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Presentation v7
Presentation v7
Presentation v7
Presentation v7
Presentation v7
Presentation v7
Presentation v7
Presentation v7
Presentation v7
Presentation v7
Presentation v7
Presentation v7
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Presentation v7

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  • Transcript

    • 1. Design is LeadershipPatrick Gibson
    • 2. ProblemIn the typical role as tradesperson, a designerhas limited opportunity to make his or her biggestideas heard.
    • 3. HypothesisBy taking ownership of a clients goals, thedesigner becomes a leader who can measurablyimpact business and society.When designers shoulder the risk of failure, theypossess the authority to use their conviction andcourage of imagination to profound effect.
    • 4. Creative References Jonathan Ive Senior Vice President of Industrial Design at Apple, Inc. “Today, Apple represents the most successful and faithful marriage of business and design, as $32 billion in sales last year attest. And Ive has been the companys lodestar in its journey to global trendsetter.” — Chuck Salter, Fast Company
    • 5. Creative References David Plouffe Chief Campaign Manager for Barack Obama’s 2008 presidential campaign “ The story of Mr. Obama’s journey to the pinnacle of American politics is the story of a campaign that was, even in the view of many rivals, almost flawless. Mr. Plouffe [was] known for his mathematic invocation of data in making decisions. When Mr. Obama decided to run for the presidency, Mr. Plouffe and a half-dozen staff members began plotting out a strategy.” — Adam Nagourney, Jim Rutenberg and Jeff Zeleny, The New York Times http://www.nytimes.com/2008/11/05/us/politics/05recon.html
    • 6. Creative References Paul Rand Designer of Enron Logo “ You couldnt take a picture of Enrons crime: it all happened in the world of numbers and spreadsheets, of financial reports and affidavits. But there was something you could take a picture of, and that was Rands logo. A company with a made-up name, incomprehensible business practices, and largely intangible assets suddenly had a vivid manifestation, a logo that once might have stood for nimbleness, balance and connectivity, now given new life as the crooked E.” — Michael Bierut, Design Observer
    • 7. From the Valorized Designer"What we need in the next century areindependently-minded, creative, constructivedesigners who are not just capitalist lackeys,ideologues, or technical whiz-kids."— Nigel Whiteley
    • 8. From the Valorized DesignerIndeed, tomorrows designer must not create meregraphic artifact and ephemera, but instead designlarger architectures employing these artifacts toprofound and noticeable consequence, withaccountability for the results.
    • 9. Content OutlineIntroduction: Problem and HypothesisPart 1: "The Paul Rand Problem" • Designs Origins in the Typesetting Trade • Paul Rand, Enron, and the "Consumerized" Designer • The Design Consultant • Could Design be Outsourced?
    • 10. Content OutlinePart 2: "Claiming Ownership" • The Importance of Measurable Results • Becoming a Leader • Designer as Entrepreneur • Examples of the New Designer • Barriers to this Model
    • 11. Content OutlinePart 3: "The Courage of Imagination" • What the New Responsibility Means for the Profession • Designs Importance in a Complex Society/Economy • What a Designer-led World Could Look Like
    • 12. Potential Sources• Interviews• TED lectures• Fast Company• Wired• Good• Chip and Dan Heath’s Switch and Made to Stick• Philip Kotler’s On Marketing• Malcolm Gladwell’s Tipping Point

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