Social Media Web Marketing Nov 2009 Wk2


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This five day workshop looks at the phenomenon called Web 2.0 as a "Super User" not a developer, visiting integrated web services, social technologies and resources applying them directly to business. We explore free online business tools, the usefulness of Social Networking, subscriber multi media platforms and collaborative wikis with business in mind.

Practical sessions will enable students to embed badges and widgets to their own web sites and gain a perspective of the dynamic content possible when commissioning a bespoke site from a web design company.
The course also looks at business attitudes to IT, particularly Fun vs. Work, security, personal identity, behaviour and etiquette taking a look at the debate around Internet morality and ethics in a world of faceless communication mediums.

This course introduces the concepts of extracting, embedding, aggregating and linking to and from social media platforms sharing content for business benefit encouraging promotion of a band across multiple user environments in the context of the Internet and the World Wide Web. The course provides students with an understanding of how Web 2.0, social media and online world has evolved and which technologies currently contribute to creating successful businesses online interaction specifically for them.

Week 2
Interactive Platforms
Market share and population demographics
Instant messaging and digital communication
Niche marketing via Social Media networks
Community Engagement
Blogging & Micro blogging
Tagging and Trending
Aggregation and Distribution

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  • The Internet. Social Technology… the tool, services and application availible. Social Media… the products and results derived from using Social Technology.
  • Social Media Web Marketing Nov 2009 Wk2

