Social Media - benefits and concerns for employers

Social Media - A Web of Challenges Peter Cosgrove | March 8th 2012

Agenda Introduction to Social Media Social Media for Business Employer concerns Conclusion

Introduction to Social Media

The Numbers… Over 50% of the World Population is under 30 years old. 1 billion tweets are posted every day. Social gamers will spend $6 billion on virtual goods in 2012. 36 hours of video are uploaded onto youtube every minute. The largest growing demographic on facebook is female 45 – 55 year olds.

“I HATE SOCIAL MEDIA!” Differentiate your view of social media be what the objective view is. You may dislike it and hear horror stories about it but that does not mean it cannot be a tool which is useful for individuals or for business

“Think of social-media tools as todays versionof the telephone. Yes, they are used for frivolityand all sorts of noneconomic activity (chattingwith friends, passing the time), but they alsohelp communication happen more efficiently.” When CEOs ask how do we monetise social media – ask them how they monetise the phone

Social Media for Business

Your Brand is not what you think it is What you say to your audiences about yourself will be far less important than what audiences say about you

Simon Cowell has the right idea... Connecting people to your brand is about the story of your company and the people in it, not the logo, marketing material etc“People will forget what you said, people will forgetwhat you did, but people will never forget how youmade them feel.”

You cannot control what people say? If you want to see what people are saying about your brand, you can, the conversation happens whether you are there or not

Social Media sells things… Companies like Vodafone check tweets like “what is better an iphone or a HTC” and then respond with “ I see you are looking for a phone, we have some great tariffs..!””

Companies want others to talk about them –Our trust levels…. referrals are such a strong sales toolOnly 20% of people trust advertising.But over 80% of people trust the recommendations oftheir network.And 33% trust their selection of blogs.

Example of companies building communities and Recruiting staff using “social recruiting”Companies who are actively “social recruiting”

Going MobileI hate networking!! 242 million apps were downloaded on Christmas Day Google number 1 focus is on mobile

Return on InvestmentI hate networking!!  Social media makes marketing ROI easier It’s a lot easier to measure and therefore work out the online marketing that works and does not work

Employer Concerns

Ownership Who owns the data? How is the data being monitored? Employees “too relaxed” in how they use it.

References and tracking They say they can predict to about 80% employees who are looking to move through a social algorithm

Case Study: McTwitter #fail Don’t run campaigns if you do not think through all the possibilities!“Every time I visit a McDonalds a little piece of me dies”

Conclusion

Trend – Tomorrow’s candidateI hate networking!! James is 12  …his last Christmas list was online using price comparison site data!  …her favourite film is Ironman, he downloaded it from iTunes  ...he put together his holiday videos into a 5 minute movie using the iMovie app  … after scanning a QR code on his mum’s iPhone, he won a trip to Disneyland  … he taught his dad to stream football online => Do you think he’ll ever send you his CV or reply to a job ad?

Understand and inform• Differentiate the media from the issue.• Understand how it can benefit you.• Understand the legalities.

QUESTIONS? Name: Peter Cosgrove Title: Director – Cpl Phone: 01 614 6160 / 087 6200836 Email: peter.cosgrove@cpl.ie Twitter: @petercosgrove Website: www.cpl.ie

Social Media - benefits and concerns for employers

by Peter Cosgrove

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Social Media - benefits and concerns for employers Presentation Transcript

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