NRF update and
Recruitment trends
Date: May 1st 2014 #nrfconf14 Speaker: Peter Cosgrove
AGENDA
• NRF Update
• Global Update on Recruitment
• Ireland Update
• Future Trends
• Conclusion
Current committee and staff
The Key Objectives 2013/14
• Membership –industry voice
• Education – professionalise industry
• Events – connect and enga...
Membership
96% of the industry
Represent the voice of the industry
Education
No programme
332 certified2014
2010
**New** NRF course for senior recruiters - May 7th
Eamonn Coghlan Bobby Kerr Clive Ryan
12 briefings - 70 (average) attendees
Events
Events
Conference in 2013 with
220 attendees
NRF Awards with 323
attendees
PR / Marketing
30+ articles in national media….for free
PR / Marketing
New newsletter to members
Upgrading NRF.ie site
LinkedIn connections of over
5,000
Support to members
New legal helpline established 2014
Resources section of website:
• NERA checklist
• Redundancy legisla...
Support
Garda Vetting
Anticipated that over 14,000
candidates will be vetted this
year
Representation/ Policy
GLOBAL UPDATE ON RECRUITMENT
…the agency side
Of the following direct hire recruiting tactics, which
one would you say has the highest bang-to-buck
return on spend/effo...
Of the following temporary worker recruiting tactics,
which one would you say has the highest bang-to-buck
return on spend...
Growth is top priority— growing revenue, growing market share, expanding clients
Top priorities in 2013
Source: Staffing I...
What are the best and worst decisions a
staffing firm can make?
• best decisions:
– staying segment/niche focused
– adopti...
…the client side
What is the skill set for which your organization
spends the most money on contingent workers
IT skills on top of wish lis...
©2014 by Crain Communications Inc. All rights reserved.Source: Staffing Industry Analysts European Contingent Buyers Surve...
Most buyers plan to increase their workforce
©2014 by Crain Communications Inc. All rights
reserved.
How will your total w...
IRELAND UPDATE
Jobs in the UK up 700,000 on last year
Ireland is home to:
ICT: 10 of the top 10 global companies
Born on the Internet: All of the world’s top 10 companies
Gamin...
What is made in Ireland?
• 33% of the world’s contact lenses
• 100% of the world’s Botox
• 80% of the world’s medical sten...
Ireland data from NRF survey 2014
• Ireland agency turnover 1.8 billion (1.6
billion)
• 75,700 Temps placed (69,000)
• Per...
Ireland data from survey
• Industry Expectations: 17% growth in 2014
Talent is the critical commodity
FUTURE TRENDS/ CHALLENGES/
OPPORTUNITIES
ii
• 23 million people in Europe are unemployed
yet vacancies are on the rise
• 2011 Manpower study – 1 in 3 employers
strugg...
ii
Overall HR Strategy
Labour Relations Strategy
Workforce Planning
HR Policy
Performance management
Learning Management
Vend...
THE RE-REINVENTION OF EVERYTHING
Music
Photography
News
Job Advertising
Everything is changing – why not us
©2014 by Greg ...
“doing the same thing over and over again and expecting
different results”
Insanity
The REC view of what agencies will profit
• Inch wide, mile deep specialist
• Volume/ low cost operator
• Traditional plus...
The client…
• Skill shortages will only get worse
• Clients don’t partner they compete
• Our customers believe that they c...
The candidate…
• Application apathy - a horrible experience
• Recruiters a necessary evil
• Agencies are not special – the...
The recruiter….
• Recruiters hiding behind technology
• Recruiters waiting for candidates to come to them
• Skill-sets nee...
©2014 by Greg savage
“I've learned that people will forget what you said,
people will forget what you did, but people will
never forget how you...
So what will a client pay for?
NO
• Recruiters who search 20% of the talent pool
• Recruiters who wait for candidates to a...
What about temporary markets?
Technology
Moore’s law
I hate networking!!
• 48% of smartphone users use the phone in the bathroom
• ~350 million apps downloaded on Christmas Da...
• 4 in 10 US jobseekers found their best job through
personal connections
• 76% of US social jobseekers found their curren...
Conclusion
THE BIGGEST RISK - NOT TAKING RISKS
Take some risks
We are in a great business
• Entrepreneurial
• We find people more than just a job
• We are great at what we do
• We are n...
Takeaways
• How will you adapt to change to help you grow?
Takeaways
• Your Brand - the importance of the candidate
Takeaways
• Embrace technology…..but don’t be ruled by it
If you want 1 year of prosperity,
grow grain. If you want 10 years of
prosperity, grow trees. If you want
100 years of pro...
THANK YOU
Peter Cosgrove
President - NRF
@petercosgrove
#nrfconf14
Thank you to the following for some of the references in the slides
Staffing Industry Analysts (http://www.staffingindustr...
