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Presentation2

  1. 1. Thesis Development Patrick GibsonMonday, June 13, 2011
  2. 2. Problem Creative decision-making today often follows an assembly-line process where each specialist gives his or her input or requirement, resulting in an unfocused, Frankenstein-like message lacking both clarity and sincerity.Monday, June 13, 2011
  3. 3. Hypothesis (Short) Designers can lead in a new generation of decision-makers who employ critical, creative thinking to problems and opportunities requiring original and innovative ideas.Monday, June 13, 2011
  4. 4. Hypothesis (Long) In contrast to leaders with backgrounds solely of business, financial, or technical focus, designers understand a persons wants and needs, and thus know better how to turn innovative technology and ideas into products and services that add value to their peoples lives. This could result in a future where more companies innovate like Apple and Google.Monday, June 13, 2011
  5. 5. Creative References “The designer… has a passion for doing something that fits somebody’s needs, but that is not just a simple fix. The designer has a dream that goes beyond what exists, rather than fixing what exists… the designer wants to create a solution that fits in a deeper situational or social sense.” – David Kelley, Founder of IDEO, in Bringing Design to Software by Terry WinogradMonday, June 13, 2011
  6. 6. Creative References • Microsoft redesigns the iPod packageMonday, June 13, 2011

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