Social Media Web Marketing Exploiting Web 2.0 & Online Social Media

Introductions Name Company Online engagement Expectations for the Course A Freestyle Point

Name

Company

Online engagement

Expectations for the Course

A Freestyle Point

Social Media Web Marketing Some other courses also available: E-Marketing & Persuasive Content Search Engine Optimisation Improving a Business Website Web Standards & Accessibility Strategic Planning & Motivation for Success Online University Certificate of Professional Development = 60 credits

Some other courses also available:

E-Marketing & Persuasive Content

Search Engine Optimisation

Improving a Business Website

Web Standards & Accessibility

Strategic Planning & Motivation for Success Online

Course Information Course Materials Online Community @ www.axiscommunity.co.uk Assessment – 15 Credits Additional Reading Course Evaluation Course Registration & Payment

Course Materials

Online Community @ www.axiscommunity.co.uk

Assessment – 15 Credits

Additional Reading

Course Evaluation

Course Registration & Payment

Course Prerequisites Basic understanding of the web Previous use of web browsers Basic understanding of desktop applications Basic computer skills Interest in Social Media An open mind about the future of the web Basic understanding of HTML

Basic understanding of the web

Previous use of web browsers

Basic understanding of desktop applications

Basic computer skills

Interest in Social Media

An open mind about the future of the web

Basic understanding of HTML

Course Overview Defining Social Media, Social Web and Web 2.0 Integrated web services Interactive online platforms Integrating filtered content Stimulating web traffic Instant Messaging and digital communication Blogging & Micro blogging Tagging and Trending

Defining Social Media, Social Web and Web 2.0

Integrated web services

Interactive online platforms

Integrating filtered content

Stimulating web traffic

Instant Messaging and digital communication

Blogging & Micro blogging

Tagging and Trending

Course Overview Social Networks and Business Niche marketing via Social Media networks Business versus Social Social media analytics and measurement Mobile Internet Personal and transparent versus private security and lifestyle Online Etiquette, Conduct and Best Practice Services and Tools for collaboration

Social Networks and Business

Niche marketing via Social Media networks

Business versus Social

Social media analytics and measurement

Mobile Internet

Personal and transparent versus private security and lifestyle

Online Etiquette, Conduct and Best Practice

Services and Tools for collaboration

Course Setup Windows based machines – Windows XP Connection to the Internet Internet Explorer, Firefox and Flock Microsoft Office – Word Adobe Photoshop Mobile Phone

Windows based machines – Windows XP

Connection to the Internet

Internet Explorer, Firefox and Flock

Microsoft Office – Word

Adobe Photoshop

Mobile Phone

Course Setup Class hours (9.30am – 4.30pm) Parking Restrooms Catering Phones Smoking areas Recycling Emergencies

Class hours (9.30am – 4.30pm)

Parking

Restrooms

Catering

Phones

Smoking areas

Recycling

Emergencies

Old Media and New Media “ Don't add technology to the way you do things. Change the way you do things when you see what the technology can do.” Marcus Romer Artistic Director - Pilot Theatre Company.

“ Don't add technology to the way you do things. Change the way you do things when you see what the technology can do.”

Marcus Romer

Artistic Director - Pilot Theatre Company.

A Short History How the Internet became the Information Superhighway http://bit.ly/xLGfD

Internet Timeline Geek Stuff Business Stuff

Web 2.0 Landscape By vincos

Cyber Space…

Web 2.0 eco-system

Web 2.0 Harnessing Collective Knowledge Rich User Experience More Channels of Communication

Harnessing Collective Knowledge

Rich User Experience

More Channels of Communication

Which is it? Social Media Social Networking Web 2.0 Enterprise 2.0 Social Web 3D Web Rich Media Social Technology

Social Media The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis.

The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.

Social media can take many different forms, including text, images, audio, and video.

Popular social mediums include blogs, message boards, podcasts, wikis.

Integrated Web Services

Widgets Desk Top widgets Blidgets Web widgets Mobile widgets

Desk Top widgets

Blidgets

Web widgets

Mobile widgets

Too good to be true? Web widgets as a marketing channel replace out-moded targeted banner ads take advantage of the viral distribution in social networks. A Catch… Users of social spaces are not in a mindset receptive to information exposition but one of content creation. Be Creative

Web widgets as a marketing channel

replace out-moded targeted banner ads

take advantage of the viral distribution in social networks.

A Catch…

Users of social spaces are not in a mindset receptive to information exposition but one of content creation.

Perspective, Purpose & Practice 3*3 Concepts Data Exchange Data Flow Data Control 5 Steps 7 Roads

3*3 Concepts

Data Exchange

Data Flow

Data Control

5 Steps

7 Roads

Data Exchange User Generated Content SHARING NETWORKING PUBLISHING

SHARING

NETWORKING

PUBLISHING

Data Flow User Generated Content AGGREGATION DISTRIBUTION INVESTIGATION

AGGREGATION

DISTRIBUTION

INVESTIGATION

Data Control User Generated Content MANAGE MAINTAIN MEASURE

MANAGE

MAINTAIN

MEASURE

Arrive Listen Ask Provide Advise The 5 Steps

Arrive

Listen

Ask

Provide

Advise

Who are you listening to?

