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Social Media and Social Capital
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Social Media and Social Capital

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Transcript

  • 1. SOCIAL Media Capital www.pcsweeney.com
  • 2. Social Media – The Power Source www.pcsweeney.com
  • 3. Social Capital - Harnessing the Power “refers to the collective value of all 'social networks' and the inclinations that arise from these networks to do things for each other” - Putnam www.pcsweeney.com
  • 4. Where Do I Begin? - Evaluation Your Online Profile  Directories  Static Websites  News Sites  Online Maps www.pcsweeney.com
  • 5. More Evaluation – Social Profile They’re already talking  Yelp  Foursquare  Twitter  Facebook  Blogs Your staff is probably already talking too! www.pcsweeney.com
  • 6. Even More Evaluation… What are they using? www.pcsweeney.com
  • 7. It’s Decision Time! •Brand Name? •Organization Run? •Employee Run? •Which tools? •What will you say? •Who is your audience? www.pcsweeney.com
  • 8. Policies, Policies, Policies  Staff Polices  Patron interaction Policies  Personal use polices  Blogging Polices  Twitter Policies  Facebook Policies  And more!! www.pcsweeney.com
  • 9. Ready to Launch Consistency=Branding  Register your name -Knowem.com  Logo/Photo  Description  Tags www.pcsweeney.com
  • 10. How to Find Friends…  Communicate Hashtags  Ask  Contests  Promotions  Retweets  Answer ?s  BE FRIENDLY!!  Or… www.pcsweeney.com
  • 11. Catch a Meme Wave! www.pcsweeney.com
  • 12. Catch a Meme Wave! www.pcsweeney.com
  • 13. Catch a Meme Wave! www.pcsweeney.com
  • 14. What Not to Do…  Negativity  Lie  Religion  Sex  Politics  Troll www.pcsweeney.com
  • 15. Monitoring Your Message  Google Alerts  TwinBox  Searches  Rating Sites  Listen www.pcsweeney.com
  • 16. They Are Talking… Now What? www.pcsweeney.com
  • 17. How Will You Spend Your Social Capital? What do they want? Connect with Cities Collaborate with organizations Public support Promoting services/programs Advertising eBranch/OPAC Promote online materials Local bands/artists www.pcsweeney.com
  • 18. Bonus Slide- This Part is for You! Don’t forget about YOUR social network! www.pcsweeney.com