Social mobile - Arts Management

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This session designed to give a bit of confidence to start exploring what's available and to start understanding how useful these tools can be in a creative/arts management role helping organisers to start looking ahead to how things could develop in the future.

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  • Lionsgate has teamed up with Augme to promote the upcoming movie “For Colored Girls” with a QR Code poster (image below). The QR Code resolves to a mobile site with a trailer, a synopsis, a portrait gallery of the cast and a text reminder for the movie’s November 5 release date. Interestingly it is a negative QR Code in that the normally white modules are black and the normally black modules are red. I suspect there are some readers that will have difficulties with the color reversal and the reduced contrast. Please leave a comment on your experience with the code…. http://2d-code.co.uk/for-colored-girls-qr-code/
  • Background image source article: http://2d-code.co.uk/qr-code-mural/ Artist Nicole Cullum Horn has painted an exterior QR code (image below) to promote Art Conspiracy 6 on October 23 at 511 W Commerce St, Dallas, TX. Art Conspiracy is an art collective that use their collaborative talents to create a giant art happening to raise money for grassroots art charities in Dallas. 120+ artists gather at the venue and are given an 18×18 piece of plywood on which to create art, which is then auctioned.
  • Social mobile - Arts Management

    1. 1. Mobile Social Arts Management Bath Spa University
    2. 2. Overview <ul><li>Social Media </li></ul><ul><li>Mobile Technologies – Ambient Participation </li></ul><ul><li>Social Media Examples </li></ul><ul><li>Media on the Move </li></ul><ul><li>Reflection Q&A </li></ul>
    3. 3. Perspective <ul><li>Started as a Harvard-only social network in 2004. </li></ul><ul><li>Open to everyone by 2006 </li></ul><ul><li>In 2008 Facebook became the most popular social networking site. </li></ul><ul><li>Feb 4th 2011 celebrated 5 th birthday – 150 million members </li></ul>Facebook
    4. 4. Social Media <ul><li>The online tools and platforms that people use to share opinions, insights, experiences , and perspectives with each other. </li></ul><ul><li>Social media can take many different forms, including text, images, audio, and video. </li></ul><ul><li>Popular social mediums include blogs, message boards, podcasts, wikis. </li></ul>
    5. 5. Experiences
    6. 6. Mobile Phones
    7. 7. Mobile Media
    8. 8. Service & Signal <ul><li>GSM </li></ul><ul><li>GPRS </li></ul><ul><li>Edge </li></ul><ul><li>3G </li></ul><ul><li>3.5G </li></ul><ul><li>HSPDA </li></ul><ul><li>4G </li></ul>
    9. 9. Operating Systems <ul><li>Symbian ( Nokia ) </li></ul><ul><li>Apple OS </li></ul><ul><li>Android </li></ul><ul><li>Windows </li></ul><ul><li>Blackberry ( RIM ) </li></ul><ul><li>Java enabled </li></ul><ul><li>Text capable </li></ul>
    10. 10. Internet Connectivity <ul><li>Ethernet </li></ul><ul><li>WiFi </li></ul><ul><li>3G </li></ul>
    11. 11. GPS ( Global Positioning System ) <ul><li>Geo-location </li></ul><ul><li>Geo-Caching </li></ul><ul><li>Security & Safety </li></ul>
    12. 12. Mobile Web Access <ul><li>MiFi </li></ul><ul><li>JoikuSpot </li></ul><ul><li>Devise tethering </li></ul>JOIKUSPOT premium Mobile Broadband Personal WIFI Hot Spot
    13. 13. Stay Connected Notebook PC iPad Bluetooth keyboard
    14. 14. Mobile Phones <ul><li>What makes a phone SMART ? </li></ul><ul><li>Phones in the room </li></ul>
    15. 15. Tools, Services & Platforms <ul><li>Photography </li></ul><ul><li>Audio / Podcasts </li></ul><ul><li>Video / Vodcasts </li></ul><ul><li>Geo-location </li></ul><ul><li>Community </li></ul><ul><li>Promotion & Publicity </li></ul>
    16. 16. Photography <ul><li>Camera – manual upload </li></ul><ul><li>Mobile camera – post to Pixelpipe , Flickr </li></ul><ul><li>Instagr.am </li></ul>
    17. 17. Audio <ul><li>Native voice recorder – manual upload to Audioboo </li></ul><ul><li>AudioBoo </li></ul>iPhone Android
    18. 18. Video <ul><li>Native camera – manual upload </li></ul><ul><li>Qik </li></ul><ul><li>Bambuser </li></ul><ul><li>Ustream </li></ul>http://bit.ly/9lzFkg Nottingham Creative Business Awards Launch 2009
