Launching Library 2.0: Working on the New Web World Amy “Mashup” Benson Rob “2.0” Favini NELINET, Inc

Agenda Technology environment Web 2.0 Library 2.0

Technology environment

Web 2.0

Library 2.0

Technological Environment Cell Mobile Viral Momentum Contribution Web as Platform Broadband Adoption Technology Environment

Move to Mobile

IM/SMS Speak http://www.transl8it.com

Wifitti

Broadband 71 million US Households (62%) by 2010 (Forrester Research) Broadband users spend on average 33% more time online than dial up users (Nielsen/NetRatings) 1/3 of US households do not have Internet access (Parks Associates, 2006)

71 million US Households (62%) by 2010 (Forrester Research)

Broadband users spend on average 33% more time online than dial up users (Nielsen/NetRatings)

1/3 of US households do not have Internet access (Parks Associates, 2006)

Web as Platform Rich Internet applications End of software releases Web distribution Creating individual integrated environment Google Office and Microsoft Live

Rich Internet applications

End of software releases

Web distribution

Creating individual integrated environment

Google Office and Microsoft Live

Contribution Availability of tools: Blogger, PB Wiki, Audacity, Wordpress… Sites thriving on users contributing and promoting content: YouTube, digg, craigslist, MySpace, flickr, del.icio.us…

Availability of tools: Blogger, PB Wiki, Audacity, Wordpress…

Sites thriving on users contributing and promoting content: YouTube, digg, craigslist, MySpace, flickr, del.icio.us…

Flash Mobbing Smart Mobs Swarming Flash Crowd Viral Momentum

Web 2.0 Defined? User-generated content is one of the cornerstones of Web 2.0 Web 2.0 is, at its heart, about understanding what it means to build applications for the network as a platform Web 2.0 is all about empowering individual users Web 2.0 is an attitude not a technology Web 2.0 is a catch phrase created after the dot-com crash to capture the dynamic capabilities and vision of the Web when many had lost hope in its potential

Welcome to the Web 2.0 The Web as platform Harnessing collective intelligence It’s all about data End of software release cycle Lightweight programming models Multiple devices Rich user experiences www.oreillynet.com/pub/a/oreilly/tim/news/ 2005/09/30/what-is-web-20.html

The Web as platform

Harnessing collective intelligence

It’s all about data

End of software release cycle

Lightweight programming models

Multiple devices

Rich user experiences

Web 1.0 Web 2.0 DoubleClick Ofoto Britannica Online Personal Websites Views Publishing Content mgt. systems Directories (taxonomy) Stickiness Google AdSense Flickr Wikipedia Blogging Cost per click Participation Wikis Tagging ("folksonomy") Syndication Source: www.oreillynet.com/lpt/a/6228

DoubleClick

Ofoto

Britannica Online

Personal Websites

Views

Publishing

Content mgt. systems

Directories (taxonomy)

Stickiness

Google AdSense

Flickr

Wikipedia

Blogging

Cost per click

Participation

Wikis

Tagging ("folksonomy")

Syndication

Self Service Community Trust Web 2.0

Flickr.com Tag Cloud

Trust 2.0 Stephen Colbert And Wikiality

Stephen Colbert And Wikiality

Expectations 2.0 Library user expectations are based on experiences and technology available on the commercial Web A social phenomenon, not just technology Library 2.0 (L2) = a new model for library service A chance to rethink and retool what we do and who we are

Library user expectations are based on experiences and technology available on the commercial Web

A social phenomenon, not just technology

Library 2.0 (L2) = a new model for library service

A chance to rethink and retool what we do and who we are

Blogs

Butler University WikiRef

RSS Library as content provider Frequently updated content Library and collection news Alert services Let patrons know about new materials, upcoming events, due dates, etc. Customize Categories of content Patrons subscribe to feeds that interest them through RSS readers and aggregators Help users manage the information juggernaut that is the WWW

Library as content provider

Frequently updated content

Library and collection news

Alert services

Let patrons know about new materials, upcoming events, due dates, etc.

