Managing Advertising and Sponsorship Requests more efficiently
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Managing Advertising and Sponsorship Requests more efficiently

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With the increasing number of communication channels and platforms, companies receive more and more advertising, media and sponsorship applications. The newly developed management tool enables you......

With the increasing number of communication channels and platforms, companies receive more and more advertising, media and sponsorship applications. The newly developed management tool enables you to save a lot of time and costs. Even middle-sized companies can save more than EUR 50'000 per year, only on costs for personnel. At the same time, the quality of the requests increases considerably, enabling you to get the best possible efficiency for media advertising and sponsorship strategies. More information and offer: pcotting@cci-cotting.com

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  • 1. SPONSOR&AD-CHECK®A Management Tool to increase the efficiency andeffectiveness of Sponsorship and Advertising RequestsDeveloped by Sponsorize based on inputs and the demand from the Swiss Sponsorship Circleand the Swiss Sponsorship Think Tank, with expert inputs from CCI COTTING. 1 © Dr. Patrick Cotting, pcotting@cci-cotting.com CCI COTTING CONSULTING AG, Zilstrasse 27, CH-8153 Zürich-Rümlang
  • 2. Helping you to answer thesequestions you might have...!  Are you facing a lot of sponsorship and media advertising demands that take a lot of time to handle?  Would you like to reduce the costs and your time to handle them?  Are you looking to improve the targeting and the allocation of your advertising, media and sponsorship budgets? 2 © Dr. Patrick Cotting, pcotting@cci-cotting.com CCI COTTING CONSULTING AG, Zilstrasse 27, CH-8153 Zürich-Rümlang
  • 3. e Challenges we wanted to solve!Sponsorship and Advertising requests create high costs:  It takes a lot of time to receive, read, coordinate internally and answer them  These time investments are in most cases not core business activities and do not create business value  They quickly cost more than EUR 50‘000 per year just in costs for the personnel handling these requests  Most companies use MS Office Excel sheets and type again the requests in order to have a database -> with very limited analysis functions and a high time investment to create and manage the database.There is a lack of objectivity for the allocation of Sponsorship andMedia advertising budgets  Selection Criteria once set are not always followed  Selection criteria are understood differently among the different countries, regions, managers  There is often no common weighting of the selection criteria. 3 © Dr. Patrick Cotting, pcotting@cci-cotting.com CCI COTTING CONSULTING AG, Zilstrasse 27, CH-8153 Zürich-Rümlang
  • 4. e Innovation!  Sponsorize IZE and CCI have developed an online application that saves time and costs and that increases the quality of sponsorship and media advertising requests.  The application is easy, self explaining and includes the following tools: Generating Look & Feel of Different Request mask With PDF / requests on your own treatment of based on your photo your own company/ customers, own criteria appendices website website employees... Automatic Weekly, Statistical Graphical generation of Export in MS monthly evaluations analysis PDF Office Excel reporting presentations Alert system in Alert system Flexibility to Technical Response case of high with more add more hotline functions matching criteria modules 4 © Dr. Patrick Cotting, pcotting@cci-cotting.com CCI COTTING CONSULTING AG, Zilstrasse 27, CH-8153 Zürich-Rümlang
  • 5. e main work is now done by thesystem and the applicant! Data analysis: - From where Database - who generation: - what acceptance Pre-Selection of - how much folder, potential rejection etc. sponsorships folder, details and advertising & presentation S&A Check of applicant, generation tool placements with more CRM evaluates the highest options request, criteria match. based on Automatic e-mail weighted Request via to sponsorship/ criteria integrated media head and online applicant. E-mail platform: The content and its applicant fills- sending can be out and individualised. answers the questions 5 © Dr. Patrick Cotting, pcotting@cci-cotting.com CCI COTTING CONSULTING AG, Zilstrasse 27, CH-8153 Zürich-Rümlang
  • 6. Functionalities (1/2)!•  Customized form according to your needs•  Automatic selection of the requests matching your criteria•  Exportation of the data via an Excel sheet•  Automatic answers sent to the rejected demands (details and text can be individualised) 6 © Dr. Patrick Cotting, pcotting@cci-cotting.com CCI COTTING CONSULTING AG, Zilstrasse 27, CH-8153 Zürich-Rümlang
  • 7. Functionalities (2/2)!•  Statistical analysis tool, consolidating the data•  E-Mail answer tool, individualised answers depending on different criteria (e.g. place, employee, field of activity…)•  Provides you with precious indicators such as (in its basic version) :   Origin of the demands   Number of accepted/ reject demands   Categories of domains 7 © Dr. Patrick Cotting, pcotting@cci-cotting.com CCI COTTING CONSULTING AG, Zilstrasse 27, CH-8153 Zürich-Rümlang
  • 8. 4 Steps that save you time and costs whileincreasing your effectiveness and efficiency! Session Program- with ming & CCI IntegrationPre-Selection of (Defining (iFrames, GO LIVEthe Licence you the criteria, Adapting, Coachingwould like to get question- Integrating Hotline(Region, Country, naires, on your TrainingContinent, World) specials, Website design, or on implemen- Minisite)* tation) *Duration of the process: 4-6 weeks Almost no need to get your IT involved. They will just get an html code line to integrate the request mask on the website.
