Library 2.0: A New Version for the Future Vermont Department of Libraries April 12 -13, 2007 Amy “Mashup” Benson Rob “2.0” Favini

Morning Agenda Technology environment Web 2.0 101 Impact Self-service Community Trust

Technology environment

Web 2.0 101

Impact

Self-service

Community

Trust

Technological Environment Cell Mobile Viral Momentum Contribution Web as Platform Broadband Adoption Technology Environment

Cell Mobile Viral Momentum Contribution Web as Platform Broadband Adoption Technology Environment

Cell Phone/Mobile Quick Facts 233 million U.S. Subscribers 12/06 More than 76 percent of total U.S. population 10.5 percent of U.S. Households are wireless only 9-1-1 Calls: more than 240,000 a day Average local monthly bill $56.21 Mobile phone sales to consumers in the US reached 143 million units in 2006 Source: http://www.ctia.org/media/industry_info/index.cfm/AID/10323

233 million U.S. Subscribers 12/06

More than 76 percent of total U.S. population

10.5 percent of U.S. Households are wireless only

9-1-1 Calls: more than 240,000 a day

Average local monthly bill $56.21

Mobile phone sales to consumers in the US reached 143 million units in 2006

Move to Mobile

Minutes of Use

Texting - SMS Estimate 2.3 trillion messages by 2010 world-wide (1.8 trillion in Asia alone) $72.5 Billion in revenue by 2010 (up from $39.5 billion in 2005) “ Wireless messaging is the most successful mainstream mobile data service…” Gartner Industry Report, 2006 as reported in PC Magazine Online (Dec. 13, 2006)

Estimate 2.3 trillion messages by 2010 world-wide (1.8 trillion in Asia alone)

$72.5 Billion in revenue by 2010 (up from $39.5 billion in 2005)

“ Wireless messaging is the most successful mainstream mobile data service…”

IM/SMS Speak http://www.transl8it.com

Wifitti

Cell Mobile Viral Momentum Contribution Web as Platform Broadband Adoption Technology Environment

Broadband 71 million US Households (62%) by 2010 (Forrester Research) Broadband users spend on average 33% more time online than dial up users (Nielsen/NetRatings) 1/3 of US households do not have Internet access (Parks Associates, 2006)

71 million US Households (62%) by 2010 (Forrester Research)

Broadband users spend on average 33% more time online than dial up users (Nielsen/NetRatings)

1/3 of US households do not have Internet access (Parks Associates, 2006)

Pew Internet Findings Young broadband users treat Internet as destination; a place to hang out 43% of users (40 million) browse just for fun on any given day Broadband users spend more time online and report better outcomes from their Internet use

Young broadband users treat Internet as destination; a place to hang out

43% of users (40 million) browse just for fun on any given day

Broadband users spend more time online and report better outcomes from their Internet use

Wireless (WiFi) US has 8.8 wifi hotspots per 100,000 people (Ireland 18.3 per 100,000) Over 11,793 free hot spots in US (anchorfree.com)

US has 8.8 wifi hotspots per 100,000 people (Ireland 18.3 per 100,000)

Over 11,793 free hot spots in US (anchorfree.com)

City-Wide WiFi St. Cloud FL 24 sq mi Tempe AZ 40 sq mi Boston MA 48 sq mi Atlanta GA 132 sq mi Portland OR 134 sq mi Philadelphia PA 135 sq mi Corpus Christi TX 147 sq mi Chicago IL 228 sq mi Houston TX 600 sq mi San Francisco CA (network of 1500 hot-spots)

St. Cloud FL 24 sq mi

Tempe AZ 40 sq mi

Boston MA 48 sq mi

Atlanta GA 132 sq mi

Portland OR 134 sq mi

Philadelphia PA 135 sq mi

Corpus Christi TX 147 sq mi

Chicago IL 228 sq mi

Houston TX 600 sq mi

San Francisco CA (network of 1500 hot-spots)

