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The Story Sailboat

And other lessons in advocacy
www.pcsweeney.com
@pcsweeney
Facebook.com/pcsweeney
The Project
It was going great…
And then…
I realized
it was just
hack job advocacy
• Little impact
• No tangible goals
• No follow-up
• No measurable results
• No data
• No coalition building
• NOTHING
But Then…
• High impact
• Tangible goals
• Clear Follow-up
• Measurable results
• Lots of data
• Coalition building
What I Learned that You Can Use
You are a Library’s BEST Advocate
Create a Message
Manage your Message
Use your message to build a coalition
of ravenous supporters
Keep Them Engaged Online
Email is Still Very Effective
Direct Mail is NOT
If you want to be a
good librarian,
you have to get out of
the library
Canvassing
Phone Banking
Parties
Letter Writing
&
Earned Media
Advertising
&
Paid Media
The story sailboat and better lessons in Library Advocacy
The story sailboat and better lessons in Library Advocacy
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The story sailboat and better lessons in Library Advocacy

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These are the slides from my presentation at the Internet Librarian Tuesday night session called

Published in: Self Improvement, Education
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Transcript of "The story sailboat and better lessons in Library Advocacy"

  1. 1. The Story Sailboat And other lessons in advocacy www.pcsweeney.com @pcsweeney Facebook.com/pcsweeney
  2. 2. The Project
  3. 3. It was going great…
  4. 4. And then…
  5. 5. I realized it was just hack job advocacy
  6. 6. • Little impact • No tangible goals • No follow-up • No measurable results • No data • No coalition building • NOTHING
  7. 7. But Then…
  8. 8. • High impact • Tangible goals • Clear Follow-up • Measurable results • Lots of data • Coalition building
  9. 9. What I Learned that You Can Use
  10. 10. You are a Library’s BEST Advocate
  11. 11. Create a Message
  12. 12. Manage your Message
  13. 13. Use your message to build a coalition of ravenous supporters
  14. 14. Keep Them Engaged Online
  15. 15. Email is Still Very Effective
  16. 16. Direct Mail is NOT
  17. 17. If you want to be a good librarian, you have to get out of the library
  18. 18. Canvassing
  19. 19. Phone Banking
  20. 20. Parties
  21. 21. Letter Writing & Earned Media
  22. 22. Advertising & Paid Media
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