    1. 1. Social Media Web Marketing Week 2
    2. 2. On the menu today! <ul><li>Sign-up Tool Kit </li></ul><ul><li>Your voice </li></ul><ul><li>Interactive Platforms </li></ul><ul><li>Market share and population demographics </li></ul><ul><li>Instant messaging and digital communication </li></ul><ul><li>Niche marketing via Social Media networks </li></ul><ul><li>Community Engagement </li></ul><ul><li>Blogging & Micro blogging </li></ul><ul><li>Tagging and Trending </li></ul><ul><li>RSS </li></ul><ul><li>Aggregation and Distribution </li></ul>
    3. 3. Social Networking 3*3 concepts <ul><li>MANAGE </li></ul><ul><li>MAINTAIN </li></ul><ul><li>MEASURE </li></ul><ul><li>AGGREGATION </li></ul><ul><li>DISTRIBUTION </li></ul><ul><li>INVESTIGATION </li></ul><ul><li>SHARING </li></ul><ul><li>NETWORKING </li></ul><ul><li>PUBLISHING </li></ul>
    4. 4. Sign-up - Tool Kit <ul><li>Username </li></ul><ul><ul><li>Primary </li></ul></ul><ul><ul><li>Secondary </li></ul></ul><ul><li>Password </li></ul><ul><li>160 character biography </li></ul><ul><li>160 word biog </li></ul><ul><li>Square photo or graphic </li></ul><ul><li>Email address </li></ul><ul><li>Website address </li></ul><ul><li>Blog address </li></ul>
    5. 5. Personal Identity Mapping
    6. 6. Social Media <ul><li>Don’t add technology to the way you do things. </li></ul><ul><li>Change the way you do things when you know what the technology can do. </li></ul>
    7. 7. The 7 Roads of Social Media <ul><li>Generate new leads? </li></ul><ul><li>Provide customer service? </li></ul><ul><li>Improve customer retention? </li></ul><ul><li>Increase your knowledge? </li></ul><ul><li>Align with your competitors? </li></ul><ul><li>Establish your authority as an expert? </li></ul><ul><li>Do business more productively? </li></ul>
    8. 8. Online Tools & Services
    9. 9. Too much… Networking Sharing Publishing
    10. 10. What is Social Media? <ul><li>The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. </li></ul><ul><li>Social media can take many different forms, including text, images, audio, and video. </li></ul><ul><li>Popular social mediums include blogs, message boards, podcasts, wikis, forums. </li></ul>
    11. 11. … and Web 2.0? <ul><li>Harnessing Collective Knowledge </li></ul><ul><li>Rich User Experience </li></ul><ul><li>More Channels of Communication </li></ul>
    12. 12. Social Technology <ul><li>Technology including old technologies such as the postal system and other means of interpersonal communication which long predate telephones, computer networks or social networking tools. </li></ul>What’s new?
    13. 13. Grow your own Social Network – Website – Micro Blog - Blog
    14. 15. Social Media <ul><li>Theatre </li></ul><ul><li>Film </li></ul><ul><li>Radio </li></ul><ul><li>Television </li></ul><ul><li>Books </li></ul><ul><li>Magazines </li></ul><ul><li>Newspapers </li></ul>
    15. 16. Media that is social In the waiting room
    16. 17. Social Media? On the streets
    17. 18. Be social with your media
    18. 19. Old Media meets New Media <ul><li>Magazines </li></ul><ul><li>Papers </li></ul><ul><li>Fliers </li></ul><ul><li>Posters </li></ul><ul><li>Business Cards </li></ul><ul><li>Buses </li></ul><ul><li>Signs </li></ul><ul><li>T-Shirts </li></ul>
    19. 20. Print on Demand ISSUU
    20. 21. On line Publishing
    21. 22. Resource Availability
    22. 23. User Generated Content
    23. 24. Time <ul><li>Email updates </li></ul><ul><li>Text updates </li></ul><ul><li>Voice to Text </li></ul><ul><li>Task Management </li></ul><ul><li>Synchronised Aggregation </li></ul><ul><li>User Generated Content </li></ul><ul><li>RSS </li></ul>
    24. 25. The Interweb Thingy “ All the high-speed cables in the world are worthless without material that the public want to download.” Digital Britain. An opportunity missed.
    25. 26. The current buzz <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Delicious </li></ul><ul><li>Ning </li></ul><ul><li>Linkedin </li></ul><ul><li>Flickr </li></ul><ul><li>Tokbox </li></ul>Image Draw the Line
    26. 28. <ul><li>Recent Activity </li></ul><ul><li>Status Updates </li></ul><ul><li>Personal Profiles </li></ul><ul><li>Groups </li></ul><ul><li>Forums </li></ul><ul><li>Blog / Notice board </li></ul><ul><li>Events calendar </li></ul><ul><li>IM live chat </li></ul><ul><li>Photos / Video / Audio </li></ul><ul><li>Measurable Stats </li></ul>Interactive online platforms
    27. 29. Facebook <ul><li>More than 40 million status updates each day </li></ul><ul><li>50% of our active users log on to Facebook in any given day </li></ul>Information from crunchbase Official statistic from Facebook
