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#AVLGroundSwell

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Mountain Xpress presentation for #AVLGroundSwell

Mountain Xpress presentation for #AVLGroundSwell

Published in: Technology

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Transcript

  • 1. Community driven content, personalized to your interests
  • 2. Background
      • Overwhelming supply of disconnected but meaningful local content
      • Currently no single source for this information
      • Real world connections can get lost on social media
      • Our goal: 
        • Break the limitations of each individual platform and create a unified community resource
        • Create digital connections that mirror those in the local community
  • 3. What is AVLGroundSwell?
      • AVLGroundSwell breaks these limitations by:
        • Emphasizing community driven content
        • Automatic gathering of all available sources of local and regional content
        • Allowing users to follow specific people, locations, and topics of interest
        • Providing tools that allow individuals, groups, and businesses to reach our community
  • 4. Types of Content
      • News Articles
      • Blog Posts
      • Tweets
      • Businesses
      • Events
      • Classified Ads
      • Videos
      • Photos
      • Audio
  • 5. Channels: "Smart" search for content
      • Personalized feeds of content
      • Organize any type of content
      • Filter by:
        • Source / contributor
        • Topic
        • Date
        • Geographic location
        • Community rating
  • 6. User Interaction
      • Contribute
        • Add: any piece of content
        • Annotate: type, topics, geographic location
      • Interact
        • For any piece of content:
          • Comment
          • Vote up / down
          • Share
          • Add related topics
          • Create channel
  • 7. Visual: Channels
  • 8. Immediate Community Benefits
      • Huge pool of content
      • Personalized content feed
        • Content the  user  is interested in
      • Community moderated
        • Community determines importance
        • Community contributes to categorization
      • Open Platform
        • API interfaces that allow anyone to add or pull available content
  • 9. Economic Development
      • Online training and tutorials in new media
        • Personal support by Community Liaison
      • Connect local businesses and consumers
      • Energize community support for emerging technology
      • Retrain old businesses to use new media
      • Provide greater reach for those who produce content by connecting them to a vibrant online community
      • Advertising revenue-sharing model for hosted content
  • 10. Business Profiles
      • One-stop portal for businesses to connect with their community
      • Builds upon existing social media efforts
      • Integrated training and tutorials
      • Immediate impact on a vibrant online community
      • Allows consumers to provide feedback
  • 11. Business Profile - Create
  • 12. Business Profile - Detail
  • 13. Market Research
      • Provide free market research to locals
        • Dynamic: search by topic, time, location
        • Open:  available to anyone
        • Live Data:  statistics provided continuously
        • Sharing: successful strategies
  • 14. Performance and Success Metrics
      • Market research tools
      • Publicly release web traffic statistics
      • Community feedback form
      • Direct interaction with content contributors
      • Revenue sharing statistics
  • 15. Development Process and Timeline
      • Direct hiring impact:
        • One Senior Developer
        • One Junior Developer
      • Development of some features underway
      • Initial public release at 3 months
      • Feature complete product at 6 months
      • Mobile-optimized version will follow Desktop
      • Development of new features will continue indefinitely
  • 16. Online Platform
    • We will build an online platform that will be:
      • Seen as the area’s most comprehensive local information source,
      • Organized by the community, contributed to by the community, and
      • Viewable by each visitor in his or her own personalized fashion — a little like Facebook, where you see what your friends are saying, and you can post what you’re doing.
  • 17. Web and Content Statistics
  • 18. Budget / Sustainability
  • 19. Mountain Xpress Experience
      • 20+ years experience managing public media efforts
      • 8+ Years of development on content aggregation and data tools
        • Twitter
        • Blogwire
        • Community Calendar
        • Clubland
        • Classifieds
        • Business Directory
  • 20. Partnerships
    • Here are a few of Xpress’ collaborations:
      • WNC Green Building Council
      • ASAP
      • Mountain BizWorks and Warren Wilson College
      • Moogfest
      • HatchAsheville
      • Community Publishers Group
      • Festivals & expos