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Barnes & Noble PowerPoint Presentation

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  • 4 Printings – Over 57,500 in print
  • 4 Printings – Over 57,500 in print
  • Classics are a very important segment of the Bargain business. In 2007 we sold over $11.5 million of our three classics series in Bargain alone.
  • Classics are a very important segment of the Bargain business. In 2007 we sold over $11.5 million of our three classics series in Bargain alone.

Barnes & Noble PowerPoint Presentation Barnes & Noble PowerPoint Presentation Presentation Transcript

  • Bargain & Calendars
  • Why Bargain Books?
    • Value to the customer
    • High margin
    • Huge fourth-quarter sales
    • Ability to capitalize on trends quickly
    • Exclusivity
  • Exclusivity
    • Over 60% of our books are exclusive
  • This Is Our Time
  • Remainders
  • Remainders
    • Exclusive Remainders
    • Remainder Wholesalers
    • Hurts
    • Remainder in Place
  • Promotional Books
  • Promotional Books
    • Promotional book publishers
    • Barnes & Noble book development
    Exclusivity
  • Exclusive Original Works
  • Exclusive Original Works
  • New Formats Everywhere $14.00 Exclusive $9.98! Before After
  • Public Domain Before After Everywhere $11.95 Exclusive $9.98!
  • The Classics New 50,000 Sold Since February
  • The Classics New Over $11.5 Million in Sales in 2007
  • Exclusive Reprints and Bind-ups 200,000 Sold! 2 Printings in 5 Months New This Fall
  • Exclusive Kits Over 60% Growth in 2 Years
  • 3 Ways to Sales Maximize
  • Working the Section
  • Working the Section Promotions Sales by Placement Follow Promotional Plans
  • Working the Section
    • Vestibules
    • Tables
    • Endcaps
    • Step fixtures and CGWs
    • Keep them full!
    Promotional Space
  • Working the Section Move to Gondolas Sales by Placement
  • Working the Section
    • Top shelf
    • Stacks
    • Pockets
    Subject Bays
  • Working the Section Sell 1s and 2s Sales by Placement
  • Working the Section
    • Bottom shelf of the vestibule
    • 1s and 2s cart
    • Assortment tables
    1s and 2s: a good thing Bottom shelf = 52 boxes a year!
  • Transition to Holiday
    • August/September clearance
    • Rearrange bargain subjects
    • Sell down and box up lower price points
    • Set calendar gondolas
    • Set FS-sides and endcaps
    • Set bargain tables
    Three-month process 8/18−11/13
  • Transition to Holiday
    • August/September clearance
    • Rearrange bargain subjects
    • Sell down and box up lower price points
    • Set calendar gondolas
    • Set FS-sides and endcaps
    • Set bargain tables
    Three-month process 8/18−11/13 Method to the madness
  • The Right Book at the Right Time
  • 3 Points to Take Away
    • Value to the customer
    • Exclusivity
    • High margin
  • The Greenest Calendar’s is Silver Lining
  • Silver Lining Success Story
    • 100% recycled paper
    • Soy-based inks
    • Cardboard stiffener and shrink-wrap made from recycled materials
    • Exclusive to Barns & Noble and Calendar Club
    Follow Promotional Plans
  • In 2008 Silver Lining Saved 7,077 Fully grown TREES 2,439,662 Gallons of WATER 4,160 Million BTUs of ENERGY 40 Years of ELECTRICITY for the average US home 333,401 Pounds of solid WASTE 649,680 Pounds of GREENHOUSE GASSES
  • Silver Lining Over 100 Titles! 1000+ Units Per Store
  • Calendars A Year-Round Business Sales
  • % of Sales by Format
  • Transition to Holiday
    • Week of 8/25
      • 1 Gondola side
      • Box calendar pine table
    • By 9/25 − Additional Gondola sides transition to calendars
    • 11/6 − set cash/wrap with mini-box calendars
  • Transition to Holiday
    • Week of 8/25
      • 1 Gondola side
      • Box calendar pine table
    • By 9/25 − Additional Gondola sides transition to calendars
    • 11/6 − set cash/wrap with mini-box calendars
    Method to the madness
  • We Heard You…
    • Reduction in purchases
    • Extended markdown season
    • “ Returnable” in name only!
  • Thank You!
    • Value to the customer
    • Exclusivity
    • High margin