Cell Mobile Viral Momentum Contribution Web as Platform Broadband Adoption Technology Environment

Web as Platform Rich Internet applications End of software releases Web distribution Creating individual integrated environment Google Office and Microsoft Live

Rich Internet applications

End of software releases

Web distribution

Creating individual integrated environment

Google Office and Microsoft Live

Cell Mobile Viral Momentum Contribution Web as Platform Broadband Adoption Technology Environment

Contribution Availability of tools: Blogger, PB Wiki, Audacity, Wordpress… Sites thriving on users contributing and promoting content: YouTube, digg, craigslist, MySpace, flickr, del.icio.us…

Availability of tools: Blogger, PB Wiki, Audacity, Wordpress…

Sites thriving on users contributing and promoting content: YouTube, digg, craigslist, MySpace, flickr, del.icio.us…

Cell Mobile Viral Momentum Contribution Web as Platform Broadband Adoption Technology Environment

Viral Momentum Things happen real-time Web wonders are short-lived but intense Word of mouth Web as a collection of connected communities Always online

Things happen real-time

Web wonders are short-lived but intense

Word of mouth

Web as a collection of connected communities

Always online

Flash Mobbing Smart Mobs Swarming Flash Crowd

Questions?

Web 1.0 Mid 90’s to about 2004 Dot-com boom and bust Commerce Producer–consumer model Portals and static read-only content Players who dominated: Netscape, Alta Vista, online retailers

Mid 90’s to about 2004

Dot-com boom and bust

Commerce

Producer–consumer model

Portals and static read-only content

Players who dominated: Netscape, Alta Vista, online retailers

Web 2.0 Defined? User-generated content is one of the cornerstones of Web 2.0 Web 2.0 is, at its heart, about understanding what it means to build applications for the network as a platform Web 2.0 is all about empowering individual users Web 2.0 is an attitude not a technology Web 2.0 is a catch phrase created after the dot-com crash to capture the dynamic capabilities and vision of the Web when many had lost hope in its potential

Web 1.0 Web 2.0 DoubleClick Ofoto Britannica Online Personal Websites Views Publishing Content mgt. systems Directories (taxonomy) Stickiness Google AdSense Flickr Wikipedia Blogging Cost per click Participation Wikis Tagging ("folksonomy") Syndication Source: www.oreillynet.com/lpt/a/6228

DoubleClick

Ofoto

Britannica Online

Personal Websites

Views

Publishing

Content mgt. systems

Directories (taxonomy)

Stickiness

Google AdSense

Flickr

Wikipedia

Blogging

Cost per click

Participation

Wikis

Tagging ("folksonomy")

Syndication

Welcome to the Web 2.0 The Web as platform Harnessing collective intelligence It’s all about data End of software release cycle Lightweight programming models Multiple devices Rich user experiences www.oreillynet.com/pub/a/oreilly/tim/news/ 2005/09/30/what-is-web-20.html

The Web as platform

Harnessing collective intelligence

It’s all about data

End of software release cycle

Lightweight programming models

Multiple devices

Rich user experiences

Tim O’Reilly’s 5 Things Network applications thrive when they harness network effects Share your information Don’t rely on one big idea Program for devices other than computers Knowledge is power, it’s all about the data

Network applications thrive when they harness network effects

Share your information

Don’t rely on one big idea

Program for devices other than computers

Knowledge is power, it’s all about the data

Paul Miller Web 2.0… Presages a freeing of data Permits the building of virtual applications Is participative Applications work for the user Applications are modular Is about sharing code Is about communication Is about remix Opens up the Long Tail Is built on trust Source: http://www.ariadne.ac.uk/issue45/miller/

Presages a freeing of data

Permits the building of virtual applications

Is participative

Applications work for the user

Applications are modular

Is about sharing code

Is about communication

Is about remix

Opens up the Long Tail

Is built on trust

Under the Web 2.0 Hood Server software Content syndication Messaging protocols Standards-based browsers with plugins and extensions