Who or What are you looking for?

Who are you talking to?

The 7 Roads of Social Media Generate new leads? Provide customer service? Improve customer retention? Increase your knowledge? Align with your competitors? Establish your authority as an expert? Do business more productively?

Generate new leads?

Provide customer service?

Improve customer retention?

Increase your knowledge?

Align with your competitors?

Establish your authority as an expert?

Do business more productively?

What Is the ROI of Social Media? People’s interactions are naturally priceless ROI (return-on-investment) becomes ROE (return-on engagement) Social Media is free – but your time, technology, and resources are not We can track clicks and comments, we can put a price tag on them, however speculative ROI & ROE of Social Media can be calculated Week 4 ! Source – LisaS – Social Media Actually - Slideshare

People’s interactions are naturally priceless

ROI (return-on-investment) becomes ROE (return-on engagement)

Social Media is free – but your time, technology, and resources are not

We can track clicks and comments, we can put a price tag on them, however speculative

ROI & ROE of Social Media can be calculated

Browser Wars Explorer Firefox Safari Opera Chrome Flock

Explorer

Firefox

Safari

Opera

Chrome

Flock

Integrated Services Yahoo Google MSN

Yahoo

Google

MSN

Networking

How do you network?

Why Social Networking Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time. Nielsen report “ Global Faces and Networked Places .”

National vs. International R.O.E : Return on Engagement R.O.I : Return on Investment

Departure & Destination

USP What makes you different?

What makes you different?

What makes you different? Identity Brand Personality Product Philosophy Ethics

On-line & Off-line Branding Brand Consistency Tag lines Logos Packaging Greetings Shop Front Stationary Web Site Catalogue / Brochure

Brand Consistency

Tag lines

Logos

Packaging

Greetings

Shop Front

Stationary

Web Site

Catalogue / Brochure

Digital Footprint Web Site/Blog Twitter YouTube Flickr 12 seconds Qik Freindfeed Vimeo Blip.tv Audioboo

Web Site/Blog

Twitter

YouTube

Flickr

12 seconds

Qik

Freindfeed

Vimeo

Blip.tv

Audioboo

Personal Branding I am a social media mongrel, creating content in all flavours. Between taking photographs, shooting video and blogging. I am often found consulting anyone brave enough to enter this fast flowing new media world. I am based in the UK but will travel anywhere. You can follow me on Twitter at: twitter.com/documentally And my website is OurManInside.com

I am a social media mongrel, creating content in all flavours. Between taking photographs, shooting video and blogging. I am often found consulting anyone brave enough to enter this fast flowing new media world.

I am based in the UK but will travel anywhere. You can follow me on Twitter at: twitter.com/documentally

And my website is OurManInside.com

Biography – 160 characters Social Media starlet, practitioner & consultant. Equity UK campaigner for independent theatre artists. Pilot Theatre's virtual stagemanager in Second Life. (157 characters) pcmcreative CJ

Biography – 160 words I work in collaboration with creative individuals and organizations to optimize social media activity, make the most of web 2.0 and mobile technology and build thriving sustainable online communities with social networking. PCM creative also creates virtual world presences for clients wanting to reduce the impact of travel on the environment with events, meetings and exhibitions in Second Life. I began my career working through-out the UK for theatres and theatre companies in production roles working with designers and award winning directors. In 2002 I studied Web Design with the NITLC (National IT Learning Centre) and gained my MOS (Microsoft Office Specialist) Certification. I worked as an art-worker as part of the original Boots.com team and as Intranet Manager Nottingham Building Society. I now run my own web consultancy and events company, PCM creative. In 2008 I was named Axis E-business practitioner of the year being recognised for my work within the Social Media and Web 2.0 field. (158 words)

I work in collaboration with creative individuals and organizations to optimize social media activity, make the most of web 2.0 and mobile technology and build thriving sustainable online communities with social networking. PCM creative also creates virtual world presences for clients wanting to reduce the impact of travel on the environment with events, meetings and exhibitions in Second Life.

I began my career working through-out the UK for theatres and theatre companies in production roles working with designers and award winning directors.

In 2002 I studied Web Design with the NITLC (National IT Learning Centre) and gained my MOS (Microsoft Office Specialist) Certification. I worked as an art-worker as part of the original Boots.com team and as Intranet Manager Nottingham Building Society. I now run my own web consultancy and events company, PCM creative.

In 2008 I was named Axis E-business practitioner of the year being recognised for my work within the Social Media and Web 2.0 field. (158 words)

Grow your own Social Network – Website – Micro Blog - Blog

Jargon Buster Website Blog Forum Social Network RSS feed RSS reader Web portal Search engine Google Micro blog Aggregation tool Updating service Embeddable widget Badge

Website

Blog

Forum

Social Network

RSS feed

RSS reader

Web portal

Search engine

Google

Micro blog

Aggregation tool

Updating service

Embeddable widget

Badge

For next week Username Primary Secondary Password 160 character biography 160 word biog Square photo or graphic Email address Website address Blog address PDF with at least 3 pages http:// namechk.com /

Username

Primary

Secondary

Password

160 character biography

160 word biog

Square photo or graphic

Email address

Website address

Blog address

PDF with at least 3 pages