Social Networking
and Your Career

www.pcsweeney.com
What is Social Media?

www.pcsweeney.com
The Power of Social Media

www.pcsweeney.com
Social Capital - Harnessing the Power

“refers to the collective value of all 'social networks' and
the inclinations that ...
Already Putting Something Out There?
Many companies
review your
online profile
before deciding
to hire you.

www.pcsweeney...
Your Online Identity is Your Brand
 Pictures
 Friends
 Networks
 Profiles
 Catchphrases
 Videos
 Message

www.pcswe...
What is Your Goal?
 Career
 Notoriety
 Fun
 Recognition
 Make $$
 Make Friends
www.pcsweeney.com
Where Do I Begin? - Evaluation
Your Online Profile
(Google Yourself)
 Multi-media
 Static Websites
 Social Networks
 M...
What Do You Want to Say?
What do you want said about you?

www.pcsweeney.com
Where Do You Want to Say it?
What is your
Audience
using?

www.pcsweeney.com
Who Do You Want To Say it To?

www.pcsweeney.com
Getting Out There and Making Friends
 Communicate
Hashtags
 Ask
 Provide
 Promote
 Retweets
 Answer ?s
 BE FRIENDL...
Catch a Meme Wave!

www.pcsweeney.com
What Not to Do…
 Negativity
 Lie
 Religion
 Drugs
 Sex
 Politics
 Troll

www.pcsweeney.com
Monitoring Your Message
 Google Alerts
 TwinBox
 Searches
 Rating Sites
 Listen

www.pcsweeney.com
They Are Talking… Now What?

www.pcsweeney.com
Maintain, Maintain, Maintain
 Be Continuous
 Be Consistent
 Be Punctual
 Deliver

www.pcsweeney.com
Some Success Stories
Youtube Success

www.pcsweeney.com
Some Success Stories
Twitter
Success

www.pcsweeney.com
Some Success Stories
Online
Brand Success

www.pcsweeney.com
Other Ways to Succeed…
 Find a Job
 Get Promoted
 Get Elected
 Make money
 Become an “Expert”
 Get Free stuff
 Star...
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Social networking for the professional social networker

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Social networking for the professional social networker

  1. 1. Social Networking and Your Career www.pcsweeney.com
  2. 2. What is Social Media? www.pcsweeney.com
  3. 3. The Power of Social Media www.pcsweeney.com
  4. 4. Social Capital - Harnessing the Power “refers to the collective value of all 'social networks' and the inclinations that arise from these networks to do things for each other” - Putnam www.pcsweeney.com
  5. 5. Already Putting Something Out There? Many companies review your online profile before deciding to hire you. www.pcsweeney.com
  6. 6. Your Online Identity is Your Brand  Pictures  Friends  Networks  Profiles  Catchphrases  Videos  Message www.pcsweeney.com
  7. 7. What is Your Goal?  Career  Notoriety  Fun  Recognition  Make $$  Make Friends www.pcsweeney.com
  8. 8. Where Do I Begin? - Evaluation Your Online Profile (Google Yourself)  Multi-media  Static Websites  Social Networks  Mentions Your Friends (and enemies) are probably already talking about you! www.pcsweeney.com
  9. 9. What Do You Want to Say? What do you want said about you? www.pcsweeney.com
  10. 10. Where Do You Want to Say it? What is your Audience using? www.pcsweeney.com
  11. 11. Who Do You Want To Say it To? www.pcsweeney.com
  12. 12. Getting Out There and Making Friends  Communicate Hashtags  Ask  Provide  Promote  Retweets  Answer ?s  BE FRIENDLY!!  Or… www.pcsweeney.com
  13. 13. Catch a Meme Wave! www.pcsweeney.com
  14. 14. What Not to Do…  Negativity  Lie  Religion  Drugs  Sex  Politics  Troll www.pcsweeney.com
  15. 15. Monitoring Your Message  Google Alerts  TwinBox  Searches  Rating Sites  Listen www.pcsweeney.com
  16. 16. They Are Talking… Now What? www.pcsweeney.com
  17. 17. Maintain, Maintain, Maintain  Be Continuous  Be Consistent  Be Punctual  Deliver www.pcsweeney.com
  18. 18. Some Success Stories Youtube Success www.pcsweeney.com
  19. 19. Some Success Stories Twitter Success www.pcsweeney.com
  20. 20. Some Success Stories Online Brand Success www.pcsweeney.com
  21. 21. Other Ways to Succeed…  Find a Job  Get Promoted  Get Elected  Make money  Become an “Expert”  Get Free stuff  Start a business www.pcsweeney.com
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