The story sailboat and better lessons in Library Advocacy
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The story sailboat and better lessons in Library Advocacy

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These are the slides from my presentation at the Internet Librarian Tuesday night session called

These are the slides from my presentation at the Internet Librarian Tuesday night session called

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    The story sailboat and better lessons in Library Advocacy The story sailboat and better lessons in Library Advocacy Presentation Transcript

    • The Story Sailboat And other lessons in advocacy www.pcsweeney.com @pcsweeney Facebook.com/pcsweeney
    • The Project
    • It was going great…
    • And then…
    • I realized it was just hack job advocacy
    • • Little impact • No tangible goals • No follow-up • No measurable results • No data • No coalition building • NOTHING
    • But Then…
    • • High impact • Tangible goals • Clear Follow-up • Measurable results • Lots of data • Coalition building
    • What I Learned that You Can Use
    • You are a Library’s BEST Advocate
    • Create a Message
    • Manage your Message
    • Use your message to build a coalition of ravenous supporters
    • Keep Them Engaged Online
    • Email is Still Very Effective
    • Direct Mail is NOT
    • If you want to be a good librarian, you have to get out of the library
    • Canvassing
    • Phone Banking
    • Parties
    • Letter Writing & Earned Media
    • Advertising & Paid Media