    19. 19. Geo-location <ul><li>Gowalla </li></ul><ul><li>Foursquare </li></ul><ul><li>SCVNGR </li></ul>
    20. 20. Walks, Hunts - Trips
    21. 21. Foursqaure <ul><li>iPhone </li></ul><ul><li>Android </li></ul><ul><li>Blackberry </li></ul><ul><li>Nokia </li></ul>
    22. 22. Promotion & Publicity <ul><li>QR codes </li></ul><ul><li>Tagging </li></ul><ul><li>Bit.ly </li></ul><ul><li>Blogging – Posterous </li></ul><ul><li>Cross Posting /Share / Like </li></ul>
    23. 23. Rocket Science! <ul><li>NASA has made one giant leap for a national governmental agency. A mobile-based scavenger hunt. </li></ul>Datamatrix Code that resolves to Nasa’s website - http://2d-code.co.uk/moon-footprint-datamatrix-code/
    24. 24. New meets Old <ul><li>Magazines </li></ul><ul><li>Papers </li></ul><ul><li>Fliers </li></ul><ul><li>Posters </li></ul><ul><li>Programs </li></ul><ul><li>Business Cards </li></ul><ul><li>Buses </li></ul><ul><li>Signs </li></ul><ul><li>T-Shirts </li></ul>
    25. 25. QR Codes Lionsgate has teamed up with Augme to promote the upcoming movie “For Colored Girls” with a QR Code poster. The QR Code resolves to a mobile site with a trailer, a synopsis, a portrait gallery of the cast and a text reminder for the movie’s November 5 release date. Interestingly it is a negative QR Code in that the normally white modules are black and the normally black modules are red. I suspect there are some readers that will have difficulties with the color reversal and the reduced contrast. Please leave a comment on your experience with the code…. http://2d-code.co.uk/for-colored-girls-qr-code/
    26. 26. Community <ul><li>SMS </li></ul><ul><li>Twitter </li></ul><ul><li>SwarmPro </li></ul><ul><li>GroundCrew – intro web periphery </li></ul><ul><li>Color </li></ul>
    27. 27. Workshop Lets have a go
    28. 28. Making Media <ul><li>SwarmPro </li></ul><ul><li>FourSquare / Gowalla </li></ul><ul><li>QR codes </li></ul>.Chat .Tell .Ask
    29. 29. Swarm-Pro <ul><li>Mass Messaging via text </li></ul><ul><ul><li>Ask questions </li></ul></ul><ul><ul><ul><li>.ask </li></ul></ul></ul><ul><ul><li>Distribution notices </li></ul></ul><ul><ul><ul><li>.tell </li></ul></ul></ul><ul><ul><li>Communication </li></ul></ul><ul><ul><ul><li>.chat </li></ul></ul></ul>
    30. 30. QR Code DIY <ul><li>QR code creator </li></ul><ul><li>QR code reader </li></ul><ul><li>Create & Track </li></ul><ul><li>QR code sharing </li></ul>Background image source article: http://2d-code.co.uk/qr-code-mural/ Artist Nicole Cullum Horn has painted an exterior QR code (image below) to promote Art Conspiracy 6 on October 23 at 511 W Commerce St, Dallas, TX. Art Conspiracy is an art collective that use their collaborative talents to create a giant art happening to raise money for grassroots art charities in Dallas. 120+ artists gather at the venue and are given an 18×18 piece of plywood on which to create art, which is then auctioned.
    31. 31. Geo-location <ul><li>Search for a location </li></ul><ul><li>Create new spot </li></ul><ul><li>Claim your spot </li></ul><ul><li>Add special offers (Foursquare) </li></ul><ul><li>Make trips (Gowalla) </li></ul><ul><li>Share </li></ul>
    32. 32. Getting started on Swarm Text the following to +447786203958 Join BathSpa username
    33. 33. Sending a message Text the following to +447786203958 Hello CJ, I’m in! This sends a message to the online notice board
    34. 34. Mass messaging Text the following to +447786203958 .ask BathSpa What is your fav colour? This sends a message to everyone in the swarm and sends replies back to you.
    35. 35. Mass messaging .chat BathSpa Anyone free to meet later? This sends a message to everyone in the swarm and sends to everyone.
    36. 36. Targeted replies .reply 5266 What a brilliant workshop! This adds a reply to a previous message: Welcome to BathSpa Swarm Team .TELL: CJ (BathSpa msg7360)
    37. 37. [email_address] m: 07714700010 To start your own swarm and for more information
    38. 38. In Plain English <ul><li>Social Media </li></ul><ul><li>Social Networking </li></ul><ul><li>Blogging </li></ul><ul><li>RSS </li></ul><ul><li>Photo Sharing </li></ul><ul><li>Wikis (Online collaborating) </li></ul><ul><li>PR web (http://www.prweb.com/) </li></ul>www.commoncraft.com

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