Server software

Content syndication

Messaging protocols

Standards-based browsers with plugins and extensions

Achieving a Richer User Experience Dynamic applications Running “desktop applications” Beefing up the experience with Ajax and Flash Light applications without having to download and install massive programs to the desktop

Dynamic applications

Running “desktop applications”

Beefing up the experience with Ajax and Flash

Light applications without having to download and install massive programs to the desktop

What Have We Done? Enterprise 2.0 Learning 2.0 Office 2.0 Travel 2.0 Music 2.0 Plague 2.0 Tiger 2.0

Enterprise 2.0

Learning 2.0

Office 2.0

Travel 2.0

Music 2.0

Plague 2.0

Tiger 2.0

Questions

Self Service Community Trust Web 2.0

Self Service Eliminate barriers Customization/privacy Anywhere anytime User drives the process

Eliminate barriers

Customization/privacy

Anywhere anytime

User drives the process

The Long Tail Coined by Chris Anderson in an October 2004 Wired Magazine article Products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters Where Have you seen it? Amazon and Netflix, Libraries, etc… Source: http://en.wikipedia.org/wiki/Long_tail

Coined by Chris Anderson in an October 2004 Wired Magazine article

Products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters

Where Have you seen it? Amazon and Netflix, Libraries, etc…

Popularity Inventory

Community Sharing, collaboration, content Reputation Rise of the professional amateur Virtual worlds

Sharing, collaboration, content

Reputation

Rise of the professional amateur

Virtual worlds

User as Contributor

Tags and Tagging Keyword or term associated with or assigned to a piece of information (like picture, article, or video clip) Usually chosen informally and personally by the author/creator or the consumer of the item Pew Internet: 28% of online Americans have used the Internet to tag content Source: http://en.wikipedia.org/wiki/Tag_%28metadata%29

Keyword or term associated with or assigned to a piece of information (like picture, article, or video clip)

Usually chosen informally and personally by the author/creator or the consumer of the item

Pew Internet: 28% of online Americans have used the Internet to tag content

Tag Clouds A visual depiction of content tags used on a Web site More frequently used tags are depicted in a larger font or otherwise emphasized, while the displayed order is generally alphabetical

A visual depiction of content tags used on a Web site

More frequently used tags are depicted in a larger font or otherwise emphasized, while the displayed order is generally alphabetical

Flickr.com Tag Cloud

Concept is Catching On Source: MSNBC Web Site http://www.msnbc.msn.com/id/16778058

Virtual Meets Real World

Exploring the Virtual Space

Trust Openness Transparency Collective intelligence Contributed content Interactivity

Openness

Transparency

Collective intelligence

Contributed content

Interactivity

Wikipedia Put to the Test Stephen Colbert And Wikiality

Stephen Colbert And Wikiality

Wikipedia Community Response Lock down Elephant page Discussion about Colbert Neutrality alerts, e.g. Larry Sanger

Lock down Elephant page

Discussion about Colbert

Neutrality alerts, e.g. Larry Sanger

Redefine Attention Span Is it Multitasking or is it Continuous Partial Attention?

Is it Multitasking or is it

Continuous Partial Attention?

Copyright and Content Ownership Who owns copyright? Association of American Publishers vs Google Who owns content? Viacom vs You Tube?

Who owns copyright?

Association of American Publishers vs Google

Who owns content?

Viacom vs You Tube?

Web 2.0 Titans How big can Google get? Is Wikipedia a sign of the Apocalypse?

How big can Google get?

Is Wikipedia a sign of the Apocalypse?

Wild, Wild West! On Wikipedia no one has to know you are a dog! The professional amateur rules the day There’s a lot of junk out there

On Wikipedia no one has to know you are a dog!

The professional amateur rules the day

There’s a lot of junk out there

But what does this have to do with my library?

