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Groupon round up -paul jan 24-2011

by on Jan 26, 2011

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Paul Cubbon prepared this presentation for a talk to BCAIM, Vancouver, Jan 26th, 2011. ...

Paul Cubbon prepared this presentation for a talk to BCAIM, Vancouver, Jan 26th, 2011.
It represents a compilation of a range of reports, some research based and some opinion/commentary.
I have tried to distill them into something helpful for businesses considering Groupon or other deep discounters, at this stage of the evolution of model.
The intent is not to provide a blanket “good” or “bad” pronouncement, but a basis for asking informed questions and making better choices on whether or not to engage and use this tool.

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12 of 2 previous next

  • pcubbon Sauder School of Business, UBC at Sauder School of Business, UBC July 7th 2011: As one would expect, things are evolving rapidly in this space. I think that it's important that people don't get drawn into the polarized views of 'deals are amazing - what's the problem?' or 'deals suck - you're crazy to do them.' Customization is key. Here is a useful interview http://bit.ly/quDnJf with Living Social Escapes on what they see working in the travel industry - lots of customization, control, incentives from cross-sell, upsell AND reasons to share and repeat based on the experience and not simply the price. 2 years ago
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  • LeselRadage Lesel Radage, VP Business Development at CityGuide Vancouver Hi Paul. Great presentation. I've been operating a site in the daily deal space in Vancouver (Grooster.com) since June of last year and I agree with many of your points. Would be happy to chat about my experiences and share some thoughts.
    Best,
    Lesel Radage, CEO at Grooster.com
    3 years ago
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Groupon round up -paul jan 24-2011 Groupon round up -paul jan 24-2011 Presentation Transcript