Launching Library 2.0


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There’s been a lot of buzz about the emergence of the Web 2.0 and how it’s changing everything that we do on the Internet. Launching the Library 2.0 looks at how library systems and services fit into this new user-centric world where dynamic Web-based tools, online communities, and the ability to personalize everything drives one’s computing environment. Come see how the Library 2.0 is being envisioned, the tools that make it work, and how it will affect everything that you do.

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  • Launching Library 2.0

    1. 1. Launching Library 2.0: Working on the New Web World Amy “Mashup” Benson Rob “2.0” Favini NELINET, Inc
    2. 2. Agenda <ul><li>Technology environment </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Library 2.0 </li></ul>
    3. 3. Technological Environment Cell Mobile Viral Momentum Contribution Web as Platform Broadband Adoption Technology Environment
    4. 4. Move to Mobile
    5. 5. IM/SMS Speak
    6. 6. Wifitti
    7. 7. Broadband <ul><li>71 million US Households (62%) by 2010 (Forrester Research) </li></ul><ul><li>Broadband users spend on average 33% more time online than dial up users (Nielsen/NetRatings) </li></ul><ul><li>1/3 of US households do not have Internet access (Parks Associates, 2006) </li></ul>
    8. 8. Web as Platform <ul><li>Rich Internet applications </li></ul><ul><li>End of software releases </li></ul><ul><li>Web distribution </li></ul><ul><li>Creating individual integrated environment </li></ul><ul><li>Google Office and Microsoft Live </li></ul>
    9. 9. Contribution <ul><li>Availability of tools: Blogger, PB Wiki, Audacity, Wordpress… </li></ul><ul><li>Sites thriving on users contributing and promoting content: YouTube, digg, craigslist, MySpace, flickr,… </li></ul>
    10. 10. Flash Mobbing Smart Mobs Swarming Flash Crowd Viral Momentum
    11. 11. Web 2.0 Defined? User-generated content is one of the cornerstones of Web 2.0 Web 2.0 is, at its heart, about understanding what it means to build applications for the network as a platform Web 2.0 is all about empowering individual users Web 2.0 is an attitude not a technology Web 2.0 is a catch phrase created after the dot-com crash to capture the dynamic capabilities and vision of the Web when many had lost hope in its potential
    12. 12. Welcome to the Web 2.0 <ul><li>The Web as platform </li></ul><ul><li>Harnessing collective intelligence </li></ul><ul><li>It’s all about data </li></ul><ul><li>End of software release cycle </li></ul><ul><li>Lightweight programming models </li></ul><ul><li>Multiple devices </li></ul><ul><li>Rich user experiences </li></ul> 2005/09/30/what-is-web-20.html
    13. 14. Web 1.0 Web 2.0 <ul><li>DoubleClick </li></ul><ul><li>Ofoto </li></ul><ul><li>Britannica Online </li></ul><ul><li>Personal Websites </li></ul><ul><li>Views </li></ul><ul><li>Publishing </li></ul><ul><li>Content mgt. systems </li></ul><ul><li>Directories (taxonomy) </li></ul><ul><li>Stickiness </li></ul><ul><li>Google AdSense </li></ul><ul><li>Flickr </li></ul><ul><li>Wikipedia </li></ul><ul><li>Blogging </li></ul><ul><li>Cost per click </li></ul><ul><li>Participation </li></ul><ul><li>Wikis </li></ul><ul><li>Tagging (&quot;folksonomy&quot;) </li></ul><ul><li>Syndication </li></ul>Source:
    14. 15. Self Service Community Trust Web 2.0
    15. 21. Tag Cloud
    16. 22. Trust 2.0 <ul><li>Stephen Colbert And Wikiality </li></ul>
    17. 23. Expectations 2.0 <ul><li>Library user expectations are based on experiences and technology available on the commercial Web </li></ul><ul><li>A social phenomenon, not just technology </li></ul><ul><li>Library 2.0 (L2) = a new model for library service </li></ul><ul><li>A chance to rethink and retool what we do and who we are </li></ul>
    18. 25. Blogs
    19. 27. Butler University WikiRef
