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Paul Cubbon prepared this presentation for a talk to BCAIM, Vancouver, Jan 26th, 2011. ...
Paul Cubbon prepared this presentation for a talk to BCAIM, Vancouver, Jan 26th, 2011.
It represents a compilation of a range of reports, some research based and some opinion/commentary.
I have tried to distill them into something helpful for businesses considering Groupon or other deep discounters, at this stage of the evolution of model.
The intent is not to provide a blanket “good” or “bad” pronouncement, but a basis for asking informed questions and making better choices on whether or not to engage and use this tool.
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