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Presentation2

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  • 1. Thesis Development Patrick GibsonMonday, June 13, 2011
  • 2. Problem Creative decision-making today often follows an assembly-line process where each specialist gives his or her input or requirement, resulting in an unfocused, Frankenstein-like message lacking both clarity and sincerity.Monday, June 13, 2011
  • 3. Hypothesis (Short) Designers can lead in a new generation of decision-makers who employ critical, creative thinking to problems and opportunities requiring original and innovative ideas.Monday, June 13, 2011
  • 4. Hypothesis (Long) In contrast to leaders with backgrounds solely of business, financial, or technical focus, designers understand a persons wants and needs, and thus know better how to turn innovative technology and ideas into products and services that add value to their peoples lives. This could result in a future where more companies innovate like Apple and Google.Monday, June 13, 2011
  • 5. Creative References “The designer… has a passion for doing something that fits somebody’s needs, but that is not just a simple fix. The designer has a dream that goes beyond what exists, rather than fixing what exists… the designer wants to create a solution that fits in a deeper situational or social sense.” – David Kelley, Founder of IDEO, in Bringing Design to Software by Terry WinogradMonday, June 13, 2011
  • 6. Creative References • Microsoft redesigns the iPod packageMonday, June 13, 2011

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