Social Media Web Marketing Nov 2009 Wk2

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    Notes on slide 1

    The Internet. Social Technology… the tool, services and application availible. Social Media… the products and results derived from using Social Technology.

    Favorites, Groups & Events

    Social Media Web Marketing Nov 2009 Wk2 - Presentation Transcript

    1. Social Media Web Marketing Week 2
    2. On the menu today!
      • Sign-up Tool Kit
      • Your voice
      • Interactive Platforms
      • Market share and population demographics
      • Instant messaging and digital communication
      • Niche marketing via Social Media networks
      • Community Engagement
      • Blogging & Micro blogging
      • Tagging and Trending
      • RSS
      • Aggregation and Distribution
    3. Social Networking 3*3 concepts
      • MANAGE
      • MAINTAIN
      • MEASURE
      • AGGREGATION
      • DISTRIBUTION
      • INVESTIGATION
      • SHARING
      • NETWORKING
      • PUBLISHING
    4. Sign-up - Tool Kit
      • Username
        • Primary
        • Secondary
      • Password
      • 160 character biography
      • 160 word biog
      • Square photo or graphic
      • Email address
      • Website address
      • Blog address
    5. Personal Identity Mapping
    6. Social Media
      • Don’t add technology to the way you do things.
      • Change the way you do things when you know what the technology can do.
    7. The 7 Roads of Social Media
      • Generate new leads?
      • Provide customer service?
      • Improve customer retention?
      • Increase your knowledge?
      • Align with your competitors?
      • Establish your authority as an expert?
      • Do business more productively?
    8. Online Tools & Services
    9. Too much… Networking Sharing Publishing
    10. What is Social Media?
      • The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.
      • Social media can take many different forms, including text, images, audio, and video.
      • Popular social mediums include blogs, message boards, podcasts, wikis, forums.
    11. … and Web 2.0?
      • Harnessing Collective Knowledge
      • Rich User Experience
      • More Channels of Communication
    12. Social Technology
      • Technology including old technologies such as the postal system and other means of interpersonal communication which long predate telephones, computer networks or social networking tools.
      What’s new?
    13. Grow your own Social Network – Website – Micro Blog - Blog
    14.  
    15. Social Media
      • Theatre
      • Film
      • Radio
      • Television
      • Books
      • Magazines
      • Newspapers
    16. Media that is social In the waiting room www.hannanprint.com.au
    17. Social Media? On the streets
    18. Be social with your media http://www.gamutplays.org
    19. Old Media meets New Media
      • Magazines
      • Papers
      • Fliers
      • Posters
      • Business Cards
      • Buses
      • Signs
      • T-Shirts
    20. Print on Demand ISSUU
    21. On line Publishing
    22. Resource Availability http://www.slideshare.net/pcmcreative
    23. User Generated Content
    24. Time
      • Email updates
      • Text updates
      • Voice to Text
      • Task Management
      • Synchronised Aggregation
      • User Generated Content
      • RSS
    25. The Interweb Thingy “ All the high-speed cables in the world are worthless without material that the public want to download.” Digital Britain. An opportunity missed. http://bit.ly/Exk9k
    26. The current buzz
      • Facebook
      • Twitter
      • YouTube
      • Delicious
      • Ning
      • Linkedin
      • Flickr
      • Tokbox
      Image Draw the Line
    27.  
      • Recent Activity
      • Status Updates
      • Personal Profiles
      • Groups
      • Forums
      • Blog / Notice board
      • Events calendar
      • IM live chat
      • Photos / Video / Audio
      • Measurable Stats
      Interactive online platforms http://bit.ly/1cm3fu
    29. Facebook
      • More than 40 million status updates each day
      • 50% of our active users log on to Facebook in any given day
      Information from crunchbase Official statistic from Facebook
    30. Facebook
      • Status Updates
      • Groups & Fan Pages
      • Forum discussions
      • Notice Boards / Wall
      • RSS Feeds
      • PPC targeted advertising
