Ideavibes - Crowdsourcing and Civic or Citizen Engagement
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Ideavibes - Crowdsourcing and Civic or Citizen Engagement

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Presentation focused on citizen engagement and how crowdsourcing can be used in cases where innovation is the key.

Presentation focused on citizen engagement and how crowdsourcing can be used in cases where innovation is the key.

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Transcript

  • 1. Innovation through
    Citizen engagement
    Paul Dombowsky
  • 2. Fellow Citizens – I have a challenge
    Traffic congestion is a major challenge to the environment, quality of life, and economic growth of Ottawa. What ideas do you have to encourage your fellow citizens to make alternative choices for getting around the city each day?
    2
  • 3. Agenda / Highlights
    • Social media and its impact on engagement
    • 4. Practical Crowdsourcing - what is it and how can you use it?
    • 5. How to tap into the conversations that are already going on to make better decisions.
    • 6. Making crowdsourcing pay for itself - the business case.
    • 7. Best practices and how to implement.
    • 8. How to overcome some of the negatives.
    3
  • 9. Citizen Engagement in Web 2.0 for Ottawa 2.0
    • There are many one way conversations happening:
    • 10. Blogs
    • 11. Apartment 613
    • 12. TransitOttawa
    • 13. Sun & The City
    • 14. West Side Action
    • 15. URBSite
    • 16. Tea Party of Ottawa
    • 17. Spacing Ottawa
    • 18. Podcasts
    • 19. Inner City Podcast
    • 20. Spacing Podcast
    • 21. Make no mistake – your citizens want to be involved in transforming the City of today to City 2.0.
    • 22. Where is the engagement? Where is the innovation happening?
    Driven bySocial Media Platforms
    4
  • 23. Engagement – Who Participates?
    5
  • 24. Who is your crowd?
    CITY
    Engagement
    Targets
    6
  • 25. Crowdsourcing
    Defined
    An engagement process whereby organizations seek input from either open or closed communities of people, either homogenous or not, to contribute ideas, solutions, or support in an open process whereby the elements of creativity, competition and campaigning are reinforced through social media to come up with more powerful ideas or solutions than could be obtained through other means.
    Why Bother?
    Organizations have a difficult time engaging with their communities to strengthen their relationship and be citizen/crowd focused. Internal or external, the community has ideas that can be harnessed that come from diverse backgrounds, experiences and education.
    7
  • 26. Where Innovation / Crowdsourcing Fits
    8
  • 27. Innovation: Crowdsourcing vs The Survey
    9
  • 28. The Appeal
    Crowdsourcing surfaces new perspectives
    Invites participation from nontraditional sources
    Infuses real energy into the process of generating ideas and content
    Empowers people when they feel their voice is being heard
    Technology can enable participation by disenfranchised (ie. PCs in libraries/shelters with citizen engagement campaigns)
    Builds engagement and relationships with new audiences
    10
  • 29. Things to Watch For
    • Excessive lobbying and promotion
    • 30. Narrow crowds product narrow results
    • 31. No follow-through causes creditability hit
    • 32. If you say you are generating solutions for X, communicate what happened and why
    • 33. Broad ideation campaign descriptions will result in less focused results BUT too narrow will restrict creativity
    • 34. Dismissing ideas that seem far fetched
    • 35. Ideation often requires refinement – understanding what your crowd is saying by ‘x’
    11
  • 36. Example 1: Citizen Engagement
    NYC Citizen Engagement Program
    12
  • 37. Example 2: Citizen Engagement in SF
    San Francisco Engage4change Citizen Engagement Program
    (2 weeks)
    • No. of Engagements = 2252
    • 38. Referrals = 64% from Twitter
    • 39. Cost = 500 ice cream cones ($1,000)
    • 40. HumphrySlocombe’s Crowd= 320,000 twitter followers and Facebook Friends
    13
  • 41. Example 3 – Product Development - Branded
    IdeaStorm was created to give a direct voice to Dell’s customers and an avenue to have online “brainstorm” sessions to allow them to share ideas and collaborate with one another and Dell. Their goal through IdeaStorm is to hear what new products or services you’d like to see Dell develop.
    In almost three years, IdeaStorm has crossed the 10,000 idea mark and implemented nearly 400 ideas!
    14
  • 42. Example 4: Product Development - Inventions
    Quirky is an all in one product development shop for inventors.
    15
  • 43. Example 5: Conference Agenda
    Ignite uses crowdsourcing for the source and crowd directed agenda at an upcoming event.
    16
  • 44. It all starts with a Question or Problem
    17
    Needs to be:
    Clear and compelling
    Not leading
    Allow for open innovation
    Encourage participation
    Allow for outliers to feel comfortable
  • 45. I have a challenge
    18
    Land use determination – who drives the agenda and the conversation?
    Two approaches
    Opportunity driven
    Innovation driven
    The difference lies in where the ideas come from
    From the user or the customer
    From the supplier
  • 46. I have a challenge
    19
    Opportunity Driven (supplier)
    Innovation Driven (customer)
  • 47. Government as a Platform
    • Ideas and information produced by and on behalf of the citizen or the crowd
    • 48. Crowd is empowered to spark the innovation that will result in an improved approach to governance
    • 49. Move away from ‘Vending Machine Government’
    • 50. Responsibility is shared between citizens and staff
    20
  • 51. Ideavibes Citizen Engagement Platform
    • Easy to set-up and deploy
    • 52. Able to run multiple campaigns at once
    • 53. Can run Crowdsourcing and Crowdfunding Campaigns
    • 54. Build stickiness and community around those that engage (sign-in and see past votes, comments, ideas)
    • 55. Hosted solution (in Canada)
    • 56. Able to be implemented on existing website or set-up in new, destination site
    • 57. Social Media connected
    • 58. One of few sub $1000/month solutions
    21
  • 59. How an Engagement Platform Works
    22
  • 60. Implementation Process
    22
  • 61. Wrap-up Quote
    Our commitment to openness and innovation means more than simply informing citizens about how and what decisions are made. It means recognizing that government does not have all the answers and that public officials need to draw on what citizens know from the diversity of experiences they have had, to move our communities forward.
    We believe that after all, the crowd will take care of the crowd.
    23
  • 62. Thank you
    Paul Dombowsky | 613.878.1681 | paul@ideavibes.com
    www.ideavibes.com