Afternoon Agenda Library 2.0 Overview User expectations Goals Examples New skills and expertise Technology toolz Implementation and integration Beyond Library 2.0

Library 2.0

Overview

User expectations

Goals

Examples

New skills and expertise

Technology toolz

Implementation and integration

Beyond Library 2.0

Review Trends that Were Covered earlier by Rob and See How They Apply to Libraries Community Sharing and interactivity Trust Decentralization of authority Self service Eliminate barriers Personalized content Customization, selection, filtering Set data free Integration and interoperability

Community

Sharing and interactivity

Trust

Decentralization of authority

Self service

Eliminate barriers

Personalized content

Customization, selection, filtering

Set data free

Integration and interoperability

Expectations 2.0 Library user expectations are derived from experiences and technology available on the commercial Web A social phenomenon, not just technology Library 2.0 (L2) = a new model for library service A chance to rethink and retool what we do and who we are Find new ways to involve patrons by letting them contribute content, add tags, rate library items, and get involved in other interactive and collaborative activities Examples of good uses for new technologies that offer added service, explore new methods to deliver information, revisit user interactions Blogs, Wikis, IM, RSS, Mashups, Tagging

Library user expectations are derived from experiences and technology available on the commercial Web

A social phenomenon, not just technology

Library 2.0 (L2) = a new model for library service

A chance to rethink and retool what we do and who we are

Find new ways to involve patrons by letting them contribute content, add tags, rate library items, and get involved in other interactive and collaborative activities

Examples of good uses for new technologies that offer added service, explore new methods to deliver information, revisit user interactions

Blogs, Wikis, IM, RSS, Mashups, Tagging

IM for Virtual Reference Help the people where they are when they need help “ Don’t make me go in and talk to a person!” Make use of tools they are already using AIM Google Talk MSN Yahoo! Consolidate access to multiple services Meebo Trillian

Help the people where they are when they need help

“ Don’t make me go in and talk to a person!”

Make use of tools they are already using

AIM

Google Talk

MSN

Yahoo!

Consolidate access to multiple services

Meebo

Trillian

Blogs Post up-to-date information about aspects of library operations Collection materials Events Projects Allow patrons to comment and ask questions Generate interest, conversation, community Keep it current

Post up-to-date information about aspects of library operations

Collection materials

Events

Projects

Allow patrons to comment and ask questions

Generate interest, conversation, community

Keep it current

Darien Library Blogs

Podcasting Audio and video content Short segments Educational programs Library tours Recorded events Author talks Book discussions Public meetings Allow people to comment, start conversations online

Audio and video content

Short segments

Educational programs

Library tours

Recorded events

Author talks

Book discussions

Public meetings

Allow people to comment, start conversations online

Wikis Collaborative resource creation Anyone can be allowed to contribute and edit content Policies Documents Lists of resources Library Success: A Best Practices Wiki http://www.libsuccess.org/

Collaborative resource creation

Anyone can be allowed to contribute and edit content

Policies

Documents

Lists of resources

Library Success: A Best Practices Wiki

http://www.libsuccess.org/

Butler WikiRef

Butler WikiRef – List of Resources

Butler WikiRef – One Resource

RSS Frequently updated content Library and collection news Alert services Let patrons know about new content, upcoming events, due dates, etc. Customize Patrons subscribe to feeds that interest them RSS readers and aggregators bring together information from multiple sources Help users manage the information juggernaut that is the WWW

Frequently updated content

Library and collection news

Alert services

Let patrons know about new content, upcoming events, due dates, etc.

Customize

Patrons subscribe to feeds that interest them

RSS readers and aggregators bring together information from multiple sources

Help users manage the information juggernaut that is the WWW

MySpace Social networking service Used by people for making connections with other people who share similar interests Find information, explore communities Have a presence where the young people hang out Potential downsides Libraries not “cool” enough? MySpace just for kids? Not really a place for institutions?

Social networking service

Used by people for making connections with other people who share similar interests

Find information, explore communities

Have a presence where the young people hang out

Potential downsides

Libraries not “cool” enough?

MySpace just for kids?

Not really a place for institutions?

