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Social Media Tools for PR Pros - Presented at Ragan's Feb. 2011 Social Media Conference in Las Vegas (#RaganSM)
 

Social Media Tools for PR Pros - Presented at Ragan's Feb. 2011 Social Media Conference in Las Vegas (#RaganSM)

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17 Social Media Tools for PR Professionals - This is the presentation I gave in a pre-conference workshop at the 4th Annual Social Media for PR and Corporate Communications conference (#RaganSM) by ...

17 Social Media Tools for PR Professionals - This is the presentation I gave in a pre-conference workshop at the 4th Annual Social Media for PR and Corporate Communications conference (#RaganSM) by Ragan Communications, Ragan's PR Daily, and the Public Relations Society of America. Presentation date: 2/14/11

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Social Media Tools for PR Pros - Presented at Ragan's Feb. 2011 Social Media Conference in Las Vegas (#RaganSM) Social Media Tools for PR Pros - Presented at Ragan's Feb. 2011 Social Media Conference in Las Vegas (#RaganSM) Presentation Transcript

  • 17 social media toolsfor public relations professionals
    4th Annual Social Media forPR & Corporate Communications
    by Pete Codella, APR
    February 14, 2011
  • My information
    Pete Codella, APR (Accredited in Public Relations)
    pete@codellamarketing.com
    @codella
    801.448.7383
    TXT prpete to 50500
    for my SMS business card
    by Contxts.com
  • Twitter publishing tools
    Tweet Deck
    Social Oomph
    Dynamic Tweets
    CoTweet
    TwitPic
    Bitly
    FeedBurner’s Socialize
  • Tweet Deck
  • Tweet Deck
  • Tweet Deck
  • Social Oomph
  • Social Oomph
  • Social Oomph
  • Dynamic Tweets
  • CoTweet
  • TwitPic
  • TwitPic
  • Bitly
  • Bitly
  • FeedBurner’s Socialize
  • Twitter Search
    Tweet Deck
    Tweet Beep
    Topsy
    Google Social Search
    Bing
    BackTweets
    Twitter search tools
  • Twitter Search
  • TweetBeep
  • Topsy
  • Topsy
  • Google Social Search
  • Bing
    bing.com/twitter
  • BackTweets
  • Twitter network tools
    Twitter Find People
    Twellow
    TweepSearch
  • Twitter Find People
  • Twellow
  • Twellow
  • TweepSearch
  • TweepSearch
  • Twitter measurement
    Klout
    Grader
  • Klout
  • Grader
  • Username
  • Facebook friend lists
  • Edit your page
  • Like Box
  • Notes & RSS
  • Involver plugins
  • YouTube
  • Posterous
  • HTML on a page tab
  • HTML on a page tab
  • Custom page
  • Developers
    developers.facebook.com/showcase
  • LinkedIn groups
  • LinkedIn polls
  • LinkedIn jobs
  • LinkedIn companies
  • Listen
    Technorati
    BlogPulse
    Board Tracker
    Google Alerts
    Social Mention
    Sprout Social
    Icerocket
  • Listen
    Trackur
    Visible
  • Technorati
  • BlogPulse
  • Board Tracker
  • Google Alerts
  • Google Alerts
  • SocialMention
  • Sprout Social
  • Icerocket
  • Trackur
  • Visible
  • Monitoring via RSS
    Google Reader
    Google Blog Search
    Google Social Search
    Twitter Search
    What the Hashtag?!
  • Google Reader
  • Google Blog Search
  • Google Social Search
  • Twitter Search
  • What the hashtag?!
  • Compare
    Alexa
    Compete
  • Alexa
  • Alexa
  • Alexa
  • Compete
  • Research
    Google Trends
    Wikiscanner
    Wordle
    ZoomInfo
    Go2Web20
  • Google Trends
  • Wikiscanner
  • Wordle
  • ZoomInfo
  • Go2Web20
  • Measure
    Google Analytics
    Grader
    Website
    Blog
    Facebook
    Twitter
    Press Release
    Quantcast
  • Measure
    Quarkbase
    Radian6
    SWIX
    Sysomos
    Xinu
  • Google Analytics
  • Website Grader
  • Grader.com
  • Quantcast
  • Quarkbase
  • Radian6
  • SWIX
  • Sysomos
  • Xinu
  • Monitor
    Alterian
    Argyle Social
    Brandwatch
    Collective Intellect
    Custom Scoop
    CyberAlert
    Cymfony
  • Monitor
    Jive
    Fliptop
    Lithium
    Sentiment360
  • Alterian
  • Argyle Social
  • Brandwatch
  • Collective Intellect
  • Custom Scoop
  • CyberAlert
  • Cymfony
  • Jive
  • Fliptop
  • Lithium
  • Sentiment360
  • Aggregate
    Tumblr
    FriendFeed
    HootSuite
  • Tumblr
  • FriendFeed
  • HootSuite
  • Tagging
    Delicious
    Digg
    StumbleUpon
  • Delicious
  • Digg
  • StumbleUpon
  • Publish
    Posterous
    Ping.fm
    FeedBurner
    YouTube
  • Posterous
  • Posterous
  • Ping
  • Ping dashboard
  • FeedBurner
  • YouTube
  • Bonus!
  • 7 steps to free Internet monitoring
    Google Search — set the baseline for your keyword(s)
    Create a Gmail account
    Set-up Google Reader
    Do a Google Blog Search
    Do a Twitter search
    Add RSS feeds for your search results to your Reader
    Subscribe to Google Alerts
  • 10 practical steps to business results using social media
    Claim your name on as many platforms as possible
    Pick your poison — decide which tools you’ll use and why
    Plan your publishing — both content and people resources
    Build your online networks — this is the new advertising ‘reach’
    Listen!
  • 10 practical steps to business results using social media
    Give VIP treatment to your social media friends
    Create fun, unique, engaging content
    Be consistent (stick to your plan, #3) and be persistent
    Engage with your online network to build stronger relationships
    Monitor, measure and track your involvement; compare it to other initiatives (advertising, events, sales, etc.)
  • youtube.com/codellamarketing