Ideavibes Crowdsourcing_Apr19_2011_Workshop


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Updated workshop presentation as presented in Ottawa, ON on April 19th. This presentation is a guide to crowdsourcing and citizen engagement for organizations from a variety of types. Also presented was the Ideavibes Crowd Engagement Platform.

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Ideavibes Crowdsourcing_Apr19_2011_Workshop

  1. 1. Practical Crowdsourcing<br />& Citizen Engagement<br />Paul Dombowsky<br />
  2. 2. Workshop Overview<br />Time: 11:30am to 2:00pm<br />Speakers: Paul Dombowsky<br /> Founder and ceo of Ideavibes / Fundchange<br />Follow-up: Slides<br /> Demo of Ideavibes Crowd Engagement Platform<br />4<br />
  3. 3. Agenda<br />11:36Welcome and Agenda<br />11:40Round table introductions - experience with crowdsourcing and citizen engagement<br />12:00What is Crowdsourcing? How can it be used for Citizen Engagement<br />Examples<br />Best Practices<br />Challenges and Opportunities<br />Engage4change Case Study<br /> Tools<br />1:25 Q&A<br />1:45 Wrap-up and Evaluation<br />4<br />
  4. 4. Opening<br />…the world is becoming too fast, too complex and too networked for any organization to have all the answers inside.<br />YochaiBenkler, Yale University from the Wealth of Networks<br />2<br />
  5. 5. Crowdsourcing<br />Defined<br />Crowdsourcing is an engagement process whereby organizations seek input from either open or closed communities of people, either homogenous or not, to contribute ideas, solutions, or support in an open process whereby the elements of creativity, competition and campaigning are reinforced through social media to come up with more powerful ideas or solutions than could be obtained through other means.<br />Why Bother?<br />Organizations have a difficult time engaging with their communities to strengthen their relationship and be customer/citizen focused. Internal or external, the community has ideas that can be harnessed that come from diverse backgrounds, experiences and education. <br />2<br />
  6. 6. Generations – Who Participates?<br />4<br />
  7. 7. Where is Crowdsourcing being used?<br />Citizen Engagement<br />As a Business Model<br />Corporate<br />Vancouver<br />Seattle<br />NYC<br />San Francisco<br /><br /><br />4<br />
  8. 8. Who is your crowd?<br />The crowd you know The crowd you don’t know<br />Social Media Makes the Connection<br />4<br />
  9. 9. Where InnovationFits – Citizen Engagement <br />4<br />
  10. 10. The Appeal<br />4<br />Crowdsourcing surfaces new perspectives<br />Invites participation from nontraditional sources <br />Infuses real energy into the process of generating ideas and content<br />Empowers people when they feel their voice is being heard<br />Technology can enable participation by disenfranchised (ie. PCs in libraries/shelters with citizen engagement campaigns)<br />Builds engagement and relationships with new audiences<br />
  11. 11. Crowdsourcing works best if:<br />4<br />Focuses on a well-stated challenge<br />Links to clear, well-articulated outcomes<br />Balances input from ‘non-experts’ with guidance from ‘experts’<br />Targets communities with particular perspective or experience, rather than general crowds<br />Makes clear how participating will be valuable to the crowd<br />
  12. 12. Example 1 – Product Development - Branded<br />IdeaStorm was created to give a direct voice to Dell’s customers and an avenue to have online “brainstorm” sessions to allow them to share ideas and collaborate with one another and Dell. Their goal through IdeaStorm is to hear what new products or services you’d like to see Dell develop.<br />In almost three years, IdeaStorm has crossed the 10,000 idea mark and implemented nearly 400 ideas! <br />6<br />
  13. 13. Example 2: Product Development - Inventions<br />Quirky is an all in one product development shop for inventors.<br />6<br />
  14. 14. Example 3: Conference Agenda<br />Ignite uses crowdsourcing for the source and crowd directed agenda at an upcoming event.<br />6<br />
  15. 15. Example 4: Citizen Engagement<br />NYC Citizen Engagement Program<br />6<br />
  16. 16. Example 5: Citizen Engagement<br />San Francisco Engage4change Citizen Engagement Program<br />(2 weeks)<br /><ul><li>No. of Engagements = 2252
  17. 17. Referrals = 64% from Twitter
  18. 18. Cost = 500 ice cream cones ($1,000)
  19. 19. HumphrySlocombe’s Crowd= 320,000 twitter followers and Facebook Friends</li></ul>6<br />
  20. 20. Rules of Crowdsourcing<br /><ul><li>Pick the right model
  21. 21. Pick the right crowd
  22. 22. Offer the right incentive (being heard is #1)
  23. 23. Don’t replace employees with the crowd
  24. 24. Benevolent Dictator
  25. 25. Monitor ideas and content to mitigate risk (liability)
  26. 26. Keep in simple – break things down
  27. 27. The crowd is generally right – if you are accessing the right crowd with the right question</li></ul>4<br />
  28. 28. Things to watch for<br /><ul><li> Excessive lobbying and promotion
  29. 29. Narrow crowds product narrow results
  30. 30. No follow-through causes creditability hit
  31. 31. If you say you are generating solutions for X, communicate what happened and why
  32. 32. Broad ideation campaign descriptions will result in less focused </li></ul> results BUT too narrow will restrict creativity<br /><ul><li>Dismissing ideas that seem far fetched
  33. 33. Ideation often requires refinement – understanding what your crowd is saying by ‘x’</li></ul>8<br />
  34. 34. 3 Ways to Crowdsource<br /><ul><li>Do it on a small scale using basic social media
  35. 35. Facebook Fan Page, Twitter Polls, YouTube Responses
  36. 36. Do it on a larger scale using existing applications
  37. 37. Ideavibes, Ideascale, Chaordix
  38. 38. Partner with a Brand
  39. 39. Pepsi’s project at SXSW – amplified crowds</li></ul>4<br />
  40. 40. Ideavibes Citizen Engagement Platform<br /><ul><li>Easy to set-up and deploy
  41. 41. Able to run multiple campaigns at once
  42. 42. Can run Crowdsourcing and Crowdfunding Campaigns
  43. 43. Build stickiness and community around those that engage (sign-in and see past votes, comments, ideas)
  44. 44. Hosted solution (in Canada)
  45. 45. Able to be implemented on existing website or set-up in new, destination site
  46. 46. Social Media connected
  47. 47. One of few sub $1000/month solutions</li></ul>4<br />
  48. 48. How Does Ideavibes Compare?<br />Enterprise Collaboration or Idea Management<br />Large – multi-functioning platforms for Idea Management<br />Integrated into change management and process improvement lifecycles<br />Middle-tier Focused Crowdsourcing Apps<br />Purpose-built customizable apps focused on crowdsourcingand crowdfunding<br />Departmental employee corporations<br />Multiple crowdsourcing and crowdfunding campaigns<br />Ad-hoc website or Social Media widgets<br />Developed by web teams with basic functionality<br />Functionality as opposed to business process driven<br />4<br />
  49. 49. Resources<br /><ul><li>“The Wisdom of Crowds” – book by James Sudwecki
  50. 50. “Crowdsourcing” – book by Jeff Howe
  51. 51. Blog:
  52. 52. Blog:</li></ul>4<br />
  53. 53. Thank you<br />Paul Dombowsky | 613.878.1681 |<br /><br />
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