Philippe Dewost on "beyond screens" - Connected tv & digital media forum, Moscow March 5th 2014

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Philippe Dewost on "beyond screens" - Connected tv & digital media forum, Moscow March 5th 2014

  1. 1. Beyond S c re e ns "Television - that's where movies go when they die" Bob Hope, 1953 ©Philippe Dewost — @CaisseDesDepots — March 5th 2014
  2. 2. What was TV? Broadcast Family Device Timeline
  3. 3. What is TV now? Multiple screens Content escaped
 from channels Replay and time shift 
 have reshaped the TV experience Creation / publishing tools everywhere Cartoon ©WSJ - Oct 8th 2013 - http://j.mp/1gKjor9
  4. 4. Multiple screens and audience fragmentation 9 Tablet Hours spent / day in front of a screen 7 30% US users watch Mobile 8 video on their smartphone 6 5 iPhone daily: 15min calls 4 3 PC PC PC 2 1 0 TV TV TV TV All 1/3 1/3 1/3 1990 2010 vs. 1 hour screen 1.2 Bn people spend 6.5 hrs/week on Facebook
  5. 5. From towers to routers Audience fragmentation also includes video video accounts for 50% of peak downstream traffic in Asia Netflix + YouTube account for 50% of downstream traffic on fixed networks in the US
  6. 6. Market shift 30% US users watch video on their smartphone iPhone daily: 15min calls vs. 1 hour screen 1.2 Bn people spend 6.5 hrs/week on Facebook Source:Yume Report, Feb 2014
  7. 7. Content experience is broken
  8. 8. 10 feet experience is broken Watching 1080p YouTube content on my connected TV sucks
  9. 9. Device Experience is broken Extend TV set capabilities by connecting I/O devices Increase cable clutter Manage several remote control Connected TV = 1 more cable + firmware updates?
  10. 10. Product life cycles 2014 1990 Why is the average lifespan of a TV set so long ?
  11. 11. Laws at work • Moore • Metcalfe • Duplication Years to reach 50 millions users Book Radio TV Cable Internet iPod facebook 400 38 13 10 5 3 2
  12. 12. Software is eating the world $500 $35 $99
  13. 13. Looking into TV Future Software powered and driven Contextual, natural & intuitive interfaces Platform driven, machine learning leveraged content Second screen to refocus / entertain audiences and deliver engagement metrics not yet in the TV set Content Fragmentation redefining business models Pizzas won’t disappear (Snow Crash anybody ?)
  14. 14. Maybe TV is just waiting for its 'iPhone moment' epiphany ???
  15. 15. @LaFrenchTech
  16. 16. Questions ? philippe.dewost@caissedesdepots.fr Skype, Twitter, Slideshare: pdewost ©Philippe Dewost — @CaisseDesDepots — March 5th 2014

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