Super PAC Hacks and
Voter (Public) Advocacy
For Libraries
EveryLibrary
@everylibrary
PC Sweeney
@pcsweeney
What is EveryLibrary
What Kind of Advocacy
How is EveryLibrary Different
EveryLibrary’s Successes
Why Talk in Terms of Votes
The Numbers
Party Affiliation Doesn’t Matter
Library Card Stats Don’t Matter
Library Use Doesn’t Matter
What Does Matter
The Librarian is the Candidate
Your Library
is
the Campaign
The Platinum Rule
No Need for a Ballot Measure
Tell the Stories that Matter
Develop Your Message
Build a Coalition of Supporters
Keep them Engaged Online
Give me an email list long enough and a
program from which to send it and I can
move the world. - Archimedes
Get Out
of the Library
Door-to-Door Library Card Campaign
House Parties
Letter Writing and Earned Media
Advertising
and
Paid Media
Community Meetings
Networking Opportunities
Questions?
• Tweet at me - @pcsweeney or @everylibrary
• Email me – patrick@pcsweeney.com
• FB me – facebook.com/pcsweeney...
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Computers in libraries - SuperPac Hacks for your Library

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This is the presentation from EveryLibrary that was given at Computers in Libraries, Washington, DC, 2014. Talking about library advocacy in a political way.

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Computers in libraries - SuperPac Hacks for your Library

  1. 1. Super PAC Hacks and Voter (Public) Advocacy For Libraries EveryLibrary @everylibrary PC Sweeney @pcsweeney
  2. 2. What is EveryLibrary
  3. 3. What Kind of Advocacy
  4. 4. How is EveryLibrary Different
  5. 5. EveryLibrary’s Successes
  6. 6. Why Talk in Terms of Votes
  7. 7. The Numbers
  8. 8. Party Affiliation Doesn’t Matter
  9. 9. Library Card Stats Don’t Matter
  10. 10. Library Use Doesn’t Matter
  11. 11. What Does Matter
  12. 12. The Librarian is the Candidate
  13. 13. Your Library is the Campaign
  14. 14. The Platinum Rule
  15. 15. No Need for a Ballot Measure
  16. 16. Tell the Stories that Matter
  17. 17. Develop Your Message
  18. 18. Build a Coalition of Supporters
  19. 19. Keep them Engaged Online
  20. 20. Give me an email list long enough and a program from which to send it and I can move the world. - Archimedes
  21. 21. Get Out of the Library
  22. 22. Door-to-Door Library Card Campaign
  23. 23. House Parties
  24. 24. Letter Writing and Earned Media
  25. 25. Advertising and Paid Media
  26. 26. Community Meetings
  27. 27. Networking Opportunities
  28. 28. Questions? • Tweet at me - @pcsweeney or @everylibrary • Email me – patrick@pcsweeney.com • FB me – facebook.com/pcsweeney • Read the blog – www.pcsweeney.com
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