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NRF slides on trends

  1. 1. NRF update and Recruitment trends Date: May 1st 2014 #nrfconf14 Speaker: Peter Cosgrove
  2. 2. AGENDA • NRF Update • Global Update on Recruitment • Ireland Update • Future Trends • Conclusion
  3. 3. Current committee and staff
  4. 4. The Key Objectives 2013/14 • Membership –industry voice • Education – professionalise industry • Events – connect and engage • PR/ Marketing - visibility • Policy – protect and lobby • Sponsorship – build partners • Resource support for members
  5. 5. Membership 96% of the industry Represent the voice of the industry
  6. 6. Education No programme 332 certified2014 2010 **New** NRF course for senior recruiters - May 7th
  7. 7. Eamonn Coghlan Bobby Kerr Clive Ryan 12 briefings - 70 (average) attendees Events
  8. 8. Events Conference in 2013 with 220 attendees NRF Awards with 323 attendees
  9. 9. PR / Marketing 30+ articles in national media….for free
  10. 10. PR / Marketing New newsletter to members Upgrading NRF.ie site LinkedIn connections of over 5,000
  11. 11. Support to members New legal helpline established 2014 Resources section of website: • NERA checklist • Redundancy legislation for temporary workers • TUPE – pitfalls for agencies
  12. 12. Support
  13. 13. Garda Vetting Anticipated that over 14,000 candidates will be vetted this year
  14. 14. Representation/ Policy
  15. 15. GLOBAL UPDATE ON RECRUITMENT
  16. 16. …the agency side
  17. 17. Of the following direct hire recruiting tactics, which one would you say has the highest bang-to-buck return on spend/effort? Source: Staffing Industry Analysts, © Crain Communications 2013 1% 1% 2% 2% 2% 4% 4% 8% 15% 24% 36% Advertise your firm E-newsletter to existing candidate list Invest in look/usability of company web site Outsourced/offshore sourcing/recruiting University recruiting List jobs on company web site Pay referral bonuses Other, please specify Recruit from existing candidate list Job boards LinkedIn Most effective direct hire recruiting tactics? ©2014 by Crain Communications Inc. All rights reserved. Source: Staffing Industry Analysts Staffing Company Survey 2013 Of the following direct hire recruiting tactics, which one would you say has the highest bang-to-buck return on spend/effort?
  18. 18. Of the following temporary worker recruiting tactics, which one would you say has the highest bang-to-buck return on spend/effort? Source: Staffing Industry Analysts, © Crain Communications 2013 1% 1% 1% 2% 2% 5% 5% 12% 13% 27% 29% E-newsletter to existing candidate list Facebook University recruiting List jobs on company web site Outsourced/offshore sourcing/recruiting Invest in look/usability of company web site Pay referral bonuses Other, please specify LinkedIn Job boards Recruit from existing candidate list ©2014 by Crain Communications Inc. All rights reserved. Source: Staffing Industry Analysts Staffing Company Survey 2013 Of the following temporary worker recruiting tactics, which one would you say has the highest bang-to-buck return on spend/effort? Most effective temp/ contract recruiting tactics?
  19. 19. Growth is top priority— growing revenue, growing market share, expanding clients Top priorities in 2013 Source: Staffing Industry Analysts, © Crain Communications 2013 1% 1% 1% 6% 9% 9% 9% 10% 16% 17% 21% Dealing with regulatory issues Retaining existing clients Training internal employees Reducing/controlling costs Providing excellent customer service Recruiting quality candidates to place Recruiting quality internal staff Expanding number of clients Growing market share Improving gross margins Growing revenue What is your company’s single top priority? ©2014 by Crain Communications Inc. All rights reserved.Source: Staffing Industry Analysts Staffing Company Survey 2013
  20. 20. What are the best and worst decisions a staffing firm can make? • best decisions: – staying segment/niche focused – adopting more efficient technology – focusing on VMS/MSP • worst decisions: – hiring and appointing the wrong people – bad acquisition and expansion attempts – adding too much complexity to organization ©2014 by Crain Communications Inc. All rights reserved. Source: Staffing Industry Analysts Staffing Company Survey 2013
  21. 21. …the client side
  22. 22. What is the skill set for which your organization spends the most money on contingent workers IT skills on top of wish list Source: Staffing Industry Analysts European Contingent Buyers Survey 2013 "Other" includes: Healthcare, Education/Training/Library, Finance/Accounting, Marketing/Creative and Legal
  23. 23. ©2014 by Crain Communications Inc. All rights reserved.Source: Staffing Industry Analysts European Contingent Buyers Survey 2013 MSP Globally CW IC compliance CW in strategic planning Controlling costs Consolidating suppliers VMS Diversify suppliers 0% 10% 20% 30% 40% 50% 60% 70% 80% 0% 5% 10% 15% 20% 25% Buyers' single top priority % integrating Service to stakeholders Controlling Costs still tops Buyers’ priorities
  24. 24. Most buyers plan to increase their workforce ©2014 by Crain Communications Inc. All rights reserved. How will your total workforce change over the next two years?
