#AVLGroundSwell

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Mountain Xpress presentation for #AVLGroundSwell

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#AVLGroundSwell

  1. 1. Community driven content, personalized to your interests
  2. 2. Background <ul><ul><li>Overwhelming supply of disconnected but meaningful local content </li></ul></ul><ul><ul><li>Currently no single source for this information </li></ul></ul><ul><ul><li>Real world connections can get lost on social media </li></ul></ul><ul><ul><li>Our goal:  </li></ul></ul><ul><ul><ul><li>Break the limitations of each individual platform and create a unified community resource </li></ul></ul></ul><ul><ul><ul><li>Create digital connections that mirror those in the local community </li></ul></ul></ul>
  3. 3. What is AVLGroundSwell? <ul><ul><li>AVLGroundSwell breaks these limitations by: </li></ul></ul><ul><ul><ul><li>Emphasizing community driven content </li></ul></ul></ul><ul><ul><ul><li>Automatic gathering of all available sources of local and regional content </li></ul></ul></ul><ul><ul><ul><li>Allowing users to follow specific people, locations, and topics of interest </li></ul></ul></ul><ul><ul><ul><li>Providing tools that allow individuals, groups, and businesses to reach our community </li></ul></ul></ul>
  4. 4. Types of Content <ul><ul><li>News Articles </li></ul></ul><ul><ul><li>Blog Posts </li></ul></ul><ul><ul><li>Tweets </li></ul></ul><ul><ul><li>Businesses </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Classified Ads </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Audio </li></ul></ul>
  5. 5. Channels: &quot;Smart&quot; search for content <ul><ul><li>Personalized feeds of content </li></ul></ul><ul><ul><li>Organize any type of content </li></ul></ul><ul><ul><li>Filter by: </li></ul></ul><ul><ul><ul><li>Source / contributor </li></ul></ul></ul><ul><ul><ul><li>Topic </li></ul></ul></ul><ul><ul><ul><li>Date </li></ul></ul></ul><ul><ul><ul><li>Geographic location </li></ul></ul></ul><ul><ul><ul><li>Community rating </li></ul></ul></ul>
  6. 6. User Interaction <ul><ul><li>Contribute </li></ul></ul><ul><ul><ul><li>Add: any piece of content </li></ul></ul></ul><ul><ul><ul><li>Annotate: type, topics, geographic location </li></ul></ul></ul><ul><ul><li>Interact </li></ul></ul><ul><ul><ul><li>For any piece of content: </li></ul></ul></ul><ul><ul><ul><ul><li>Comment </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Vote up / down </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Share </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Add related topics </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Create channel </li></ul></ul></ul></ul>
  7. 7. Visual: Channels
  8. 8. Immediate Community Benefits <ul><ul><li>Huge pool of content </li></ul></ul><ul><ul><li>Personalized content feed </li></ul></ul><ul><ul><ul><li>Content the  user  is interested in </li></ul></ul></ul><ul><ul><li>Community moderated </li></ul></ul><ul><ul><ul><li>Community determines importance </li></ul></ul></ul><ul><ul><ul><li>Community contributes to categorization </li></ul></ul></ul><ul><ul><li>Open Platform </li></ul></ul><ul><ul><ul><li>API interfaces that allow anyone to add or pull available content </li></ul></ul></ul>
  9. 9. Economic Development <ul><ul><li>Online training and tutorials in new media </li></ul></ul><ul><ul><ul><li>Personal support by Community Liaison </li></ul></ul></ul><ul><ul><li>Connect local businesses and consumers </li></ul></ul><ul><ul><li>Energize community support for emerging technology </li></ul></ul><ul><ul><li>Retrain old businesses to use new media </li></ul></ul><ul><ul><li>Provide greater reach for those who produce content by connecting them to a vibrant online community </li></ul></ul><ul><ul><li>Advertising revenue-sharing model for hosted content </li></ul></ul>
  10. 10. Business Profiles <ul><ul><li>One-stop portal for businesses to connect with their community </li></ul></ul><ul><ul><li>Builds upon existing social media efforts </li></ul></ul><ul><ul><li>Integrated training and tutorials </li></ul></ul><ul><ul><li>Immediate impact on a vibrant online community </li></ul></ul><ul><ul><li>Allows consumers to provide feedback </li></ul></ul>
  11. 11. Business Profile - Create
  12. 12. Business Profile - Detail
  13. 13. Market Research <ul><ul><li>Provide free market research to locals </li></ul></ul><ul><ul><ul><li>Dynamic: search by topic, time, location </li></ul></ul></ul><ul><ul><ul><li>Open:  available to anyone </li></ul></ul></ul><ul><ul><ul><li>Live Data:  statistics provided continuously </li></ul></ul></ul><ul><ul><ul><li>Sharing: successful strategies </li></ul></ul></ul>
  14. 14. Performance and Success Metrics <ul><ul><li>Market research tools </li></ul></ul><ul><ul><li>Publicly release web traffic statistics </li></ul></ul><ul><ul><li>Community feedback form </li></ul></ul><ul><ul><li>Direct interaction with content contributors </li></ul></ul><ul><ul><li>Revenue sharing statistics </li></ul></ul>
  15. 15. Development Process and Timeline <ul><ul><li>Direct hiring impact: </li></ul></ul><ul><ul><ul><li>One Senior Developer </li></ul></ul></ul><ul><ul><ul><li>One Junior Developer </li></ul></ul></ul><ul><ul><li>Development of some features underway </li></ul></ul><ul><ul><li>Initial public release at 3 months </li></ul></ul><ul><ul><li>Feature complete product at 6 months </li></ul></ul><ul><ul><li>Mobile-optimized version will follow Desktop </li></ul></ul><ul><ul><li>Development of new features will continue indefinitely </li></ul></ul>
  16. 16. Online Platform <ul><li>We will build an online platform that will be: </li></ul><ul><ul><li>Seen as the area’s most comprehensive local information source, </li></ul></ul><ul><ul><li>Organized by the community, contributed to by the community, and </li></ul></ul><ul><ul><li>Viewable by each visitor in his or her own personalized fashion — a little like Facebook, where you see what your friends are saying, and you can post what you’re doing. </li></ul></ul>
  17. 17. Web and Content Statistics
  18. 18. Budget / Sustainability
  19. 19. Mountain Xpress Experience <ul><ul><li>20+ years experience managing public media efforts </li></ul></ul><ul><ul><li>8+ Years of development on content aggregation and data tools </li></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>Blogwire </li></ul></ul></ul><ul><ul><ul><li>Community Calendar </li></ul></ul></ul><ul><ul><ul><li>Clubland </li></ul></ul></ul><ul><ul><ul><li>Classifieds </li></ul></ul></ul><ul><ul><ul><li>Business Directory </li></ul></ul></ul>
  20. 20. Partnerships <ul><li>Here are a few of Xpress’ collaborations: </li></ul><ul><ul><li>WNC Green Building Council </li></ul></ul><ul><ul><li>ASAP </li></ul></ul><ul><ul><li>Mountain BizWorks and Warren Wilson College </li></ul></ul><ul><ul><li>Moogfest </li></ul></ul><ul><ul><li>HatchAsheville </li></ul></ul><ul><ul><li>Community Publishers Group </li></ul></ul><ul><ul><li>Festivals & expos </li></ul></ul>

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