    20. 28. RSS <ul><li>Library as content provider </li></ul><ul><ul><li>Frequently updated content </li></ul></ul><ul><ul><li>Library and collection news </li></ul></ul><ul><li>Alert services </li></ul><ul><ul><li>Let patrons know about new materials, upcoming events, due dates, etc. </li></ul></ul><ul><li>Customize </li></ul><ul><ul><li>Categories of content </li></ul></ul><ul><ul><li>Patrons subscribe to feeds that interest them through RSS readers and aggregators </li></ul></ul><ul><li>Help users manage the information juggernaut that is the WWW </li></ul>
    21. 31. MySpace <ul><li>Social networking service </li></ul><ul><li>Used by people for making connections with other people who share similar interests </li></ul><ul><li>Find information, explore communities </li></ul><ul><li>Keep in touch with friends </li></ul><ul><li>Libraries can have a presence where the young people hang out online </li></ul><ul><li>Potential downsides </li></ul><ul><ul><li>Libraries not “cool” enough? </li></ul></ul><ul><ul><li>MySpace just for kids? </li></ul></ul><ul><ul><li>Not really a place for institutions? </li></ul></ul>
    22. 32. Boston Region MySpace Page
    23. 33. OPAC 2.0 <ul><li>Library OPACs contain valuable data </li></ul><ul><li>ILS vendors don’t always prioritize functionality requests </li></ul><ul><li>John Blyberg: ILS Customer Bill of Rights </li></ul><ul><li>Libraries are extracting the data from their OPACS to provide new user displays and functionality </li></ul>
    24. 35. Ann Arbor District Library -Tags in the OPAC Tags: vegan, dessert, cookbook, cookery Subject Headings: Cake. Vegan cookery. Milk-free diet -- Recipes.
    25. 42. Self Service <ul><li>Eliminate barriers </li></ul><ul><li>Make services easy to use </li></ul><ul><ul><li>No coding ability, or special skills </li></ul></ul><ul><li>Provide direct access to information & services </li></ul><ul><li>Information anywhere, anytime </li></ul><ul><ul><li>“ Just what I need when I need it” </li></ul></ul><ul><ul><li>24x7 service </li></ul></ul><ul><li>Openness/transparency of operations </li></ul><ul><ul><li>Help patrons understand what we do </li></ul></ul>
    26. 43. OCLC’s <ul><li>Access to the WorldCat database for the general public </li></ul><ul><li>Self service </li></ul><ul><li>Eliminate barriers (find in a library near you) </li></ul><ul><li>Library collection materials integrated into general Web results </li></ul>
    27. 44. Trust <ul><li>Traditionally, libraries have been wary of maintaining and making use of patron data </li></ul><ul><li>Challenge is to find a balance between personalization and privacy </li></ul>Personalization Privacy
    28. 45. Library ELF
    29. 46. Book Burro <ul><li>Tag line: Don't search for the lowest price. Let your browser do the work for you! </li></ul><ul><li>Firefox extension </li></ul><ul><li>When book data appears on a Web page, a small panel displays </li></ul><ul><li>Configurable </li></ul><ul><ul><li>Select the sites that work for you </li></ul></ul>
    30. 47. Firefox Extension: Book Burro
    31. 48. Book Burro to BPL
    32. 49. Library Lookup
    33. 50. Library Look Up
    34. 52. Second Life for Libraries
    35. 53. I’m am 1.0 going on 2.0 <ul><li>Library 2.0 is an means to an end </li></ul><ul><li>It’s about service to our patrons, whoever they are and whatever their needs may be </li></ul><ul><li>Imagine the possibilities for new products, processes, and services in your library </li></ul><ul><li>Explore new technologies </li></ul><ul><li>Take it one step at a time </li></ul><ul><li>Libraries as places humans and ideas come together – a perfect mashup </li></ul>
    36. 54. Questions?
    37. 55. Contact Information <ul><li>Amy Benson </li></ul><ul><li>Program Director, </li></ul><ul><li>Digital Services </li></ul><ul><li>NELINET, Inc </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>508.597.1937 </li></ul><ul><li>800.635.4638 x1937 </li></ul><ul><li>Rob Favini </li></ul><ul><li>Program Director, </li></ul><ul><li>Educational Services </li></ul><ul><li>NELINET, Inc </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>508.597.1938 </li></ul><ul><li>800.635.4638 x1938 </li></ul>