Your SlideShare is downloading. ×
The story sailboat and better lessons in Library Advocacy
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

The story sailboat and better lessons in Library Advocacy

135
views

Published on

These are the slides from my presentation at the Internet Librarian Tuesday night session called

These are the slides from my presentation at the Internet Librarian Tuesday night session called

Published in: Self Improvement, Education

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
135
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Story Sailboat And other lessons in advocacy www.pcsweeney.com @pcsweeney Facebook.com/pcsweeney
  • 2. The Project
  • 3. It was going great…
  • 4. And then…
  • 5. I realized it was just hack job advocacy
  • 6. • Little impact • No tangible goals • No follow-up • No measurable results • No data • No coalition building • NOTHING
  • 7. But Then…
  • 8. • High impact • Tangible goals • Clear Follow-up • Measurable results • Lots of data • Coalition building
  • 9. What I Learned that You Can Use
  • 10. You are a Library’s BEST Advocate
  • 11. Create a Message
  • 12. Manage your Message
  • 13. Use your message to build a coalition of ravenous supporters
  • 14. Keep Them Engaged Online
  • 15. Email is Still Very Effective
  • 16. Direct Mail is NOT
  • 17. If you want to be a good librarian, you have to get out of the library
  • 18. Canvassing
  • 19. Phone Banking
  • 20. Parties
  • 21. Letter Writing & Earned Media
  • 22. Advertising & Paid Media