Expanding Social Media
Hyper Local
Why be more localized?
•
•
•
•
•
•
•

Patrons have greater sense of connection
More targeted marketing
Each community is d...
But First… A Review
•SMCO Policies
•SMCL Plan
•Some Guidelines
Facebook Places
Claiming your space
Search for you Library
Find Your Library’s Place
Claim Your Library
Receive the Verification Call
It Should Appear in your Pages
Edit Your Page
Edit the page
Edit Your Settings
Manage Permissions
Basic Information
Profile Picture
Set Your Admins

Page Admins
Set Your Admins
Merge your pages
Merge Your Pages
Start Updating!
Other Facebook Thoughts…
•
•
•
•
•
•
•
•

Post and promote your library’s events
Meet your community organizations
Online ...
Join Foursquare
Claim Your Library
Follow The Steps
Phone Call
Mail Verification
Mail Verification
Foursquare Specials
Why Use Goodreads?
•
•
•
•
•
•

Good personal alternative to Facebook
Create reading groups
Online Reader’s advisory
It’s ...
Create Your Account
Update Your Bookshelves
Find People
Maintain your Bookshelves
Write Reviews
Rate It!

Recommend it
Create and Join Groups

A local history group?

Create a local Reader’s Group?

Create an online book club?
Post Library Events
Most Importantly… Be Social!
There are many others…
Lastly, Always Maintain your Message

• Conduct Twitter Searches
• Set up Google Alerts
• Socialmention.com
Expanding social media to Hyper Local
Expanding social media to Hyper Local
Expanding social media to Hyper Local
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Expanding social media to Hyper Local

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Expanding social media to Hyper Local

  1. 1. Expanding Social Media Hyper Local
  2. 2. Why be more localized? • • • • • • • Patrons have greater sense of connection More targeted marketing Each community is different Learn about your online community Control the online brand of each library Make more localized announcements Promote what makes YOUR library great!
  3. 3. But First… A Review •SMCO Policies •SMCL Plan •Some Guidelines
  4. 4. Facebook Places
  5. 5. Claiming your space
  6. 6. Search for you Library
  7. 7. Find Your Library’s Place
  8. 8. Claim Your Library
  9. 9. Receive the Verification Call
  10. 10. It Should Appear in your Pages
  11. 11. Edit Your Page Edit the page
  12. 12. Edit Your Settings
  13. 13. Manage Permissions
  14. 14. Basic Information
  15. 15. Profile Picture
  16. 16. Set Your Admins Page Admins
  17. 17. Set Your Admins
  18. 18. Merge your pages
  19. 19. Merge Your Pages
  20. 20. Start Updating!
  21. 21. Other Facebook Thoughts… • • • • • • • • Post and promote your library’s events Meet your community organizations Online outreach Be social with your community Create literary groups Create FB meetups in the library Be a librarian in Facebook! Have fun!
  22. 22. Join Foursquare
  23. 23. Claim Your Library
  24. 24. Follow The Steps
  25. 25. Phone Call
  26. 26. Mail Verification
  27. 27. Mail Verification
  28. 28. Foursquare Specials
  29. 29. Why Use Goodreads? • • • • • • Good personal alternative to Facebook Create reading groups Online Reader’s advisory It’s a community of Readers Talk about books with community Post reading related events
  30. 30. Create Your Account
  31. 31. Update Your Bookshelves
  32. 32. Find People
  33. 33. Maintain your Bookshelves Write Reviews Rate It! Recommend it
  34. 34. Create and Join Groups A local history group? Create a local Reader’s Group? Create an online book club?
  35. 35. Post Library Events
  36. 36. Most Importantly… Be Social!
  37. 37. There are many others…
  38. 38. Lastly, Always Maintain your Message • Conduct Twitter Searches • Set up Google Alerts • Socialmention.com
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