Making the business case for Pinterest

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Pinterest provides public boards, like bulletin boards, where you can pin (post) and organize images and videos.

Individuals and brands co-mingle sharing stunning, and sometimes not-so-stunning (or flattering) images. As the platform boasts, Pinterest is a place to catalog the things you love.

Product manufacturers and service providers have both found success sharing images of their wares, increasing impressions and driving traffic to their websites, ultimately increasing sales.

This is the slide deck shared by Accredited public relations pro Pete Codella at a luncheon presented by the International Association of Business Communicators - Las Vegas Chapter on May 22, 2012.

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Making the business case for Pinterest

  1. 1. making the business case for by Pete Codella, APR for IABC/Las Vegas May 22, 2012
  2. 2. Page 2CodellaMarketing.com PeteCodella.com
  3. 3. Page 3 the Google golden triangleCodellaMarketing.com PeteCodella.com
  4. 4. Page 4CodellaMarketing.com PeteCodella.com
  5. 5. Page 5 search engines crave keywords and frequencyCodellaMarketing.com PeteCodella.com
  6. 6. Page 6 what are you curating online?CodellaMarketing.com PeteCodella.com
  7. 7. Page 7 website blog newsroomCodellaMarketing.com PeteCodella.com
  8. 8. Page 8 what is it?CodellaMarketing.com PeteCodella.com
  9. 9. Page 9CodellaMarketing.com PeteCodella.com
  10. 10. Page 10 you can follow: pins, boards, peopleCodellaMarketing.com PeteCodella.com
  11. 11. Page 11 you can addCodellaMarketing.com PeteCodella.com
  12. 12. Page 12CodellaMarketing.com PeteCodella.com
  13. 13. Page 13 @CodellaMarketing.com PeteCodella.com
  14. 14. Page 14 80% repins calls to action increase engagementCodellaMarketing.com PeteCodella.com
  15. 15. Page 15 71% annual income of $25k to $75kCodellaMarketing.com PeteCodella.com
  16. 16. Page 16 3rd 104,000,000 unique monthly visits 2 = Twitter with 182M 1 = Facebook with 7BCodellaMarketing.com PeteCodella.com
  17. 17. Page 17 avg usr woman age 25 to 34CodellaMarketing.com PeteCodella.com
  18. 18. Page 18 organization • 1 board per outlet — from my website, blog, newsroom, etc. • different boards for different categories — just like blog post categoriesCodellaMarketing.com PeteCodella.com
  19. 19. Page 19CodellaMarketing.com PeteCodella.com
  20. 20. Page 20CodellaMarketing.com PeteCodella.com
  21. 21. Page 21CodellaMarketing.com PeteCodella.com
  22. 22. Page 22CodellaMarketing.com PeteCodella.com
  23. 23. Page 23CodellaMarketing.com PeteCodella.com
  24. 24. Page 24CodellaMarketing.com PeteCodella.com
  25. 25. Page 25CodellaMarketing.com PeteCodella.com
  26. 26. Page 26CodellaMarketing.com PeteCodella.com
  27. 27. Page 27 search optimization caption caption caption!CodellaMarketing.com PeteCodella.com
  28. 28. Page 28 use the full URL, not BitlyCodellaMarketing.com PeteCodella.com
  29. 29. Page 29 add the Pin it button to all your contentCodellaMarketing.com PeteCodella.com
  30. 30. Page 30CodellaMarketing.com PeteCodella.com
  31. 31. Page 31CodellaMarketing.com PeteCodella.com
  32. 32. Page 32CodellaMarketing.com PeteCodella.com
  33. 33. Page 33 research toolCodellaMarketing.com PeteCodella.com
  34. 34. Page 34 legal considerations • the user, not Pinterest, is responsible • be certain you have the rights to share • see pinterest.com/about/termsCodellaMarketing.com PeteCodella.com
  35. 35. Page 35CodellaMarketing.com PeteCodella.com bit.ly/pinterest-legal-podcast
  36. 36. Page 36CodellaMarketing.com PeteCodella.com
  37. 37. Page 37 copycatsCodellaMarketing.com PeteCodella.com
  38. 38. Page 38CodellaMarketing.com PeteCodella.com
  39. 39. Page 39CodellaMarketing.com PeteCodella.com
  40. 40. Page 40 measurement • Pinerly — management tool, stats • Pinpuff — your Pinterest influence score • PinReach — influence and analyticsCodellaMarketing.com PeteCodella.com
  41. 41. Page 41 content types • images that show detail, close-ups • infographics • contests, promotions • behind the scenes • video galleries • repins from brand champions • thought leadership • curation at its finestCodellaMarketing.com PeteCodella.com
  42. 42. Page 42CodellaMarketing.com PeteCodella.com
  43. 43. Page 43CodellaMarketing.com PeteCodella.com
  44. 44. Page 44CodellaMarketing.com PeteCodella.com
  45. 45. Page 45CodellaMarketing.com PeteCodella.com
  46. 46. Page 46CodellaMarketing.com PeteCodella.com
  47. 47. Page 47 questions comments discussionCodellaMarketing.com PeteCodella.com
  48. 48. about.me/petecodella
  49. 49. Page 49 Pete Codella, APR Accredited in Public Relations TXT prpete to 50500 for my SMS business card by Contxts.comCodellaMarketing.com PeteCodella.com

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