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About cci media connecting solutions   introduction 2012
About cci media connecting solutions   introduction 2012
About cci media connecting solutions   introduction 2012
About cci media connecting solutions   introduction 2012
About cci media connecting solutions   introduction 2012
About cci media connecting solutions   introduction 2012
About cci media connecting solutions   introduction 2012
About cci media connecting solutions   introduction 2012
About cci media connecting solutions   introduction 2012
About cci media connecting solutions   introduction 2012
About cci media connecting solutions   introduction 2012
About cci media connecting solutions   introduction 2012
About cci media connecting solutions   introduction 2012
About cci media connecting solutions   introduction 2012
About cci media connecting solutions   introduction 2012
About cci media connecting solutions   introduction 2012
About cci media connecting solutions   introduction 2012
About cci media connecting solutions   introduction 2012
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About cci media connecting solutions introduction 2012

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  • 1. connecting solutionsconnecting solutions CONNECTING TO YOUR CUSTOMERS WITH CCI MEDIA CONCEPTUALIZING, CONNECTING & INNOVATING IN ADVERTISING, SPONSORSHIP, MEDIA, EVENTS AND BRANDING
  • 2. connecting solutionsconnecting solutions Who we are What we offer Our principles Many good reasons for CCI MEDIA OUR CCI VISION Conceptualizing advertising, sponsorship, media, event and branding solutions, Connecting you with new and existing clients and delivering you innovative solutions by combining best practice with best academics.
  • 3. connecting solutionsconnecting solutions Who we are What we offer Our principles Many good reasons for CCI MEDIA 360 degrees and focused to the point Offering innovative solutions that merit the copyright status Customer centric: You tell us your concern, we find a solution Innovative, integrated and international Multidimensional, dynamic and modern. OUR PRINCIPLES: how we work
  • 4. connecting solutionsconnecting solutions Who we are What we offer Our principles Many good reasons for CCI MEDIA ›  What we rely on: combination of best practice with best academics. ›  How we do it: we are connected directly to 10 Universities* and information networks from all over the world and have therefore access to an enormous pool of academic knowledge and young innovation power. ›  Who is behind it: a young and dynamic business coached and led by professional and senior consultants from CCI COTTING (www.cci-cotting.com). THE ESSENCE OF CCI MEDIA *London School of Economics, IE Business School Madrid, Cairo University, University of Lugano, AISTS-EPFL Sports Management, CIES FIFA Master of Sports Management, University of Fribourg, University of Neuchâtel, University of Applied Sciences Northwestern Switzerland, Bahcesehir University Istanbul.
  • 5. connecting solutionsconnecting solutions Who we are What we offer Our principles Many good reasons for CCI MEDIA CCI COTTING Consulting AG CCI COTTING Strategy & Business Development Research, Ad Interim Management & Monitoring Services CCI MEDIA OUTDOOR AND INTERNAT. MEDIA NEW AND SOCIAL MEDIA the event & sponsorship services YAHOO! OUR COMPANY CCI MEDIA is a business unit of CCI Cotting Consulting Ltd., based in Zurich and Fribourg and having representatives in Madrid and Lugano, headed by Dr. Patrick Cotting* *CEO and Founder of CCI in 2008. Former Marketing & Sales Director Eurosport, former Vice President Marketing Alliances e-investment services Europe CREDIT SUISSE, Faculty Member of the University of Lugano, Adjunct Professor IE Business School Madrid and Lecturer at different other Universities (see for more information: www.cci-cotting.com) Has consulted or is still consulting companies and properties such as PlanetSolar, Patrouille des Glaciers, CSS, CKW, Axpo, EKZ, Louis Vuitton, SwatchParks, UEFA Euro.08, IIHF, SBB, Gaydoul Group and many more (see for an overview www.cci-cotting.com)
  • 6. connecting solutionsconnecting solutions TV on TV Set Media (Editorial team) deciding what is relevant Advertising Impressions key Independent Journalism Long decision processes Expensive to create a „TV channel“ Communication TV on multiple screens Consumers deciding what is relevant Clicks, Desire, Leads key Paid Journalism Very short decision processes Cheap to create a „TV channel“ Relationship Who we are What we offer Our principles Many good reasons for CCI MEDIA We support you in the Move from the Old to the New World Old world New world
