Relationship Building with Teens though
Getting Teens to Notice


Teens are sometimes a hard community
to reach.
 May not visit the library.



Are not always ...
Ways to Advertise Teen
Programs


Flyers – Invest time
 Appeal to teens

 Include smaller takeaway versions



Post fl...
Ways to Advertise Teen
Programs


Create a Teen Advisory Group (TAG).
 Promote within school



Talk to teens in person...
Use

social networking! 
Facebook Works Wonders


Great way to promote events and allow teen’s friends to
see events at the library.



Convenien...
Recruiting “Friends”


Pass out a survey with a treat.
Recruiting “Friends” (cont.)


Have a laptop available at a programs.



Lost & Found items



Create business-like Fac...
A Few More Notes About
Facebook


When creating events, keep the event
private, but enable guests to invite their
own fri...
The Result of Using
Facebook


Eliminates the stress of worrying if you
posted flyers in all of the possible places.



...
Community Building with
Mobile
What’s up with Mobile?

http://www.digitalbuzzblog.com/mobilestatistics-2011-growth-of-mobile/
Significant Change in Use
From this….

….To This
Significant Change in Use
From this….

….To This
Significant Change in Use
From this….

….To This
Significant Change in Use
From this….

….To This
Significant Change in Use
From this….

….To This
Significant Change in Use
From this….

….To This
Significant Change in Use
From this….

….To This
Significant Change in Use
From this….

….To This
How do we change to
adapt?
• QR Codes
• Check-in
• Augmented Reality
• Mobile E-branch
• Mobile Collections
• Mobile Apps
What is a QR Code?
2D Barcode
with content
embedded
How Can We Use It?
A physical link to the
digital world
• Material Displays
• Flyers and posters
• Contact Info
• Business...
Mobile Check-in
• Foursquare
• Facebook
• Yelp
• BrightKite

This is fun but… So what?
(how does this help the library?)
Augmented Reality
A computer generated digital
“Layer” over a view of the real world.
Augmented Reality
How can we use it?
• Historical Tours

• Library Tours
• Digital collections embedded in physical world
...
Mobile E-Branch
Coming soon….
Other Uses for Mobile
Technology
• Texting
• Roaming Reference
• E-Books
• Mobile Databases
• Tapping into Mobile Apps
• S...
Community Building In the Library
Community Building In the Library
Community Building In the Library
Community Building In the Library
Community Building In the Library
Community Building In the Library
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Community Building In the Library

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Community Building In the Library

  1. 1. Relationship Building with Teens though
  2. 2. Getting Teens to Notice  Teens are sometimes a hard community to reach.  May not visit the library.  Are not always avid readers.  Readers Advisory?  They do not always check e-mail.  Mailing list.
  3. 3. Ways to Advertise Teen Programs  Flyers – Invest time  Appeal to teens  Include smaller takeaway versions  Post flyers in local stores where teens or parents may frequent.  Work with Parks & Recreation.  E-mail teachers or school librarians.
  4. 4. Ways to Advertise Teen Programs  Create a Teen Advisory Group (TAG).  Promote within school  Talk to teens in person. And finally…
  5. 5. Use social networking! 
  6. 6. Facebook Works Wonders  Great way to promote events and allow teen’s friends to see events at the library.  Convenient for teens since they can check it from their phones.  A good way to get feedback on events and ideas for new ones.  Makes it easy to communicate with groups such as your TAG, anime club, etc.  Easy to maintain!  Not really a page about you.
  7. 7. Recruiting “Friends”  Pass out a survey with a treat.
  8. 8. Recruiting “Friends” (cont.)  Have a laptop available at a programs.  Lost & Found items  Create business-like Facebook cards.  Hand them out in person.  Leave them by computers during peak teen user hours.
  9. 9. A Few More Notes About Facebook  When creating events, keep the event private, but enable guests to invite their own friends.  When asking someone to be friends, be upfront.  Purpose of the page  You will eventually get your own “friend requests.” 
  10. 10. The Result of Using Facebook  Eliminates the stress of worrying if you posted flyers in all of the possible places.  Teens will recognize you, even if you don’t recognize them.  Program attendance may increase.
  11. 11. Community Building with Mobile
  12. 12. What’s up with Mobile? http://www.digitalbuzzblog.com/mobilestatistics-2011-growth-of-mobile/
  13. 13. Significant Change in Use From this…. ….To This
  14. 14. Significant Change in Use From this…. ….To This
  15. 15. Significant Change in Use From this…. ….To This
  16. 16. Significant Change in Use From this…. ….To This
  17. 17. Significant Change in Use From this…. ….To This
  18. 18. Significant Change in Use From this…. ….To This
  19. 19. Significant Change in Use From this…. ….To This
  20. 20. Significant Change in Use From this…. ….To This
  21. 21. How do we change to adapt? • QR Codes • Check-in • Augmented Reality • Mobile E-branch • Mobile Collections • Mobile Apps
  22. 22. What is a QR Code? 2D Barcode with content embedded
  23. 23. How Can We Use It? A physical link to the digital world • Material Displays • Flyers and posters • Contact Info • Business Cards
  24. 24. Mobile Check-in • Foursquare • Facebook • Yelp • BrightKite This is fun but… So what? (how does this help the library?)
  25. 25. Augmented Reality A computer generated digital “Layer” over a view of the real world.
  26. 26. Augmented Reality How can we use it? • Historical Tours • Library Tours • Digital collections embedded in physical world • Links in the community back to the library
  27. 27. Mobile E-Branch Coming soon….
  28. 28. Other Uses for Mobile Technology • Texting • Roaming Reference • E-Books • Mobile Databases • Tapping into Mobile Apps • Social Media Access Point
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