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(Track B "Web Presence", session B103 "It's All About the Customer'"; presented at Internet Librarian 2011, Monterey CA) ...
(Track B "Web Presence", session B103 "It's All About the Customer'"; presented at Internet Librarian 2011, Monterey CA)
With heavy reliance on Google and other search engines an overwhelming first choice for end-users in their information seeking, and convenience often dictating the selections of student and faculty alike, how best can the library connect end-users with the information they seek? Learn what's working and what isn't as we share the results of multiple trials utilizing various tech approaches to marketing library e-resources at the point of need, directly to the customers of the library. From printed bit.ly links and QR codes on traditional library display materials to Google AdWords and FaceBook ads targeted to individual searchers' information needs, learn practical tips that you can use to start targeting e-content at little to no cost to your end-users; including a peek inside the recent enhancements to the Google AdWords API to explore the possibilities of use in the context of the academic library.