Social Media Web Marketing Nov 2009 Wk3


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This five day workshop looks at the phenomenon called Web 2.0 as a "Super User" not a developer, visiting integrated web services, social technologies and resources applying them directly to business. We explore free online business tools, the usefulness of Social Networking, subscriber multi media platforms and collaborative wikis with business in mind.

Practical sessions will enable students to embed badges and widgets to their own web sites and gain a perspective of the dynamic content possible when commissioning a bespoke site from a web design company.
The course also looks at business attitudes to IT, particularly Fun vs. Work, security, personal identity, behaviour and etiquette taking a look at the debate around Internet morality and ethics in a world of faceless communication mediums.

This course introduces the concepts of extracting, embedding, aggregating and linking to and from social media platforms sharing content for business benefit encouraging promotion of a band across multiple user environments in the context of the Internet and the World Wide Web. The course provides students with an understanding of how Web 2.0, social media and online world has evolved and which technologies currently contribute to creating successful businesses online interaction specifically for them
Week 3
• Anatomy of a Web Site
• Social Networks and Business
• Business Productivity
• Services and Tools for collaboration
• Effortless homepage updates
• Blogging, Rich Media & User Generated Content
• Mobile Internet - Staying in touch and active on the road
• Mobile Media, Live Streaming
• Staying connected - Technology and preparation to travel
• Cloud Computing
• Mobile marketing and community

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Social Media Web Marketing Nov 2009 Wk3