Boston Region MySpace Page

User-contributed Content Web 2.0 sites make it easy for users to contribute content Images, videos, audio Ideas Information Comments Conversations Collaboration Ratings Reviews New approach to describing & organizing online resources Tagging User approaches are unsystematic and often unsophisticated No complicated hierarchy to learn No special skills required Contrast with professionally developed taxonomies and controlled vocabularies

Web 2.0 sites make it easy for users to contribute content

Images, videos, audio

Ideas

Information

Comments

Conversations

Collaboration

Ratings

Reviews

New approach to describing & organizing online resources

Tagging

User approaches are unsystematic and often unsophisticated

No complicated hierarchy to learn

No special skills required

Contrast with professionally developed taxonomies and controlled vocabularies

Evolution of Data Data 1.0 Authoritative content Trained specialists Taxonomies Restricted Controlled vocabularies / terminologies Standards-based Contextual Discovery & access Data 2.0 User-contributed content J. Q. Public Folksonomies Liberated Tags Crowd-driven Personal Discovery & access

Data 1.0

Authoritative content

Trained specialists

Taxonomies

Restricted

Controlled vocabularies / terminologies

Standards-based

Contextual

Discovery & access

Data 2.0

User-contributed content

J. Q. Public

Folksonomies

Liberated

Tags

Crowd-driven

Personal

Discovery & access

Google Image Labeler An attempt to improve tags assigned to images Decentralize the task of image description Game format Paired players go head to head Random people with no special training and no safety nets Action! Thrills! Fun! Excitement!

An attempt to improve tags assigned to images

Decentralize the task of image description

Game format

Paired players go head to head

Random people with no special training and no safety nets

Action! Thrills! Fun! Excitement!

User Contributions Collective intelligence Take advantage of contributed work by masses of dedicated people Analysis of aggregated data and associations using software Flickr: Ford (car) vs. Ford (president) Use in conjunction with conventional cataloging Make users content partners Takes trust

Collective intelligence

Take advantage of contributed work by masses of dedicated people

Analysis of aggregated data and associations using software

Flickr: Ford (car) vs. Ford (president)

Use in conjunction with conventional cataloging

Make users content partners

Takes trust

Ann Arbor District Library -Tags in the OPAC Tags: vegan, dessert, cookbook, cookery Subject Headings: Cake. Vegan cookery. Milk-free diet -- Recipes.

PennTags @ UPenn A bookmarking tool for locating, organizing, and sharing favorite online resources Members of the Penn Community can collect and maintain URLs, links to journal articles, and records the online catalogs Resources can be organized by assigning tags and/or by grouping them into projects and annotating them A social system and discovery tool See what others are posting and what tags they are using Use PennTags collaboratively to help you find others who share your interests Users can create an RSS feed for tags in PennTags to be notified anytime that tag is used

A bookmarking tool for locating, organizing, and sharing favorite online resources

Members of the Penn Community can collect and maintain URLs, links to journal articles, and records the online catalogs

Resources can be organized by assigning tags and/or by grouping them into projects and annotating them

A social system and discovery tool

See what others are posting and what tags they are using

Use PennTags collaboratively to help you find others who share your interests

Users can create an RSS feed for tags in PennTags to be notified anytime that tag is used

PennTags Tag Cloud

FRBR Functional Requirements for Bibliographic Records (FRBR) from a study by IFLA Report provides a framework for the nature of and uses for bibliographic records A conceptual model that’s behind some changes in OPAC result sets, displays, and interactivity Not a tool or technology or software FRBR should allow systems to handle bibliographic data in new, useful ways that better fulfill user tasks and meet expectations

Functional Requirements for Bibliographic Records (FRBR) from a study by IFLA

Report provides a framework for the nature of and uses for bibliographic records

A conceptual model that’s behind some changes in OPAC result sets, displays, and interactivity

Not a tool or technology or software

FRBR should allow systems to handle bibliographic data in new, useful ways that better fulfill user tasks and meet expectations

FRBR in Use OCLC’s Fiction Finder Project A subset of WorldCat database records for fiction materials to which the FRBR algorithm has been applied An enriched record view for every work of fiction represented in WorldCat Better search results displays and functionality for WorldCat fiction records including links to groups of related WorldCat records by language, format, manifestation/edition, etc.

