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  • 1. Newsletter DateNewsletter Title Volume 1, Issue / Lead Story Headline The purpose of a newsletter is to provide specialized it contains, for example, employees or people interested information to a targeted audience. Newsletters can be in purchasing a product or requesting your service. a great way to market your product or service, and also You can compile a mailing list from business reply create credibility and build your organization’s identity cards, customer information sheets, Business cards among peers, members, employees, or vendors. collected at trade shows, or membership lists. You might First, determine the audience of the newsletter. This consider purchasing a mailing list from a company. could be anyone who might benefit from the informationit contains, for example, employees or people interested in purchasing a product or requesting your service. You can compile a mailing list from business reply cards, customer information sheets, Business cardscollected at trade shows, or membership lists. You might consider purchasing a mailing list from a company. If you explore the Project Gallery, you will find manypublications that match the style of your newsletter. The purpose of a newsletter is to provide specializedinformation to a targeted audience. Next, establish how much time and money you can spend on your newsletter. These factors will help determine how frequently you publish the newsletter and its length. First, determine the audience of the newsletter. Thiscould be anyone who might benefit from the information Second Story Headline The purpose of a newsletter is to provide specialized collected at trade shows, or membership lists. You information to a targeted audience. Newsletters can be might consider purchasing a mailing list from a a great way to market your product or service, and also company. create credibility and build your organization’s identity among peers, members, employees, or vendors. First, determine the audience of the newsletter. This could be anyone who might benefit from the informationit contains, for example, employees or people interested in purchasing a product or requesting your service. If you explore the Project Gallery, you will find many publications that match the style of your newsletter. You can compile a mailing list from business reply cards, customer information sheets, Business cards
  • 2. Page 2 of 4 Inside Story Headline The purpose of a newsletter is to provide newsletter. This could be anyone who specialized information to a targeted might benefit from the information it audience. Newsletters can be a great contains, for example, employees or way to market your product or service, people interested in purchasing a product and also create credibility and build your or requesting your service. organization’s identity among peers, If you explore the Project Gallery, you will members, employees, or vendors. “To catch the reader’s find many publications that match the attention, place an First, determine the audience of the style of your newsletter.interesting sentence or newsletter. This could be anyone who quote from the story might benefit from the information it here.” contains, for example, employees or people interested in purchasing a product or requesting your service. First, determine the audience of the Inside Story Headline The purpose of a newsletter is to provide people interested in purchasing a specialized information to a targeted product or requesting your service. audience. Newsletters can be a great First, determine the audience of the Photo Caption Text way to market your product or service, newsletter. This could be anyone who and also create credibility and build your might benefit from the information it organization’s identity among peers, contains, for example, employees or members, employees, or vendors. people interested in purchasing a First, determine the audience of the product or requesting your service. newsletter. This could be anyone who might benefit from the information it contains, for example, employees or Inside Story Headline The purpose of a newsletter is to provide newsletter. This could be anyone who specialized information to a targeted might benefit from the information it audience. Newsletters can be a great contains, for example, employees or way to market your product or service, people interested in purchasing a and also create credibility and build your product or requesting your service. organization’s identity among peers, members, employees, or vendors. First, determine the audience of the
  • 3. Page 3 of 4 Inside Story HeadlineThe purpose of a newsletter is to provide style of your newsletter. specialized information to a targeted Next, establish how much time and audience. Newsletters can be a great money you can spend on your way to market your product or service, newsletter. These factors will helpand also create credibility and build your determine how frequently you publish organization’s identity among peers, your newsletter at least quarterly so that members, employees, or vendors. it’s considered a consistent source of First, determine the audience of the information. Your customers or newsletter. This could be anyone who employees will look forward to its arrival. might benefit from the information it Your headline is an important part of the contains, for example, employees or newsletter and should be considered people interested in purchasing a carefully. product or requesting your service. In a few words, it should accurately You can compile a mailing list from represent the contents of the story and business reply cards, customer draw readers into the story. information sheets, Business cards collected at trade shows, or membership Photo Caption Text lists. You might consider purchasing a mailing list from a company. If you explore the Project Gallery, youwill find many publications that match the Inside Story Headline You can also research articles or find If the newsletter is distributed internally, “filler” articles by accessing the World you might comment upon newWide Web. You can write about a variety procedures or improvements to the of topics but try to keep your articles business. Sales figures or earnings will short. show how your business is growing. Much of the content you put in your Some newsletters include a column that “To catch the reader’s newsletter can also be used for your is updated every issue, for instance, an attention, place an Web site. Microsoft Word offers a simple advice column, a book review, a letter interesting sentence way to convert your newsletter to a Web from the president, or an editorial. You or quote from the story publication. So, when you’re finished can also profile new employees or top here.” writing your newsletter, convert it to a customers or vendors. Website and post it. Selecting pictures or graphics is an The subject matter that appears in important part of adding content. newsletters is virtually endless. You can include stories that focus on current technologies or innovations in your field. You may also want to note business oreconomic trends, or make predictions for your customers or clients.
  • 4. Back Page Story Headline In a few words, it should accurately One benefit of using your newsletter as represent the contents of the story and a promotional tool is that you can reuse draw readers into the story. Develop the content from other marketing materials, headline before you write the story. This such as press releases, market studies. way, the headline will help you keep thePhone: While your main goal of distributing a story focused. newsletter might be to sell your product Examples of possible headlines include or service, the key to a successfulFax: Product Wins Industry Award, New newsletter is making it useful to your Product Can Save You Time, readers.E-Mail: Membership Drive Exceeds Goals, and New Office Opens Near You.We’re on the Web!See us at:www.Example.com