K-12 Encounters the Internet Paul DiPerna Presentation for CNA Corporation April 12, 2006
Presentation Points: <ul><li>Brookings Observations </li></ul><ul><li>Research Questions </li></ul><ul><li>State of K-12 W...
Initial Observations  Escalating Demands on K-12 Stakeholders: <ul><li>NCLB era </li></ul><ul><ul><li>Standards </li></ul>...
<ul><li>The Internet is a potential means for  efficient communications and increased access to a variety of information. ...
Research Questions:   <ul><li>How is information presented on the top K-12 websites?  </li></ul><ul><ul><li>How do they fu...
Table 1: Google’s Top 15 “K-12” Websites 6 Free content provider Magazine Virginia Department of Education Subscription co...
Table 2: Google’s Top 15 “Education” Websites 7 Hybrid Storefront/Directory Texas State Education Agency Hybrid Magazine/D...
Google Search Findings <ul><li>Strong orientation to supply information; driven by assumptions about the user. </li></ul><...
Secondary Observations  A New Kind of Website Emerges: <ul><li>“Social network websites” boom (2003) </li></ul><ul><ul><li...
Proposal Questions:   <ul><li>How might a social network website be useful to K-12 stakeholders? </li></ul><ul><ul><li>Peo...
Table 3: Snapshot of Online Survey,  By Perspective Group  (N=158) 11 5% Grantmaker (n=8) 22% Journalist (n=35) 34% Resear...
Online Survey Findings <ul><li>At least 54% of responses in each group indicated they would like access to expert knowledg...
Conclusions <ul><li>Current K-12 and education websites are driven by assumptions about their users and focus on supplying...
A New Generation of K-12 Websites? SchoolParentNet ( www.schoolparentnet.com ) Launched in Fall 2005 14
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Paul DiPerna Review of K-12 Websites | CNA

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Paul DiPerna Review of K-12 Websites | CNA

  1. 1. K-12 Encounters the Internet Paul DiPerna Presentation for CNA Corporation April 12, 2006
  2. 2. Presentation Points: <ul><li>Brookings Observations </li></ul><ul><li>Research Questions </li></ul><ul><li>State of K-12 Websites on the Internet </li></ul><ul><li>Social Network Website Observations </li></ul><ul><li>Proposal Questions </li></ul><ul><li>Survey of K-12 “Stakeholders” </li></ul><ul><li>Conclusions </li></ul>2
  3. 3. Initial Observations Escalating Demands on K-12 Stakeholders: <ul><li>NCLB era </li></ul><ul><ul><li>Standards </li></ul></ul><ul><ul><li>Accountability </li></ul></ul><ul><ul><li>Testing </li></ul></ul><ul><ul><li>Achievement </li></ul></ul><ul><ul><li>Evaluation </li></ul></ul><ul><li>Information and Communication needs </li></ul><ul><ul><li>Access </li></ul></ul><ul><ul><li>Accuracy </li></ul></ul><ul><ul><li>Efficiency </li></ul></ul>3
  4. 4. <ul><li>The Internet is a potential means for efficient communications and increased access to a variety of information. </li></ul>4 Assumption:
  5. 5. Research Questions: <ul><li>How is information presented on the top K-12 websites? </li></ul><ul><ul><li>How do they function? </li></ul></ul><ul><ul><li>What are their main purposes? </li></ul></ul><ul><li>What are the informational needs of K-12 stakeholders? </li></ul><ul><li>Is there demand for a new kind of online information delivery system? </li></ul>5
  6. 6. Table 1: Google’s Top 15 “K-12” Websites 6 Free content provider Magazine Virginia Department of Education Subscription content provider Directory American School Directory Free content provider Directory SCORE CyberGuides Website link provider Directory EduHound.com Website link provider Directory Mathematics Archives - K12 Internet Sites Career resource center Storefront K-12Jobs.com Website link provider Directory Yahoo! Education Directory Free content provider Magazine Eisenhower National Clearinghouse (ENC) Website link provider Directory Busy Teachers' Website Website link provider Directory History/Social Studies Website for K-12 Teachers Website link provider Directory K-12 Resources For Music Educators Commercial product provider Storefront ProQuest K-12* Free content provider Magazine NASA Quest Commercial product provider Storefront K12 Website link provider Directory Awesome Library General Purpose Basic Function Name
  7. 7. Table 2: Google’s Top 15 “Education” Websites 7 Hybrid Storefront/Directory Texas State Education Agency Hybrid Magazine/Directory The EnviroLink Network NA NA formerly Ask Eric Service [dead link] Free content provider Storefront/Directory Department for Education and Skills [UK] Commercial product provider Storefront Peterson's Subscription content provider Magazine The Chronicle of Higher Education Website link provider Directory Yahoo! Education Directory Commercial product provider Storefront Education Planet Free content provider Magazine/Directory Family Education Commercial product provider Storefront Education Place Hybrid Magazine/Directory National Education Association Hybrid Magazine/Directory Education Week Website link provider Directory EDUCATION Index Hybrid Storefront/Directory U.S. Department of Education Free content provider Magazine Education World General Purpose Basic Function Name
  8. 8. Google Search Findings <ul><li>Strong orientation to supply information; driven by assumptions about the user. </li></ul><ul><li>Functions vary – magazine; storefront; directory; hybrid. </li></ul><ul><li>Purposes vary – free content; selling commercial products; link provider. </li></ul><ul><li>Interactive elements are lacking. </li></ul>8
  9. 9. Secondary Observations A New Kind of Website Emerges: <ul><li>“Social network websites” boom (2003) </li></ul><ul><ul><li>Provides platform for user-to-user communications by search, discovery, and coordination of user online profiles/pages </li></ul></ul><ul><ul><li>User-to-user communications is basic goal </li></ul></ul><ul><ul><li>Functionally connects people to each other </li></ul></ul><ul><ul><li>Structurally sets up a marketplace for contacts </li></ul></ul><ul><ul><li>Standout examples: </li></ul></ul><ul><ul><li>Friendster, MySpace, Facebook </li></ul></ul>9
  10. 10. Proposal Questions: <ul><li>How might a social network website be useful to K-12 stakeholders? </li></ul><ul><ul><li>People want K-12 information from whom? </li></ul></ul><ul><ul><li>How do people want to communicate online in order to get their K-12 information? </li></ul></ul>10
  11. 11. Table 3: Snapshot of Online Survey, By Perspective Group (N=158) 11 5% Grantmaker (n=8) 22% Journalist (n=35) 34% Researcher (n=54) 14% Policymaker (n=22) 11% Administrator (n=17) 18% Teacher (n=29) 29% Parent (n=46) Percent of Sample
  12. 12. Online Survey Findings <ul><li>At least 54% of responses in each group indicated they would like access to expert knowledge and public decision-makers. </li></ul><ul><li>At least 45% of responses in each group indicated the need for peer contacts and support within a perspective group. </li></ul><ul><li>Nearly 61% of responses indicated that a profile preference matching technology (i.e. social networking) was “appealing” or “very appealing”. </li></ul>12
  13. 13. Conclusions <ul><li>Current K-12 and education websites are driven by assumptions about their users and focus on supplying content; they lack good interactive and communications capabilities; </li></ul><ul><li>Internet research in early 2005 indicated there were no prominent websites that facilitated social networks among K-12 stakeholders; </li></ul><ul><li>Focus group research suggests potential for an online social networking service for any combination of K-12 stakeholders. </li></ul>13
  14. 14. A New Generation of K-12 Websites? SchoolParentNet ( www.schoolparentnet.com ) Launched in Fall 2005 14

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