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GuestCentric: Modernize hotel e-commerce

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GuestCentric is a fast, easy way for hotels to modernize their online business and attract guests using new engagement techniques like social commerce. Hotels can increase direct bookings 3x to 10x, …

GuestCentric is a fast, easy way for hotels to modernize their online business and attract guests using new engagement techniques like social commerce. Hotels can increase direct bookings 3x to 10x, lower distribution costs and fuel viral business.

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  • 1. By Pedro Colaco
    Modernizing hotel e-commerce
  • 2. Agenda
  • 3. GuestCentric provides a FAST and EASY way for hotels to MODERNIZE their online business
  • 4. The Independent Gap
    400,000 independent properties
    60,000 4*, 5*
    chain hotels
  • 5. Status quo
    Our brand is huge: we have staff and spend loads of money on marketing
    Our hotel is so much better but how can we compete???
  • 6. Our vision
    This internet thing is really great!!!
    Level the playing field for 400,000 independent hoteliers
  • 7. New age guests are different
    Search specific products/experiences
    Trust social word-of-mouth
    82% prefer to book direct*
  • 8. Old solutions not fit for new reality
    Shouldn’t hand over sales to 3rd parties
    Custom-made software not future-proof
    Pricing of web agencies out-of-whack
  • 9. Users visit 13-22 sites before deciding
    New Google Travel makes search more efficient
    Acquired ITA for $800M
    Google Maps promotes owner sites
    Social Search integrates word of mouth
    Google sees the travel opportunity
  • 10. GuestCentric = Manage guest cycles
    Book
    Select dates,rooms,packages
    2
    1
    Look
    Search for
    Options,
    investigate
    Interact
    User reviews,
    requests
    3
  • 11. GuestCentric = Eye-catching solution
    Modern, innovative design
    PCW Travel Innovation Summit 2009
    WebAward winner 2010
    Incentives to shop and book
    Social promotions and viral distribution
    Reputation monitoring
  • 12. Web 2.0 = Easy-to-use technology
    Quick projects (weeks not months!)
    Elastic, accommodates growth
    Great user experience
    Web mash-ups
    Analytics in hotelier terms
  • 13. GuestCentric value proposition
    Boost direct bookings 3x to 10x
    Fuel viral business
    Prepare for the future competingtoday
  • 14. How it works (properties up to 100 rooms)
    Book: e-Commerce services cloud
    Look: Website services cloud
    Interact: Social marketing cloud
  • 15. GuestCentric fits three segments
    Boutique/design properties
    (e.g. Crescent, Memmo, Casa de Madrid)
    Independent properties
    (e.g. Aiken, IGH Polo, CuatroNaciones)
    Rural properties, B&Bs, Inns, etc.
    (e.g. American Presidents, Baymont Inn Pella)
    Why GuestCentric?
    Why GuestCentric?
    Why GuestCentric?
  • WebAward Winner 2010
    Bookings growing explosively
    Customers satisfied
    Experience portals moving to GuestCentric
    Budget franchises starting
    Great momentum in a down economy
  • 27. Why GuestCentric?
    This internet thing is really great!!!
    • 3x to 10x more direct bookings
    • 28. Fuel viral business
    • 29. Prepare future competing today
  • GuestCentric is a fast, easy way for hotels to modernize their online business and attract guests using new engagement techniques like social commerce. Hotels can increase direct bookings 3x to 10x, lower distribution costs and fuel viral business.
    Contact us:
    www.guestcentric.com
    www.facebook.com/guestcentric
    www.twitter.com/guestcentric
    US: (203) 517- 0720
    International: +351 21 036-0900
    Contact GuestCentric