Super PAC hacks for your
library
Campaign and PAC
Positive and Goal
oriented
Willing to Take a
Risk
Everyone Works Together for the greater
good
Campaigns
are a
culture of
love for the
cause
How do we start building that in
libraries?
It Starts With
Recruiting
Campaigns hire for Passion and not
experience
Campaigns build networks of
supporters
Campaigns know
who to Focus on
Tell the success stories of the
organization
Have a message
Live your message
Keep your eye on the message
So how do you create the message?
Focus your message
Libraries supply books to children, and dvds to
adults, and cds, and adults use our computers,
support ...
Libraries change lives
Then repeat it
Repeating the
message - online
Repeating the
message - Social
Media Tricks
Repeating the message - Canvassing
Repeating the message – Community
events
Repeating the
message -Earned
Media Campaign
Repeating the message - email
Repeating the message - SWAG
Repeating the message – To Politicians
Repeating the message – Paid media
• Billboards
• Commercials
• TV ads
• Radio Ads
• Newspaper ads
• Magazine Ads
• Google...
Repeating the message -House Parties
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Super pac hacks for your library

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This is my section of the presentation for the Public Library Association Conference 2014 in Indianapolis by EveryLibrary and EveryLibrary California.

Published in: Education
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  • Bigger picture, larger good.Everyone is a player and has a place on the field
  • Chants, sayings, internal language
  • OngoingActiveToolsHouse PartiesSocials/meetupsBring a friendNetworking events
  • Can train to the right people to have the skillsCan’t train the wrong people who don’t want the skills
  • Friends groupsVolunteersCity councilStaffSupporting and supported community orgs
  • The majority, not everyone, the 80/20 ruleThe ones in chargeMoneypower
  • Not the numbersFOR THE LOVE OF GOD STOP TELLING THE NUMBERS
  • Message box activitiesPractice staying on message
  • Look at the opposition’s message (yes, there are people in your community who don’t like the library) Develop your message with them in mind first, then your supportersYou message should oppose and educate the oppositionSurveysTalking to your community
  • Click on opposition adsBuild a community of commenters, sharers, likers, Rters, rebloggers, etc…
  • Door to Door library card sign-ups
  • Be at Every Community Event. If there isn’t a community event, create one
  • Libraries should have an editorial/media calendar
  • You can do anything with a large enough email listCrowdsourced fundraiser like kickstarter or loudsauceBuild a rallyGet people to programsBuild supportKeep the public informed
  • Always have people at city council to talk about the library Build relationships with your local councilNo legislative days, create a legislative relationship – Legislators are more likely to meet if you’re a PAC donor
  • Super pac hacks for your library

    1. 1. Super PAC hacks for your library
    2. 2. Campaign and PAC
    3. 3. Positive and Goal oriented
    4. 4. Willing to Take a Risk
    5. 5. Everyone Works Together for the greater good
    6. 6. Campaigns are a culture of love for the cause
    7. 7. How do we start building that in libraries?
    8. 8. It Starts With Recruiting
    9. 9. Campaigns hire for Passion and not experience
    10. 10. Campaigns build networks of supporters
    11. 11. Campaigns know who to Focus on
    12. 12. Tell the success stories of the organization
    13. 13. Have a message
    14. 14. Live your message
    15. 15. Keep your eye on the message
    16. 16. So how do you create the message?
    17. 17. Focus your message Libraries supply books to children, and dvds to adults, and cds, and adults use our computers, support literacy, and support healthy living, and businesses use our databases, and families come to storytimes, and we have programs for people, and we have computer classes, and we internet access, and internet access is important for some reason, and we answer questions, and we find information, and people work in our libraries, and people have a space to do homework, and there is the area for people to knit, and cats are great pets, and I love my cardigan, and we support the arts, and, and, and.
    18. 18. Libraries change lives
    19. 19. Then repeat it
    20. 20. Repeating the message - online
    21. 21. Repeating the message - Social Media Tricks
    22. 22. Repeating the message - Canvassing
    23. 23. Repeating the message – Community events
    24. 24. Repeating the message -Earned Media Campaign
    25. 25. Repeating the message - email
    26. 26. Repeating the message - SWAG
    27. 27. Repeating the message – To Politicians
    28. 28. Repeating the message – Paid media • Billboards • Commercials • TV ads • Radio Ads • Newspaper ads • Magazine Ads • Google Ads
    29. 29. Repeating the message -House Parties
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