GUESTCENTRIC PROPRIETARY 10/20/10 1www.guestcentric.com
By Pedro Colaco
Modernizing hotel e-commerce
GUESTCENTRIC PROPRIETARY 10/20/10 2www.guestcentric.com
Vision
Old solutions
don’t fit new
guests
Look, Book,
Interact
Why...
GUESTCENTRIC PROPRIETARY 10/20/10 3www.guestcentric.com
GuestCentric provides a
FAST and EASY way for
hotels to MODERNIZE ...
GUESTCENTRIC PROPRIETARY 10/20/10 4www.guestcentric.com
The Independent Gap
400,000
independent
properties
60,000 4*, 5*
c...
GUESTCENTRIC PROPRIETARY 10/20/10 5www.guestcentric.com
Status quo
Our brand is huge:
we have staff and
spend loads of
mon...
GUESTCENTRIC PROPRIETARY 10/20/10 6www.guestcentric.com
Our vision
Level the playing field
for 400,000
independent hotelie...
GUESTCENTRIC PROPRIETARY 10/20/10 7www.guestcentric.com
New age guests are different
Search specific products/experiences
...
GUESTCENTRIC PROPRIETARY 10/20/10 8www.guestcentric.com
Old solutions not fit for new reality
Shouldn’t hand over sales to...
GUESTCENTRIC PROPRIETARY 10/20/10 9www.guestcentric.com
Users visit 13-22 sites
before deciding
New Google Travel makes
se...
GUESTCENTRIC PROPRIETARY 10/20/10 10www.guestcentric.com
Look
Search for
Options,
investigate
GuestCentric = Manage guest ...
GUESTCENTRIC PROPRIETARY 10/20/10 11www.guestcentric.com
Modern, innovative design
– PCW Travel Innovation Summit
2009
– W...
GUESTCENTRIC PROPRIETARY 10/20/10 12www.guestcentric.com
Quick projects (weeks
not months!)
Elastic, accommodates
growth
G...
GUESTCENTRIC PROPRIETARY 10/20/10 13www.guestcentric.com
GuestCentric value proposition
Boost direct bookings 3x to 10x
Fu...
GUESTCENTRIC PROPRIETARY 10/20/10 14www.guestcentric.com
How it works (properties up to 100 rooms)
Look: Website services ...
GUESTCENTRIC PROPRIETARY 10/20/10 15www.guestcentric.com
GuestCentric fits three segments
Boutique/design
properties
(e.g....
GUESTCENTRIC PROPRIETARY 10/20/10 16www.guestcentric.com
WebAward Winner 2010
Bookings growing explosively
Customers satis...
GUESTCENTRIC PROPRIETARY 10/20/10 17www.guestcentric.com
Why GuestCentric?
• 3x to 10x more
direct bookings
• Fuel viral b...
GUESTCENTRIC PROPRIETARY 10/20/10 18www.guestcentric.com
GuestCentric is a fast, easy way for hotels to modernize their
on...
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GuestCentric: Modernize hotel e-commerce

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GuestCentric is a fast, easy way for hotels to modernize their online business and attract guests using new engagement techniques like social commerce. Hotels can increase direct bookings 3x to 10x, lower distribution costs and fuel viral business.

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GuestCentric: Modernize hotel e-commerce

