SOCIAL

Media
Capital
www.pcsweeney.com
Social Media – The Power Source

www.pcsweeney.com
Social Capital - Harnessing the Power

“refers to the collective value of all 'social networks' and
the inclinations that ...
Where Do I Begin? - Evaluation
Your Online Profile
 Directories
 Static Websites
 News Sites

 Online Maps
www.pcsween...
More Evaluation – Social Profile
They’re already talking
 Yelp
 Foursquare
 Twitter
 Facebook
 Blogs

Your staff is
p...
Even More Evaluation…
What are
they using?

www.pcsweeney.com
It’s Decision Time!
•Brand Name?
•Organization Run?
•Employee Run?

•Which tools?
•What will you say?
•Who is your audienc...
Policies, Policies, Policies
 Staff Polices
 Patron interaction
Policies
 Personal use
polices
 Blogging Polices
 Twi...
Ready to Launch
Consistency=Branding

 Register your name
-Knowem.com
 Logo/Photo
 Description

 Tags
www.pcsweeney.co...
How to Find Friends…
 Communicate
Hashtags
 Ask
 Contests
 Promotions
 Retweets
 Answer ?s
 BE FRIENDLY!!
 Or…
ww...
Catch a Meme Wave!

www.pcsweeney.com
Catch a Meme Wave!

www.pcsweeney.com
Catch a Meme Wave!

www.pcsweeney.com
What Not to Do…
 Negativity
 Lie
 Religion
 Sex
 Politics
 Troll

www.pcsweeney.com
Monitoring Your Message
 Google Alerts
 TwinBox
 Searches
 Rating Sites
 Listen

www.pcsweeney.com
They Are Talking… Now What?

www.pcsweeney.com
How Will You Spend Your Social Capital?
What do they want?
Connect with Cities
Collaborate with organizations
Public suppo...
Bonus Slide- This Part is for You!

Don’t forget about YOUR social network!
www.pcsweeney.com
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Social Media and Social Capital

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Social Media and Social Capital

  1. 1. SOCIAL Media Capital www.pcsweeney.com
  2. 2. Social Media – The Power Source www.pcsweeney.com
  3. 3. Social Capital - Harnessing the Power “refers to the collective value of all 'social networks' and the inclinations that arise from these networks to do things for each other” - Putnam www.pcsweeney.com
  4. 4. Where Do I Begin? - Evaluation Your Online Profile  Directories  Static Websites  News Sites  Online Maps www.pcsweeney.com
  5. 5. More Evaluation – Social Profile They’re already talking  Yelp  Foursquare  Twitter  Facebook  Blogs Your staff is probably already talking too! www.pcsweeney.com
  6. 6. Even More Evaluation… What are they using? www.pcsweeney.com
  7. 7. It’s Decision Time! •Brand Name? •Organization Run? •Employee Run? •Which tools? •What will you say? •Who is your audience? www.pcsweeney.com
  8. 8. Policies, Policies, Policies  Staff Polices  Patron interaction Policies  Personal use polices  Blogging Polices  Twitter Policies  Facebook Policies  And more!! www.pcsweeney.com
  9. 9. Ready to Launch Consistency=Branding  Register your name -Knowem.com  Logo/Photo  Description  Tags www.pcsweeney.com
  10. 10. How to Find Friends…  Communicate Hashtags  Ask  Contests  Promotions  Retweets  Answer ?s  BE FRIENDLY!!  Or… www.pcsweeney.com
  11. 11. Catch a Meme Wave! www.pcsweeney.com
  12. 12. Catch a Meme Wave! www.pcsweeney.com
  13. 13. Catch a Meme Wave! www.pcsweeney.com
  14. 14. What Not to Do…  Negativity  Lie  Religion  Sex  Politics  Troll www.pcsweeney.com
  15. 15. Monitoring Your Message  Google Alerts  TwinBox  Searches  Rating Sites  Listen www.pcsweeney.com
  16. 16. They Are Talking… Now What? www.pcsweeney.com
  17. 17. How Will You Spend Your Social Capital? What do they want? Connect with Cities Collaborate with organizations Public support Promoting services/programs Advertising eBranch/OPAC Promote online materials Local bands/artists www.pcsweeney.com
  18. 18. Bonus Slide- This Part is for You! Don’t forget about YOUR social network! www.pcsweeney.com
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