Raising Online Social Capital Static Websites Social Networking BLOGs VLOGs Online Directories Online News Web Tools E-Stores User Reviews Library Website/ OPAC
Raising Online Social Capital Definition - Social Capital www.pcsweeney.com -Networks, understanding and values that shape the way we relate to each other and participate in social activities. -The attitude, spirit and willingness of people to engage in collective, civic activities. Over time, social capital builds what may be termed as social infrastructure, a key item discussed in the Strategic Social Plan. -The networks and connections between people that contribute to social cohesion
Raising Online Social Capital Definition - Online Social Capital www.pcsweeney.com Online Social Capital works exactly the same way that social capital works in the physical world. The same social benefits of working cohesively together are present in the digital world and the benefits should be recognized in the same way.
Raising Online Social Capital Why is social capital important? www.pcsweeney.com -Increase Organizational awareness -Increases in civic engagement -Develops respect and appreciation of your organization -Helps to create partnerships -Organizational branding -It can be spent or invested as actual capital
As retailers, media companies and even government agencies attempt to get with the times and connect with an online audience, every once in a while they get a reminder: With enough online social capital Anybody, or any group, armed with only a Web browser can anonymously game the system by creating an online buzz and manipulate the marketplace, society, or politics for profit or just for fun.
http://www.washingtonpost.com/wp-dyn/content/article/2009/05/21/AR2009052104472.html For Example…