Expanding social media to Hyper Local

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  • 1. Expanding Social Media Hyper Local
  • 2. Why be more localized? • • • • • • • Patrons have greater sense of connection More targeted marketing Each community is different Learn about your online community Control the online brand of each library Make more localized announcements Promote what makes YOUR library great!
  • 3. But First… A Review •SMCO Policies •SMCL Plan •Some Guidelines
  • 4. Facebook Places
  • 5. Claiming your space
  • 6. Search for you Library
  • 7. Find Your Library’s Place
  • 8. Claim Your Library
  • 9. Receive the Verification Call
  • 10. It Should Appear in your Pages
  • 11. Edit Your Page Edit the page
  • 12. Edit Your Settings
  • 13. Manage Permissions
  • 14. Basic Information
  • 15. Profile Picture
  • 16. Set Your Admins Page Admins
  • 17. Set Your Admins
  • 18. Merge your pages
  • 19. Merge Your Pages
  • 20. Start Updating!
  • 21. Other Facebook Thoughts… • • • • • • • • Post and promote your library’s events Meet your community organizations Online outreach Be social with your community Create literary groups Create FB meetups in the library Be a librarian in Facebook! Have fun!
  • 22. Join Foursquare
  • 23. Claim Your Library
  • 24. Follow The Steps
  • 25. Phone Call
  • 26. Mail Verification
  • 27. Mail Verification
  • 28. Foursquare Specials
  • 29. Why Use Goodreads? • • • • • • Good personal alternative to Facebook Create reading groups Online Reader’s advisory It’s a community of Readers Talk about books with community Post reading related events
  • 30. Create Your Account
  • 31. Update Your Bookshelves
  • 32. Find People
  • 33. Maintain your Bookshelves Write Reviews Rate It! Recommend it
  • 34. Create and Join Groups A local history group? Create a local Reader’s Group? Create an online book club?
  • 35. Post Library Events
  • 36. Most Importantly… Be Social!
  • 37. There are many others…
  • 38. Lastly, Always Maintain your Message • Conduct Twitter Searches • Set up Google Alerts • Socialmention.com