OCLC’s Fiction Finder Project

A subset of WorldCat database records for fiction materials to which the FRBR algorithm has been applied

An enriched record view for every work of fiction represented in WorldCat

Better search results displays and functionality for WorldCat fiction records including links to groups of related WorldCat records by language, format, manifestation/edition, etc.

OPAC 2.0 Library OPACs contain valuable data ILS vendors don’t always prioritize functionality requests John Blyberg ILS Customer Bill of Rights http://www.blyberg.net/2005/11/20/ils-customer-bill-of-rights/ Libraries are extracting the data from their OPACS to provide new user displays and functionality

Library OPACs contain valuable data

ILS vendors don’t always prioritize functionality requests

John Blyberg

ILS Customer Bill of Rights

http://www.blyberg.net/2005/11/20/ils-customer-bill-of-rights/

Libraries are extracting the data from their OPACS to provide new user displays and functionality

CUPID – U. of Rochester CUPID: Catalog User Interface Platform for Iterative Design MARC XML copy of catalog records extracted from OPAC Displays are based on FRBR model Additional functionality to meet user needs

CUPID: Catalog User Interface Platform for Iterative Design

MARC XML copy of catalog records extracted from OPAC

Displays are based on FRBR model

Additional functionality to meet user needs

WPopac: An OPAC 2.0 Testbed Uses WordPress blogging software as basis for OPAC Integrates library catalog materials into mainstream search engine results Enhanced functionality includes permalinks, comments, RSS feeds, etc. for a richer user experience

Uses WordPress blogging software as basis for OPAC

Integrates library catalog materials into mainstream search engine results

Enhanced functionality includes permalinks, comments, RSS feeds, etc. for a richer user experience

“… libraries, and their communities, are invisible to people online. If libraries are to be more than study halls in the Internet age, if they are to continue their role as centers of knowledge in every community, they need to be findable and available online.” Casey Bisson at Plymouth State

“… libraries, and their communities, are invisible to people online. If libraries are to be more than study halls in the Internet age, if they are to continue their role as centers of knowledge in every community, they need to be findable and available online.”

Casey Bisson at Plymouth State

Editions (FRBR concept) Recommendations, reviews, ratings Sharing (swap, conversations) Tags/tag clouds Links (Find at, Citations)

Editions (FRBR concept)

Recommendations, reviews, ratings

Sharing (swap, conversations)

Tags/tag clouds

Links (Find at, Citations)

Self Service Eliminate barriers Make services easy to use No coding ability, or special skills Provide direct access to information & services Information anywhere, anytime “ Just what I need when I need it” 24x7 service Openness/transparency of operations Help patrons understand what we do

Eliminate barriers

Make services easy to use

No coding ability, or special skills

Provide direct access to information & services

Information anywhere, anytime

“ Just what I need when I need it”

24x7 service

Openness/transparency of operations

Help patrons understand what we do

OCLC’s WorldCat.org Access to the WorldCat database for the general public Find in a library near you

Access to the WorldCat database for the general public

Find in a library near you

Trust Traditionally, libraries have been wary of maintaining and making use of patron data Challenge is to find a balance between personalized and privacy Personalization Privacy

Traditionally, libraries have been wary of maintaining and making use of patron data

Challenge is to find a balance between personalized and privacy

Library ELF A tool to keep track of library materials Consolidates activity from multiple library cards at various branches Sends reminders when due dates approach Alerts sent via e-mail or RSS feed Cell phone text message alerts for holds Requires library card number, PIN, and other personal data

