COMMUNITY DRIVEN INNOVATIONIain GrayVP, Global ServicesRed Hat Inc.April 20th, 2012
Innovating in Tough Times: PracticalWays for Innovating when Budgets are Tight and Resources are Limited Traditional Management New Management Challenge Challenge Abundant Scarce Creativity $ Tools Time Knowledge Talent “Connectedness” Speed Data
“There are always more smart people outside your company than within”- Bill Joy, Sun Microsystems.
Community Driven Innovation What Does Community Who Else is Community Innovation at Red Leveraging the Innovation Mean Hat Community? for My Organization?
What Does Community Who Else is CommunityInnovation at Red Leveraging the Innovation Mean Hat Community? for My Organization?
Red Hat built a $1B+ business selling free software
Community-Based Product Development Process 100,000+PARTICIPATE PROJECTS We participate in & create upstream projects. We build & support open communities INTEGRATE around integrated projects. We enable software & hardware partners to participate at every stage of development. STABILIZE We commercialize these innovations together with a rich ecosystem of services & certifications
KNOWLEDGEBASE SUBSCRIPTION MODEL CUSTOMER PORTAL & FORUMS HARDWARE & SOFTWARE CERTIFICATION SOFTWARE ASSURANCE GLOBAL SUPPORT SERVICES UNLIMITED 24/7 MULTI-LINGUAL AWARD-WINNING MISSION-CRITICAL SUPPORT MULTI-VENDOR CASE OWNERSHIP STABILITY WITH PRODUCT LIFECYCLE OF UP TO 10 YEARS UPDATES, PATCHES & UPGRADES SECURITY RESPONSE TEAMOPTIONAL TRAINING CURRICULA AVAILABLE
Using traditional model, Fedora development wouldhave cost about $10.8Bhttp://www.linuxfoundation.org/sites/main/files/publications/estimatinglinux.html
Many Fedora contributors are software developersBut contributors also work on marketing, design,documentation, translation, support, testing, websitedesign, usability, IT, distribution, legal and licensingissues.
Fedora Technical SupportCommunity“Given enough eyeballs, all bugs areshallow”- Linus’ Law
Level 4: Innovate Within A Community Catalyzing a Community. Sharing IP
Listen to the Customer – The Promiseof Big Data Analytics
Agenda What Does Community Who Else is Community Innovation at Red Leveraging the Innovation Mean Hat Community? for My Organization?
Listening to the Community• Does the community exist?• Does the collaboration platform exist?• Do you have the brand power to motivate participants?• What’s in it for the participants?• What changes are needed to ensure your org. is receptive to outside ideas?• How will you deal with ideas that are accepted and rejected?
Leverage the Community• Where do the skills and experience I need live and how do I connect with them?• Can I modularize my problem so it can be farmed out?• How does this limit potential solutions to my problem?• What changes are needed to my IP governance process to deal with external IP?• How do I avoid N.I.H resistance?
Innovating within the Community• What’s my motivation for innovating within a community?• Does a community exist or do I need to create it?• What role do I want to play in the community?• Am I willing and able to ‘give to’ as well as ‘take from’ the community?• How does my governance model need to change to accept shared IP?• How does my org. structure need to change to accept shared IP?
Conclusion• Red Hat’s story is an example of how community-driven innovation drives not only ‘doing more with less’ but creates results that benefit our customers and the community• The Red Hat model may not be the starting point for everyone, but there are many other great examples of companies that are bridging the gap between internally and externally-driven innovation• Think about motivations for community-driven innovation: what are your motivations, how will your community participants be motivated• Think about how your organization needs to change to accept community input.