Libraries and Online Social Capital

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Libraries work to develop social capital within their communities, but what about social capital in the online environment? This presentation will explain the importance of online social capital as …

Libraries work to develop social capital within their communities, but what about social capital in the online environment? This presentation will explain the importance of online social capital as an answer to the question - Why and how should libraries connect to users online?

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  • 1. Raising Online Social Capital Static Websites Social Networking BLOGs VLOGs Online Directories Online News Web Tools E-Stores User Reviews Library Website/ OPAC
  • 2. Raising Online Social Capital Definition - Social Capital www.pcsweeney.com -Networks, understanding and values that shape the way we relate to each other and participate in social activities. -The attitude, spirit and willingness of people to engage in collective, civic activities. Over time, social capital builds what may be termed as social infrastructure, a key item discussed in the Strategic Social Plan. -The networks and connections between people that contribute to social cohesion
  • 3. Raising Online Social Capital Definition - Online Social Capital www.pcsweeney.com Online Social Capital works exactly the same way that social capital works in the physical world. The same social benefits of working cohesively together are present in the digital world and the benefits should be recognized in the same way.
  • 4. Raising Online Social Capital Why is social capital important? www.pcsweeney.com -Increase Organizational awareness -Increases in civic engagement -Develops respect and appreciation of your organization -Helps to create partnerships -Organizational branding -It can be spent or invested as actual capital
  • 5. Raising Online Social Capital
    • As retailers, media companies and even government agencies attempt to get with the times and connect with an online audience, every once in a while they get a reminder: With enough online social capital Anybody, or any group, armed with only a Web browser can anonymously game the system by creating an online buzz and manipulate the marketplace, society, or politics for profit or just for fun.
    http://www.washingtonpost.com/wp-dyn/content/article/2009/05/21/AR2009052104472.html For Example…
  • 6. Raising Online Social Capital
    • -Viral Videos
    • -Viral E-mails
    • -Trending Topics
    • -News Stories
    • -Comments
    • -Popularity
    • The name given to an instance of this “buzz” is “Meme”
    How does it work?
  • 7. Raising Online Social Capital
  • 8. Raising Online Social Capital Library Website/OPAC
    • Your library’s website should the focal point of your online social profile. This is only the beginning, a place to start.
    Library Website/ OPAC
  • 9. Raising Online Social Capital Static Websites
    • Basic or unchanging
    • Business or organization websites.
    • Informative but not-user or customer created
    • Hard to gain a presence in these websites
    Static Websites Library Website/ OPAC
  • 10. Raising Online Social Capital Social Networking
    • Dynamic, changing
    • User or customer created
    • Allows for social connections and sharing, group organization
    Static Websites Social Networking Library Website/ OPAC
  • 11. Raising Online Social Capital BLOGs, VLOGs, Twitter, listservs
    • User created and controlled content. Typically online diaries or visual diaries.
    Static Websites Social Networking BLOGs VLOGs Library Website/ OPAC
  • 12. Raising Online Social Capital Online Directories
    • Listings of organizations phone numbers, websites, addresses, hours, etc… Typically third party.
    Static Websites Social Networking BLOGs VLOGs Online Directories Library Website/ OPAC
  • 13. Raising Online Social Capital Online News Sources
    • Many newspapers are moving an entirely online format. So the same way that you submit press releases to the local newspaper, you should be thinking about online news sources as well.
    Static Websites Social Networking BLOGs VLOGs Online Directories Online News Library Website/ OPAC
  • 14. Raising Online Social Capital Web Tools
    • Web tools include
    • -Widgets
    • -Add-ons
    • -Skins
    • -Programs
    Static Websites Social Networking BLOGs VLOGs Online Directories Online News Web Tools Library Website/ OPAC
  • 15. Raising Online Social Capital Online Stores and advertising
    • Friends of the library
    • Etsy
    • Ebay
    • Better
    • World Books
    • Amazon
    • Café Press
    Static Websites Social Networking BLOGs VLOGs Online Directories Online News Web Tools E-Stores Library Website/ OPAC
  • 16. Raising Online Social Capital User Review Sites
    • Libraries should be listed on user review sites
    • Yelp
    • Foursquare
    • Yahoo
    • Brightkite
    Static Websites Social Networking BLOGs VLOGs Online Directories Online News Web Tools E-Stores User Reviews Library Website/ OPAC
  • 17. Raising Online Social Capital Integrating Your OPAC
    • Link back to your catalog!
    • -QR codes
    • -Book Reviews
    • -Amazon Sales
    • -WorldCat
    Static Websites Social Networking BLOGs VLOGs Online Directories Online News Web Tools E-Stores User Reviews Library Website/ OPAC
  • 18. Raising Online Social Capital Integrating Your Library Website
    • Ensure that your homepage is linked or in some way connected to as many of these resources as possible or as makes sense in your community.
    Static Websites Social Networking BLOGs VLOGs Online Directories Online News Web Tools E-Stores User Reviews Library Website/ OPAC
  • 19. Raising Online Social Capital The Whole Picture Static Websites Social Networking BLOGs VLOGs Online Directories Online News Web Tools E-Stores User Reviews Library Website/ OPAC