      • Video & Photos
      • IM live chat
      • 3 rd Party Application
      • Digi-gifts
    31. The State of Facebook News Feed Profile Groups Pages Applications
    32. Niche Targeting
      • Creative Industries and converging technologies
      • Facebook group created
      • 11 Facebook groups targeted
      • 2008 Facebook potential audience – 63,385
      • 2009 Facebook potential audience – 208,573
      www.shifthappens.ning.com Shift Happens
    33. Groups & Fan Pages October 2009 2,822 members
    34. Facebook Groups Nov 2008 1,623 members 1141 1119 140 414 193 532 August 2009 3,539 members 6 Scotland Arts Groups
    35. Ning – up close and personal
      • Navigate to www.axiscentre.ning.com
      • Join the Axis Centre’s Ning network Use you’re considered email address, password and biography.
      • Follow the tasks in the workbook
      • Instant messaging and digital communication
    36. Micro blogging & Status updates
    37. Twitter
      • Twitter was launched in July 2006
      • Dec 07 – 08 Twitter grew from 500,000 to over 4 million users
      • Dec 08 to Mar 09 Twitter grew from 4 million to 14 million
      Information from crunchbase
    38. Advanced Twitter
      • Who makes the grade?
      • Tacking conversations
      • Many Tweets in one stream
      • Twitter . Com
      • Tweet-Ups
    39. Twitter – finding your wings www.twitter.com
    40. Signing up to Tweet
    41. Creating your account
    42. You are never alone!
    43. Your own space to grow 1 2
    44. Welcome to Twitter Tweets go here!
    45. Settings
    46. Your Twitter Page All’s quiet before the tweets begin
    47. Building a network
    48. Following
    49. Friends
    50. You are following my updates Return home
    51. Home Sweet Home
    52. One Voice!
    53. Is any body out there? NUJ
    54. Be Pedantic! Journalist Journalists
    55. Geography Press UK press
    56. Why Follow? News UK News
    57. Listening to Bird Song?
    58. Conversation Updates written and sent when your profile is locked will be seen by everyone who follows you Tweets sent when your profile is unlocked will also be published in the global timeline @twittername Sends an update seen by everyone intended for one person RT @twittername with the original update indicates that you are repeating an interesting tweet you want your followers to see. This is called Re-Tweeting
    59. Searching – tags and trends # hashtags
    60. Who are you listening to?
    61. Who are you talking to?
    62.  
    63. Digging deeper in to Twitter
    64. Tagging
    65. Tagging Description Documentally talks about DigiLab at York Theatre Royal's Amb:IT:ion & Shifthappens event in June 2009 Tags shifthappens, getambition, documentally, presentation, Theatre Royal York, conference,
    66. Your turn to tag Cats to return to West End http://bit.ly/7PwYM What happened when… Sky News took images from Twitter. http://bit.ly/67eNV
    67. Tagging Fast & Effortless
    68. On line Publishing
    69. Eco print in action
      • www.issuu.com
      • Search: Nottingham Arts
      • Click the Lakeside Arts Brochure
      • Click “Embed”
      • Copy code
      • Add to your profile
    70. Maximise existing media
      • www.issuu.com
      • Search: Nottingham Arts
      • Click the Lakeside Arts Brochure
      • Click “Embed”
      • Copy code
      • Add to your profile
    71.  
    72. All together now What is RSS? How useful it is? http://www.pilot-theatre.com/uploads/pilot-theatre/rss/pilot%20theatrerss1.xml
    73. News - What’s on? www.pilot-theatre.com
    74. Integration - Push and Pull
      • Tagging
      • Embedding
      • Sharing
      • Connecting
      • Badges
      • Widgets
      • RSS
    75. All roads lead home Audience Agents Clients Funders, Investors Customers Stakeholders Staff, Team, Employees Suppliers Press
    76. Strong Foundations
      • Discussions need listening to.
      • Networks need nurturing.
      • Sharing needs encouraging.
      • News need broadcasting.
    77. For Next Week
      • Tokbox Meet-Up (TBA at the end of the class)
      • You and social media (services, tool, platforms)
      • Your business or Organisation (services, tool, platforms)
      • Visit the Axis Community Forum
      • Email a photo to the Axis Centre Ning

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