  • 7. connecting solutionsconnecting solutions Who we are What we offer Our principles Many good reasons for CCI MEDIA 1 SOCIAL MEDIA CONSULTING Getting you through the jungle and let you benefit TWITTER I am running FACEBOOK I LIKE running FOURSQUARE This is where I am running INSTAGRAM Here‘s a vintage photo of my running YOUTUBE Watch me running LINKEDIN My skills include running PINTEREST Here‘s a running plan LAST FM / SPOTIFY Now listening to „running“ songs G+ I am a Google employee who runs
  • 8. connecting solutionsconnecting solutions Who we are What we offer Our principles Many good reasons for CCI MEDIA We bring and consult you on new marketing, sponsorship and media solutions in a transparent and effective way. Media Consulting as you never experienced it before: - Second Opinion/ expertise, - Valuations, - Coaching, contract development and/or negotiation lead for national, international and global media campaigns… As we know most prices better than what is officially said or offered. 2. CLASSICAL MEDIA CONSULTING & BOOKING Getting more and being more effective for less
  • 9. connecting solutionsconnecting solutions ›  CITIES AROUND THE WORLD such as Rome, Milan, Moscow, London, Berlin, Paris… ›  126 AIRLINES ›  AIRPORTS ›  HIGHWAYS ›  ONE STOP SHOPPING ›  Special-Buy-In from all big suppliers (through pooled network buying)
  • 10. connecting solutionsconnecting solutions © The CCI Positioning-Value Model Differentiated Positioning Value Indifferent Low Value for your Clients Hearing Seeing Watching Experiencing Sharing Who we are What we offer Our principles Many good reasons for CCI MEDIA 3. EXPERIENTAL MARKETING Developing unique concepts for your clients that integrate all media
  • 11. connecting solutions 74.325.060    
  • 12. connecting solutionsconnecting solutions -  Placing your commercials and video material on your website in an own player -  Having the player with TV editing functionalities -  Tagging, Sharing on Internet and through I-phone and I-pads and therefore enhancing your brand’s fan base. Who we are What we offer Our principles Many good reasons for CCI MEDIA 4. WEBTV-MARKETING Developing an own TV Channel for you on your website
  • 13. connecting solutions Entertainment trends and leisure Magazines Back- stage Behind the scene Real TV Highlights COMPETITIONS HIGHLIGHTS During the major events, the chance to watch or re-watch the best actions of the day enriched with analysis INSIDE APPROACH (real TV) LIFESTYLE & SPORT Creating programs mixing lifestyle & sport highlights Influence of paid content (product and message placement / stories) Who we are What we offer Our principles Many good reasons for CCI MEDIA 5. CONTENT-MARKETING Developing and negotiating Content Deals with Media Groups
  • 14. connecting solutionsconnecting solutions Who we are What we offer Our principles Many good reasons for CCI MEDIA The methodology allows you to profit on multiple dimensions; the approach does not only provide you with valuable data on the event and its stakeholders, but will in the same time promote your involvement with the event. Promotion 6. PROMOTING YOUR EVENTS
  • 15. connecting solutionsconnecting solutions Who we are What we offer Our principles Many good reasons for CCI MEDIA 7. KNOWING WHAT TO PUT ON YOUR WEBSITE and transforming visitors to clients and fans We are an Official Representative of Argyou.com, the world leader in analyzing 180 search engines worldwide and doing benchmark studies on how well your website is performing, compared to -  What internet users are looking for -  What your competition is doing.
  • 16. connecting solutionsconnecting solutions A FEW COMPANIES we work(ed) for since 2008 Who we are What we offer Our principles Many good reasons for CCI MEDIA
  • 17. connecting solutionsconnecting solutions Innovation We offer and develop innovative solutions that merit the copyright status. Dynamic Dynamically we are striving towards surpassing advertising, marketing, media and sponsorship solutions. Customer fit We put the customer into the center of attention. For any concern we will find an individual approach. Academics and best practice Combining long-term best practice experience with academic know-how. Connecting Our platform enables different stakeholders to meet. Through CCI MEDIA our clients can not only book but also sell advertising, sponsorship and hospitality offers. Who we are What we offer Our principles Many good reasons for CCI MEDIA
  • 18. connecting solutionsconnecting solutions We are happy to serve you: CCI MEDIA Zürichweg 6b CH-8153 Zürich-Rümlang +41 43 541 4000 www.cci-media.com / www.cci-media.ch / www.crossmediamarket.com Direct Line for you: Dr. Patrick Cotting, CEO, pcotting@cci-media.com / pcotting@cci-media.ch +41 79 637 04 19

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