  1. 1. Social Media Web Marketing Week 3
  2. 2. On the menu today! <ul><li>Review… </li></ul><ul><li>Anatomy of a web presence </li></ul><ul><li>Social Networks and Business </li></ul><ul><li>Online Collaboration </li></ul><ul><li>The Cloud </li></ul><ul><li>Going Mobile – productivity on the road </li></ul><ul><li>In action </li></ul><ul><li>Next week </li></ul>
  3. 3. The 7 Roads of Social Media <ul><li>Generate new leads? </li></ul><ul><li>Provide customer service? </li></ul><ul><li>Improve customer retention? </li></ul><ul><li>Increase your knowledge? </li></ul><ul><li>Align with your competitors? </li></ul><ul><li>Establish your authority as an expert? </li></ul><ul><li>Do business more productively? </li></ul>
  4. 4. Platforms, Tools and Services Networking Sharing Publishing
  5. 5. Digging deeper in to Twitter
  6. 6. … and Web 2.0? <ul><li>Harnessing Collective Knowledge </li></ul><ul><li>Rich User Experience </li></ul><ul><li>More Channels of Communication </li></ul>
  7. 7. Old Media meets New Media <ul><li>Magazines </li></ul><ul><li>Papers </li></ul><ul><li>Fliers </li></ul><ul><li>Posters </li></ul><ul><li>Business Cards </li></ul><ul><li>Buses </li></ul><ul><li>Signs </li></ul><ul><li>T-Shirts </li></ul>
  8. 8. User Generated Content
  9. 9. Time <ul><li>Email updates </li></ul><ul><li>Text updates </li></ul><ul><li>Voice to Text </li></ul><ul><li>Task Management </li></ul><ul><li>Synchronised Aggregation </li></ul><ul><li>User Generated Content </li></ul><ul><li>RSS </li></ul>
  10. 10. Integration - Push and Pull <ul><li>Tagging </li></ul><ul><li>Embedding </li></ul><ul><li>Sharing </li></ul><ul><li>Connecting </li></ul><ul><li>Badges </li></ul><ul><li>Widgets </li></ul><ul><li>RSS </li></ul>
  11. 11. Web Site Anatomy Home page Content pages Shop Blog – News Testimonials About page Contact page Subscribe Share Comment Engage Contact Visit ????
  12. 12. Build Your Own – IT skilled <ul><li>Design ability </li></ul><ul><li>HTML coding </li></ul><ul><li>CSS coding </li></ul><ul><li>Scripting – ASP or PHP </li></ul><ul><li>Web building software </li></ul><ul><li>Server Space </li></ul><ul><li>FTP connection </li></ul><ul><li>Content </li></ul>
  13. 13. Grow Your Own – Super User <ul><li>Understanding of website structure </li></ul><ul><li>Aesthetic eye </li></ul><ul><li>Content </li></ul><ul><li>USP </li></ul><ul><li>Expectations, Targets & Goals </li></ul><ul><li>Maintenance team plan of action </li></ul>
  14. 14. Blog Anatomy <ul><li>Main page with date ordered postings </li></ul><ul><li>Dated archive </li></ul><ul><li>Catagorised archive </li></ul><ul><li>RSS feed & subscription </li></ul><ul><li>Comments </li></ul><ul><li>Content Management System </li></ul>
  15. 15. Anatomy of a Social Network <ul><li>Personal profile for members </li></ul><ul><li>Ability to add content </li></ul><ul><li>Take part in discussions </li></ul><ul><li>Ask questions </li></ul><ul><li>Share experience </li></ul><ul><li>Status updates </li></ul><ul><li>Latest activity </li></ul><ul><li>Niche </li></ul>
  16. 17. Web Site <ul><li>Click and Drag </li></ul><ul><li>Copy and Paste </li></ul><ul><li>Save </li></ul><ul><li>Publish </li></ul>
  17. 18. K.I.S.S
  18. 19. Checking for humanity!
  19. 20. What do you do?
  20. 21. Building your presence
  21. 22. Start Simple
  22. 23. Easy
  23. 25. Enterprise 2.0 - Collaboration
  24. 26. Throwing Sheep in the Boardroom
  25. 27. Web 2.0 is here – like it or not!
  26. 28. Google – the one stop shop
  27. 29. Working in the Cloud.
  28. 30. Cloud Computing <ul><li>Cloud computing is a general term for anything that involves delivering hosted services over the Internet. </li></ul><ul><li>Cloud services are broadly divided into three categories: </li></ul><ul><li>Infrastructure-as-a-Service (IaaS), </li></ul><ul><li>Platform-as-a-Service (PaaS) </li></ul><ul><li>Software-as-a-Service (SaaS). </li></ul>
  29. 31. Show me “The Cloud” <ul><li>The name cloud computing was inspired by the cloud symbol that's often used to represent the Internet in flow charts and diagrams. </li></ul>
  30. 33. Upgrade, upgrade, upgrade!
  31. 34. Going Mobile
  32. 35. Getting on the Web
  33. 36. Stay Connected 3G smart phone JOIKUSPOT premium Notebook PC or Mac Mobile Broadband
  34. 37. Mobile Media
  35. 38. Voice to Text SpinVox Voicemail for Free* until the end of 2009 *not with pay-as-you
  36. 39. Rich Media – Live Streaming Pilot Theatre - This Child - Live On line
  37. 40. Free and Easy <ul><li>Laptop </li></ul><ul><li>Webcam / Mobile </li></ul><ul><li>Microphone </li></ul><ul><li>Wi-Fi </li></ul>
  38. 41. Quality vs. Capture Edit vs. Instant
  39. 42. All roads lead home Audience Agents Clients Funders, Investors Customers Stakeholders Staff, Team, Employees Suppliers Press
  40. 43. Strong Foundations <ul><li>Discussions need listening to. </li></ul><ul><li>Networks need nurturing. </li></ul><ul><li>Sharing needs encouraging. </li></ul><ul><li>News need broadcasting. </li></ul>
  41. 44. For Next Week <ul><li>Tokbox Meet-Up (Friday) </li></ul><ul><li>3 services you would like to embed </li></ul><ul><li>Visit the Axis Community Forum </li></ul><ul><li>Record a video, audio interview </li></ul><ul><li>Take a series of images for a photo story </li></ul>