Customize

Categories of content

Patrons subscribe to feeds that interest them through RSS readers and aggregators

Help users manage the information juggernaut that is the WWW

MySpace Social networking service Used by people for making connections with other people who share similar interests Find information, explore communities Keep in touch with friends Libraries can have a presence where the young people hang out online Potential downsides Libraries not “cool” enough? MySpace just for kids? Not really a place for institutions?

Social networking service

Used by people for making connections with other people who share similar interests

Find information, explore communities

Keep in touch with friends

Libraries can have a presence where the young people hang out online

Potential downsides

Libraries not “cool” enough?

MySpace just for kids?

Not really a place for institutions?

Boston Region MySpace Page

OPAC 2.0 Library OPACs contain valuable data ILS vendors don’t always prioritize functionality requests John Blyberg: ILS Customer Bill of Rights Libraries are extracting the data from their OPACS to provide new user displays and functionality

Library OPACs contain valuable data

ILS vendors don’t always prioritize functionality requests

John Blyberg: ILS Customer Bill of Rights

Libraries are extracting the data from their OPACS to provide new user displays and functionality

Ann Arbor District Library -Tags in the OPAC Tags: vegan, dessert, cookbook, cookery Subject Headings: Cake. Vegan cookery. Milk-free diet -- Recipes.

Self Service Eliminate barriers Make services easy to use No coding ability, or special skills Provide direct access to information & services Information anywhere, anytime “ Just what I need when I need it” 24x7 service Openness/transparency of operations Help patrons understand what we do

Eliminate barriers

Make services easy to use

No coding ability, or special skills

Provide direct access to information & services

Information anywhere, anytime

“ Just what I need when I need it”

24x7 service

Openness/transparency of operations

Help patrons understand what we do

OCLC’s WorldCat.org Access to the WorldCat database for the general public Self service Eliminate barriers (find in a library near you) Library collection materials integrated into general Web results

Access to the WorldCat database for the general public

Self service

Eliminate barriers (find in a library near you)

Library collection materials integrated into general Web results

Trust Traditionally, libraries have been wary of maintaining and making use of patron data Challenge is to find a balance between personalization and privacy Personalization Privacy

Traditionally, libraries have been wary of maintaining and making use of patron data

Challenge is to find a balance between personalization and privacy

Library ELF

Book Burro Tag line: Don't search for the lowest price. Let your browser do the work for you! Firefox extension When book data appears on a Web page, a small panel displays Configurable Select the sites that work for you

Tag line: Don't search for the lowest price. Let your browser do the work for you!

Firefox extension

When book data appears on a Web page, a small panel displays

Configurable

Select the sites that work for you

Firefox Extension: Book Burro

Book Burro to BPL

Library Lookup

Library Look Up

Second Life for Libraries

I’m am 1.0 going on 2.0 Library 2.0 is an means to an end It’s about service to our patrons, whoever they are and whatever their needs may be Imagine the possibilities for new products, processes, and services in your library Explore new technologies Take it one step at a time Libraries as places humans and ideas come together – a perfect mashup

Library 2.0 is an means to an end

It’s about service to our patrons, whoever they are and whatever their needs may be

Imagine the possibilities for new products, processes, and services in your library

Explore new technologies

Take it one step at a time

Libraries as places humans and ideas come together – a perfect mashup

Questions?

Contact Information Amy Benson Program Director, Digital Services NELINET, Inc www.nelinet.net [email_address] 508.597.1937 800.635.4638 x1937 Rob Favini Program Director, Educational Services NELINET, Inc www.nelinet.net [email_address] 508.597.1938 800.635.4638 x1938

Amy Benson

Program Director,

Digital Services

NELINET, Inc

www.nelinet.net

[email_address]

508.597.1937

800.635.4638 x1937

Rob Favini

Program Director,

Educational Services

NELINET, Inc

www.nelinet.net

[email_address]

508.597.1938

800.635.4638 x1938