using-facebookOct 2011
  • 4. MVC etc.. Social games : 99% mouse controller view model MSFC client app MSFC server DB model
  • 5. Infrastucture Zynga’s infrastructure investment : $200 000 000 in 2011Source http://www.retailroadshow.com/sys/launch.asDec 2011 p?qv=9130135024897754&k=22458273779
  • 6. Q Games “lots of technical limitations to Flash, Facebook, servers and databases” “more complicated than anticipated”SourceNov 14, 2011 Q Games ‘ PixelJunk Monsters Online
  • 7. Facebook tools
  • 8. Target : genreSourceNov 2011
  • 9. Source Study on 1500 MocoSpace mobile social gamersMay 2011 (Street Wars, Stage Hero, and Happy Farm)
  • 10. online casual games : Women spend between 40% and 300% more than men women (37%) are twice likely as men (19%) to buy virtual items to decorate a page, persona or avatarSource Study on 1000 online gamers where online Females Spend MoreAug 2011 Real Cash On Virtual Goods Than Males
  • 11. male gamers between the ages of 18 to 34 tend to monetize in freemium games at higher rates than most other demographics.Source http://www.insidesocialgames.com/2011/11/08/the-sims-social-Nov 2011 revenue-forecast-and-growth-potential/
  • 12. Social MIXBartle Psychology Quotient•Explorers•Achievers eco accomplish dominate•Socializers•Killers XP level leaderboards, missions & quests upgrades collections bragging,SIMS story progression public honors•Experimenters discover maps mini game : skills•Storytellers achievements•Achievers•Builders competitors•DeviantsSocial Games achievers alone social socializers self expressors create be with/part decorate, anything as long as they customize Character, Buildings share : whatever UGC gifts Invites Parties !!! group belonging signs deco
  • 13. Bejeweled Blitz eco achievements alone self expression social socialization competition deco
  • 14. Smootie Paradise eco competition achievements socialization alone social self expression deco
  • 15. 2 social mixes dominate fb today FarmistentsCompetarcadersSourceDec 2011
  • 16. Source 100-million-niche-audiencesNov 2011
  • 17. social customer sequence acquisition activation engagement retention monetization viralization
  • 18. Smootie ParadiseCreate engagement because : •Responsibility •Competition •Identification •Self expression, customisation •Self expression, city building •SocializationStrong love/link means retention
  • 19. Think brand
  • 20. metrics "Were an analytics company masquerading as a games company"SourceSept 2011
  • 21. SourceJan 2002
  • 22. Where are the social games going ? and should dwarves get there ?
  • 23. play social games 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 2010 2011Source INFORMATIONSept 2011 SOLUTIONS GROUP study : 1,201 qualified responses (801 US, 400 UK)
  • 24. US facebook virtual goods in million $US 1800 1600 1400 1200 1000 800 600 400 200 0 2010 2011 2012Source
  • 25. browser = ultimate platform for games. lowest barrier to entry HTML5 rapidly improvingSourceJune 2011
  • 26. HTML5 is here Flash 3D API is here Unity production pipeline soonMore synchronous gameplaycheck übestrike at the gamecopowered by Unity
  • 27. Synchronous ?Source Harris Interactive on behalf of GameHouse® among over 2,000 U.S. adultsOct 2011
  • 28. SourceI lost it, but trust me it’s as reliable as the other ones
  • 29. new marketing watch out specific SG rules QA is 1000s of players, flexible, powerful, fa choose the social mix ster, free appropriately it’s easy to know what users want… they tell you competarcaders need fb is free, fast, simple for format rules ! devs and easy for users retention be original retention retention there is room for innovation new tech niche is powerful, new tools big and profitable new hardware and expensive new architecture gamers spend a huge lotinfrastructure is costly hard core gamers tech is on fb today and complicated social games growth is not over well known brands make a difference chances are browsers and/or HTML wins
  • 30. Source Harris Interactive on behalf of GameHouse® among over 2,000 U.S. adultsOct 2011
  • 31. Source Harris Interactive on behalf of GameHouse® among over 2,000 U.S. adultsOct 2011
  • 32. online offlineSource Harris Interactive on behalf of GameHouse® among over 2,000 U.S. adultsOct 2011
  • 33. thank you
  • 34. SourceDec 2011
  • 35. SourceNov 2011
  • 36. Source Harris Interactive on behalf of GameHouse® among over 2,000 U.S. adultsOct 2011
  • 37. SourceNov 2011
  • 38. SourceNov 2011
  • 39. Source 2,095,006,005 internet usersMar 2011
  • 40. Source Mobile – age and sexSept 2011
  • 41. Timeline
  • 42. Bigpoint’s revenues 2007: €10 million 2008: €28 million 2009: €60 million 2010: €200 million Revenues have pretty well tripled every year since 2007. If they do it again, they’ll make half a billion euros in 2011.Source http://www.gamesbrief.com/2011/11/bigpoint-sells-2000-spaceship-drones-Nov 23, 2011 for-1000-euros-each-in-just-four-days/
  • 43. asia rest rest of of the world the worldSource transactions conducted from 150,000 usersOct 2011 digital goods measurement