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Why Social Media Sizzles
Why Social Media Sizzles
Why Social Media Sizzles
Why Social Media Sizzles
Why Social Media Sizzles
Why Social Media Sizzles
Why Social Media Sizzles
Why Social Media Sizzles
Why Social Media Sizzles
Why Social Media Sizzles
Why Social Media Sizzles
Why Social Media Sizzles
Why Social Media Sizzles
Why Social Media Sizzles
Why Social Media Sizzles
Why Social Media Sizzles
Why Social Media Sizzles
Why Social Media Sizzles
Why Social Media Sizzles
Why Social Media Sizzles
Why Social Media Sizzles
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Why Social Media Sizzles
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Why Social Media Sizzles
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Why Social Media Sizzles
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Why Social Media Sizzles
Why Social Media Sizzles
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Why Social Media Sizzles

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A presentation by Pete Codella, APR at the 28th Annual Utah Conference on Safety and Industrial Hygiene - Oct. 14, 2011. How to use blogs, Facebook, LinkedIn, YouTube and Twitter to share key …

A presentation by Pete Codella, APR at the 28th Annual Utah Conference on Safety and Industrial Hygiene - Oct. 14, 2011. How to use blogs, Facebook, LinkedIn, YouTube and Twitter to share key messages and create engagement.

