Visibility 2011 2010 Time Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity Our Commitment!
TodaySocial Networking has been the global consumer phenomenon of 2008. Two-thirds of the world’s Internet population visit a social network or blogging site and the sector now accounts for almost10% of all internet time Source: Nielson Online
YourCompetitors You Your industry YourCompetitors Here Is The Issue Your customersand prospects
YourCompetitors You Your industry YourCompetitors How do your customers and their peers find you? Your customersand prospects
YourCompetitors You Your industry YourCompetitors ... In an ever expanding universe? Your customersand prospects
YourCompetitors You Your industry YourCompetitors The answer: cast a Wider Net Your customersand prospects
YourCompetitors You Your industry YourCompetitors ... To Lead Traffic To Your Site and Sales Points 1 2 3 Your customersand prospects
1 2 3 Classical sites Engage with a larger audience, Broaden the contact points the potential audience has with your brand, Create an incentive for your audience Seeding campaign, blogs, thematic sites Social media sites around You YourCompetitors You Your industry YourCompetitors
The equivalent of laying out a path to your door… The equivalent of laying a path to your door
If it is about contact, what kind of contact is it?
For thought leadershipblogging, file sharing, podcastsTo create brand awarenessblogging and a solid social network presenceTo generate demandmicroblogs, forums, seeding For customer loyalty twitter, user community and a Wiki
Read and learn from predecessors Premeet your contacts Extra article in inflight magazine Book flight Receive business Partners in style Who’s coming Pre-check do’s and don’ts in China European chambers of commerce Organize your Own events Participate in existing events Discover Opportunities to fly Discover events Learn and Demystify China Expose your business
You could think about obvious opportunities: Great ! So many bikes! They must really like them! I will export my Dutch bikes to China! Or make a smart observation: Or… hey, they don’t have a bell! Perhaps I don’t have to export but import bikes from Chine and sell them bells!
Social Networks Big FaceBook Hyves LinkedIN Plaxo Small KLM FB KLMClubs KLMClub China Traffic Focus
Social Networks Use LinkedIN as membership indicatorand interest generator FaceBook Hyves China LinkedIN Africa Plaxo KLM KLM FB KLMClubX KLMClubs KLMClubX Traffic Focus
KLM Clubs Seeding campaign, blogs, thematic sites Event calendars, news feeds, LinkedIN 16.000 professional members Positive correlation membership and revenue for KLM Average return visits every month Flying Blue Competitors Competitors
We contribute to the business of KLM but we also contribute to the brand experience of KLM. An evolution from connecting places to connecting people