  25. 25. IRELAND UPDATE
  26. 26. Jobs in the UK up 700,000 on last year
  27. 27. Ireland is home to: ICT: 10 of the top 10 global companies Born on the Internet: All of the world’s top 10 companies Gaming: 3 of the top 6 global companies Pharmaceuticals: 9 of the top 10 pharmaceutical companies Medical Devices: 15 of the top 20 Med Tech companies Engineering: 7 of the top 10 Industrial Automation companies Financial Services: 50% of the world’s top banks © American Chamber of Commerce Ireland 2014
  28. 28. What is made in Ireland? • 33% of the world’s contact lenses • 100% of the world’s Botox • 80% of the world’s medical stents • 45% of the world’s Tic Tacs • 12 million Jelly Beans a year • Sudocrem was invented and produced solely in Dublin • 1 in 5 burgers served in McDonald’s across Europe is made with Irish beef © American Chamber of Commerce Ireland 2014
  29. 29. Ireland data from NRF survey 2014 • Ireland agency turnover 1.8 billion (1.6 billion) • 75,700 Temps placed (69,000) • Perm placements 31,000 (26,000)
  30. 30. Ireland data from survey • Industry Expectations: 17% growth in 2014
  31. 31. Talent is the critical commodity
  32. 32. FUTURE TRENDS/ CHALLENGES/ OPPORTUNITIES
  33. 33. ii
  34. 34. • 23 million people in Europe are unemployed yet vacancies are on the rise • 2011 Manpower study – 1 in 3 employers struggled to find talent – this in the height of a recession • 2000s - less people working at the end of the decade than at the start Trends
  35. 35. ii
  36. 36. Overall HR Strategy Labour Relations Strategy Workforce Planning HR Policy Performance management Learning Management Vendor Management Agency worker compliance Selection Job Posting Reference checks Relocation Services Interviewing Recruitment Payroll Services Induction Training HR Audits Data mining Sourcing Selection Increasing complexity
  37. 37. THE RE-REINVENTION OF EVERYTHING Music Photography News Job Advertising Everything is changing – why not us ©2014 by Greg savage
  38. 38. “doing the same thing over and over again and expecting different results” Insanity
  39. 39. The REC view of what agencies will profit • Inch wide, mile deep specialist • Volume/ low cost operator • Traditional plus model
  40. 40. The client… • Skill shortages will only get worse • Clients don’t partner they compete • Our customers believe that they can do it better than us • CEOs believe in talent but not our ability to find it • Clients will continue to invest in talent sourcing • RPO/ Managed Services will continue to rise ©2014 by Greg savage
  41. 41. The candidate… • Application apathy - a horrible experience • Recruiters a necessary evil • Agencies are not special – they use multiple channels • Beginning to use social channels to find jobs • Less of a stigma about working “temp/ contract” • Great candidates will not go to job boards • Counter offers will increase for all jobs (50+%) ©2014 by Greg savage
  42. 42. The recruiter…. • Recruiters hiding behind technology • Recruiters waiting for candidates to come to them • Skill-sets needed around influencing, negotiation, scoping, selling • Role split between sourcer and salesperson • Recruiters can’t just rely on an economic recovery ©2014 by Greg savage
  43. 43. ©2014 by Greg savage
  44. 44. “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
  45. 45. So what will a client pay for? NO • Recruiters who search 20% of the talent pool • Recruiters who wait for candidates to apply • Recruiters who mine Linkedin alone YES • Recruiters who can save them time • Specialists who are candidate magnets • Finding “unavailable” talent for them • Advice and consultancy
  46. 46. What about temporary markets?
  47. 47. Technology
  48. 48. Moore’s law
  49. 49. I hate networking!! • 48% of smartphone users use the phone in the bathroom • ~350 million apps downloaded on Christmas Day • Mobile internet traffic is overtaking desktop The future is mobile
  50. 50. • 4 in 10 US jobseekers found their best job through personal connections • 76% of US social jobseekers found their current position through facebook not Linkedin • 40% expect to be able to apply for a job through their mobile device JOBVITE Survey 2014
  51. 51. Conclusion
  52. 52. THE BIGGEST RISK - NOT TAKING RISKS Take some risks
  53. 53. We are in a great business • Entrepreneurial • We find people more than just a job • We are great at what we do • We are needed more than ever • but….link with IT and marketing
  54. 54. Takeaways • How will you adapt to change to help you grow?
  55. 55. Takeaways • Your Brand - the importance of the candidate
  56. 56. Takeaways • Embrace technology…..but don’t be ruled by it
  57. 57. If you want 1 year of prosperity, grow grain. If you want 10 years of prosperity, grow trees. If you want 100 years of prosperity, grow people. Takeaways
  58. 58. THANK YOU Peter Cosgrove President - NRF @petercosgrove #nrfconf14
  59. 59. Thank you to the following for some of the references in the slides Staffing Industry Analysts (http://www.staffingindustry.com) Eurociett (http://www.eurociett.eu/) Towers Watson (http://www.towerswatson.com) Greg Savage (http://gregsavage.com.au) American Chamber of Commerce(http://www.amcham.ie) Crain Communications (http://www.crain.com) Acknowledgements
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