A tool to keep track of library materials

Consolidates activity from multiple library cards at various branches

Sends reminders when due dates approach

Alerts sent via e-mail or RSS feed

Cell phone text message alerts for holds

Requires library card number, PIN, and other personal data

ELF –Supported Libraries

2.0 Technology Web as platform / user accounts Blogs: blogger.com Social networking software: MySpace.com Virtual world: secondlife.com Free software toolz IM: AIM, MSN, Yahoo! Wikis: PBwiki Podcasts: iTunes Browser add-ons Plugins Extensions Bookmarklets Web scripting languages and tools Ajax Javascript Greasemonkey Web Services / Application Programming Interfaces (APIs)

Web as platform / user accounts

Blogs: blogger.com

Social networking software: MySpace.com

Virtual world: secondlife.com

Free software toolz

IM: AIM, MSN, Yahoo!

Wikis: PBwiki

Podcasts: iTunes

Browser add-ons

Plugins

Extensions

Bookmarklets

Web scripting languages and tools

Ajax

Javascript

Greasemonkey

Web Services / Application Programming Interfaces (APIs)

Set Your Data Free Unlock your data Separate content from display Provide open access to data Standards-based, shareable data Interoperability Open systems Mashups A mixture of content or elements often from different Web sites or data sets, usually achieved through APIs Get users to reshape library data and do some cool things with it

Unlock your data

Separate content from display

Provide open access to data

Standards-based, shareable data

Interoperability

Open systems

Mashups

A mixture of content or elements often from different Web sites or data sets, usually achieved through APIs

Get users to reshape library data and do some cool things with it

Library ILL Route + GoogleMaps = Mashup

xISBN A Web Service that takes as input one ISBN and returns a list of other ISBNs of associated intellectual works – other expressions and manifestations The same Work is often available in a variety of editions, all with different ISBNs (FRBR rides again) Search results on one specific ISBN can be misleading Results intended for use by computer systems to generate new, more complete searches such as in an OPAC

A Web Service that takes as input one ISBN and returns a list of other ISBNs of associated intellectual works – other expressions and manifestations

The same Work is often available in a variety of editions, all with different ISBNs (FRBR rides again)

Search results on one specific ISBN can be misleading

Results intended for use by computer systems to generate new, more complete searches such as in an OPAC

xISBN Web Service Result

Library Lookup

Library Look Up

Book Burro Tag line: Don't search for the lowest price. Let your browser do the work for you! Firefox extension When book data appears on a Web page, a small panel displays Configurable Select the sites that work for you

Tag line: Don't search for the lowest price. Let your browser do the work for you!

Firefox extension

When book data appears on a Web page, a small panel displays

Configurable

Select the sites that work for you

Book Burro

Book Burro to BPL

Web 2.0 in 3D A virtual 3D Web world you can walk through Interact with others in a virtual landscape through avatars Virtually visit locations Famous sites Neighborhood before house purchase Explore alternate worlds 3D gaming Interact, collaborate, contribute in more dimensions

A virtual 3D Web world you can walk through

Interact with others in a virtual landscape through avatars

Virtually visit locations

Famous sites

Neighborhood before house purchase

Explore alternate worlds

3D gaming

Interact, collaborate, contribute in more dimensions

Second Life Second Life is a 3D virtual world entirely built and owned by its residents Opened to the public in 2003 Now has 5,413,471 inhabitants from around the globe Interact with other inhabitants Build a house or business Libraries and library services have been established Virtually attend book discussions Offer reference services

Second Life is a 3D virtual world entirely built and owned by its residents

Opened to the public in 2003

Now has 5,413,471 inhabitants from around the globe

Interact with other inhabitants

Build a house or business

Libraries and library services have been established

Virtually attend book discussions

Offer reference services

Second Life for Libraries

Second Life for Librarians

Semantic Web Term coined by Tim Berners-Lee, inventor of Web 1.0 Describes a Web where machines can read Web pages much as we humans read them Knowledge that humans learn are coded into the system to help computers “understand” data A set of standards that turns the Web into one big database Annotation of content on the Web

