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Making the business case for Pinterest
 

Making the business case for Pinterest

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Pinterest provides public boards, like bulletin boards, where you can pin (post) and organize images and videos. ...

Pinterest provides public boards, like bulletin boards, where you can pin (post) and organize images and videos.

Individuals and brands co-mingle sharing stunning, and sometimes not-so-stunning (or flattering) images. As the platform boasts, Pinterest is a place to catalog the things you love.

Product manufacturers and service providers have both found success sharing images of their wares, increasing impressions and driving traffic to their websites, ultimately increasing sales.

This is the slide deck shared by Accredited public relations pro Pete Codella at a luncheon presented by the International Association of Business Communicators - Las Vegas Chapter on May 22, 2012.

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    Making the business case for Pinterest Making the business case for Pinterest Presentation Transcript

    • making the business case for by Pete Codella, APR for IABC/Las Vegas May 22, 2012
    • Page 2CodellaMarketing.com PeteCodella.com
    • Page 3 the Google golden triangleCodellaMarketing.com PeteCodella.com
    • Page 4CodellaMarketing.com PeteCodella.com
    • Page 5 search engines crave keywords and frequencyCodellaMarketing.com PeteCodella.com
    • Page 6 what are you curating online?CodellaMarketing.com PeteCodella.com
    • Page 7 website blog newsroomCodellaMarketing.com PeteCodella.com
    • Page 8 what is it?CodellaMarketing.com PeteCodella.com
    • Page 9CodellaMarketing.com PeteCodella.com
    • Page 10 you can follow: pins, boards, peopleCodellaMarketing.com PeteCodella.com
    • Page 11 you can addCodellaMarketing.com PeteCodella.com
    • Page 12CodellaMarketing.com PeteCodella.com
    • Page 13 @CodellaMarketing.com PeteCodella.com
    • Page 14 80% repins calls to action increase engagementCodellaMarketing.com PeteCodella.com
    • Page 15 71% annual income of $25k to $75kCodellaMarketing.com PeteCodella.com
    • Page 16 3rd 104,000,000 unique monthly visits 2 = Twitter with 182M 1 = Facebook with 7BCodellaMarketing.com PeteCodella.com
    • Page 17 avg usr woman age 25 to 34CodellaMarketing.com PeteCodella.com
    • Page 18 organization • 1 board per outlet — from my website, blog, newsroom, etc. • different boards for different categories — just like blog post categoriesCodellaMarketing.com PeteCodella.com
    • Page 19CodellaMarketing.com PeteCodella.com
    • Page 20CodellaMarketing.com PeteCodella.com
    • Page 21CodellaMarketing.com PeteCodella.com
    • Page 22CodellaMarketing.com PeteCodella.com
    • Page 23CodellaMarketing.com PeteCodella.com
    • Page 24CodellaMarketing.com PeteCodella.com
    • Page 25CodellaMarketing.com PeteCodella.com
    • Page 26CodellaMarketing.com PeteCodella.com
    • Page 27 search optimization caption caption caption!CodellaMarketing.com PeteCodella.com
    • Page 28 use the full URL, not BitlyCodellaMarketing.com PeteCodella.com
    • Page 29 add the Pin it button to all your contentCodellaMarketing.com PeteCodella.com
    • Page 30CodellaMarketing.com PeteCodella.com
    • Page 31CodellaMarketing.com PeteCodella.com
    • Page 32CodellaMarketing.com PeteCodella.com
    • Page 33 research toolCodellaMarketing.com PeteCodella.com
    • Page 34 legal considerations • the user, not Pinterest, is responsible • be certain you have the rights to share • see pinterest.com/about/termsCodellaMarketing.com PeteCodella.com
    • Page 35CodellaMarketing.com PeteCodella.com bit.ly/pinterest-legal-podcast
    • Page 36CodellaMarketing.com PeteCodella.com
    • Page 37 copycatsCodellaMarketing.com PeteCodella.com
    • Page 38CodellaMarketing.com PeteCodella.com
    • Page 39CodellaMarketing.com PeteCodella.com
    • Page 40 measurement • Pinerly — management tool, stats • Pinpuff — your Pinterest influence score • PinReach — influence and analyticsCodellaMarketing.com PeteCodella.com
    • Page 41 content types • images that show detail, close-ups • infographics • contests, promotions • behind the scenes • video galleries • repins from brand champions • thought leadership • curation at its finestCodellaMarketing.com PeteCodella.com
    • Page 42CodellaMarketing.com PeteCodella.com
    • Page 43CodellaMarketing.com PeteCodella.com
    • Page 44CodellaMarketing.com PeteCodella.com
    • Page 45CodellaMarketing.com PeteCodella.com
    • Page 46CodellaMarketing.com PeteCodella.com
    • Page 47 questions comments discussionCodellaMarketing.com PeteCodella.com
    • about.me/petecodella
    • Page 49 Pete Codella, APR Accredited in Public Relations TXT prpete to 50500 for my SMS business card by Contxts.comCodellaMarketing.com PeteCodella.com