Ideavibes Crowdsourcing_Apr19_2011_Workshop
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Ideavibes Crowdsourcing_Apr19_2011_Workshop

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Updated workshop presentation as presented in Ottawa, ON on April 19th. This presentation is a guide to crowdsourcing and citizen engagement for organizations from a variety of types. Also presented ...

Updated workshop presentation as presented in Ottawa, ON on April 19th. This presentation is a guide to crowdsourcing and citizen engagement for organizations from a variety of types. Also presented was the Ideavibes Crowd Engagement Platform.

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Ideavibes Crowdsourcing_Apr19_2011_Workshop Ideavibes Crowdsourcing_Apr19_2011_Workshop Presentation Transcript

  • Practical Crowdsourcing
    & Citizen Engagement
    Paul Dombowsky
  • Workshop Overview
    Time: 11:30am to 2:00pm
    Speakers: Paul Dombowsky
    Founder and ceo of Ideavibes / Fundchange
    Follow-up: Slides
    Demo of Ideavibes Crowd Engagement Platform
    4
  • Agenda
    11:36Welcome and Agenda
    11:40Round table introductions - experience with crowdsourcing and citizen engagement
    12:00What is Crowdsourcing? How can it be used for Citizen Engagement
    Examples
    Best Practices
    Challenges and Opportunities
    Engage4change Case Study
    Tools
    1:25 Q&A
    1:45 Wrap-up and Evaluation
    4
  • Opening
    …the world is becoming too fast, too complex and too networked for any organization to have all the answers inside.
    YochaiBenkler, Yale University from the Wealth of Networks
    2
  • Crowdsourcing
    Defined
    Crowdsourcing is an engagement process whereby organizations seek input from either open or closed communities of people, either homogenous or not, to contribute ideas, solutions, or support in an open process whereby the elements of creativity, competition and campaigning are reinforced through social media to come up with more powerful ideas or solutions than could be obtained through other means.
    Why Bother?
    Organizations have a difficult time engaging with their communities to strengthen their relationship and be customer/citizen focused. Internal or external, the community has ideas that can be harnessed that come from diverse backgrounds, experiences and education.
    2
  • Generations – Who Participates?
    4
  • Where is Crowdsourcing being used?
    Citizen Engagement
    As a Business Model
    Corporate
    Vancouver
    Seattle
    NYC
    San Francisco
    quirky.com
    threadless.com
    4
  • Who is your crowd?
    The crowd you know The crowd you don’t know
    Social Media Makes the Connection
    4
  • Where InnovationFits – Citizen Engagement
    4
  • The Appeal
    4
    Crowdsourcing surfaces new perspectives
    Invites participation from nontraditional sources
    Infuses real energy into the process of generating ideas and content
    Empowers people when they feel their voice is being heard
    Technology can enable participation by disenfranchised (ie. PCs in libraries/shelters with citizen engagement campaigns)
    Builds engagement and relationships with new audiences
  • Crowdsourcing works best if:
    4
    Focuses on a well-stated challenge
    Links to clear, well-articulated outcomes
    Balances input from ‘non-experts’ with guidance from ‘experts’
    Targets communities with particular perspective or experience, rather than general crowds
    Makes clear how participating will be valuable to the crowd
  • Example 1 – Product Development - Branded
    IdeaStorm was created to give a direct voice to Dell’s customers and an avenue to have online “brainstorm” sessions to allow them to share ideas and collaborate with one another and Dell. Their goal through IdeaStorm is to hear what new products or services you’d like to see Dell develop.
    In almost three years, IdeaStorm has crossed the 10,000 idea mark and implemented nearly 400 ideas!
    6
  • Example 2: Product Development - Inventions
    Quirky is an all in one product development shop for inventors.
    6
  • Example 3: Conference Agenda
    Ignite uses crowdsourcing for the source and crowd directed agenda at an upcoming event.
    6
  • Example 4: Citizen Engagement
    NYC Citizen Engagement Program
    6
  • Example 5: Citizen Engagement
    San Francisco Engage4change Citizen Engagement Program
    (2 weeks)
    • No. of Engagements = 2252
    • Referrals = 64% from Twitter
    • Cost = 500 ice cream cones ($1,000)
    • HumphrySlocombe’s Crowd= 320,000 twitter followers and Facebook Friends
    6
  • Rules of Crowdsourcing
    • Pick the right model
    • Pick the right crowd
    • Offer the right incentive (being heard is #1)
    • Don’t replace employees with the crowd
    • Benevolent Dictator
    • Monitor ideas and content to mitigate risk (liability)
    • Keep in simple – break things down
    • The crowd is generally right – if you are accessing the right crowd with the right question
    4
  • Things to watch for
    • Excessive lobbying and promotion
    • Narrow crowds product narrow results
    • No follow-through causes creditability hit
    • If you say you are generating solutions for X, communicate what happened and why
    • Broad ideation campaign descriptions will result in less focused
    results BUT too narrow will restrict creativity
    • Dismissing ideas that seem far fetched
    • Ideation often requires refinement – understanding what your crowd is saying by ‘x’
    8
  • 3 Ways to Crowdsource
    • Do it on a small scale using basic social media
    • Facebook Fan Page, Twitter Polls, YouTube Responses
    • Do it on a larger scale using existing applications
    • Ideavibes, Ideascale, Chaordix
    • Partner with a Brand
    • Pepsi’s project at SXSW – amplified crowds
    4
  • Ideavibes Citizen Engagement Platform
    • Easy to set-up and deploy
    • Able to run multiple campaigns at once
    • Can run Crowdsourcing and Crowdfunding Campaigns
    • Build stickiness and community around those that engage (sign-in and see past votes, comments, ideas)
    • Hosted solution (in Canada)
    • Able to be implemented on existing website or set-up in new, destination site
    • Social Media connected
    • One of few sub $1000/month solutions
    4
  • How Does Ideavibes Compare?
    Enterprise Collaboration or Idea Management
    Large – multi-functioning platforms for Idea Management
    Integrated into change management and process improvement lifecycles
    Middle-tier Focused Crowdsourcing Apps
    Purpose-built customizable apps focused on crowdsourcingand crowdfunding
    Departmental employee corporations
    Multiple crowdsourcing and crowdfunding campaigns
    Ad-hoc website or Social Media widgets
    Developed by web teams with basic functionality
    Functionality as opposed to business process driven
    4
  • Resources
    • “The Wisdom of Crowds” – book by James Sudwecki
    • “Crowdsourcing” – book by Jeff Howe
    • Blog: crowdsourcing.org
    • Blog: blog.ideavibes.com
    4
  • Thank you
    Paul Dombowsky | 613.878.1681 | paul@ideavibes.com
    www.ideavibes.com