Social networking for the professional social networker

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  • 1. Social Networking and Your Career www.pcsweeney.com
  • 2. What is Social Media? www.pcsweeney.com
  • 3. The Power of Social Media www.pcsweeney.com
  • 4. Social Capital - Harnessing the Power “refers to the collective value of all 'social networks' and the inclinations that arise from these networks to do things for each other” - Putnam www.pcsweeney.com
  • 5. Already Putting Something Out There? Many companies review your online profile before deciding to hire you. www.pcsweeney.com
  • 6. Your Online Identity is Your Brand  Pictures  Friends  Networks  Profiles  Catchphrases  Videos  Message www.pcsweeney.com
  • 7. What is Your Goal?  Career  Notoriety  Fun  Recognition  Make $$  Make Friends www.pcsweeney.com
  • 8. Where Do I Begin? - Evaluation Your Online Profile (Google Yourself)  Multi-media  Static Websites  Social Networks  Mentions Your Friends (and enemies) are probably already talking about you! www.pcsweeney.com
  • 9. What Do You Want to Say? What do you want said about you? www.pcsweeney.com
  • 10. Where Do You Want to Say it? What is your Audience using? www.pcsweeney.com
  • 11. Who Do You Want To Say it To? www.pcsweeney.com
  • 12. Getting Out There and Making Friends  Communicate Hashtags  Ask  Provide  Promote  Retweets  Answer ?s  BE FRIENDLY!!  Or… www.pcsweeney.com
  • 13. Catch a Meme Wave! www.pcsweeney.com
  • 14. What Not to Do…  Negativity  Lie  Religion  Drugs  Sex  Politics  Troll www.pcsweeney.com
  • 15. Monitoring Your Message  Google Alerts  TwinBox  Searches  Rating Sites  Listen www.pcsweeney.com
  • 16. They Are Talking… Now What? www.pcsweeney.com
  • 17. Maintain, Maintain, Maintain  Be Continuous  Be Consistent  Be Punctual  Deliver www.pcsweeney.com
  • 18. Some Success Stories Youtube Success www.pcsweeney.com
  • 19. Some Success Stories Twitter Success www.pcsweeney.com
  • 20. Some Success Stories Online Brand Success www.pcsweeney.com
  • 21. Other Ways to Succeed…  Find a Job  Get Promoted  Get Elected  Make money  Become an “Expert”  Get Free stuff  Start a business www.pcsweeney.com