  1. 1. GUESTCENTRIC PROPRIETARY 10/20/10 1www.guestcentric.com By Pedro Colaco Modernizing hotel e-commerce
  2. 2. GUESTCENTRIC PROPRIETARY 10/20/10 2www.guestcentric.com Vision Old solutions don’t fit new guests Look, Book, Interact Why GuestCentric Agenda
  3. 3. GUESTCENTRIC PROPRIETARY 10/20/10 3www.guestcentric.com GuestCentric provides a FAST and EASY way for hotels to MODERNIZE their online business
  4. 4. GUESTCENTRIC PROPRIETARY 10/20/10 4www.guestcentric.com The Independent Gap 400,000 independent properties 60,000 4*, 5* chain hotels
  5. 5. GUESTCENTRIC PROPRIETARY 10/20/10 5www.guestcentric.com Status quo Our brand is huge: we have staff and spend loads of money on marketing Our hotel is so much better but how can we compete???
  6. 6. GUESTCENTRIC PROPRIETARY 10/20/10 6www.guestcentric.com Our vision Level the playing field for 400,000 independent hoteliers This internet thing is really great!!!
  7. 7. GUESTCENTRIC PROPRIETARY 10/20/10 7www.guestcentric.com New age guests are different Search specific products/experiences Trust social word-of-mouth 82% prefer to book direct*
  8. 8. GUESTCENTRIC PROPRIETARY 10/20/10 8www.guestcentric.com Old solutions not fit for new reality Shouldn’t hand over sales to 3rd parties Custom-made software not future-proof Pricing of web agencies out-of-whack
  9. 9. GUESTCENTRIC PROPRIETARY 10/20/10 9www.guestcentric.com Users visit 13-22 sites before deciding New Google Travel makes search more efficient – Acquired ITA for $800M – Google Maps promotes owner sites – Social Search integrates word of mouth Google sees the travel opportunity
  10. 10. GUESTCENTRIC PROPRIETARY 10/20/10 10www.guestcentric.com Look Search for Options, investigate GuestCentric = Manage guest cycles Interact User reviews, requests Book Select dates, rooms, packages 1 2 3
  11. 11. GUESTCENTRIC PROPRIETARY 10/20/10 11www.guestcentric.com Modern, innovative design – PCW Travel Innovation Summit 2009 – WebAward winner 2010 Incentives to shop and book Social promotions and viral distribution Reputation monitoring GuestCentric = Eye-catching solution
  12. 12. GUESTCENTRIC PROPRIETARY 10/20/10 12www.guestcentric.com Quick projects (weeks not months!) Elastic, accommodates growth Great user experience Web mash-ups Analytics in hotelier terms Web 2.0 = Easy-to-use technology
  13. 13. GUESTCENTRIC PROPRIETARY 10/20/10 13www.guestcentric.com GuestCentric value proposition Boost direct bookings 3x to 10x Fuel viral business Prepare for the future competing today
  14. 14. GUESTCENTRIC PROPRIETARY 10/20/10 14www.guestcentric.com How it works (properties up to 100 rooms) Look: Website services cloud Book: e-Commerce services cloud Interact: Social marketing cloud [ ] All-inclusive, fixed fee (yearly fee) [ ] 12 months pre-paid - $ 400 /month [ ] 6 month pre-paid - $ 450 /month [ ] Cost-controlled Pay-as-you-go [ ] Website services cloud (yearly fee) $ 250 [ ] E-commerce services cloud Monthly revenue-share – 6% up to $ 499 /month [ ] Social media cloud (yearly fee) $ 750
  15. 15. GUESTCENTRIC PROPRIETARY 10/20/10 15www.guestcentric.com GuestCentric fits three segments Boutique/design properties (e.g. Crescent, Memmo, Casa de Madrid) Independent properties (e.g. Aiken, IGH Polo, Cuatro Naciones) Rural properties, B&Bs, Inns, etc. (e.g. American Presidents, Baymont Inn Pella) • Modern and elegant • Social interaction • Easy-to-use • Cost-controlled • OTA cost reduction • Flexible promos • Control over website • Future-proof • Quick, uncomplicated • Unique look • Access anywhere • Pay-as-you-go Why GuestCentric? Why GuestCentric? Why GuestCentric?
  16. 16. GUESTCENTRIC PROPRIETARY 10/20/10 16www.guestcentric.com WebAward Winner 2010 Bookings growing explosively Customers satisfied Experience portals moving to GuestCentric Budget franchises starting Great momentum in a down economy
  17. 17. GUESTCENTRIC PROPRIETARY 10/20/10 17www.guestcentric.com Why GuestCentric? • 3x to 10x more direct bookings • Fuel viral business • Prepare future competing today This internet thing is really great!!!
  18. 18. GUESTCENTRIC PROPRIETARY 10/20/10 18www.guestcentric.com GuestCentric is a fast, easy way for hotels to modernize their online business and attract guests using new engagement techniques like social commerce. Hotels can increase direct bookings 3x to 10x, lower distribution costs and fuel viral business. Contact us: – www.guestcentric.com – www.facebook.com/guestcentric – www.twitter.com/guestcentric – US: (203) 517- 0720 – International: +351 21 036-0900 Contact GuestCentric

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