  • 9. e Pricing (from EUR 211.-/month for your company)! One One One World•  As simple and efficient Region Country Continent as possible (e.g. Europe)•  Cheaper than a MS Office PRO license•  Price per geographic 1 system (Sponsoring/ or Media advertising 2980 4980 9980 14980 area, regardless of the Price per year number of teams, (EUR, excl. departments and VAT) computers 2 systems (sponsoring 4980 7980 14980 19980•  Permanent technical and media advertising) Please contact us for an offer: hotline during office hours pcotting@cci-cotting.com 1 system (Sponsoring/•  Flexibility to adapt the 3-years- or Media advertising 2533 4233 8483 12733 platform to your « look contract, and feel », integrating Price per year your critiera, your (EUR, excl. weighting etc. VAT) 2 systems (sponsoring and media advertising) 4233 6783 12733 16983•  All prices in EUR, excluding VAT.•  Languages: english, deutsch, français (italian, Promotion until end of 2012: spanish, russian, chinese Personalisation of the request mask in on request) your look&feel offered for free 9 © Dr. Patrick Cotting, pcotting@cci-cotting.com CCI COTTING CONSULTING AG, Zilstrasse 27, CH-8153 Zürich-Rümlang
  • 10. Would you like to get more? You want to get an expert view on your actual sponsorship and/orYour needs media advertising activites and how you could improve them? You first need to work out or adapt the strategy and the criteria? Our team of experts is at your disposal to support you.OUR SOLUTION We offer you tailor-made solutions: You don’t know the exact return your campaigns will have / had ? We develop indicators based on research and practical experience that allow you to optimise the allocation of your ressources : ROI of your campaings / Customer acquisition cost / Media impact You would like to use all your sponsorship and/or media advertising data ? We consolidate and compile the data for you. We offer you a 360° view of your activities. This gives you a better understanding and the opportunity to improve them. You hesitate between different strategic options ? We can develop or help you to develop your new strategy. Our more than 21 years know-how in the field gives you the extra notch.
  • 11. Are you interested?! We order We are interested in a free demo presentation Sponsorship Management Tool Advertising / Media Selection Management Tool Both tools (sponsorship & media advertising) One Region One Country One Continent (e.g. Europe or North America) The World Place / Date: Company: Name: Department: Address / Place: E-mail/ Phone: 11 © Dr. Patrick Cotting, pcotting@cci-cotting.com CCI COTTING CONSULTING AG, Zilstrasse 27, CH-8153 Zürich-Rümlang
  • 12. APPENDIXA few information onCCI COTTING 12 © Dr. Patrick Cotting, pcotting@cci-cotting.com CCI COTTING CONSULTING AG, Zilstrasse 27, CH-8153 Zürich-Rümlang
  • 13. OUR PROGRAMCCI = Consulting, Connecting, Innovating-  Consulting in the areas of Vision, Corporate Strategy, Positioning, Marketing, Sponsoring & Partnerships, Philanthropy, CSR/CSV, Finance, Business Development, Sales, Event and Media Management.-  Connecting Solutions – helping to acquire, build and/or to strengthen relationships to stakeholders (clients, suppliers, employees, media, institutions, journalists, …)-  Innovative Solutions – we innovate thanks to the combination of “best practice” experience with evidence from research. 13 © Dr. Patrick Cotting, pcotting@cci-cotting.com CCI COTTING CONSULTING AG, Zilstrasse 27, CH-8153 Zürich-Rümlang
  • 14. WHAT MAKES US DIFFERENTThe combination of „Best Practice“ with „Best Academics“ ›  We are connected to 10 Universities* either as Faculty Members or Lecturers ›  We have a network of senior consultants with whom we work for many years on a worldwide basis; among those Sponsorize in Geneva – the Partner we have supported in developing the Sponsor&Ad Check Management Solution. Sponsorize works itself together with IBM. ›  We combine experience and know-how with young innovation spirit by integrating master students from our classes in projects.*London School of Economics, IE Business School Madrid, Cairo University, University of Lugano,AISTS-EPFL Sports Management, CIES FIFA Master of Sports Management, University of Fribourg,University of Neuchâtel, University of Applied Sciences Northwestern Switzerland, BahcesehirUniversity Istanbul. 14 © Dr. Patrick Cotting, pcotting@cci-cotting.com CCI COTTING CONSULTING AG, Zilstrasse 27, CH-8153 Zürich-Rümlang
  • 15. OUR CLIENTSA few of our clients with whom we work(ed) 15 © Dr. Patrick Cotting, pcotting@cci-cotting.com CCI COTTING CONSULTING AG, Zilstrasse 27, CH-8153 Zürich-Rümlang
  • 16. ABOUT DR. PATRICK COTTINGSee also: cci-cotting.com / linkedin / xing / mscom.usi.chFounder, CEO and Chairman ofCCI Cotting Consulting AG / CCI MEDIA (since 2008)PhD in economics and social sciences (Dr.rer.soc.oec.)Johannes-Kepler-Universität Linz (A) with „summa cum laude“MBA (lic.rer.pol.) of the University of Fribourg/Freiburg (CH)Classes at UCLA Anderson Management School (USA)Faculty Member of the Università della Svizzera Italiana (USI), IE University (School ofCommunication) Madrid and Lecturer at Université de Neuchâtel, Université de Fribourg,Cairo University, Bahcesehir University Istanbul, FHNW, EPFL.Former positions:Vice President Alliances & Partnerships, CREDIT SUISSE, e-investment services EuropeDirector Marketing & Sales Central Europe, EUROSPORT. 16 © Dr. Patrick Cotting, pcotting@cci-cotting.com CCI COTTING CONSULTING AG, Zilstrasse 27, CH-8153 Zürich-Rümlang
  • 17. Your ContactCCI COTTING CONSULTING LTD./ CCI MEDIAZilstrasse 27 Oberdorfstrasse 12CH-8153 Zurich-Ruemlang CH-1712 Fribourg-Tafers+41 43 541 4000www.cci-media.com / www.cci-cotting.comYour direct line:Dr. Patrick Cotting, CEO,pcotting@cci-media.com / pcotting@cci-cotting.com+41 79 555 37 25Skype: cottingconsultingTwitter: ccimediapinterest/pcottingslideshare.net/pcotting