Social networking for the professional social networker

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Social networking for the professional social networker

  1. 1. Social Networking and Your Career www.pcsweeney.com
  2. 2. What is Social Media? www.pcsweeney.com
  3. 3. The Power of Social Media www.pcsweeney.com
  4. 4. Social Capital - Harnessing the Power “refers to the collective value of all 'social networks' and the inclinations that arise from these networks to do things for each other” - Putnam www.pcsweeney.com
  5. 5. Already Putting Something Out There? Many companies review your online profile before deciding to hire you. www.pcsweeney.com
  6. 6. Your Online Identity is Your Brand  Pictures  Friends  Networks  Profiles  Catchphrases  Videos  Message www.pcsweeney.com
  7. 7. What is Your Goal?  Career  Notoriety  Fun  Recognition  Make $$  Make Friends www.pcsweeney.com
  8. 8. Where Do I Begin? - Evaluation Your Online Profile (Google Yourself)  Multi-media  Static Websites  Social Networks  Mentions Your Friends (and enemies) are probably already talking about you! www.pcsweeney.com
  9. 9. What Do You Want to Say? What do you want said about you? www.pcsweeney.com
  10. 10. Where Do You Want to Say it? What is your Audience using? www.pcsweeney.com
  11. 11. Who Do You Want To Say it To? www.pcsweeney.com
  12. 12. Getting Out There and Making Friends  Communicate Hashtags  Ask  Provide  Promote  Retweets  Answer ?s  BE FRIENDLY!!  Or… www.pcsweeney.com
  13. 13. Catch a Meme Wave! www.pcsweeney.com
  14. 14. What Not to Do…  Negativity  Lie  Religion  Drugs  Sex  Politics  Troll www.pcsweeney.com
  15. 15. Monitoring Your Message  Google Alerts  TwinBox  Searches  Rating Sites  Listen www.pcsweeney.com
  16. 16. They Are Talking… Now What? www.pcsweeney.com
  17. 17. Maintain, Maintain, Maintain  Be Continuous  Be Consistent  Be Punctual  Deliver www.pcsweeney.com
  18. 18. Some Success Stories Youtube Success www.pcsweeney.com
  19. 19. Some Success Stories Twitter Success www.pcsweeney.com
  20. 20. Some Success Stories Online Brand Success www.pcsweeney.com
  21. 21. Other Ways to Succeed…  Find a Job  Get Promoted  Get Elected  Make money  Become an “Expert”  Get Free stuff  Start a business www.pcsweeney.com

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