Term coined by Tim Berners-Lee, inventor of Web 1.0

Describes a Web where machines can read Web pages much as we humans read them

Knowledge that humans learn are coded into the system to help computers “understand” data

A set of standards that turns the Web into one big database

Annotation of content on the Web

RDF Example <rdf:RDF xmlns:rdf=&quot;http://www.w3.org/1999/02/22-rdf-syntax-ns#&quot; xmlns:terms=&quot;http://purl.org/dc/terms/&quot;> <rdf:Description rdf:about=&quot;urn:states:New%20York&quot;> <terms:alternative>NY</terms:alternative> </rdf:Description> </rdf:RDF> Coded equivalent of “New York has the postal abbreviation of NY”

Web 3.0 Smart agents versus encoded data Write analysis software or tag content Media search Images, sound, video - not just text Two approaches To find a song, select a song you like Music Genome Project @ www.pandora.com Human-analyzed and coded data To find an image, supply an image www.riya.com - likeness search Software-based smart agent

Smart agents versus encoded data

Write analysis software or tag content

Media search

Images, sound, video - not just text

Two approaches

To find a song, select a song you like

Music Genome Project @ www.pandora.com

Human-analyzed and coded data

To find an image, supply an image

www.riya.com - likeness search

Software-based smart agent

Pervasive Web A Web that extends beyond the desktop, beyond cell phones and mobile devices Automate much of what goes on in our houses Web-connected bathroom mirror for morning news Web-enabled fridge for grocery alerts Bluetooth handbag Body implants

A Web that extends beyond the desktop, beyond cell phones and mobile devices

Automate much of what goes on in our houses

Web-connected bathroom mirror for morning news

Web-enabled fridge for grocery alerts

Bluetooth handbag

Body implants

Hallmarks of Library 2.0 Connect people and information, often through technology, as directly as possible Eliminate barriers Strive for openness, transparency, ease of use Integrate library services into the daily lives of patrons Experiment with new technologies Develop a rich, interactive user experience @ the library and through the library’s Web site Serve as information guide and trusted source Recommend, suggest, review, rate

Connect people and information, often through technology, as directly as possible

Eliminate barriers

Strive for openness, transparency, ease of use

Integrate library services into the daily lives of patrons

Experiment with new technologies

Develop a rich, interactive user experience @ the library and through the library’s Web site

Serve as information guide and trusted source

Recommend, suggest, review, rate

Hallmarks of Library 2.0 Embrace change (might as well!) Create an environment where services are launched and feedback is used to make improvements Perpetual beta Welcome patron contributions Comments, conversations, tags, suggestions Engage users by giving them a forum to create content, give feedback, participate, and be part of a community

Embrace change (might as well!)

Create an environment where services are launched and feedback is used to make improvements

Perpetual beta

Welcome patron contributions

Comments, conversations, tags, suggestions

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I’m am 1.0 going on 2.0 Library 2.0 is an means to an end It’s about service to our patrons, whoever they are and whatever their needs may be Imagine the possibilities for new products, processes, and services in your library Explore new technologies Take it one step at a time Libraries as places humans and ideas come together – a perfect mashup

Library 2.0 is an means to an end

It’s about service to our patrons, whoever they are and whatever their needs may be

Imagine the possibilities for new products, processes, and services in your library

Explore new technologies

Take it one step at a time

Libraries as places humans and ideas come together – a perfect mashup

Contact Information Amy Benson Program Director, Digital Services NELINET, Inc www.nelinet.net/digital [email_address] 508.597.1937 800.635.4638 x1937 Rob Favini Program Director, Educational Services NELINET, Inc www.nelinet.net [email_address] 508.597.1938 800.635.4638 x1938

Amy Benson

Program Director,

Digital Services

NELINET, Inc

www.nelinet.net/digital

[email_address]

508.597.1937

800.635.4638 x1937

Rob Favini

Program Director,

Educational Services

NELINET, Inc

www.nelinet.net

[email_address]

508.597.1938

800.635.4638 x1938