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  • 1. Why social media sizzles<br />28th Annual Utah Conference on Safetyand Industrial Hygiene<br />by Pete Codella, APR<br />October 14, 2011<br />
  • 2.
  • 3. pete@codellamarketing.com<br />
  • 4.
  • 5. @codella<br />
  • 6.
  • 7. @Pete Codella<br />
  • 8.
  • 9. +Pete Codella<br />
  • 10.
  • 11. Retep Chronisz<br />
  • 12.
  • 13. Goal<br />Learn how social media has changed the way we communicate and provides new, inexpensive tools to hear from and reach constituents in ways never before possible.<br />
  • 14. Agenda<br />Find out how to use blogs, Facebook, LinkedIn, YouTube and Twitter to share key messages and create engagement.<br />
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Social Media Revolution 3<br />bit.ly/nGcuTi<br />
  • 25. Online strategy<br />
  • 26. Microsites<br />Maximize your digital footprint<br />website<br />newsroom<br />blog<br />
  • 27. Distributed content<br />MainSite<br />
  • 28. =<br />
  • 29. The Google<br />Golden Triangle<br />
  • 30.
  • 31.
  • 32. websitegrader.com<br />
  • 33. woorank.com<br />
  • 34. Blogging for business<br />Be a thought leader<br />Engage with key constituents<br />Provide commentary, news and information<br />Use a human voice, not corporate-speak<br />WordPress.org<br />
  • 35. blogs.marriott.com<br />
  • 36. blogsouthwest.com<br />
  • 37.
  • 38. Uses<br />Personal profile<br />Business profile<br />Facebook as a page (participate as a brand)<br />Community pages<br />Facebook groups, open or private<br />
  • 39. facebook.com/press.php<br />
  • 40. Approach<br />Use Facebook personally,<br />Then use it on behalf of a brand.<br />. . . same goes for Twitter.(and every other social media platform)<br />
  • 41. What to post<br />Links to important Web pages<br />Blog posts<br />News releases<br />In the news items<br />Videos<br />Photo galleries<br />Online presentations<br />Awards received<br />
  • 42. Rule of Thumb<br />If it’s online,you can post it on .<br />
  • 43. Rule of Thumb<br />If it’s online,you can post it on .<br />
  • 44. Rule of Thumb<br />If it’s online,you can post it on .<br />every other social media platform<br />
  • 45. Practical matters<br />Identify the objective for the page<br />Who’s your target audience?<br />What do you want them to do there?<br />Goals<br />How many likes do you want?<br />Set a vanity URL<br />Keep it fresh — people expect frequent (like daily) updates<br />Have fun!<br />
  • 46. Set your username<br />facebook.com/username<br />
  • 47. URL is your keyphrase<br />Keep in mind that your URL becomes the primary text associated with your Facebook page.<br />Example: Facebook.com/CodellaMarketingIn a Google Search for “Codella Marketing”the Facebook link ranks #4.<br />
  • 48. 4<br />
  • 49. Edit your page<br />
  • 50. Like box<br />
  • 51. Import an RSS feed<br />Edit page &gt; Apps &gt; Notes: Go to App<br />
  • 52.
  • 53.
  • 54. Involver plugins<br />
  • 55. Top 50<br />bit.ly/o0U3I0<br />
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63. Polls<br />Videos<br />Photos<br />
  • 64.
  • 65.
  • 66.
  • 67. A few suggestions<br />Ask your team, customers, vendors and business partners who already know you to like your Facebook page.<br />on.mash.to/r10Uce<br />
  • 68. A few suggestions<br />Ask questions. You’ll get valuable feedback, plus you’ll be more likely to appear in others’ newsfeeds.<br />
  • 69. A few suggestions<br />Share photos and ask others to share photos. Facebook photos remain the most viral feature of its platform.<br />
  • 70. A few suggestions<br />Find the resources to respond to your fans questions and inquiries.<br />
  • 71. A few suggestions<br />If you have a physical location, use Facebook Places(facebook.com/places) and Deals(facebook.com/deals — coming soon to a city near you) to drive traffic to your door.<br />Deals are currently available in Atlanta, Austin, Dallas, San Diego and San Francisco.<br />
  • 72. A few suggestions<br />Know your audience well. When you make a mistake, quickly own up to it, do right by your audience and fix the problem.<br />
  • 73. A few suggestions<br />Integrate Facebook outside your page on your main website and in as many places as possible. Create more compelling opportunities for people to buy your product/service based on their friends’ likes.<br />
  • 74. A few suggestions<br />Find synergy with other organizations and entities, then work together to promote each other’s Facebook pages so that everyone benefits.<br />
  • 75. Networking<br />
  • 76. Not Google Plus<br />bit.ly/n6Hret<br />
  • 77. LinkedIn.com<br />
  • 78.
  • 79.
  • 80.
  • 81.
  • 82.
  • 83.
  • 84.
  • 85. YouTube stats<br />#2 search engine worldwide<br />48 hours of video uploaded every minute<br />Now, more video is uploaded to YouTube in one month than the 3 major US networks created in 60 years<br />
  • 86. youtube.com/t/press_statistics<br />
  • 87. YouTube for business<br />It’s your free online advertising channel<br />Build a video campaign around keywords — must be driven by video title, description and tags<br />Search for your keywords, any competition?<br />
  • 88. youtube.com/blendtec<br />
  • 89. bit.ly/richroll<br />
  • 90. sold more than 100,000 digital downloads<br />peaked at #58 on the Billboard Hot 100<br />
  • 91.
  • 92.
  • 93. SuperNews! Twouble with Twitters<br />youtube.com/watch?v=PN2HAroA12w<br />
  • 94. A few examples from the Summer 2011 NetProspex Social Business Report<br />bit.ly/p3wFlb<br />
  • 95.
  • 96.
  • 97.
  • 98.
  • 99.
  • 100.
  • 101.
  • 102.
  • 103.
  • 104.
  • 105.
  • 106. Limited space<br />Like Facebook, with Twitter you can link to and comment on anything that’s online.<br />But, you’ve only got 140 characters!<br />Use Bitly to shorten and track your links.<br />
  • 107. Build your network<br />
  • 108.
  • 109. Keeping up with the conversation<br />Use a Twitter management tool like HootSuite or TweetDeck<br />Search for brands, usernames and hashtags<br />
  • 110.
  • 111. Be real, be human<br />People as brand evangelists usually secure more engagement (not necessarily more followers) than a brand’s Twitter channel.<br />People want to interact with people.<br />
  • 112. Many reps, one account<br />
  • 113. Manage a list of tweeps<br />twitter.com/jetblue/team<br />
  • 114.
  • 115.
  • 116. Build relationships<br />Search for journalists and others to follow in your industry<br />Retweet their posts<br />Be a resource to them<br />Keep them updated on news<br />
  • 117. Twitter Movie Trailer Parody<br />youtube.com/watch?v=SAXEm25UpQo<br />
  • 118. Act like an artist<br />Frequently self-publish unique content<br />Be creative<br />Be fun<br />Be human<br />
  • 119. google.com/analytics<br />
  • 120. Key takeaways<br />New technology has forever changed the way we communicate<br />Utilize social media tools for marketing and public relations — and to secure top online search placement<br />Embrace your inner publisher<br />
  • 121. Online learning<br />hubspot.com/inbound-marketing-university<br />
  • 122. wiki.beingpeterkim.com<br />
  • 123. CaseStudiesOnline.com<br />
  • 124. SocialMediaGovernance.com<br />
  • 125. mashable.com<br />
  • 126. prdaily.com<br />
  • 127. Baby steps<br />Feeling overwhelmed?<br />Take it one step at a time.<br />Personal experience leads to successful professional experience.<br />
  • 128. Questions<br />Questions, comments anddiscussion<br />
  • 129. Pete Codella, APRAccredited in Public Relations<br />about.me/petecodella<br />TXT prpete to 50500<br />for my SMS business card<br />by Contxts.com<br />
  • 130.
  • 131. Happy social media-ing<br />

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