    28. 30. Facebook <ul><li>Status Updates </li></ul><ul><li>Groups & Fan Pages </li></ul><ul><li>Forum discussions </li></ul><ul><li>Notice Boards / Wall </li></ul><ul><li>RSS Feeds </li></ul><ul><li>PPC targeted advertising </li></ul><ul><li>Video & Photos </li></ul><ul><li>IM live chat </li></ul><ul><li>3 rd Party Application </li></ul><ul><li>Digi-gifts </li></ul>
    29. 31. The State of Facebook News Feed Profile Groups Pages Applications
    30. 32. Niche Targeting <ul><li>Creative Industries and converging technologies </li></ul><ul><li>Facebook group created </li></ul><ul><li>11 Facebook groups targeted </li></ul><ul><li>2008 Facebook potential audience – 63,385 </li></ul><ul><li>2009 Facebook potential audience – 208,573 </li></ul> Shift Happens
    31. 33. Groups & Fan Pages October 2009 2,822 members
    32. 34. Facebook Groups Nov 2008 1,623 members 1141 1119 140 414 193 532 August 2009 3,539 members 6 Scotland Arts Groups
    33. 35. Ning – up close and personal <ul><li>Navigate to </li></ul><ul><li>Join the Axis Centre’s Ning network Use you’re considered email address, password and biography. </li></ul><ul><li>Follow the tasks in the workbook </li></ul><ul><li>Instant messaging and digital communication </li></ul>
    34. 36. Micro blogging & Status updates
    35. 37. Twitter <ul><li>Twitter was launched in July 2006 </li></ul><ul><li>Dec 07 – 08 Twitter grew from 500,000 to over 4 million users </li></ul><ul><li>Dec 08 to Mar 09 Twitter grew from 4 million to 14 million </li></ul>Information from crunchbase
    36. 38. Advanced Twitter <ul><li>Who makes the grade? </li></ul><ul><li>Tacking conversations </li></ul><ul><li>Many Tweets in one stream </li></ul><ul><li>Twitter . Com </li></ul><ul><li>Tweet-Ups </li></ul>
    37. 39. Twitter – finding your wings
    38. 40. Signing up to Tweet
    39. 41. Creating your account
    40. 42. You are never alone!
    41. 43. Your own space to grow 1 2
    42. 44. Welcome to Twitter Tweets go here!
    43. 45. Settings
    44. 46. Your Twitter Page All’s quiet before the tweets begin
    45. 47. Building a network
    46. 48. Following
    47. 49. Friends
    48. 50. You are following my updates Return home
    49. 51. Home Sweet Home
    50. 52. One Voice!
    51. 53. Is any body out there? NUJ
    52. 54. Be Pedantic! Journalist Journalists
    53. 55. Geography Press UK press
    54. 56. Why Follow? News UK News
    55. 57. Listening to Bird Song?
    56. 58. Conversation Updates written and sent when your profile is locked will be seen by everyone who follows you Tweets sent when your profile is unlocked will also be published in the global timeline @twittername Sends an update seen by everyone intended for one person RT @twittername with the original update indicates that you are repeating an interesting tweet you want your followers to see. This is called Re-Tweeting
    57. 59. Searching – tags and trends # hashtags
    58. 60. Who are you listening to?
    59. 61. Who are you talking to?
    60. 63. Digging deeper in to Twitter
    61. 64. Tagging
    62. 65. Tagging Description Documentally talks about DigiLab at York Theatre Royal's Amb:IT:ion & Shifthappens event in June 2009 Tags shifthappens, getambition, documentally, presentation, Theatre Royal York, conference,
    63. 66. Your turn to tag Cats to return to West End What happened when… Sky News took images from Twitter.
    64. 67. Tagging Fast & Effortless
    65. 68. On line Publishing
    66. 69. Eco print in action <ul><li> </li></ul><ul><li>Search: Nottingham Arts </li></ul><ul><li>Click the Lakeside Arts Brochure </li></ul><ul><li>Click “Embed” </li></ul><ul><li>Copy code </li></ul><ul><li>Add to your profile </li></ul>
    67. 70. Maximise existing media <ul><li> </li></ul><ul><li>Search: Nottingham Arts </li></ul><ul><li>Click the Lakeside Arts Brochure </li></ul><ul><li>Click “Embed” </li></ul><ul><li>Copy code </li></ul><ul><li>Add to your profile </li></ul>
    68. 72. All together now What is RSS? How useful it is?
    69. 73. News - What’s on?
    70. 74. Integration - Push and Pull <ul><li>Tagging </li></ul><ul><li>Embedding </li></ul><ul><li>Sharing </li></ul><ul><li>Connecting </li></ul><ul><li>Badges </li></ul><ul><li>Widgets </li></ul><ul><li>RSS </li></ul>
    71. 75. All roads lead home Audience Agents Clients Funders, Investors Customers Stakeholders Staff, Team, Employees Suppliers Press
    72. 76. Strong Foundations <ul><li>Discussions need listening to. </li></ul><ul><li>Networks need nurturing. </li></ul><ul><li>Sharing needs encouraging. </li></ul><ul><li>News need broadcasting. </li></ul>
    73. 77. For Next Week <ul><li>Tokbox Meet-Up (TBA at the end of the class) </li></ul><ul><li>You and social media (services, tool, platforms) </li></ul><ul><li>Your business or Organisation (services, tool, platforms) </li></ul><ul><li>Visit the Axis Community Forum </li></ul><ul><li>Email a photo to the Axis Centre Ning </li></ul>